{"id":4764,"date":"2025-07-16T12:13:00","date_gmt":"2025-07-16T12:13:00","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&p=4764"},"modified":"2025-07-21T11:10:27","modified_gmt":"2025-07-21T11:10:27","slug":"gen-z-mental-health-social-media","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/gen-z-mental-health-social-media\/","title":{"rendered":"1 in 3 brands fueling Gen Z mental health crisis on social media"},"content":{"rendered":"\n

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In this Marketing Report:<\/h2>\n\n\n\n
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The loud call of 70% of Gen Z to brands: Prioritize our mental health<\/a><\/li>\n\n\n\n
Gen Z can go from boycott to buying: Would pay 52% more for a brand authentically supporting their mental health<\/a><\/li>\n\n\n\n
Gen Z, ready to pay more. So what do they want from brands?<\/a><\/li>\n\n\n\n
Methodology<\/a><\/li>\n<\/ul>\n\n\n\n
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Are social media<\/a> platforms a minefield for mental health, particularly for Gen Z? The question is more than academic, especially as Meta faces a legal storm, with 33 U.S. states challenging its impact<\/a> on our digital well-being. The spotlight intensifies as both individuals and businesses confront the potentially profound repercussions of their online footprints.<\/p>\n\n\n\n
Sortlist\u2019s investigation embarks on a mission to decode this complex relationship through two surveys: one capturing the pulse of Gen Z\u2014the true digital connoisseurs\u2014and another that explores the tactics of businesses embedded in the social media landscape. This is where the story turns to reveal the tightrope businesses walk on in this new reality\u2014especially because one in four Gen Z users say their mental health has declined<\/strong> over the past three years.<\/p>\n\n\n\n
Delve into our in-depth report and uncover insights that highlight Gen Z\u2019s interactions with brands in the relentless glare of Instagram and TikTok. It’s a timely exploration, pinpointing the balance\u2014or tension\u2014between corporate strategies and the mental health of a generation that lives and breathes social media.<\/p>\n\n\n\n
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1 in 3<\/h2>\n\n\n\n
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Companies that do not consider mental health<\/strong> when posting on social<\/h4>\n<\/div>\n\n\n\n
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50%<\/h2>\n\n\n\n
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Gen Z users that think that brands that fight for mental health do it ‘for show’<\/strong><\/h4>\n<\/div>\n\n\n\n
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FOMO<\/h2>\n\n\n\n
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Almost a third of companies use FOMO as a marketing tactic<\/strong> on social media<\/h4>\n<\/div>\n<\/div>\n\n\n\n
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The loud call of 70% of Gen Z to brands: Prioritize our mental health<\/h2>\n\n\n\n
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Generation Z has emerged as a vocal advocate for mental health, with a collective stance that resonates across the globe. Our survey reveals that 67.17% of Gen Z users expect brands to be actively sensitive to the issues surrounding mental health<\/strong>. This digitally native demographic is pushing for a new corporate ethos\u2014one where mental health is not an afterthought but a critical consideration.<\/p>\n\n\n\n
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$\"gen$ <\/figure><\/div>\n\n\n
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The data highlights a clear message: Generation Z is no longer satisfied with mental health being left as a side matter; instead, they advocate for its integration as a pivotal and non-negotiable consideration in corporate practices. This collective demand is reshaping the business landscape, fostering an environment where mental well-being is prioritized as an integral part of the overall health and happiness of both employees and consumers alike.<\/p>\n\n\n\n
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