﻿{"id":5202,"date":"2025-07-29T11:27:00","date_gmt":"2025-07-29T11:27:00","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=5202"},"modified":"2025-08-03T15:37:08","modified_gmt":"2025-08-03T15:37:08","slug":"product-title-optimization","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/product-title-optimization\/","title":{"rendered":"The Words that Sell the Most: An Analysis of 11,000 Products"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this E-commerce Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-product-titles\">Top Trends for Product Titles: Not always the ones you expect<\/a><\/li>\n\n\n\n<li><a href=\"#section-product-descriptions\">Product Description Length: The bigger, the merrier<\/a><\/li>\n\n\n\n<li><a href=\"#section-emojis\">Do emojis make consumers buy more?<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">Methodology<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Online stores\u2014the name itself evokes possibility. Millions of products vie for buyers\u2019 attention, which means that <strong>the power of words and product title optimization can\u2019t be overstated<\/strong> when it comes to <a href=\"https:\/\/www.sortlist.com\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a>.<\/p>\n\n\n\n<p>Research shows that accurate and well-written product titles and descriptions can increase conversion <a href=\"https:\/\/www.lupasearch.com\/blog\/how-do-product-descriptions-affect-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">by up to 78%<\/a>. With that in mind, we\u2019ve looked at the <strong>product titles<\/strong> and <strong>descriptions <\/strong>of 11,000 best-selling products to find out\u2026 What do they have in common?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html>\n<head>\n    <style>\n        @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;700&display=swap');\n\n        body {\n            font-family: 'Inter', sans-serif;\n            background-color: #FBFAF9;\n            margin: 0;\n            padding: 0;\n        }\n        .container {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n            padding: 20px;\n            background-color: #FBFAF9;\n            border-radius: 10px;\n            max-width: 910px;\n            margin: auto;\n            border: 5px solid #FBFAF9;\n        }\n        .text-content {\n            max-width: 66.66%;\n        }\n        .text-content p {\n            color: #4f4f4f;\n            margin-bottom: 20px; \/* Increased space between text and CTA *\/\n        }\n        .cta-wrapper a {\n            display: inline-block;\n            padding: 10px 20px;\n            font-size: 16px;\n            color: #200DF2;\n            background-color: #E8EDFC;\n            border: none;\n            border-radius: 5px;\n            text-decoration: none;\n            transition: background-color 0.3s, color 0.3s;\n        }\n        .cta-wrapper a:hover {\n            background-color: #200DF2;\n            color: #fff;\n        }\n        .image-content {\n            max-width: 33.33%;\n            text-align: right;\n        }\n        .image-content img {\n            max-width: 100%;\n            height: auto;\n            border-radius: 0 10px 10px 0; \/* Ensuring the image takes the rounded corner on the right *\/\n        }\n\n        @media (max-width: 600px) {\n            .container {\n                flex-direction: column;\n                padding: 10px;\n                border-radius: 5px;\n            }\n            .text-content {\n                max-width: 100%;\n                padding: 0;\n            }\n            .text-content p {\n                margin-bottom: 10px;\n            }\n            .text-content div {\n                font-size: 24px;\n            }\n            .cta-wrapper a {\n                font-size: 14px;\n                padding: 8px 16px;\n            }\n            .image-content {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"container\">\n        <div class=\"text-content\">\n            <div style=\"color: #2c2c2c; font-size: 29px; font-weight: bold; line-height: 1.25;\">Get your next retail project right<\/div>\n            <p>Discover the most relevant agencies for your retail project based on your own specific requirements.<\/p>\n            <div class=\"cta-wrapper\">\n                <a class=\"12345\" href=\"https:\/\/www.sortlist.com\/retail-marketing\" style=\"text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">Find my retail marketing agency<\/a>\n            <\/div>\n        <\/div>\n        <div class=\"image-content\">\n            <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2024\/07\/untitled-design.svg\" alt=\"Image description\">\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">TL;DR: How to make the most out of your product titles and descriptions:<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After looking at 11,000 best-selling products, we found the terms that most boost sales online to be: &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">certified and acknowledged by<\/mark><\/strong>&#8221; (307.66%), &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">found naturally<\/mark><\/strong>&#8221; (103.02%), &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">in the box<\/mark><\/strong>&#8221; (134.68%), &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">provide consistent quality<\/mark><\/strong>&#8221; (87.25%), and &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">up to 24 hours<\/mark><\/strong>&#8221; (74.82%).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our analysis shows that product titles <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">do not exceed 135 characters<\/mark><\/strong> (roughly 20-25 words).