{"id":4306,"date":"2023-08-31T14:48:11","date_gmt":"2023-08-31T14:48:11","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=4306"},"modified":"2024-02-28T13:14:17","modified_gmt":"2024-02-28T13:14:17","slug":"pr-statistics","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/pr-statistics\/","title":{"rendered":"70 Eye-Opening PR Statistics"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Industry Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-titulo1\">Global PR Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo2\">Public Relations Industry Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo3\">Statistics on PR Professionals<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo4\">PR Value Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo5\">Press Release Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo6\">How PR Managers Use Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>PR is about delivering the right message, through the right channel, to the right people at the right time. But,<strong> what&#8217;s happening in the industry?<\/strong> How has it changed since the COVID pandemic? These 60 PR statistics will help you understand how <strong>technology<\/strong> is forcing PR professionals to upskill and become more effective.<\/p>\n\n\n\n<p><br>We are talking about a field that is dominated by women, but filled with constant obstacles that make the job harder. Budget cuts, tight deadlines, unreasonable clients, and an ever-changing landscape are just a few of the threats that make this one of the <strong>most stressful fields.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo1\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Global PR Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$129 b<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">By 2025, the global PR market is expected to be worth more than $129 billion<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>5,226<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">PR organizations registered in Europe and 8,500 in the U.S.A.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Edelman<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is the largest PR firm in the United States with more than 5,100 employees<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-market-worth-1024x576.png\" alt=\"The global PR market is worth more than $105.5 billion by 2023\" class=\"wp-image-4309\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-market-worth-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-market-worth-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-market-worth-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-market-worth.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>The global PR market is worth more than <strong>$105.5 billion<\/strong> this year. It&#8217;s expected to surpass $129 billion by 2025. (Statista)<\/li>\n\n\n\n<li>The global public relations market will grow at a compound annual growth rate (CAGR) of 6.6% from 2022 to 2023. (DDIY)<\/li>\n\n\n\n<li>In Europe, there are 5,226 registered PR organizations, while in the U.S., the number is more than 8,500. (Crunchbase)<\/li>\n\n\n\n<li>The UK public relations and communications industry revenue is projected to reach <strong>$4,442.59 million<\/strong> by 2025. (Gitnux)<\/li>\n\n\n\n<li><strong>Edelman <\/strong>is the largest PR firm in the United States with a growth rate of 4% and over 5,100 employees. It surpasses its competitors <strong>Real Chemistry <\/strong>and <strong>APCO Worldwide<\/strong>. (Gitnux)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>The top 10 PR firms are independently owned. 7 are in the <strong>US<\/strong>, 1 in <strong>Japan<\/strong>, 1 in the <strong>UK<\/strong>, and 1 in <strong>France<\/strong>. (Provoke Media)<\/li>\n\n\n\n<li>In 2021 and 2022, 60.05% of online businesses will <strong>outsource <\/strong>their digital PR efforts. (uSERP State of Backlinks Report)<\/li>\n\n\n\n<li>PR agencies have grown 30% in the last five years as more companies outsource their efforts. (USC Annenberg)<\/li>\n\n\n\n<li>Only 18% of PR firms are tightly integrated with their respective marketing teams. (Cision)<\/li>\n\n\n\n<li>60% of PR leaders believe that leveraging <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/finance-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media influencers<\/a> will continue to be key to PR success in 2023 and beyond. (USC Annenberg)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo2\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Public Relations Industry Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Marketing<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">60% of PR teams work with an organization&#8217;s marketing departments<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>13%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">In-house PR budgets have decreased by 13% at the top 100 communicating companies<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>COVID<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Despite the contraction seen during the COVID pandemic, the global PR industry grew 10.2% in 2021<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-teams-are-not-solo-players-1024x576.png\" alt=\"60% of PR teams work with an organization's marketing departments\" class=\"wp-image-4310\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-teams-are-not-solo-players-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-teams-are-not-solo-players-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-teams-are-not-solo-players-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/pr-teams-are-not-solo-players.