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Agencies face a challenge that is fast becoming common across all industries: visibility<\/strong>. A threat that not only affects their organic traffic levels, but also their overall revenue. <\/p>\n\n\n\n

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Until now, appearing in the top positions of search engine results pages has been enough to drive targeted, high-quality traffic to their websites. But this is no longer the case, and it’s becoming a threat for agencies. <\/p>\n\n\n\n

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On the one hand, search engines are constantly updating and changing their algorithms, decisions that have a major impact on visibility and acquisition costs. On the other hand, people are also changing, especially the way they search and behave online. All of this is happening as AI makes its way into the search world, changing the way people search and engage with content.<\/p>\n\n\n\n

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So what can agencies do to maximise visibility and be relevant? <\/strong><\/p>\n\n\n\n

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To answer this question, at Sortlist, we conducted a deep analysis of 80,000+ agencies<\/strong> and 500,000 buyer online searches<\/strong>: including an in-depth look at what influences visibility in AI-powered search tools<\/strong> like ChatGPT, Gemini, and Perplexity.<\/p>\n\n\n\n

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We also tapped into our own marketplace data, analyzing search activity, category trends, and buyer intent signals, to reveal the patterns driving discovery<\/strong> in 2025. The insights shared in this Agency Discovery Report<\/strong> empower agencies to make smarter, data-backed decisions about visibility, positioning, and expansion.<\/p>\n\n\n <\/div>\n<\/div>\n\n\n

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In this Agency Discovery Report:<\/strong><\/h1>\n\n\n\n
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In a landscape where search habits are shifting and trust is harder to earn, this report helps agencies navigate the new rules of visibility in 2025.<\/strong> Here’s what you’ll discover:<\/p>\n\n\n\n
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The Visibility Gap<\/mark><\/strong><\/a>: <\/mark>Why traditional tactics are losing ground (and what agencies must change to stay competitive)<\/li>\n<\/ul>\n\n\n\n
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The Case for Diversification<\/mark><\/a><\/strong>:<\/mark> Why betting everything on Google (or any one channel) is no longer sustainable and what a balanced, resilient strategy looks like<\/li>\n<\/ul>\n\n\n\n
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The Shifting Discovery Landscape<\/mark><\/a>:<\/strong> How AI-powered platforms like ChatGPT, Gemini, and Perplexity are reshaping how buyers find agencies and how to stay visible in this new ecosystem<\/li>\n<\/ul>\n\n\n\n
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Mapping Demand in Real Time<\/mark><\/strong><\/a>: Play with interactive dashboards to uncover where market demand is rising, which services are trending, and how your agency can act with precision<\/li>\n<\/ul>\n\n\n\n
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If you’re still relying on outdated tactics, you’re already falling behind. This Agency Discovery Report shows you where to show up, how to get found and where to grow next.<\/strong>
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