﻿{"id":4694,"date":"2023-10-25T13:00:58","date_gmt":"2023-10-25T13:00:58","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=4694"},"modified":"2023-10-27T15:24:22","modified_gmt":"2023-10-27T15:24:22","slug":"visibility-report","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/","title":{"rendered":"Visibility Report: Optimizing Your Budget To End 2023 On A High Note"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Visibility Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-titulo1\">You Could Get 27% More Opportunities on Sortlist<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo2\">Business is Booming in Q4<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo3\">This is the Right Time to Invest in Your Visibility<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo4\">How Much Should You Invest to Optimize Your Visibility on Sortlist<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo5\">Your Expertise<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo6\">Your Location<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo7\">Your Competitors<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo8\">Empower Your Visibility Strategy wity Our Interactive Tool<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s official: November is here. The last quarter of the year has begun, and it\u2019s time to make a final push to end 2023 on a high note.&nbsp;<\/p>\n\n\n\n<p>For service providers such as agencies, the last 3 months of the year are often busy and <strong>present many new business opportunities<\/strong>. It&#8217;s when companies are eager to spend any remaining budget and plan for the coming year. For service providers, this time is packed with chances to attract new clients.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo1\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">You Could Get 27% More Opportunities on Sortlist<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2022, the last quarter saw <strong>an increase of 27% in the number of projects<\/strong> created on Sortlist compared to the two previous quarters.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Amount of projects created on Sortlist during Q2, Q3 and Q4 2022\" aria-label=\"Column Chart\" id=\"datawrapper-chart-8cAlH\" src=\"https:\/\/datawrapper.dwcdn.net\/8cAlH\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"400\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q2 2022:<\/strong>&nbsp;13.085 projects posted on Sortlist<\/li>\n\n\n\n<li><strong>Q3 2022:<\/strong>&nbsp;13.430 projects posted on Sortlist<\/li>\n\n\n\n<li><strong>Q4 2022:<\/strong>&nbsp;17.054 projects posted on Sortlist<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We see the following trend: companies are finishing the year with new projects and are <strong>looking for the perfect partner to bring them into existence<\/strong> before the winter holidays.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo2\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Business is Booming in Q4<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The question is not to know whether or not companies are looking for providers.&nbsp;<\/p>\n\n\n\n<p>They are.<\/p>\n\n\n\n<p>Last year at the same period, <strong>an average of 233,000 people browsed our directories<\/strong> each month looking for a provider.&nbsp;<\/p>\n\n\n\n<p>In comparison, <strong>the previous quarter of 2022 averaged at 202,000 visits per month<\/strong> on our directories, which represents a <strong>15% increase from Q3 to Q4 2022<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Growth of visits on Sortlist's directories in Q3 and Q4 2022\" aria-label=\"Column Chart\" id=\"datawrapper-chart-HWYD8\" src=\"https:\/\/datawrapper.dwcdn.net\/HWYD8\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"400\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If the same trend is to repeat itself in 2023, with <strong>a 15% traffic increase from Q3 to Q4, we should see an average of 350,000 visits per month <\/strong>on Sortlist.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s only taking into account our directories\u2019 data. If we are also to consider traffic resulting from visits to our homepages, providers\u2019 public profiles, and our blog, <strong>Sortlist\u2019s global traffic is constantly above 500,000 visits per month<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo3\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">This is the Right Time to Invest in Your Visibility<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on our historical data, business is growing, and <strong>the last quarter of the year is the right time to invest in your visibility<\/strong>. As mentioned, the question is not to know whether or not companies are looking for providers.<\/p>\n\n\n\n<p>The real question is to know how to be visible to them so they can discover your services and kickstart a collaboration with you.<\/p>\n\n\n\n<p>Multiple elements can have an impact on your visibility here. But this article focuses on<strong> how much you should invest in your visibility campaign<\/strong> to boost your conversions and ROI on Sortlist.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo4\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">How Much Should You Invest to Optimize Your Visibility on Sortlist?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It all depends on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your expertise,&nbsp;<\/li>\n\n\n\n<li>Your location,<\/li>\n\n\n\n<li>Your competitors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on these 3 criteria, the budget you\u2019ll need to invest in optimizing your visibility on Sortlist and winning new clients won\u2019t be the same.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Your Expertise<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Expertises in high demand will require <strong>a higher budget to be visible at the top of directories<\/strong> and face competition.