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While there is no direct correlation between product description length and price, it is advisable to draw a line between products that sellers consider to be <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">low cost<\/mark><\/strong> and <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">high cost<\/mark><\/strong>. For low-ones ones, make your product descriptions have <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">no more than 200 words<\/mark><\/strong>. For <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">higher-cost products<\/mark>, make descriptions <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">at least 300-400 words<\/mark><\/strong> long.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our study shows <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">almost none of the best-selling products have emojis<\/mark><\/strong> in their descriptions. But <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">six emojis might just be the right amount<\/mark><\/strong> to greatly increase sales. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include relevant <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">keywords<\/mark><\/strong>, <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">bullet points<\/mark><\/strong>, and <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#200df2\" class=\"has-inline-color\">bold texts<\/mark><\/strong> in your product descriptions so that you can optimize them for SEO.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These findings lead us to&#8230; <strong>the &#8220;perfect&#8221; Amazon listing<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-15.59.43-1-1024x620.png\" alt=\"\" class=\"wp-image-5212\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-15.59.43-1-1024x620.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-15.59.43-1-300x182.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-15.59.43-1-768x465.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-15.59.43-1.png 1158w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-product-titles\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Top Trends for Product Titles: Not always the ones you expect<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you could find the exact words and phrases that could boost your sales online, wouldn\u2019t you use them? We analyzed the titles of <strong>11,000 products<\/strong>\u2014correlating the <strong>words<\/strong> they most commonly used with their <strong>sales<\/strong> to find out how you can do just that.<\/p>\n\n\n\n<p>And the results surprised us:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Increases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">performance<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.19%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">technology<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.57%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>in the box<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>134.68%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">on the go<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.07%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>found naturally<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>103.02%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">up to 24 hours<\/td><td class=\"has-text-align-center\" data-align=\"center\">74.82%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">easy to clean<\/td><td class=\"has-text-align-center\" data-align=\"center\">51.26%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">men and women<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.86%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>certified and acknowledged by<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>307.66%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">provide consistent quality<\/td><td class=\"has-text-align-center\" data-align=\"center\">87.25%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In contrast, below are some words in titles that <strong>hurt sales<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Decreases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">perfect for<\/td><td class=\"has-text-align-center\" data-align=\"center\">-36.27%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">gift<\/td><td class=\"has-text-align-center\" data-align=\"center\">-44.68%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">is ideal for<\/td><td class=\"has-text-align-center\" data-align=\"center\">-49.16%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">kids<\/td><td class=\"has-text-align-center\" data-align=\"center\">-60.86%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>within 24 hours<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-63.66%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>made of high quality<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>-74.61%<\/strong><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">colors<\/td><td class=\"has-text-align-center\" data-align=\"center\">-57.03%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>easy to use<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-61.57%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">for home<\/td><td class=\"has-text-align-center\" data-align=\"center\">-39.07%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">100% satisfaction<\/td><td class=\"has-text-align-center\" data-align=\"center\">-66.21%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">The Price-Popularity Matrix: What words indicate premium vs. low-cost products?