{"id":524,"date":"2022-09-23T13:42:27","date_gmt":"2022-09-23T13:42:27","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=524"},"modified":"2023-01-25T11:45:39","modified_gmt":"2023-01-25T11:45:39","slug":"mena-marketing-industry","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/mena-marketing-industry\/","title":{"rendered":"How MENA Is Shaping to Become the New Marketing Hub by 2025"},"content":{"rendered":"\n<div id=\"section-635148a1f05b0\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-635148a1f062e\">Growth of MENA in Numbers: 12,152% More Projects and 796% More Agencies<\/a><\/li>\n\n\n\n<li><a href=\"#section-635148a1f06ed\">Expertises in Demand \u2013 #PartyInTheUAE<\/a><\/li>\n\n\n\n<li><a href=\"#section-635148a1f0730\">Dubai, UAE &#8211; The Event Heartbeat of MENA<\/a><\/li>\n\n\n\n<li><a href=\"#section-635148a1f0768\">If You Didn\u2019t Post It on Social Media, Did You Even Go?<\/a><\/li>\n\n\n\n<li><a href=\"#section-635148a1f07b5\">Advertising. Same Same but Digital<\/a><\/li>\n\n\n\n<li><a href=\"#section-635148a1f0809\">Industries on the Rise &#8211; Who is Looking to Expand Their Marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#section-635148a1f08a6\">Final MENA Marketing Words of Wisdom (Conclusion)<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In recent years, the MENA region (Middle East and Northern Africa) has seen exponential growth in the world of marketing and is currently the <a href=\"https:\/\/dailynewsegypt.com\/2021\/09\/15\/mena-is-second-fastest-growing-market-of-e-commerce-in-world-visa-regional-president\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">second-fastest growing market of eCommerce<\/a> in the world.&nbsp; For example, <a href=\"https:\/\/www.statista.com\/statistics\/799847\/mena-internet-advertising-spending\/#:~:text=According%20to%20Zenith%20Media%20in,billion%20U.S.%20dollars%20by%202024.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">digital advertising expenditure<\/a> was at 1,156 million USD in 2018 compared to the 5,579 million USD expected this year.<\/p>\n\n\n\n<p>At Sortlist, this is something we have observed over the past few years in our own data via <strong>thousands of agency projects<\/strong> in the region.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Not only have we seen this significant growth in marketing expertise investments via the number of projects we receive in the region (an increase of <strong>285% in 3 years<\/strong>) but we can also notice it via the <strong>374% growth in MRR<\/strong> in the past 3 years that now accounts for 5% of our total business revenue.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With these observations, we wanted to investigate how <strong>marketing trends in MENA<\/strong> are making it a hub for both clients and marketing agencies alike, but also prospect what the next years will look like based on the current growth trend.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>+796%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Claimed Agencies in the MENA region from 2018 to 2022<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Cloud Kitchens<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">The type of restaurant that\u2019s not really a restaurant<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>3,5 hours<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">The amount of time social media users in MENA spend on their socials<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f062e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Growth of MENA in Numbers: 12,152% More Projects and 796% More Agencies<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0644\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">MENA Projects Sent to Agencies<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Between January 2018 and January 2022, our top 5 countries in the MENA region (UAE, Morocco, Tunisia, Saudi Arabia, and Egypt) went from 63 total projects to 7719; <strong>a 12,152% growth in just 3 years<\/strong>.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1024x576.png\" alt=\"MENA projects sent\" class=\"wp-image-526\" width=\"705\" height=\"396\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time.png 1920w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>With 637 total digital strategy projects in 2020, and 795 in 2021, Sortlist saw an <strong>increase of almost 25% of projects in just one year<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0661\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Percentage Growth of Number of Projects From 2018 to 2022<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In comparison, in the same time frame, our biggest market and country with the biggest share of our MRR, France, saw an increase of 1,634% of projects\u2026. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Projects-from-2018-to-2022-1024x576.png\" alt=\"MENA projects growth\" class=\"wp-image-528\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Projects-from-2018-to-2022-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Projects-from-2018-to-2022-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Projects-from-2018-to-2022-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Projects-from-2018-to-2022-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Projects-from-2018-to-2022.