{"id":483,"date":"2025-08-11T10:41:00","date_gmt":"2025-08-11T10:41:00","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=483"},"modified":"2025-08-11T10:55:04","modified_gmt":"2025-08-11T10:55:04","slug":"expanding-internationally","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/expanding-internationally\/","title":{"rendered":"[Internationalization Benchmark 2025] The real price of services when expanding internationally"},"content":{"rendered":"\n<div id=\"section-63515aced1fb3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-intro\">Introduction<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-prices\">Prices of services across Europe &amp; MENA<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-prep\">Preparation phase<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-market\">The price of Market Research<\/a><\/li>\n\n\n\n<li><a href=\"#section-branding\">The price of Branding and Positioning<\/a><\/li>\n\n\n\n<li><a href=\"#section-localization\">The price of Localization<\/a><\/li>\n\n\n\n<li><a href=\"#section-copy\">The price of Copywriting<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-launch\">Launch phase<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-pr\">The price of Public Relations<\/a><\/li>\n\n\n\n<li><a href=\"#section-events\">The price of Events<\/a><\/li>\n\n\n\n<li><a href=\"#section-influencer\">The price of Influencer Marketing<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-maintenance\">Maintenance phase<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-social\">The price of Social Media<\/a><\/li>\n\n\n\n<li><a href=\"#section-seo\">The price of SEO<\/a><\/li>\n\n\n\n<li><a href=\"#section-google\">The price of Google Ads<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-country\">Which city has the skills? City specialization per country<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-france\">Service specializations in France<\/a><\/li>\n\n\n\n<li><a href=\"#section-germany\">Service specializations in Germany<\/a><\/li>\n\n\n\n<li><a href=\"#section-spain\">Service specializations in Spain<\/a><\/li>\n\n\n\n<li><a href=\"#section-netherlands\">Service specializations in the Netherlands<\/a><\/li>\n\n\n\n<li><a href=\"#section-uk\">Service specializations in the United Kingdom<\/a><\/li>\n\n\n\n<li><a href=\"#section-belgium\">Service specializations in Belgium<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-intro\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Expanding internationally is the very definition of make-or-break.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>From the <strong>right localization<\/strong> that maintains your brand essence to PR that gets the big national papers excited\u2014all brands who make a success of their expansion have something in common.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>They found the right local partners to help them adapt offering, messaging, and make a boom with their launch.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But, just like the market for your product or service changes, so does the market of providers who can help you. Hence, budgeting becomes trickier, and so does the search itself.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>That\u2019s why, from <strong>100,000 yearly projects posted on the Sortlist platform<\/strong> from companies looking to hire trusted teams around the world, we crunched the numbers to find the most common prices in the biggest markets across all of Europe and the Middle East.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The markets are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>United Kingdom<\/li>\n\n\n\n<li>Germany<\/li>\n\n\n\n<li>France<\/li>\n\n\n\n<li>Belgium<\/li>\n\n\n\n<li>Netherlands<\/li>\n\n\n\n<li>Spain<\/li>\n\n\n\n<li>Italy<\/li>\n\n\n\n<li>UAE<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>And we analysed our bank of verified providers across each city to show where talent clusters and where you\u2019re more likely to hire for Branding in Berlin or Localization in Leipzig.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-prices\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(248,249,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Prices of services across Europe &amp; MENA<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515aced2040\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The prices tend to follow a <strong>normal distribution<\/strong> &#8211; so what we show you is the peak of the curve, the most common values, between the 40th and 60th percentile.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>There are always prices above and below this value, but this tends to be the most common range.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"389\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/flips.jpeg\" alt=\"\" class=\"wp-image-5321\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/flips.jpeg 676w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/flips-300x173.jpeg 300w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>And we split the most important services for a brand looking to localize into three distinct phases:<strong> prep phase, launch phase, <\/strong>and <strong>maintenance phase.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-prep\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgba(248, 249, 255, 1);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Preparation phase<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-desc0\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the prep phase, we talk about doing the due diligence on your new market, and adapting all your necessary materials to align with that market research.