{"id":5270,"date":"2024-04-09T11:26:12","date_gmt":"2024-04-09T11:26:12","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=5270"},"modified":"2025-02-17T08:39:10","modified_gmt":"2025-02-17T08:39:10","slug":"beauty-product-description","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/beauty-product-description\/","title":{"rendered":"The Words that Sell Beauty: An Analysis of 11,000 Products"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Industry Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-product-titles\">Top Trends for Beauty Product Titles: Not always the ones you expect<\/a><\/li>\n\n\n\n<li><a href=\"#section-product-descriptions\">Get your product descriptions ready for a closeup<\/a><\/li>\n\n\n\n<li><a href=\"#section-emojis\">Do emojis make consumers buy more?<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">Methodology<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beauty stores\u2014the phrase itself evokes possibility. Millions of products vie for buyers\u2019 attention, which means that <strong>the power of words and product title optimization can\u2019t be overstated<\/strong> when it comes to <a href=\"https:\/\/www.sortlist.com\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a>.<\/p>\n\n\n\n<p>Research shows that accurate and well-written beauty product titles and descriptions can increase conversion <a href=\"https:\/\/www.lupasearch.com\/blog\/how-do-product-descriptions-affect-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">by up to 78%<\/a>. With that in mind, we\u2019ve looked at the <strong>product titles<\/strong> and <strong>descriptions <\/strong>of 11,000 best-selling beauty products to find out\u2026 What do they have in common?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">TL;DR: How to make the most out of your beauty product titles and descriptions:<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After looking at 11,000 best-selling products, we found the terms that sell beauty the most are: &#8220;<strong>black<\/strong>&#8221; (79.97%), &#8220;<strong>paraben free<\/strong>&#8221; (69.34%), &#8220;<strong>vitamin c<\/strong>&#8221; (57.07%), &#8220;<strong>fragrance free<\/strong>&#8221; (47.04%), and &#8220;<strong>original<\/strong>&#8221; (42.9%).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our analysis shows that product <strong>should not exceed 8-10 words<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create product descriptions <strong>no shorter than 300 words<\/strong> for your beauty products to justify high prices.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our study shows <strong>almost none of the best-selling products have emojis<\/strong> in their descriptions. But <strong>six emojis might just be the right amount<\/strong> to increase sales.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include relevant <strong>keywords<\/strong>, <strong>bullet points<\/strong>, and <strong>bold texts<\/strong> in your beauty product descriptions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These findings lead us to&#8230; <strong>the &#8220;perfect&#8221; beauty product listing<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-08-at-14.30.22-1024x536.png\" alt=\"\" class=\"wp-image-5297\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-08-at-14.30.22-1024x536.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-08-at-14.30.22-300x157.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-08-at-14.30.22-768x402.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-08-at-14.30.22.png 1464w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-product-titles\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Top Trends for Beauty Product Titles: Not always the ones you expect<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you could find the exact words and phrases that could boost your sales online, wouldn\u2019t you use them? We analyzed the titles of <strong>11,000 beauty products<\/strong>\u2014correlating the <strong>words<\/strong> they most commonly used with their <strong>sales<\/strong> to find out how you can do just that.<\/p>\n\n\n\n<p>And the results surprised us:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Increases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>black<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>79.97%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>paraben free<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>69.34%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>vitamin c<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>57.07%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">fragrance free<\/td><td class=\"has-text-align-center\" data-align=\"center\">47.04%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">original<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.9<strong>%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">cruelty free<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.56%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">professional<\/td><td class=\"has-text-align-center\" data-align=\"center\">32.6%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">with hyaluronic<\/td><td class=\"has-text-align-center\" data-align=\"center\">32.1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In contrast, below are some words in titles that <strong>hurt sales<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Decreases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">vegan<\/td><td class=\"has-text-align-center\" data-align=\"center\">-22.95%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">natural<\/td><td class=\"has-text-align-center\" data-align=\"center\">-26.76%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">skin care<\/td><td class=\"has-text-align-center\" data-align=\"center\">-27.64%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">protection<\/td><td class=\"has-text-align-center\" data-align=\"center\">-37.74%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">sensitive<\/td><td class=\"has-text-align-center\" data-align=\"center\">-38.4%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">travel<\/td><td class=\"has-text-align-center\" data-align=\"center\">-43.77%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>biodegradable formula<\/strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>-47.78%<\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>alcohol free<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-51.92%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>under eye<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-59.25<\/strong>%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">The Price-Popularity Matrix: What words indicate premium vs. low-cost products?