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Internal PR teams do not work alone. They usually work with other departments in the company: \n<ul class=\"wp-block-list\">\n<li><strong>Marketing:<\/strong> 60%<\/li>\n\n\n\n<li><strong>Internal Communications:<\/strong> 60%<\/li>\n\n\n\n<li><strong>Human Resources:<\/strong> 38%<\/li>\n\n\n\n<li><strong>Investor Relations:<\/strong> 20%<\/li>\n\n\n\n<li><strong>Other:<\/strong> 12% (Ragan Communications)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Since 2019, in-house PR budgets have decreased by 13% at the top 100 communicating companies. (Provoke Media)<\/li>\n\n\n\n<li>Only 24% of CMOs at the top 100 communicating corporations manage budgets of more than <strong>$100 million<\/strong>. (Provoke Media)<\/li>\n\n\n\n<li>59% of PR professionals believe <strong>technology <\/strong>will be a key driver of change in the PR industry. (USC Center for Public Relations, 2019)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Public relations industry statistics show that most billion-dollar companies spend between <strong>$250,000 and $25 million<\/strong> on PR each year. (Axia Public Relations)<\/li>\n\n\n\n<li>By 2030, the industry can add <strong>31,000 jobs<\/strong> and experience annually. (U.S. Bureau of Labor Statistics)<\/li>\n\n\n\n<li>About 73% of PR professionals believe the field won&#8217;t be the same in 5 years. It&#8217;s expected to continue to evolve thanks to technology. (Plotlights)<\/li>\n\n\n\n<li>Despite the contraction seen during the COVID pandemic, the global PR industry grew by 10.2% in 2021. (The Business Search Company)<\/li>\n\n\n\n<li>Agencies account for the <strong>highest PR spend<\/strong>, followed by media bases. (Muck Track)<\/li>\n\n\n\n<li>10. 51% of PR professionals believe that PR and <strong>marketing <\/strong>will become much more integrated in the next 5 years. (USC Annenberg Center for Public Relations)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo3\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Statistics on PR Jobs<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>72.8%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">of PR managers are female<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Stressful<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">PR is one of the top 10 most stressful jobs<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$62,800<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is the median annual salary for a PR professional in the U.S.A.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/median-pr-salary-1024x576.png\" alt=\"Median PR salary in US and Europe\" class=\"wp-image-4311\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/median-pr-salary-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/median-pr-salary-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/median-pr-salary-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/median-pr-salary.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>72.8% of PR managers are female, while they make up <strong>63.9%<\/strong> of the field overall. (Muck Rack)<\/li>\n\n\n\n<li>PR is one of the top 10 most <strong>stressful jobs<\/strong>. (PR Newswire)<\/li>\n\n\n\n<li>9 out of 10 PR professionals struggle to <strong>create content<\/strong>. The most common reasons include turnaround time, lack of resources, and lack of skills. (PR Newswire)<\/li>\n\n\n\n<li>Only 10% of PR professionals use <strong>CRM<\/strong> <strong>systems<\/strong>, while 60% continue to use spreadsheets. (Muck Rack)<\/li>\n\n\n\n<li>The median annual salary for a PR professional is: \n<ul class=\"wp-block-list\">\n<li><strong>United States: <\/strong>$62,800<\/li>\n\n\n\n<li><strong>Germany:<\/strong> $52,609<\/li>\n\n\n\n<li><strong>Netherlands:<\/strong> $54,666<\/li>\n\n\n\n<li><strong>Spain:<\/strong> $28,668 (Salary)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>46% of journalists prefer not to be pitched on any social media network. (Cision)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>The most important skills for public relations specialists to get ahead are: \n<ul class=\"wp-block-list\">\n<li><strong>Storytelling:<\/strong> 72%<\/li>\n\n\n\n<li><strong>Social media:<\/strong> 61%<\/li>\n\n\n\n<li><strong>Internal communications:<\/strong> 52%<\/li>\n\n\n\n<li><strong>Video:<\/strong> 50%<\/li>\n\n\n\n<li><strong>Digital:<\/strong> 58%<\/li>\n\n\n\n<li><strong>Writing:<\/strong> 60% (Ragan Communications)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The main challenges that PR professionals face on a daily basis are:\n<ul class=\"wp-block-list\">\n<li><strong>Getting answers from journalists: <\/strong>59%<\/li>\n\n\n\n<li><strong>Budget:<\/strong> 49%<\/li>\n\n\n\n<li><strong>Measuring business impact:<\/strong> 46%<\/li>\n\n\n\n<li><strong>Lack of quantifiable measurement:<\/strong> 37% (Muck Rack)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Public relations professionals consider <strong><a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> <\/strong>and <strong>Twitter <\/strong>to be the best social media platforms for following and engaging with journalists. (Muck Rack)<\/li>\n\n\n\n<li>10. 45% of PR professionals report to the <strong>CMO<\/strong>, but 33% report directly to the CEO. (Sword and the Script Report)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo4\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Importance of PR Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>46%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">understand the importance of public relations and use it in their business strategies.