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-market\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Market Research<\/h3>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515aced2040\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18191089\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18191089\/?utm_source=embed&#038;utm_campaign=visualisation\/18191089' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The foundation of a successful international expansion is a <strong>clear understanding<\/strong> of the new market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>That\u2019s the filter through which every campaign, sales action, and product launch will be seen. Is your competition in the new market stronger or weaker than at home? That affects the <strong>positioning<\/strong> of your product or service.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Is your product or service an unknown category for clients in this new market? That could give you a first-mover advantage, which can be powerful. But it means that your marketing materials, and sales pitches, should educate on the benefits of your category, rather than claiming why you&#8217;re better than the competition.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A <strong>local partner<\/strong> with contacts, who understands the culture and the business landscape of your new geography, is an essential ally when building these strong foundations to your strategy. And it might even impact whether you should target this market at all.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-branding\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(248,249,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Branding and Positioning<\/h3>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515aced2040\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18190623\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18190623\/?utm_source=embed&#038;utm_campaign=visualisation\/18190623' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your market research has given you a guide to follow, and the target for expansion has been chosen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But to state the obvious, in this new country <strong>your brand is unknown<\/strong>. Which is where a local partner is needed to bridge the gap between your brand and your new clients.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Everything from colours, logo, positioning, references, and competition can be referenced, changed, or removed for a new market &#8211; all with the aim of speaking the same<strong> cultural language<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The idea is to make your band seem local, building trust. These logos, for example, might seem familiar except for one important detail\u2026<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"854\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/skip.jpeg\" alt=\"\" class=\"wp-image-5332\" style=\"width:396px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/skip.jpeg 1000w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/skip-300x256.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/skip-768x656.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/images-1.png\" alt=\"\" class=\"wp-image-5425\" style=\"width:354px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/images-1.png 225w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/images-1-150x150.png 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That\u2019s because the Danish brand Just Eat expanded to Australia and Canada through a <a href=\"https:\/\/techcrunch.com\/2015\/05\/08\/just-eat-menulog\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategy of acquisition<\/a>, and<strong> local brand partners<\/strong> advised them to keep the brand recognition those companies had accrued over the years.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>In Spain however, they followed a different strategy: Sin Delantal, was simply absorbed into the Just Eat brand.<\/p>\n\n\n\n<p>And the UK, where they had <strong>first-mover advantage<\/strong>, their brand strategy was focused on connecting with British cultural life &#8211; those where the country \u201cgathered round\u201d (from their spot on the sofa) &#8211; and where it just might be time for a takeaway.<\/p>\n\n\n\n<p>They&#8217;ve sponsored football teams as well as the singing reality show X Factor, connecting these British cultural moments with the idea of ordering via Just Eat.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/just-eat-922x1024.png\" alt=\"\" class=\"wp-image-5469\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/just-eat-922x1024.png 922w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/just-eat-270x300.png 270w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/just-eat-768x853.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/just-eat.png 1080w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><figcaption class=\"wp-element-caption\">Just Eat&#8217;s UK Brand Collaborations<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-localization\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(248,249,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Localization<\/h3>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515aced2040\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18172137\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18172137\/?utm_source=embed&#038;utm_campaign=visualisation\/18172137' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Localization is perhaps one of the first services you think of when preparing a launch in a new geography.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But<strong> the difference between translation and localization is vast<\/strong>: the former just tackles language. The latter requires cultural understanding and an understanding of your company\u2019s products and their position in the new market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And for that, of all these services, local support is perhaps the most essential.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>An example of localization, not just translation, is in aPriori\u2019s targeting of the German market, <a href=\"https:\/\/www.sortlist.com\/agency\/swc-partnership\/portfolio\/automotive-case-study-emea-and-north-america--apriori--automotive\" target=\"_blank\" rel=\"noreferrer noopener\">a project localized by SWC Partnership<\/a>, who specialize in launching English language-brands in Germany (and vice versa).