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We plotted the most frequent adjectives in beauty product titles to see if they were associated with premium, more expensive products or, in contrast, with mass, common products. Turns out, there is.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGB0XwsvvI&#x2F;BNpwJC7ywmh9mJRXMU88AQ&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGB0XwsvvI&#x2F;BNpwJC7ywmh9mJRXMU88AQ&#x2F;view?utm_content=DAGB0XwsvvI&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Beauty Scatter plot &#8211; Price Popularity Matrix<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For product titles, words such as \u201ceasy,\u201d \u201coriginal,\u201d and \u201cportable\u201d come into prominence, in the hopes of highlighting features that the searcher wants to see.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Longer titles lead to less sales\u2026<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our study for the beauty industry confirms an outspoken rule in marketing: <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2023\/10\/27\/todays-marketing-lesson-people-dont-read\/\">people don\u2019t read<\/a>.<\/p>\n\n\n\n<p>The Sortlist analysis shows that the longer the title of a beauty product, the less likely people are to purchase it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\" datatext=\"el1712263045277\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-sales-beauty.png\" alt=\"\" class=\"wp-image-5289\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-sales-beauty.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-sales-beauty-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-sales-beauty-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">&#8230; and cheaper products<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Longer titles are also correlated with less expensive products in the beauty industry.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\" datatext=\"el1712263071408\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-price-beauty.png\" alt=\"\" class=\"wp-image-5291\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-price-beauty.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-price-beauty-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-by-price-beauty-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beauty prices plateau if the product title exceeds 8 words, according to our data.<\/p>\n\n\n\n<p>It\u2019s a phenomenon that could be explained by both customers\u2019 <a href=\"https:\/\/time.com\/6302294\/why-you-cant-focus-anymore-and-what-to-do-about-it\/\">short attention span<\/a> and merchants\u2019 need for sales without sacrificing quality in their listings.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-9a4311e34def4eef498ce33fa0df41e2\" style=\"color:#200df2\"><strong><em>Action point<\/em><\/strong><em>:<\/em> Make sure your beauty product has a title that does not exceed 8-10 words.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-product-descriptions\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(247,228,222);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Get your product descriptions ready for a closeup<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Similarly, we compiled the words and phrases that appear in beauty product descriptions by confirmed number of sales:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Increases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>cruelty free<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>87.55%<\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>hair types<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>71.4%<\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>developed with dermatologists<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>62.46%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">nail<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.82%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">dry skin<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.75%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">smooth<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.87%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">perfect<\/td><td class=\"has-text-align-center\" data-align=\"center\">28.08%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Among those that sell the least are \u201call skin types\u201d and \u201cfor sensitive\u201d:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Decreases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>all skin types<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-63.72%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">appearance of fine lines<\/td><td class=\"has-text-align-center\" data-align=\"center\">-17.92%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">for sensitive<\/td><td class=\"has-text-align-center\" data-align=\"center\">-17.41%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>gentle enough for<\/strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-33.22%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">protection<\/td><td class=\"has-text-align-center\" data-align=\"center\">-24.06%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>ounce bottle of<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-34.96%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Will long descriptions help sell beauty products?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The description length of a product seems to be directly related to its price: our analysis of 1352 beauty products says that <strong>higher-priced items tend to have a larger amount of text<\/strong> in their descriptions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGB0uQA-yE&#x2F;GFHFNDCFnsD5sc0QRbxoXQ&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGB0uQA-yE&#x2F;GFHFNDCFnsD5sc0QRbxoXQ&#x2F;view?utm_content=DAGB0uQA-yE&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Beauty Scatter plot &#8211; Description length and price<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The correlation in the graph shows a clear upward trend between description length and price.<\/p>\n\n\n\n<p>As a rule of thumb, high-priced items use longer descriptions to provide more information and justify a higher value or reflect a more complex product.