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We plotted the most frequent adjectives in product titles to see if they were associated with premium, more expensive products or, in contrast, with mass, common products. Turns out, there is.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGBduHERrE&#x2F;wAcTi5u9YgO_vvWdxMnxIQ&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGBduHERrE&#x2F;wAcTi5u9YgO_vvWdxMnxIQ&#x2F;view?utm_content=DAGBduHERrE&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Scatter plot &#8211; Price Popularity Matrix<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The adjectives listed describe characteristics that are commonly appealing in various products across industries, especially in technology, beauty, and electronics.<\/p>\n\n\n\n<p>Some examples account for approximately 20,000 sales while commanding higher prices than the rest.<\/p>\n\n\n\n<p>Items like these broaden their market and increase their appeal by indicating a safe choice for consumers who are wary of buying poor products (\u201c<strong>resistant<\/strong>\u201d and \u201c<strong>long-lasting<\/strong>\u201d) and the inclusion of professional quality or advanced features, suggesting that the product goes beyond basic needs to offer superior performance or a wider breadth of application (\u201c<strong>pro<\/strong>\u201d).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Title length: How many words should you use?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When it comes to product titles, sellers have a big leeway: <strong>sales don\u2019t diminish<\/strong> the more words you add.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\" datatext=\"el1712263045277\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-sales.png\" alt=\"\" class=\"wp-image-5234\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-sales.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-sales-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-sales-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Yet you can see the sales plateau after 50 words in product titles, perhaps because stores like Amazon tend to <a href=\"https:\/\/www.betterworldproducts.org\/writing-perfect-amazon-product-title\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cut titles at 135 characters<\/a>, or because a third of customers spend less than 15 seconds <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2023\/10\/27\/todays-marketing-lesson-people-dont-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reading things online<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-3b8f371583c4eb9211383abf11e17e37\" style=\"color:#200df2\"><strong><em>Action point<\/em><\/strong><em>:<\/em> Make sure your product titles do not exceed 135 characters (roughly 20-25 words) so customers understand what you\u2019re selling.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html>\n<head>\n    <style>\n        @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;700&display=swap');\n\n        body {\n            font-family: 'Inter', sans-serif;\n            background-color: #FBFAF9;\n            margin: 0;\n            padding: 0;\n        }\n        .container {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n            padding: 20px;\n            background-color: #FBFAF9;\n            border-radius: 10px;\n            max-width: 910px;\n            margin: auto;\n            border: 5px solid #FBFAF9;\n        }\n        .text-content {\n            max-width: 66.66%;\n        }\n        .text-content p {\n            color: #4f4f4f;\n            margin-bottom: 20px; \/* Increased space between text and CTA *\/\n        }\n        .cta-wrapper a {\n            display: inline-block;\n            padding: 10px 20px;\n            font-size: 16px;\n            color: #200DF2;\n            background-color: #E8EDFC;\n            border: none;\n            border-radius: 5px;\n            text-decoration: none;\n            transition: background-color 0.3s, color 0.3s;\n        }\n        .cta-wrapper a:hover {\n            background-color: #200DF2;\n            color: #fff;\n        }\n        .image-content {\n            max-width: 33.33%;\n            text-align: right;\n        }\n        .image-content img {\n            max-width: 100%;\n            height: auto;\n            border-radius: 0 10px 10px 0; \/* Ensuring the image takes the rounded corner on the right *\/\n        }\n\n        @media (max-width: 600px) {\n            .container {\n                flex-direction: column;\n                padding: 10px;\n                border-radius: 5px;\n            }\n            .text-content {\n                max-width: 100%;\n                padding: 0;\n            }\n            .text-content p {\n                margin-bottom: 10px;\n            }\n            .text-content div {\n                font-size: 24px;\n            }\n            .cta-wrapper a {\n                font-size: 14px;\n                padding: 8px 16px;\n            }\n            .image-content {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"container\">\n        <div class=\"text-content\">\n            <div style=\"color: #2c2c2c; font-size: 29px; font-weight: bold; line-height: 1.25;\">Get your next retail project right<\/div>\n            <p>Discover the most relevant agencies for your retail project based on your own specific requirements.<\/p>\n            <div class=\"cta-wrapper\">\n                <a class=\"12345\" href=\"https:\/\/www.sortlist.com\/retail-marketing\" style=\"text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">Find my retail marketing agency<\/a>\n            <\/div>\n        <\/div>\n        <div class=\"image-content\">\n            <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2024\/07\/untitled-design.svg\" alt=\"Image description\">\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Prices spike with long titles<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our analysis shows that merchant prices for products <strong>tend to rise the longer the product titles<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\" datatext=\"el1712263071408\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-price.png\" alt=\"\" class=\"wp-image-5235\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-price.