<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.sortlist.com\/agency\/swc-partnership\/portfolio\/automotive-case-study-emea-and-north-america--apriori--automotive\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"461\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/apriori1.jpeg\" alt=\"\" class=\"wp-image-5339\" style=\"width:666px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/apriori1.jpeg 883w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/apriori1-300x157.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/apriori1-768x401.jpeg 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/a><figcaption class=\"wp-element-caption\">A priori&#8217;s USA Creative<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.sortlist.com\/agency\/swc-partnership\/portfolio\/automotive-case-study-emea-and-north-america--apriori--automotive\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"461\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/apriori2.jpeg\" alt=\"\" class=\"wp-image-5471\" style=\"width:660px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/apriori2.jpeg 883w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/apriori2-300x157.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/apriori2-768x401.jpeg 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/a><figcaption class=\"wp-element-caption\">A Priori&#8217;s German Creative Translated to English<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Not only has the all-American SUV been replaced by a more German sports car, but also the copy talks about <strong>\u201cmore time to electrify\u201d<\/strong> rather than being specifically lightweight.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The value proposition isn\u2019t focused on cost, either<\/strong>. Germany as a country tends to place a high value on quality, even if it costs a little more. So the positioning changes to \u201caccelerate time-to-market and stay on the ball.\u201d<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-copy\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(248,249,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Copywriting<\/h3>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515aced2040\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18190717\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18190717\/?utm_source=embed&#038;utm_campaign=visualisation\/18190717' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While transcreation is a most common first step to bring your existing company to a new audience, it\u2019s also common to <strong>adapt product lines<\/strong> with an emphasis on this expanded geography.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You\u2019ve probably seen a McDonald&#8217;s menu abroad and seen unusual items (the <a href=\"https:\/\/mcdonalds.fandom.com\/wiki\/McLobster\">McLobster<\/a> comes to mind).<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"509\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/08nike-hijab2.jpg\" alt=\"nike hijab uae\n\" class=\"wp-image-5343\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/08nike-hijab2.jpg 670w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/08nike-hijab2-300x228.jpg 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><figcaption class=\"wp-element-caption\">The Nike Hijab<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Or take the Nike Pro Hijab released in 2017. That\u2019s an item of clothing that has one meaning in the USA, but a t<strong>otally different cultural significance<\/strong> in a Muslim majority country such as the UAE.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To get the launch to an Emirati audience right, they would need <strong>original copywriting<\/strong>, not just localization.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-launch\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Launch phase<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-desc\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The launch phase is all about making a boom in the first months of your presence in the market &#8211; and that means getting news out in the media, across social media, and with launch events, often all in conjunction.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-pr\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Public Relations<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18191094\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18191094\/?utm_source=embed&#038;utm_campaign=visualisation\/18191094' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When you\u2019re ready to launch, it\u2019s natural to want to get in the press. But even knowing something as simple as what kind of French publication is more relevant for your business, Le Monde or Le Figaro, can be difficult.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/youtu.be\/RuttcJJVrag\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/ham-1024x576.png\" alt=\"\" class=\"wp-image-5397\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/ham-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/ham-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/ham-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/ham.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Parma Ham on French News<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Building a network<\/strong>, understanding the needs and beats of each journalist, at each paper, and the kind of angle to each story that\u2019s going to make them bite takes years of relationship building.<\/p>\n\n\n\n<p>And that\u2019s why working with a local PR agency is a cornerstone of any international launch. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>How that might take shape, depends on the agency, and the needs of your business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It could be getting <a href=\"https:\/\/www.sortlist.com\/agency\/fort-et-clair\/portfolio\/le-jambon-de-parme--consortium-du-jambon-de-parme--alimentaire\" target=\"_blank\" rel=\"noreferrer noopener\">Parma ham on French TV<\/a>.