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Amount of monthly visits on specific Sortlist's directories\" aria-label=\"Pie Chart\" id=\"datawrapper-chart-mhKDM\" src=\"https:\/\/datawrapper.dwcdn.net\/mhKDM\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"563\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For example:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising directories gather 30.000 visits per month,&nbsp;<\/li>\n\n\n\n<li>Social Media directories gather 10.000 visits per month,&nbsp;<\/li>\n\n\n\n<li>Graphic Design directories gather 16.000 visits per month,&nbsp;<\/li>\n\n\n\n<li>Branding directories gather 7.000 visits per month,&nbsp;<\/li>\n\n\n\n<li>Etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While these services are in high demand and offer more opportunities, they also are more crowded and require a higher budget to stand out from competitors.&nbsp;<\/p>\n\n\n\n<p>In comparison:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influence Marketing directories gather 2.000 visits per month,&nbsp;<\/li>\n\n\n\n<li>Content Strategy directories gather 1.500 visits per month,&nbsp;<\/li>\n\n\n\n<li>Copywriting directories gather 1.300 visits per month,&nbsp;<\/li>\n\n\n\n<li>Etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These services, which are more niche, attract less attention and require a smaller budget to optimize your visibility.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Amount of monthly visits on specific Sortlist's directories\" aria-label=\"Pie Chart\" id=\"datawrapper-chart-iSCbT\" src=\"https:\/\/datawrapper.dwcdn.net\/iSCbT\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"563\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Your Location<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The location you\u2019re prospecting in also has an impact on the budget you\u2019ll need to invest.&nbsp;<\/p>\n\n\n\n<p>For example, <strong>French directories received 37,000 visits in September 2023<\/strong>, but <strong>9,000 were done in Paris directories<\/strong>, representing <strong>25% of the market share<\/strong>. As expected, a French agency prospecting in Paris must invest more than another agency prospecting in a smaller city.&nbsp;<\/p>\n\n\n\n<p>The same can be said on a country level. <strong>German directories received 22,000 visits<\/strong> in September 2023, while <strong>Spanish ones received 38,000<\/strong>. The more visits a market receives, the higher your budget will be, as competition will be stronger.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo7\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Your Competitors<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Finally, the amount your competitors are investing will also impact the amount you\u2019ll need to invest in your visibility. <strong>The more your competitors invest, the more you\u2019ll also need to invest<\/strong>.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll be able to see this information on your Sortlist dashboard. When you set up a visibility campaign targeting a specific directory, we\u2019ll automatically show you your competitors&#8217; typical choice in terms of budget to help you define how much you should invest to optimize your visibility.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo8\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Empower Your Visibility Strategy with Our Interactive Tool<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Modify the expertise and the country to get relevant data regarding your market<\/strong>, and adapt your strategy to make the most of this last quarter of the year!<\/p>\n\n\n\n<p>Any questions? Feel free to contact us to talk with a dedicated consultant.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><div class='tableauPlaceholder' id='viz1698314622666' style='position: relative'><noscript><a href='#'><img alt='Visibility Budget Recommendations ' src='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;Vi&#47;Visibilitybudgetrecommendation&#47;BudgetRecommendations&#47;1_rss.png' style='border: none' \/><\/a><\/noscript><object class='tableauViz'  style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' \/> <param name='embed_code_version' value='3' \/> <param name='site_root' value='' \/><param name='name' value='Visibilitybudgetrecommendation&#47;BudgetRecommendations' \/><param name='tabs' value='no' \/><param name='toolbar' value='yes' \/><param name='static_image' value='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;Vi&#47;Visibilitybudgetrecommendation&#47;BudgetRecommendations&#47;1.png' \/> <param name='animate_transition' value='yes' \/><param name='display_static_image' value='yes' \/><param name='display_spinner' value='yes' \/><param name='display_overlay' value='yes' \/><param name='display_count' value='yes' \/><param name='language' value='en-US' \/><param name='filter' value='publish=yes' \/><\/object><\/div>                <script type='text\/javascript'>                    var divElement = document.getElementById('viz1698314622666');                    var vizElement = divElement.getElementsByTagName('object')[0];                    if ( divElement.offsetWidth > 800 ) { vizElement.style.width='800px';vizElement.style.height='427px';} else if ( divElement.offsetWidth > 500 ) { vizElement.style.width='800px';vizElement.style.height='427px';} else { vizElement.style.width='100%';vizElement.style.height='727px';}                     var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/public.tableau.com\/app\/profile\/celinegoldberg\/viz\/Visibilitybudgetrecommendation\/BudgetRecommendations?publish=yes\" target=\"_blank\" rel=\"noreferrer noopener\">You can also access our tool here. <\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":4695,"template":"","reports_categories":[6],"class_list":["post-4694","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimizing Your Visibility Budget to End 2023 On A High Note<\/title>\n<meta name=\"description\" content=\"In this report, we cover how to optimize your visibility budget to attract new clients and end 2023 on a high note.