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-price-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/title-length-and-price-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Products with longer titles might be perceived as more complex, specialized, or rich in features, leading sellers to price them higher based on the added value these attributes suggest.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-product-descriptions\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(247,228,222);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Product Description Length: The bigger, the merrier<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Similarly, we\u2019ve collected some of the words and phrases that appear most in high-selling product descriptions. Compare those estimated sales with the average sales given by the 15,206 reviews among all products:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Increases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>developed with dermatologists<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>148.82%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>found naturally<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>116.21%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">no need to worry about<\/td><td class=\"has-text-align-center\" data-align=\"center\">32.52%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">compatible with<\/td><td class=\"has-text-align-center\" data-align=\"center\">31.56%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">friendly customer service<\/td><td class=\"has-text-align-center\" data-align=\"center\">15.86%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Among those that sell the least are:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Word\/phrase<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Decreases sales by<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">safe<\/td><td class=\"has-text-align-center\" data-align=\"center\">-42.19%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>contact us<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-91.04%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>easy to carry<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-91.29%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>feel free to<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>-132.9%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">for kids<\/td><td class=\"has-text-align-center\" data-align=\"center\">-75.06%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">made in the usa<\/td><td class=\"has-text-align-center\" data-align=\"center\">-47.98%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Will long descriptions help sell premium products?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The description length of a product behaves in a similar way to how titles do: higher-priced items <strong>tend to have a larger amount of text<\/strong> in their descriptions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGBd-1UpI0&#x2F;nELv0d_UveA9AS-3TUApqw&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGBd-1UpI0&#x2F;nELv0d_UveA9AS-3TUApqw&#x2F;view?utm_content=DAGBd-1UpI0&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Scatter plot &#8211; Description length and price<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, it\u2019s important to note that longer descriptions <strong>do not guarantee<\/strong> a higher price point, and that can be gleaned from the scattered points around the trendline.<\/p>\n\n\n\n<p>We can illustrate this by contrasting two differing examples:<\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.amazon.com\/Red-Devil-4251-Painters-6-In-1-Tool\/dp\/B00002N6IT?th=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pack of painting tools<\/a> has been successfully selling on Amazon for $8.79. And its description includes 113 words.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.17.38-1024x583.png\" alt=\"\" class=\"wp-image-5229\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.17.38-1024x583.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.17.38-300x171.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.17.38-768x437.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.17.38-1536x875.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.17.38-2048x1166.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, you can also find products like this <a href=\"https:\/\/www.amazon.com\/COSLUS-Water-Dental-Flosser-Teeth\/dp\/B0CHFT6T5P\/ref=sr_1_363?dib=eyJ2IjoiMSJ9.HgA2X0Z5JF3nDWpB_BSbxBznwY12MkumanMT9prhk2Tiu63KoMoNcwMfy5E3uU9c7egDMvmPX-2pcpsgoAKQcqTHKOSwu62E_2ANf1PMMuQuS_yerVEMq8Lo_SwC55iMQ52ZvhlcMYW5JMo7cGoNBSeVAAKIB1y3e0m-TE7U2F6eejDSoDOkZS2BF7x-fq9dogiZNdGgooV_D9uuE2TZ6PymZfyDl1b9EzxzH7R3MLiK_7ppDGqEdMdHFd5EMB_PkR_tbVyLz0V9HUQNEWX75XVbNjn0V6lBVib_wRFE4u0.5nlmp0BJRHiXnyaLDDmttBGwwv-Cw8Ae3Tob1GJ704w&amp;dib_tag=se&amp;qid=1711111975&amp;s=beauty-intl-ship&amp;sr=1-363&amp;th=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dental Flosser<\/a>, which sells for $29.99 and shows a product description of 438 words.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.19.44-1024x779.png\" alt=\"\" class=\"wp-image-5231\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.19.44-1024x779.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.19.44-300x228.