<\/p>\n\n\n\n<p>Or <a href=\"https:\/\/www.sortlist.com\/agency\/mashup\/portfolio\/gympass--gympass--personalwesen\" target=\"_blank\" rel=\"noreferrer noopener\">targeting German H.R. media<\/a> to position Gympass as a company benefit.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>PR always comes as a part of amplifying a <strong>larger launch strategy<\/strong>, perhaps connected to events or influencer marketing (more on that later).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Take Australian boot brand <a href=\"https:\/\/www.youtube.com\/watch?v=TNFTbaY30ow\">Steel Blue\u2019s collaboration with Dutch popstars Goldband<\/a> &#8211; an approach in which the band as influencers activated the brand at a dedicated event, amplified by the PR agency Counter Collective to <a href=\"https:\/\/www.sortlist.com\/agency\/counter-content\/portfolio\/steel-blue-x-goldband-pr--steel-blue--clothing-accessories\" target=\"_blank\" rel=\"noreferrer noopener\">make a splash in the Dutch media<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Not bad for a work boot.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default border:1px\"><a href=\"https:\/\/www.sortlist.com\/agency\/mashup\/portfolio\/gympass--gympass--personalwesen\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-16.20.32-790x1024.png\" alt=\"Goldbrand X Steel Blue in the Press\" class=\"wp-image-5368\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-16.20.32-790x1024.png 790w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-16.20.32-232x300.png 232w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-16.20.32-768x995.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-16.20.32.png 900w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/a><figcaption class=\"wp-element-caption\">Goldbrand X Steel Blue in the Press<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-events\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Events<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/19207903\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/19207903\/?utm_source=embed&#038;utm_campaign=visualisation\/19207903' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whether your brand is B2B or B2C, page one of the internationalization playbook is to <strong>launch an event.<\/strong> Provide entertainment, food, and guests that align with your target audience, invite them, then use it as an opportunity for them to try your product, or understand your brand and its values.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And there are as many kinds of launch event as there are brands that go global. Two that recently launched in Spain, with Barcelona as an entry point, illustrate the contrast.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>One is major corporate launches like the <a href=\"https:\/\/www.sortlist.com\/agency\/wevents\/portfolio\/wanhua-inauguration--wanhua-chemical-group--entretenimiento-y-eventos\" target=\"_blank\" rel=\"noreferrer noopener\">opening of the Chinese Wanhua Chemical Group\u2019s new R&amp;D centre <\/a>in Barcelona &#8211; with the Minister for Trade making a strong emphasis on political ties, growth and innovation &#8211; on a global scale.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.sortlist.com\/agency\/wevents\/portfolio\/wanhua-inauguration--wanhua-chemical-group--entretenimiento-y-eventos\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"315\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports-1.png\" alt=\"Wanhua Chemical Group's R&amp;D Launch\" class=\"wp-image-5499\" style=\"width:910px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports-1.png 851w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports-1-300x111.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports-1-768x284.png 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/a><figcaption class=\"wp-element-caption\">Wanhua Chemical Group&#8217;s R&amp;D Launch<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another is a <a href=\"https:\/\/www.sortlist.com\/agency\/3aww\/portfolio\/jd-sports-evento-la-maquinista--jd-sports--ropa-y-accesorios\" target=\"_blank\" rel=\"noreferrer noopener\">brand activation for the British retailer JD Sports<\/a>. In the UK, it&#8217;s known as a leading destination for street style. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.sortlist.com\/agency\/3aww\/portfolio\/jd-sports-evento-la-maquinista--jd-sports--ropa-y-accesorios\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"315\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports.png\" alt=\"JD Sports Brand Activation\" class=\"wp-image-5493\" style=\"width:912px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports.png 851w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports-300x111.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/jd-sports-768x284.png 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/a><figcaption class=\"wp-element-caption\">JD Sports Brand Activation<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Spain, it was communicated through an in-person event featuring the music and food that underpins the subculture &#8211; with the clothing (and JD as retailer) as the third pillar of that culture.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Young and inclined to street style? This event is for you, and so is JD.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As for <a href=\"https:\/\/www.sortlist.com\/event\">Events agencies<\/a>, their role stays the same\u2014they handle the sound, handle the guest list, put together the transport (by private jet if needed), and manage <strong>every single detail<\/strong> so it goes without a hitch.