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>This is something we are obviously very proud of, but that also highlights just how many more companies in the MENA region are looking for marketing expertises and therefore opportunities.&nbsp;<\/p>\n\n\n\n<p>With this continued trend, <strong>we should expect to start off 2025 with 13,491 total projects<\/strong> sent to our partner agencies.&nbsp;<\/p>\n\n\n\n<p>But not only have we been able to observe growth via projects, but also through our partnering agencies.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f06a1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Number of Claimed Agencies in MENA Over Time<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In the past 3 years, Sortlist went from 277 claimed agencies in our top 5 MENA countries, to <strong>2484<\/strong> in January 2022.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1-1024x576.png\" alt=\"Claimed agencies MENA\" class=\"wp-image-529\" width=\"742\" height=\"417\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Number-of-Claimed-Agencies-in-MENA-Over-Time-1.png 1920w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The number of <a href=\"https:\/\/www.sortlist.com\/digital-marketing\/egypt-eg\" target=\"_blank\" rel=\"noreferrer noopener\">marketing agencies<\/a> growing in the region follows the parallel tendencies of projects coming in and proving that the Middle East and Northern Africa are increasingly commercially relevant on a global scale.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f06d4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Percentage Growth of Number of Claimed Agencies From 2018 to 2022<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Once again, to put these numbers in perspective, in France, with 5052 claimed agencies in January 2022, there was an increase of 320% claimed agencies since January 2018. In MENA, we have seen a <strong>796% increase<\/strong> in the same amount of time.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Claimed-Agencies-from-2018-to-2022-1-1024x576.png\" alt=\"Growth claimed agencies\" class=\"wp-image-530\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Claimed-Agencies-from-2018-to-2022-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Claimed-Agencies-from-2018-to-2022-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Claimed-Agencies-from-2018-to-2022-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Claimed-Agencies-from-2018-to-2022-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Percentage-Growth-of-Number-of-Claimed-Agencies-from-2018-to-2022-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Clients and agencies alike are <strong>growing at an exponential rate all across the MENA region<\/strong>. Clients are looking for their projects to be carried out and aren\u2019t short of agencies around them to take charge.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As we mentioned previously, 90% of companies are still focusing their marketing efforts on North America and Western Europe, but this trend doesn\u2019t seem like it will last.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f06ed\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Expertises in Demand \u2013 #PartyInTheUAE<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0703\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The top 6 expertises<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Here are the top current top 5 marketing expertises in the UAE, Morocco, Tunisia, Saudi Arabia, and Egypt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sortlist.com\/i\/s\/corporate-advertising\/united-states-us\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising<\/a><\/li>\n\n\n\n<li>Event<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sortlist.com\/i\/s\/social-media-growth\/united-states-us\" target=\"_blank\" rel=\"noreferrer noopener\">Social media<\/a><\/li>\n\n\n\n<li>Digital strategy<\/li>\n\n\n\n<li>Branding &amp; Positioning&nbsp;<\/li>\n\n\n\n<li>Mobile App<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-expertises-1024x576.png\" alt=\"Top 3 expertises Sortlist\" class=\"wp-image-531\" width=\"730\" height=\"410\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-expertises-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-expertises-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-expertises-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-expertises-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-expertises.png 1920w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0719\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Top 6 Marketing Expertises in Demand in MENA<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Advertising has seen a steady influx of projects coming through in recent years. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Marketing-Expertises-in-Demand-in-MENA-Based-on-Number-of-Projects-1024x576.png\" alt=\"6 marketing expertises MENA\" class=\"wp-image-532\" width=\"732\" height=\"411\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Marketing-Expertises-in-Demand-in-MENA-Based-on-Number-of-Projects-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Marketing-Expertises-in-Demand-in-MENA-Based-on-Number-of-Projects-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Marketing-Expertises-in-Demand-in-MENA-Based-on-Number-of-Projects-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Marketing-Expertises-in-Demand-in-MENA-Based-on-Number-of-Projects-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Marketing-Expertises-in-Demand-in-MENA-Based-on-Number-of-Projects.png 1920w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>But with the <strong>rise of digitalization<\/strong> and the <strong>\u2018party hub\u2019 that has become of Dubai,<\/strong> it is no surprise that we have seen not only an increase in projects for events, social media, and digital strategy but also a promising trend for the rest of 2022.