<\/p>\n\n\n\n<p>Still, the significant spread of the data points at higher word counts indicates that longer descriptions do not guarantee a higher price point, and pricing strategies are likely influenced by a combination of factors including brand, quality, market positioning, and consumer perception.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-6853ed82c4f3ac928c70de9db9eaa7bd\" style=\"color:#200df2\"><strong><em>Action point<\/em><\/strong><em>:<\/em> Create product descriptions no shorter than 300 words for your beauty products to justify high prices.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">To format or not to format: The readability of product descriptions has no impact on sales<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An interesting insight that our data has revealed is that the formatting of beauty product descriptions has relatively little effect on the number of sales, although these tend to increase slightly with better readability.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGB0uxebT0&#x2F;s1J9FsU20bxBcqFoV4pAvw&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGB0uxebT0&#x2F;s1J9FsU20bxBcqFoV4pAvw&#x2F;view?utm_content=DAGB0uxebT0&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Beauty Scatter plot &#8211; Sales by readability score<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A clear trend is seen in the graph, in which products that have received more than 10,000 reviews have a product description that is \u201cfairly difficult to read\u201d (around 60\/100), or the equivalent of a 15-year-old\u2019s reading level.<br>That\u2019s at least according to the <a href=\"https:\/\/readable.com\/readability\/flesch-reading-ease-flesch-kincaid-grade-level\/\">Flesch Reading Ease test<\/a>, designed to indicate how difficult a passage in English is to understand; the higher the score for any text, the easier it is to read.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-5e41dc1c07608020beb40dc36120ffb8\" style=\"color:#200df2\"><strong><em>Action point<\/em><\/strong>: Add bullet points, bold texts, and short sentences to your beauty product descriptions to improve readability and boost sales.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-emojis\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(249,236,210);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Do emojis make consumers buy more?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our study shows almost <strong>none of the best-selling products have emojis<\/strong> in their descriptions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1.png\" alt=\"\" class=\"wp-image-5261\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Still, there seems to be a sweet spot in the number of emojis used that correlates with a higher number of sales, specifically at <strong>six emojis<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products.png\" alt=\"\" class=\"wp-image-5236\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Could this be an opportunity for merchants to increase sales?<\/p>\n\n\n\n<p>It may be worth a try, but it\u2019s also important to bear in mind that too many emojis <strong>could have a detrimental effect<\/strong>, perhaps because they may make the description appear cluttered or less serious.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The world of online stores is one that keeps evolving\u2014but 11,000 products can\u2019t lie. If you stick to some of the words and phrases that are common in the titles and descriptions of the best-selling beauty items, you\u2019re bound to <strong>find success<\/strong>.<\/p>\n\n\n\n<p>Remember: 8-10 words is the <strong>optimal title length<\/strong> for your products. And make you include terms that are shown to boost sales like \u201cparaben-free\u201d and \u201cprofessional.\u201d<\/p>\n\n\n\n<p>For product descriptions, readability is key. First of all, make sure to include bullet points and bold texts, and keep the entire description <strong>at 300 words<\/strong> for your beauty products. If you\u2019re worried about reducing your original text to adjust for this limit, make your sentences <strong>shorter<\/strong>.<\/p>\n\n\n\n<p>And finally, try using 6 emojis in your descriptions to see if they impact your sales!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodology<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This report was completed between March 27th and April 3rd, 2024. The findings are the result of a scraping process of over 11,000 product titles and descriptions of Amazon.com\u2019s best-selling items across the Beauty category.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What does the perfect beauty product listing look like?<\/p>\n","protected":false},"author":102,"featured_media":5294,"template":"","reports_categories":[5],"class_list":["post-5270","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-industry-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Words that Sell Beauty: An Analysis of 11,000 Products - Data Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/datahub\/reports\/beauty-product-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Words that Sell Beauty: An Analysis of 11,000 Products - Data Hub\" \/>\n<meta property=\"og:description\" content=\"What does the perfect beauty product listing look like?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.com\/datahub\/reports\/beauty-product-description\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesortlist\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T08:39:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/elsa-olofsson-Pm0K9Y3EPUc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sortlist\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/\",\"name\":\"The Words that Sell Beauty: An Analysis of 11,000 Products - Data Hub\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2024\\\/04\\\/elsa-olofsson-Pm0K9Y3EPUc-unsplash-scaled.jpg\",\"datePublished\":\"2024-04-09T11:26:12+00:00\",\"dateModified\":\"2025-02-17T08:39:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2024\\\/04\\\/elsa-olofsson-Pm0K9Y3EPUc-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2024\\\/04\\\/elsa-olofsson-Pm0K9Y3EPUc-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/beauty-product-description\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Words that Sell Beauty: An Analysis of 11,000 Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"Turning marketing &amp; 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