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-influencer\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Influencer Marketing<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18191056\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18191056\/?utm_source=embed&#038;utm_campaign=visualisation\/18191056' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One way to make sure your launch gets in front of your target audience is by using the fame and reach of <strong>local influencers<\/strong>, tapping into the all-powerful social proof.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As marketers have said goodbye to third party cookies it\u2019s become a relevant strategy for reaching <strong>niche audiences<\/strong> in terms of both geography and relevance. These relationships make for a great ROI\u2014if they are well-managed and well-chosen in the first place.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The prices above are a great indication of how much working with a professional influencer marketing agency might cost. But each individual influencer has their own rates, and it can be tricky to benchmark.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For a complete breakdown, you can check out <a href=\"https:\/\/www.sortlist.com\/blog\/influencer-marketing-cost\/\">this complete guide<\/a>.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-maintenance\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Maintenance phase<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-desc2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the maintenance phase, it&#8217;s all about keeping that momentum going\u2014once you&#8217;ve started making some noise about your position and offer in the new market, you do not want to let it die.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-social\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Social Media<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18191186\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18191186\/?utm_source=embed&#038;utm_campaign=visualisation\/18191186' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Social media, just like any kind of content and communications in the new market, will need to be handled by someone who understands its <strong>culture and traditions<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"991\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.29.09-1024x991.png\" alt=\"Lidl Tweet\" class=\"wp-image-5391\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.29.09-1024x991.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.29.09-300x290.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.29.09-768x744.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.29.09.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lidl&#8217;s &#8220;Middle of Lidl&#8221; strategy in the UK<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The strength of social media as a channel is in the close personal connection it can foster and the informal nature of its communication, bringing about a <strong>closer connection to the brand<\/strong>. So a cultural understanding of local language, humor, traditions, and current affairs is crucial to make that work.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And that\u2019s why you\u2019ll see larger companies operate <strong>multiple social media accounts<\/strong>: one for each country.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>German supermarket Lidl is a great example\u2014in the UK they lean into the language with current affairs, among other things:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/x.com\/LidlGB\/status\/1794005439153393676\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.30.19-1024x413.png\" alt=\"\" class=\"wp-image-5393\" style=\"width:667px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.30.19-1024x413.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.30.19-300x121.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.30.19-768x310.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.30.19.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While in Spain, they lean into the wordplay and absurd humour\u2014with a strong positioning on <strong>price<\/strong>. Many of their puns could never work in other languages.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.44-898x1024.png\" alt=\"\" class=\"wp-image-5395\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.44-898x1024.png 898w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.44-263x300.png 263w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.44-768x876.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.44.png 1066w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.17-898x1024.png\" alt=\"\" class=\"wp-image-5394\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.17-898x1024.png 898w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.17-263x300.png 263w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.17-768x876.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2024\/06\/Screenshot-2024-06-03-at-17.31.17.png 1066w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-seo\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of SEO<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18191151\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18191151\/?utm_source=embed&#038;utm_campaign=visualisation\/18191151' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SEO could either be part of the preparation or part of ongoing work\u2014but if your website expands, with new products, content or other pages, and <strong>organic traffic<\/strong> is an important source for you, counting on ongoing local help with your SEO is essential.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Keyword research<\/strong> and<strong> content optimisation<\/strong> is best done by someone who understands local slang, idioms, and cultural references, and an analysis of local competitors will help identify opportunities for growth, or new threats to your position.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Equally, when it comes to link building, a strong <strong>backlink profile<\/strong> from reputable local websites will help make sure you\u2019re ranking well.