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But although put together to create a global top 5 expertises in the MENA region, some expertises are much more prominent in some areas than in others.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0730\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Dubai, UAE &#8211; The Event Heartbeat of MENA<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f073f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Top 6 Expertises in Demand in UAE Based on Projects<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The first quarter of 2022 is also promising in terms of event projects with a higher number this time around compared to the same period last year. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Expertises-in-Demand-in-UAE-Based-on-Projects-1024x576.png\" alt=\"6 epertisess UAE\" class=\"wp-image-534\" width=\"692\" height=\"389\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Expertises-in-Demand-in-UAE-Based-on-Projects-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Expertises-in-Demand-in-UAE-Based-on-Projects-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Expertises-in-Demand-in-UAE-Based-on-Projects-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Expertises-in-Demand-in-UAE-Based-on-Projects-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-5-Expertises-in-Demand-in-UAE-Based-on-Projects.png 1920w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Above you can see a chart that predicts the number of projects we will finish with by the end of 2022 based on Q1 results vs Q1 of previous years.&nbsp;<\/p>\n\n\n\n<p>Companies were and are<strong> taking advantage of this kind of marketing<\/strong> in this part of the world that has accommodated its venues and backdrops to host events.&nbsp; What better way after having been locked up in our homes for months than to finally get back out and meet people in person?<\/p>\n\n\n\n<p>But nowadays, a major positive factor to any event is that it is virtually impossible for them to go unnoticed\u2026#thepowerofsocialmedia&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0752\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"198\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/The-Guardian.png\" alt=\"\" class=\"wp-image-535\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Already built on the illusion of unlimited indulgence, Dubai has at times appeared a parallel universe as other countries wrestled with Covid lockdowns [\u2026] until the UK imposed a quarantine for returning passengers, British influencers scrambled to justify exercising with a view of the Dubai marina, or smoking shisha in a pool, as \u201cessential work\u201d.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Their claims may have looked delusional to their followers in the UK, but in Dubai they were a welcome addition to the flocks whose bronzed selfies present the city\u2019s ideal face.&#8221;<\/p>\n<cite>\u2013 <a href=\"https:\/\/www.theguardian.com\/world\/2021\/apr\/17\/in-this-world-social-media-is-everything-how-dubai-became-the-planets-influencer-capital\">The Guardian&nbsp;<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0768\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">If You Didn\u2019t Post It on Social Media, Did You Even Go?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0776\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Social media<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Any event that doesn\u2019t post on <a href=\"https:\/\/www.sortlist.com\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> is losing out on major visibility. That is why these two expertises almost go hand in hand with each other.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When we think back to the countless influencers showing off their luxurious travels around Dubai or Abu Dhabi, they all use social media platforms to attract a certain type of clientele; young and potentially wealthy individuals ready to spend some money.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"676\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Social-Media.png\" alt=\"Influencer marketing post\" class=\"wp-image-536\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Social-Media.png 348w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Social-Media-154x300.png 154w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But it is not just for their own national audiences that countries like the UAE are investing in<strong> influencer marketing<\/strong> and social media marketing.&nbsp; International companies often come and use the backdrops of cities like Dubai to market their products.