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>1 in 5<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">PR specialists are involved in the development of an organization&#8217;s marketing strategy<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>$1,000<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is the average cost of a single successful digital PR placement<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/us-companies-investing-in-pr-1024x576.png\" alt=\"US companies are investing more dollars in marketing and social media than in PR\" class=\"wp-image-4312\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/us-companies-investing-in-pr-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/us-companies-investing-in-pr-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/us-companies-investing-in-pr-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/us-companies-investing-in-pr.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Less than 45% of PR professionals have a crisis communications plan. (Muck Rack)<\/li>\n\n\n\n<li>46% of large U.S. companies (500+ employees) understand the <strong>importance of public relations<\/strong> and use it in their business strategies. (Statista)<\/li>\n\n\n\n<li>The keyword &#8216;digital PR&#8217; averages only 320 searches per month. (Reboot Online)<\/li>\n\n\n\n<li>By 2019, only 1 in 10 PR professionals focused on digital PR. (Reboot Online)<\/li>\n\n\n\n<li>CEOs believe that <strong>shared media <\/strong>(38%) and <strong>owned media<\/strong> (36%) are the most valuable communications strategies for their organizations. (USC Annenberg Center for Public Relations)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>More than 50% of PR teams hold daily or weekly briefings to assess the status of their efforts. (Meltwater)<\/li>\n\n\n\n<li>Only 1 in 5 PR specialists is involved in the development of an organization&#8217;s <strong>marketing strategy<\/strong>. (Meltwater)<\/li>\n\n\n\n<li>80% of business decision-makers would rather get information from articles that mention your brand than from advertising. (Content Marketing Institute)<\/li>\n\n\n\n<li>The average cost of a single successful digital <strong>PR placement <\/strong>is over $1,000. (Siege Media)<\/li>\n\n\n\n<li>There are no guarantees or accurate statistics for <strong>going viral. <\/strong>Realistically, the chances of going viral are close to zero. (Forbes)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Press Release Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Thursday<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is the best day to send a press release<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Morning<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">85% of PR professionals say the morning is the best time to send a pitch<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Relevance<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is the most important component of a pitch<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/best-day-to-send-press-release-1024x576.png\" alt=\"\" class=\"wp-image-4315\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/best-day-to-send-press-release-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/best-day-to-send-press-release-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/best-day-to-send-press-release-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/08\/best-day-to-send-press-release.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>42% of PR specialists say press releases are the most <strong>trusted type of content,<\/strong> ahead of spokespeople (29%) and company websites (21%). (Cision)<\/li>\n\n\n\n<li><strong>Thursday <\/strong>is the best day to send a press release, with an open rate of 27%. Press releases sent on Tuesday have an open rate of 19%. (Meltwater)<\/li>\n\n\n\n<li>The best time to send a press release is between <strong>10 am and 2 pm<\/strong>, 1 out of 3 emails sent during this time is opened. Early morning is less effective. (Prowly)<\/li>\n\n\n\n<li>73%+ of journalists search for press releases online. (Meltwater)<\/li>\n\n\n\n<li>94% of PR pros agree that <strong>one-on-one email <\/strong>is the best way to pitch journalists because it allows them to track and share files. (Muck Rack)<\/li>\n\n\n\n<li>While PR professionals (50%) use 300 words or less to pitch to journalists, journalists prefer to read <strong>100 words or less.<\/strong> (Plotlights)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>85% of PR professionals say the <strong>morning <\/strong>is the best time to send a pitch, and 64% of journalists agree. (Muck Rack)<\/li>\n\n\n\n<li>The most important components of a pitch are: \n<ul class=\"wp-block-list\">\n<li><strong>Relevance to the journalist:<\/strong> 42%<\/li>\n\n\n\n<li><strong>Personalization of content: <\/strong>35%<\/li>\n\n\n\n<li><strong>Timeliness:<\/strong> 14%<\/li>\n\n\n\n<li><strong>Catchy subject line:<\/strong> 4%<\/li>\n\n\n\n<li><strong>Short length:<\/strong> 3%<\/li>\n\n\n\n<li><strong>Graphics or elements:<\/strong> 1%<\/li>\n\n\n\n<li><strong>Statistics in the headline: <\/strong>1%. (Muck Rack)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>A single press release can cost anywhere from <strong>$400 to $2,000<\/strong>. Distribution companies usually charge a set amount per word. (Sword and the Script)<\/li>\n\n\n\n<li>Nearly half of journalists prefer not to be pitched on <strong>social media. <\/strong>Email is their preferred method of communication. (Cision)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Statistics on PR Campaigns<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cuerpo6\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>5 Metrics<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is the average tracked by PR specialists<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Challenge<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">72% of PR professionals agree that measuring business impact is their most important challenge<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Sales<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Less than