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-google\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">The price of Google Ads<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18190958\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18190958\/?utm_source=embed&#038;utm_campaign=visualisation\/18190958' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Again, creative is essential for a high converting advert\u2014and understanding the local culture to craft engaging copy that\u2019s going to push the right buttons is incredibly important.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>More than that, when it comes to Google Ads, local partners understand the geography and business landscape of the country. This can help with <strong>geo-targeting specific regions<\/strong>, cities, or even neighbourhoods where people are most likely to be interested in your product or service.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Both of these are a shortcut to high converting ads and strong ROI, without having to rely on expensive trial and error.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-country\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Which city has the skills? City specialization per country<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-desc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When you\u2019re expanding internationally, working with <strong>local experts<\/strong> is a fundamental part of the process.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Understanding the talent <strong>landscape of the country<\/strong> you\u2019re looking at can be interesting as a starting point to your search. In Spain, Barcelona is known for its long history of innovative design, but it&#8217;s also leading the way when it comes to AI technology.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To visualize this, we analysed the <strong>68,000 providers<\/strong> present on the Sortlist platform, each one with just a handful of specializations: giving each one a \u201c<strong>specialism score<\/strong>.\u201d A score for each speciality is calculated using the number of validated providers in a city per capita and using that as a variation from the national mean.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>One thing to make clear: larger cities have many more providers. The \u201cspecialism score\u201d is not a measure of the number of providers in each given city (for that you can simply <a href=\"https:\/\/www.sortlist.com\/search\">use the search function<\/a> on Sortlist). Given their size, they may not always come out on top per <em>person<\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Rather it\u2019s a measure of what weight each city gives to each specialization, normalized for its size.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re looking to expand within Europe, here\u2019s how those cities look.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-france\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">Service specializations in France<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18191627\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:1000px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18191627\/?utm_source=embed&#038;utm_campaign=visualisation\/18191627' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Though Paris is the centre of much economic life in France, and you\u2019re sure to find a provider for your needs there, what stands out is the relative strength of both <strong>Bordeaux<\/strong> and <strong>Lyon<\/strong>, especially when it comes to digital services.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Relative to their size, both have a large concentration of&nbsp;<strong>SEO agencies<\/strong>, and indeed France is broadly well known for the strength of its SEO industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you&#8217;re looking for advertising, you might be surprised to find a high concentration of <a href=\"https:\/\/www.sortlist.com\/i\/advertising\/strasbourg-alsace-fr\">Advertising agencies in Strasbourg<\/a>, and the same could be said for <a href=\"https:\/\/www.sortlist.com\/i\/web-design\/nantes-pays-de-la-loire-fr\">Web Design agencies in Nantes<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-germany\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">Service specializations in Germany<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18192083\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:1000px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18192083\/?utm_source=embed&#038;utm_campaign=visualisation\/18192083' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As one of Germany\u2019s larger cities, Munich stands out for both its <strong>strength and breadth of services<\/strong>, but especially notable is its adoption of cutting-edge technologies. The number of <a href=\"https:\/\/www.sortlist.com\/s\/artificial-intelligence\/munich-by-de\">agencies specializing in AI in Munich<\/a> is high, and on a per-population basis <a href=\"https:\/\/www.sortlist.com\/s\/artificial-intelligence\/frankfurt-he-de\">the same can be said for Frankfurt<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Both <strong>Dusseldorf<\/strong> and <strong>Hamburg<\/strong> equally stand on a per-capita basis with a broad range of agencies. And across the board Germany\u2019s services landscape is strong in most of its major cities: whatever the service you need you\u2019re likely to find a local provider to handle that.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-spain\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">Service specializations in Spain<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18191252\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:1000px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18191252\/?utm_source=embed&#038;utm_campaign=visualisation\/18191252' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Spain, Madrid and Barcelona rule the roost\u2014though one notable exception is when it comes to <strong>AI services in Valencia<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Barcelona stands out across almost all categories, however, with the highest overall average\u2014the home city of Gaudi leads the way in <a href=\"https:\/\/www.sortlist.com\/i\/branding\/barcelona-es\">Branding<\/a>, <a href=\"https:\/\/www.sortlist.com\/i\/design\/barcelona-es\">Design<\/a>, <a href=\"https:\/\/www.sortlist.com\/i\/event\/barcelona-es\">Events<\/a>, and more.