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f078d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"198\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/The-Guardian-1.png\" alt=\"\" class=\"wp-image-537\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOnce a small port on the edge of a desert, Dubai has become a global hub of influencer culture, a magnet for social media stars desperate to tweak their image in what has become the ideal Instagram city\u2026Everything the eye lands on in Dubai was created for a purpose; nothing is natural or accidental, from the smooth skyscrapers to the purpose-built islands that function as gated communities. Dubai\u2019s planners are now consciously building with the Instagram aesthetic in mind.\u201d<\/p>\n<cite>\u2013 <a href=\"https:\/\/www.theguardian.com\/world\/2021\/apr\/17\/in-this-world-social-media-is-everything-how-dubai-became-the-planets-influencer-capital\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Guardian&nbsp;<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f079d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Social media use rate<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>According to a recent study, since January 2022, the UAE has had the <strong>world\u2019s highest social media use rate<\/strong> with no less than 106.1% of the population active on social media (can be explained by some users having multiple accounts on a platform).&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Social-Media-use-rate.png\" alt=\"Social media use rate\" class=\"wp-image-538\" width=\"527\" height=\"461\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Social-Media-use-rate.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Social-Media-use-rate-300x262.png 300w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Beyond the UAE, social media users in MENA (along with Latin America) are those that spend the most amount of time per day with an <a href=\"https:\/\/www.skillsyouneed.com\/num\/percent-change.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">average of 3.5 hours on their average 8.5 accounts<\/a>.&nbsp;<\/p>\n\n\n\n<p>As a marketing agency in MENA, with the immense amount of potential, offering <strong>social media services is an advantageous way of collaborating with clients<\/strong>.&nbsp;<\/p>\n\n\n\n<p>On the other hand, as a company looking to advertise, social media marketing can prove to be much more powerful in this part of the world than anywhere else, and it is no surprise that this marketing expertise is in such high demand.&nbsp;<\/p>\n\n\n\n<p>Companies looking for an audience that transcends all generations and where they have <strong>3.5 hours of potential visibility per person per day<\/strong>\u2026it\u2019s worth the investment don\u2019t you think?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f07b5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Advertising. Same Same but Digital<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f07c4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"117\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/MordorIntelligence.png\" alt=\"\" class=\"wp-image-539\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/MordorIntelligence.png 402w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/MordorIntelligence-300x87.png 300w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe value of internet advertising expenditure in the region is expected to increase at a steady pace. For instance, according to a study by Zenith, the value of internet advertising expenditure in the Middle East and North Africa in 2022 is expected to reach USD 1,205 million.\u201d<\/p>\n<cite>\u2013 <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/middle-east-media-and-entertainment-market\" target=\"_blank\" rel=\"noreferrer noopener\">Mordor Intelligence<\/a>&nbsp;<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f07d4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Social Media Marketing<\/h3>\n\n\n\n<p>Social media marketing is naturally one of the newest forms of marketing.&nbsp; With the rise of technology and our growing need to always be connected with one another, companies have started to alter their ways of approaching their public.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Advertising has always been one of the most common ways for companies to market themselves.&nbsp; Whether it be <a href=\"https:\/\/www.sortlist.com\/blog\/out-of-home-advertising\/\">OOH<\/a>, on the television, or in magazines, companies are now having to build an online advertising strategy to keep up with modern trends.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>But today, on top of advertising, companies are having to <strong>invest more in their overall digital strategy<\/strong>, especially in MENA. With a faster growth of internet users in the region compared to the rest of the world, it is almost impossible to not have a solid digital strategy.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f07e7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/MWG.jpeg\" alt=\"\" class=\"wp-image-540\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/MWG.jpeg 200w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/MWG-150x150.jpeg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt seems like a case where there are so many advertising agencies that are coming up all over even just Cairo itself and they\u2019re all incredibly busy.&nbsp; It\u2019s just a matter of one company seeing that their main competitors in the market are outsourcing their advertising so they will just tend to kind of follow suit and do the same, and it seems to be the easiest way of doing it.