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.19.44-768x584.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.19.44-1536x1169.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/Screenshot-2024-04-04-at-17.19.44.png 1648w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-271e90af73d6c265a8d6116ee9cd3eb6\" style=\"color:#200df2\"><strong><em>Action point<\/em><\/strong><em>:<\/em> For low-cost products make descriptions have no more than 200 words. For higher prices, make descriptions at least 300-400 words long.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Description formatting: When bullet points can do the trick<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The data shows that, in general, the readability of product descriptions <strong>remains at a consistent level<\/strong> across industries, and it\u2019s hard to state a correlation or a direct cause-effect relationship. A readability of 60 is the equivalent of a 13- to 15-year-old\u2019s reading level.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGBd7mxUqM&#x2F;DIMwPTd-FG5Lr7bql7XNig&#x2F;view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGBd7mxUqM&#x2F;DIMwPTd-FG5Lr7bql7XNig&#x2F;view?utm_content=DAGBd7mxUqM&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Scatter plot &#8211; Sales by readability score<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It has been proven that <a href=\"https:\/\/www.enfuse-solutions.com\/the-many-benefits-of-well-crafted-product-descriptions-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">76% of buyers consider product descriptions among the most desired elements<\/a> of products when browsing online.<\/p>\n\n\n\n<p>Not only that, but nearly <a href=\"https:\/\/www.ax-semantics.com\/en\/blog\/product-descriptions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% of consumers rate product content positively<\/a> when deciding to buy.<\/p>\n\n\n\n<p>SEO visibility is also extremely important for product listings. Titles and descriptions packed with keywords and technical specifications might perform better in search engine results, even if they are less readable. This increased visibility can lead to higher sales, as more potential buyers encounter the product during their search.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-8d01d6406cf451ee8772197b6fba8149\" style=\"color:#200df2\"><strong><em>Action point<\/em><\/strong>: Include relevant keywords, bullet points, and bold texts in your product descriptions so that you can optimize them for SEO.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-emojis\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(249,236,210);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Do emojis make consumers buy more?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our study shows almost <strong>none of the best-selling products have emojis<\/strong> in their descriptions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1.png\" alt=\"\" class=\"wp-image-5261\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Still, there seems to be a sweet spot in the number of emojis used that correlates with a higher number of sales, specifically at <strong>six emojis<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products.png\" alt=\"\" class=\"wp-image-5236\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/04\/emojis-products-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Could this be an opportunity for merchants to increase sales?<\/p>\n\n\n\n<p>It may be worth a try, but it\u2019s also important to bear in mind that too many emojis <strong>could have a detrimental effect<\/strong>, perhaps because they may make the description appear cluttered or less serious.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The world of online stores is one that keeps evolving\u2014but 11,000 products can\u2019t lie. If you stick to some of the words and phrases that are common in the titles and descriptions of the best-selling items, you\u2019re bound to <strong>find success<\/strong>.<\/p>\n\n\n\n<p>Remember: <strong>digital stores cut titles<\/strong> at around 135 characters, so keep an eye out for important information about your products that may not be visible at first glance. And make you <strong>include terms that are shown to boost sales<\/strong> like \u201cperformance\u201d and \u201ccertified by.\u201d<\/p>\n\n\n\n<p>For product descriptions, <strong>readability is key<\/strong>. First of all, make sure to include bullet points and bold texts, and keep the entire description at 200 words for your low-cost products and 400 for your high-ticket ones. If you\u2019re worried about reducing your original text to adjust for this limit, make your sentences <strong>shorter<\/strong>.<\/p>\n\n\n\n<p>And finally, try using 6 emojis in your descriptions to see if they impact your sales!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodology<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This report was completed between March 27th and April 3rd, 2024. The findings are the result of a scraping process of over 11,000 product titles and descriptions of Amazon.com\u2019s best-selling items across 10 different categories: beauty, food and pantry, beauty, sports, electronics, health, home and kitchen, toys, arts and crafts, and tools and DIY.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What does the perfect e-commerce listing look like?<\/p>\n","protected":false},"author":102,"featured_media":5244,"template":"","reports_categories":[16,6],"class_list":["post-5202","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-e-commerce-reports","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Words that Sell the Most: An Analysis of 11,000 Products - 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