a third of PR professionals measure the sales impact of their work<\/h4>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Less than a third of PR professionals measure the sales impact of their work<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>The average PR specialist tracks <strong>five metrics<\/strong>: coverage or stories placed, audience reach, website traffic, social media shares\/mentions, and social media engagement. (Muck Rack)<\/li>\n\n\n\n<li>21% of Public Relations agencies cite measurement and analytics technology as the most important technology for the future. (International Communications Consultancy Organization World PR Report)<\/li>\n\n\n\n<li>Public Relations professionals rely on a variety of <strong>distribution methods<\/strong> to share reports and updates with the rest of the organization: Email: 89%, Chat: 47%, Live meeting: 46%, Internal communications hub: 13%. (Muck Track)<\/li>\n\n\n\n<li>33% of PR executives say that <strong>poor analytics <\/strong>and campaign management tools prevent them from seeing the true value and performance of their campaigns. (Meltwater)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>4% of executive teams are <strong>briefed <\/strong>at least weekly on PR and communications activities. (Muck Rack)<\/li>\n\n\n\n<li>98% of Public Relations professionals measure their efforts in some way, but less than one-third look at sales impact. (Muck Rack)<\/li>\n\n\n\n<li>A shocking 93% of PR professionals use <strong>spreadsheets <\/strong>to track reporting. (Plotlights)<\/li>\n\n\n\n<li>61% of PR pros report using web analytics software at least monthly. (Muck Rack)<\/li>\n\n\n\n<li>Only 20.7% of PR professionals say they are very comfortable using<strong> data and analytics. <\/strong>(CIPR)<\/li>\n\n\n\n<li>72% of PR professionals agree that <strong>measuring business impact <\/strong>is the most important challenge facing the industry today. (Muck Rack)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Statistics on PR Agencies and Outsourcing<\/h2>\n\n\n\n<div id=\"section-cuerpo6\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>90%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">of PR agencies also tackle digital strategy.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>\u20ac1 Million<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">The biggest PR project posted on Sortlist.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>28 People<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Average PR agency size around the world.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The following all come from our &#8220;<a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/state-of-public-relations-pr\/\">State of Public Relations<\/a> Report&#8221; analysing 40,000 outsourced P.R. projects on Sortlist.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>PR is the most popular agency service on Sortlist.com with over 6,700 projects.<\/li>\n\n\n\n<li>France and Germany are the most active countries in requesting PR services, with 1,800 projects combined.<\/li>\n\n\n\n<li>15.5% of PR projects come from the Hospitals &amp; Healthcare industry.<\/li>\n\n\n\n<li>In 2021, 40% of companies increased their PR spend, only 4% decreased it.<\/li>\n\n\n\n<li>Average PR budget peaked at \u20ac16,000 in January 2022, 6% above the average.<\/li>\n\n\n\n<li>Belgium has the highest rate of PR-related searches per company.<\/li>\n\n\n\n<li>The USA saw 17,700 PR-related searches in 2022.<\/li>\n\n\n\n<li>Average budget for a US PR project is \u20ac6,600.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Average budget for a Belgian PR project is \u20ac8,730.<\/li>\n\n\n\n<li>Average real price of a PR project is \u20ac41,357.<\/li>\n\n\n\n<li>The value of the biggest PR projects on Sortlist reaches \u20ac1 million.<\/li>\n\n\n\n<li>Overall value of PR projects on Sortlist since 2019 is \u20ac2.1 million.<\/li>\n\n\n\n<li>Most PR projects on Sortlist cost between \u20ac10,000 and \u20ac40,000.<\/li>\n\n\n\n<li>Average PR agency size across all markets is 28 employees.<\/li>\n\n\n\n<li>Saudi Arabia has the largest average PR agency size with 68 employees.<\/li>\n\n\n\n<li>90% of PR agencies also specialize in digital strategy.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>It&#8217;s safe to say that PR plays a key role in an organization&#8217;s path to success. However, with all the technological advancements and ever-evolving tools, the role of a PR professional is bound to change and become more in sync with the marketing department.<\/p>\n\n\n\n<p>The COVID pandemic has shown that despite a year of contraction, companies are still willing to increase their PR budgets because they understand the importance of telling a great story to the right audience.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_ceb209322748ac2b0eb4721552aaf343\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                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src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Fashionunited-logo.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Only 20.7% of PR professionals say they are comfortable using data and analytics.<\/p>\n","protected":false},"author":83,"featured_media":4318,"template":"","reports_categories":[7],"class_list":["post-4306","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-statistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>70 Eye-Opening PR Statistics - Data Hub<\/title>\n<meta name=\"description\" content=\"60 PR statistics that prove that this field is still important and how it should be more involved in every marketing effort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/datahub\/reports\/pr-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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