\u201d<\/p>\n<cite>\u2013 <a href=\"https:\/\/mwg.co.com\/home\/about\" target=\"_blank\" rel=\"noreferrer noopener\">MWG<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f07f7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"151\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/EY.png\" alt=\"\" class=\"wp-image-541\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAccelerated by the pandemic, 87% of MENA companies are undertaking substantial business and technology transformations to stay relevant and accelerate growth. The application of technology has made MENA corporates more productive, promoting a gestalt that COVID-19 has triggered the beginning of a widespread digital makeover across sectors.\u201d<\/p>\n<cite>\u2013 <a href=\"https:\/\/www.ey.com\/en_gl\/ccb\/mena-mergers-acquisitions\" target=\"_blank\" rel=\"noreferrer noopener\">EY<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0809\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Industries on the Rise &#8211; Who is Looking to Expand Their Marketing?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f081b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Which industries have taken advantage of this new and upcoming marketing hub in the MENA region?<\/p>\n\n\n\n<p>Ironically, it is not only marketing, advertising, and event expertises that are in demand, but they are also the industries that are looking to agencies for more marketing help. But it would be unfair to group the event industry in the UAE along with all the other industries in the other 4 countries from its sheer over-towering numbers compared to the rest.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In 2021, event companies saw a competitive advantage to <strong>relaunch their industry<\/strong> and took the opportunity to invest. We can see that this advantage has lessened in 2022, but it\u2019s still an important pillar of the economy in the region.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now that most of the world is starting to open back up their borders and event spaces, <strong>the MENA region is no longer the only one businesses can turn to<\/strong>. Nevertheless, they are still a point of reference for many looking to stage their events.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Industries Looking for Marketing Agencies in the UAE&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-the-UAE-By-Number-of-Projects-1024x576.png\" alt=\"Top industries UAE\" class=\"wp-image-553\" width=\"741\" height=\"417\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-the-UAE-By-Number-of-Projects-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-the-UAE-By-Number-of-Projects-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-the-UAE-By-Number-of-Projects-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-the-UAE-By-Number-of-Projects-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-the-UAE-By-Number-of-Projects.png 1920w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Industries Looking for Marketing Agencies in Tunisia<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Tunisia-By-Number-of-Projects-2-1024x576.png\" alt=\"Top industries Tunisia\" class=\"wp-image-557\" width=\"634\" height=\"356\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Tunisia-By-Number-of-Projects-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Tunisia-By-Number-of-Projects-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Tunisia-By-Number-of-Projects-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Tunisia-By-Number-of-Projects-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Tunisia-By-Number-of-Projects-2.png 1920w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Industries Looking for Marketing Agencies in Morocco<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Morocco-By-Number-of-Projects-6-1024x576.png\" alt=\"Top industries Morocco\" class=\"wp-image-559\" width=\"645\" height=\"362\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Morocco-By-Number-of-Projects-6-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Morocco-By-Number-of-Projects-6-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Morocco-By-Number-of-Projects-6-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Morocco-By-Number-of-Projects-6-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Morocco-By-Number-of-Projects-6.png 1920w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Industries Looking for Marketing Agencies in Egypt&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Egypt-By-Number-of-Projects-3-1024x576.png\" alt=\"Top industries Egypt\" class=\"wp-image-561\" width=\"650\" height=\"365\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Egypt-By-Number-of-Projects-3-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Egypt-By-Number-of-Projects-3-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Egypt-By-Number-of-Projects-3-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Egypt-By-Number-of-Projects-3-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Egypt-By-Number-of-Projects-3.png 1920w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Industries Looking for Marketing Agencies in Saudi Arabia<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Saudi-Arabia-By-Number-of-Projects-1024x576.png\" alt=\"Top industries Saudi Arabia\" class=\"wp-image-566\" width=\"709\" height=\"398\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Saudi-Arabia-By-Number-of-Projects-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Saudi-Arabia-By-Number-of-Projects-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Saudi-Arabia-By-Number-of-Projects-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Saudi-Arabia-By-Number-of-Projects-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Top-Industries-Looking-for-Marketing-Agencies-in-Saudi-Arabia-By-Number-of-Projects.png 1920w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0835\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Food Glorious Food<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>A prominent industry many may find surprising as a key player in the economy of the marketing world in the MENA region is the food industry.