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing Your Visibility Budget to End 2023 On A High Note\" \/>\n<meta property=\"og:description\" content=\"In this report, we cover how to optimize your visibility budget to attract new clients and end 2023 on a high note.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesortlist\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T15:24:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/10\/Visibility-Budget-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sortlist\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/\",\"name\":\"Optimizing Your Visibility Budget to End 2023 On A High Note\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/10\\\/Visibility-Budget-scaled.jpg\",\"datePublished\":\"2023-10-25T13:00:58+00:00\",\"dateModified\":\"2023-10-27T15:24:22+00:00\",\"description\":\"In this report, we cover how to optimize your visibility budget to attract new clients and end 2023 on a high note.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/10\\\/Visibility-Budget-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/10\\\/Visibility-Budget-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Visibility Budget\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/visibility-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Visibility Report: Optimizing Your Budget To End 2023 On A High Note\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"Turning marketing &amp; B2B numbers into accessible reports\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#organization\",\"name\":\"Sortlist Data Hub\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2022\\\/08\\\/android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2022\\\/08\\\/android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Sortlist Data Hub\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesortlist\",\"https:\\\/\\\/x.com\\\/sortlist\",\"https:\\\/\\\/www.instagram.com\\\/sortlist\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCsougkJ2hHCTWJD_eywEHpA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sortli-st\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimizing Your Visibility Budget to End 2023 On A High Note","description":"In this report, we cover how to optimize your visibility budget to attract new clients and end 2023 on a high note.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/","og_locale":"en_US","og_type":"article","og_title":"Optimizing Your Visibility Budget to End 2023 On A High Note","og_description":"In this report, we cover how to optimize your visibility budget to attract new clients and end 2023 on a high note.","og_url":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/","og_site_name":"Data Hub","article_publisher":"https:\/\/www.facebook.com\/wearesortlist","article_modified_time":"2023-10-27T15:24:22+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/10\/Visibility-Budget-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@sortlist","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/","url":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/","name":"Optimizing Your Visibility Budget to End 2023 On A High Note","isPartOf":{"@id":"https:\/\/www.sortlist.com\/datahub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/10\/Visibility-Budget-scaled.jpg","datePublished":"2023-10-25T13:00:58+00:00","dateModified":"2023-10-27T15:24:22+00:00","description":"In this report, we cover how to optimize your visibility budget to attract new clients and end 2023 on a high note.","breadcrumb":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/10\/Visibility-Budget-scaled.jpg","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/10\/Visibility-Budget-scaled.jpg","width":2560,"height":1707,"caption":"Visibility Budget"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/visibility-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.com\/datahub\/"},{"@type":"ListItem","position":2,"name":"Reports","item":"https:\/\/www.sortlist.com\/datahub\/reports\/"},{"@type":"ListItem","position":3,"name":"Visibility Report: Optimizing Your Budget To End 2023 On A High Note"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.com\/datahub\/#website","url":"https:\/\/www.sortlist.com\/datahub\/","name":"Data Hub","description":"Turning marketing &amp; B2B numbers into accessible reports","publisher":{"@id":"https:\/\/www.sortlist.com\/datahub\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.com\/datahub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sortlist.com\/datahub\/#organization","name":"Sortlist Data Hub","url":"https:\/\/www.sortlist.com\/datahub\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/datahub\/#\/schema\/logo\/image\/","url":"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/android-chrome-512x512-1.png","contentUrl":"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/android-chrome-512x512-1.png","width":512,"height":512,"caption":"Sortlist Data Hub"},"image":{"@id":"https:\/\/www.sortlist.com\/datahub\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesortlist","https:\/\/x.com\/sortlist","https:\/\/www.instagram.com\/sortlist\/","https:\/\/www.youtube.com\/channel\/UCsougkJ2hHCTWJD_eywEHpA","https:\/\/www.linkedin.com\/company\/sortli-st\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/4694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":17,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/4694\/revisions"}],"predecessor-version":[{"id":4734,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/4694\/revisions\/4734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/media\/4695"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/media?parent=4694"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports_categories?post=4694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}