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And as perhaps Spain\u2019s most international city, with a major port, it\u2019s a common entry point for international brands looking to <a href=\"https:\/\/www.sortlist.com\/s\/market-expansion\/barcelona-es\">break into the Spanish market<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-netherlands\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">Service specializations in the Netherlands<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18192380\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:1000px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18192380\/?utm_source=embed&#038;utm_campaign=visualisation\/18192380' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019re not from the Netherlands, you wouldn\u2019t be surprised to see <strong>Amsterdam<\/strong> as a centre for services: a go-to when expanding into the country.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>What might be more surprising would be the per-capita strength of <strong>Utrecht<\/strong>, the Netherlands\u2019 fourth-largest city.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But as home to the country\u2019s largest university (the university of Utrecht, whose students account for almost 10% of the population during term-time) and famous for its artistic life, it\u2019s a small but important Dutch city packed with innovation.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-uk\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">Service specializations in the United Kingdom<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/18177456\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:1000px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/18177456\/?utm_source=embed&#038;utm_campaign=visualisation\/18177456' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>London is the centre of the UK\u2019s economic life, and whatever agency you\u2019d need can be found there. But on a per-capita basis,<strong> it\u2019s Bristol that stands out<\/strong>: especially when it comes to SEO and <a href=\"https:\/\/www.sortlist.co.uk\/public-relations\/bristol-england-gb\">PR<\/a> (two services which these days often go hand in hand).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A notable mention to <a href=\"https:\/\/www.sortlist.co.uk\/public-relations\/greater-manchester-england-gb\">PR also goes to Manchester<\/a> and that\u2019s where we also find a strong clustering of <a href=\"https:\/\/www.sortlist.co.uk\/branding\/greater-manchester-england-gb\">Branding agencies<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And both <strong>Edinburgh<\/strong> and <strong>Cardiff<\/strong> both weigh heavily towards Events agencies; it&#8217;s perhaps one of the most regionally-dependent services, if you\u2019re looking to target Scotland and Wales respectively.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-belgium\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">Service specializations in Belgium<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/20993452\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:1000px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/20993452\/?utm_source=embed&#038;utm_campaign=visualisation\/20993452' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.com\/s\/marketing-consulting\/brussels-brussels-be\">Brussels<\/a> is a global city, known worldwide as the headquarters of the European Union. And it\u2019s also home to Belgium\u2019s native <a href=\"https:\/\/www.sortlist.com\/s\/artificial-intelligence\/brussels-brussels-be\">AI industry<\/a>\u2014leading the way per-capita.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But in Belgium, that\u2019s only half the story. Expanding to Belgium comes with unique challenges, as a country with<strong> two widely spoken languages<\/strong>. The <em>lingua franca<\/em> of Brussels is French, but in Antwerp, the capital of the Flemish region, Dutch is more widely spoken.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And Antwerp is an economic powerhouse, with one of the largest ports in the world and a population of 1.2 million\u2014second only to Brussels.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Here you can find a strong clustering of <a href=\"https:\/\/www.sortlist.com\/i\/public-relations\/antwerp-be\">PR<\/a>, <a href=\"https:\/\/www.sortlist.com\/s\/event\/antwerp-be\">Event <\/a>and <a href=\"https:\/\/www.sortlist.com\/i\/advertising\/antwerp-be\">Advertising agencies<\/a>\u2014but it should be highlighted that any strategy that involves expansion into Belgium should take into account two different languages and media landscapes, not just one.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Notable mentions also go to <strong>Hasselt<\/strong>, which has a <a href=\"https:\/\/www.sortlist.com\/i\/web-design\/hasselt-flanders-be\">strong Web Design cluster<\/a>, and <strong>Ghent<\/strong>&#8216;s strong services landscape overall.<\/p>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":137,"featured_media":502,"template":"","reports_categories":[14,6],"class_list":["post-483","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digital-marketing-strategy-reports","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expanding Internationally: How to Adapt Various Country Profiles<\/title>\n<meta name=\"description\" content=\"Before expanding internationally, it is essential to analyze the different profiles of the countries as well as their way of life!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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