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>After a 210% increase in projects from 2018 to 2019, we were expecting to see the exponential growth continue into the next years. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Food-Glorious-Food.png\" alt=\"Collapse restaurants covid-19\" class=\"wp-image-567\" width=\"606\" height=\"478\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Food-Glorious-Food.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Food-Glorious-Food-300x237.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/www.oecd.org\/coronavirus\/policy-responses\/food-supply-chains-and-covid-19-impacts-and-policy-lessons-71b57aea\/#figure-d1e325\">OECD<\/a><br><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Unfortunately, due to the COVID-19 pandemic, we all witnessed the food and beverage industry receive a massive blow, and conclusively, project numbers went down.&nbsp;<\/p>\n\n\n\n<p>However, we are now witnessing a light at the end of the tunnel.<\/p>\n\n\n\n<p>After just the 1st quarter of 2022, we have already received 59 projects coming from the food industry; <strong>the largest amount we have ever received in previous years in the same time period<\/strong>. If the MENA region is looking to continue this trend, we are expecting to finish this year on a new all-time high.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f084a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"103\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Talkwalker.png\" alt=\"\" class=\"wp-image-568\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Talkwalker.png 367w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Talkwalker-300x84.png 300w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMiddle East consumers are developing an appetite for new international foods, flavors, and tastes, which have become accessible due to globalization. During the early days of the pandemic, expats in the region wanted to have a taste of home \u2013 recreating some of the recipes they learned through WhatsApp calls with family\u2026 The food industry trends in the Middle East are driven by increased choices and options, social media, government-supported awareness campaigns, and eco-conscious consumption. During Gulfood 2022, the largest expo for the Middle East food industry, F&amp;B brands showed that they recognize consumers\u2019 needs for healthier, sustainable, and nutritious food. \u201c<\/p>\n<cite>&#8211; <a href=\"https:\/\/www.talkwalker.com\/blog\/mea-food-industry-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Talkwalker<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f085e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Projects Coming from the Food Industry in MENA&nbsp;<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>One of our success stories was between Kafa Coffee and the event and marketing agency <a href=\"https:\/\/markableuae.com\/portfolios\/kafa-coffee-exhibition-stand-for-expo-2020-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markable<\/a>. Thanks to Sortlist, the client and agency got together and collaborated on a project that showcased Kafa Coffee\u2019s at an exhibition stand for EXPO 2020 in Dubai.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Projects-Coming-from-the-Food-Industry-in-MENA-1024x576.png\" alt=\"Food industry projects MENA\" class=\"wp-image-569\" width=\"577\" height=\"324\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Projects-Coming-from-the-Food-Industry-in-MENA-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Projects-Coming-from-the-Food-Industry-in-MENA-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Projects-Coming-from-the-Food-Industry-in-MENA-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Projects-Coming-from-the-Food-Industry-in-MENA-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Projects-Coming-from-the-Food-Industry-in-MENA.png 1920w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The F&amp;B industry is having to evolve rapidly to the changes in demands and with an increase in the competition, they are having to stand out amongst the expanding crowd.&nbsp; But not only that\u2026consumer interactions have changed drastically as well since the pandemic.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Having a restaurant and attracting new clientele is now <strong>all about the digital brand you have created for yourself<\/strong>.&nbsp;<\/p>\n\n\n\n<p>New customers won\u2019t necessarily come and eat at a restaurant because they walked past it one day, instead, it will be because they see it online somewhere or someone recommended it to them, and on top of that, they may want to sit comfortably on their couch and have the food delivered to them.&nbsp;&nbsp;<\/p>\n\n\n\n<p>How does the F and B industry adapt to this change? <strong>Digitalization, ghost kitchens, and smart investments<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f087c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">New Age Restaurants<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Google is no longer the reference for customers to find new restaurants.&nbsp; The Food and Beverage industry has had to adapt its marketing ways to new and more attractive platforms.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/New-Age-Restuarants.jpeg\" alt=\"Dark kitchens emergence\" class=\"wp-image-570\" width=\"605\" height=\"314\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/New-Age-Restuarants.jpeg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/New-Age-Restuarants-300x156.jpeg 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But going digital isn\u2019t the only way the F&amp;B industry has had to evolve\u2026<\/p>\n\n\n\n<p>Ahemd continued: \u201cA big number of restaurants started to go cloud.&nbsp; A lot of restaurants started other brands, sub-brand as a cloud kitchen. <strong>&nbsp;A cloud kitchen is a kitchen that doesn\u2019t exist on the ground<\/strong>, but it is someplace where they cook the food, and they just deliver.&nbsp; The number of restaurants that actually opened virtually now has increased more than 30-40%.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f0891\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"358\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/pasted-image-0.png\" alt=\"\" class=\"wp-image-617\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/pasted-image-0.png 370w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/pasted-image-0-300x290.png 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTalabat, Zomato, Deliveroo, Uber\u2026those four apps they control almost 80% of the delivery and food and restaurant locations in the UAE.&nbsp; Because we were not really going out during Covid, people started using mobile applications.&nbsp; So a lot of restaurants started to move from just how you do things by referrals to listing themselves and going with the flow and that is the first step to go digital.\u201d<\/p>\n<cite>\u2013 Ahmed Taha, Digital Director at <a href=\"https:\/\/www.sortlist.com\/agency\/outreach-advertising-llc\" target=\"_blank\" rel=\"noreferrer noopener\">Outreach<\/a>&nbsp;<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f08a6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Final MENA Marketing Words of Wisdom (Conclusion)<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f08b4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>We\u2019ve been lucky to witness such a <strong>wealth of marketing growth in the MENA region<\/strong> over the past 3 years and 2022 is promising to show this continued exponential growth.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Companies and agencies alike have found prospects that this region has in comparison to the traditional Western European and North American marketing practices and audiences that we have always followed and decided to take on new opportunities.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sortlist\u2019s very own MENA sales manager, Karim Saadoune has said that if there is one word to describe this region in marketing is: <strong>potential<\/strong>.<\/p>\n\n\n\n<p>With the rise in projects and agencies alike throughout the past 3 years, our company is believing more and more in MENA. We have started to invest in our involvement in the region by even opening up our first local office in Tunisia, and we hope to expand the team by double come the end of the year and also our revenue.&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148a1f08bf\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_dc2ec3eeb9de0a37a2a1a8906d65221e\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/CB_News_2011_logo.svg_.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/te\u0301le\u0301chargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/statista-logo.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/trends-tendances-logo-png-transparent.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-drum-logo-vector.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/logo-strategies.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Logo_t3n_mit_Schriftzug.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/forbes-logo-7-1.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Entrepreneur_logo.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Fashionunited-logo.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":571,"template":"","reports_categories":[14,6],"class_list":["post-524","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digital-marketing-strategy-reports","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How MENA Is Shaping to Become the New Marketing Hub by 2025<\/title>\n<meta name=\"description\" content=\"With thousands of agency projects of data, here is how we believe the MENA region will become the new marketing hub in the upcoming years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/datahub\/reports\/mena-marketing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How MENA Is Shaping to Become the New Marketing Hub by 2025\" \/>\n<meta property=\"og:description\" content=\"With thousands of agency projects of data, here is how we believe the MENA region will become the new marketing hub in the upcoming years.\" \/>\n<meta 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