{"id":425,"date":"2022-09-15T08:31:04","date_gmt":"2022-09-15T08:31:04","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=425"},"modified":"2023-07-28T13:46:41","modified_gmt":"2023-07-28T13:46:41","slug":"the-fake-followers-files","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/the-fake-followers-files\/","title":{"rendered":"Who has the most fake followers on Instagram? Stats &#038; insights"},"content":{"rendered":"\n<div id=\"section-63515c4f5e0e4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-63515c4f5e171\">Top Fake Followers: Instagram Under the Glass<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e20d\">Industries With the Most Fake Followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e231\">Brands and Accounts With the Most Fake Followers<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e269\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e282\">Methodology<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e13e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Social media platforms and community building can have a huge monetary value to celebrities and brands, who now employ top <a href=\"https:\/\/www.sortlist.com\/s\/influencer-marketing\/saudi-arabia-sa\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing agencies<\/a> to maximise their number of followers, but how many of these millions of following accounts belong to a real person?&nbsp;We created these <strong>Fake Followers Files<\/strong> to discover who has the most fake followers on Instagram.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>28%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">of the 160.3 million Nicki Minaj followers appear to be either fake or bot accounts.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>92%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Jennifer Aniston\u2019s audience credibility. This places her at the top of the list of most credible Instagram accounts.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Brand<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Account types on Instagram that gain the most fake followers and bots.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e171\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Top Fake Followers: Instagram Under the Glass<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e183\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Actors With the Most Fake Followers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"letter-spacing:0px\">From Hollywood to Bollywood, this category features some of the <strong>biggest<\/strong> onscreen names across the world with fake followers, Instagram bots that can harm the user when they spread misinformation. If you are a big brand considering working with <a href=\"https:\/\/www.sortlist.co.uk\/s\/influencer-marketing\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a>, take a look at the list of actors with the most fake followers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hande Er\u00e7el <\/strong>&#8211; 28% of 24.9 million followers of the popular Turkish actress are fake followers.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Zendaya<\/strong> &#8211; 26% of 109.9 million followers are alleged fake followers.<\/li>\n\n\n\n<li><strong>Gal Gadot<\/strong> &#8211; 26% of the 64.5 followers are fake followers.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"472\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/1.-Actors.jpeg\" alt=\"image of actors with the most fake followers on social media\" class=\"wp-image-427\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/1.-Actors.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/1.-Actors-300x208.jpeg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e19d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Musicians With the Most Fake Followers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Instagram follower figures are also a debate in the music category, in which we see two of the most popular recording artists of 2021 sitting at either end of the table. Olivia Rodrigo has the lowest percentage of alleged fake followers, with just 11%. Nicki Minaj, on the other hand, has <strong>160.3 million followers, with 28% of them being fake accounts.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/3.-Musicians.jpeg\" alt=\"image of musicians with the most fake users on social media\" class=\"wp-image-429\" width=\"491\" height=\"570\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/3.-Musicians.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/3.-Musicians-258x300.jpeg 258w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1b4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Reality TV Stars With the Most Fake Accounts<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>While the reality TV category features some of the biggest celebrity names with the whole Kardashian family, <strong>it\u2019s the Brits that take over<\/strong> the fake followers&#8217; leaderboard at both ends of the table.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/4.-Reality-TV-Stars.jpeg\" alt=\"image of reality TV stars with the most fake users on social media\" class=\"wp-image-430\" width=\"522\" height=\"368\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/4.-Reality-TV-Stars.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/4.-Reality-TV-Stars-300x211.jpeg 300w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While Love Island pals, Amber Gill and Ovie Soko have the lowest percentage of suspicious accounts following them, <strong>with just 9% of potential bots<\/strong>, the top spot is reserved for The Only Way Is Essex star, <strong>Mario Falcone, with 32% of his follower count being suspicious accounts.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1ca\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Social Media Personalities With the Most Fake Followers<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For many of these social media accounts, their overall followers are tied <strong>directly to their income<\/strong>, but which of them can claim to have the highest percentage of genuine followers and the least fake followers?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/5.-SM-Persoanlities.jpeg\" alt=\"image of social media celebrities with the most fake users on social media\" class=\"wp-image-431\" width=\"506\" height=\"363\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/5.-SM-Persoanlities.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/5.-SM-Persoanlities-300x216.jpeg 300w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>TikTok sensation, <strong>Khaby Lame, has the lowest percentage of fake account followers with just 9%<\/strong> suspicious accounts following him.&nbsp;Jay Alvarrez on the other hand has <strong>6.8 million followers with 36% of those being potentially fake followers.<\/strong><\/p>\n\n\n\n<p>Each platform&#8217;s fake follower problem may be different, but it affects everyone involved, and can even induce users to be unknowingly manipulated.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1e4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Sports Stars With the Most Fake Instagram Followers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Covering a range of sports from football to basketball, this category features some of the <strong>most popular<\/strong> sports stars, but who\u2019s faking it when it comes to followers?&nbsp;<\/p>\n\n\n\n<p>Tom Brady has the most genuine audience, as his <strong>10.3 million followers feature 17% fake followers<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The top spot is shared by former basketball player, Kareem Abdul-Jabbar and Tennis star, Venus Williams both have <strong>26% of their followers coming from fake social media followers.<\/strong>&nbsp;Real Instagram followers can seem, sometimes, like a product out of stock.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"818\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/6.-Sports-Stars.jpeg\" alt=\"image of sports stars with the most fake followers on social media\" class=\"wp-image-432\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/6.-Sports-Stars.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/6.-Sports-Stars-249x300.jpeg 249w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1f7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Sports Teams With the Most Fake Followers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Fake and real followers parallel the sporting world, where everything is competitive, but who wins when it comes to the unenviable award of having the highest percentage of fake followers?&nbsp;The top spot goes to English football team, <strong>Leicester City with 32% of their 5.8 million followers being potentially fake.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"423\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/7.-Sports-teams.jpeg\" alt=\"image of sports teams with the most fake followers on social media\" class=\"wp-image-433\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/7.-Sports-teams.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/7.-Sports-teams-300x187.jpeg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e20d\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Industries With the Most Fake Followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e21c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Industries With the Most Fake Followers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>When we look at the social media accounts by industry, we can see that some are likely to have far more fake followers than others.&nbsp;In fact, the 40 accounts belonging to brands had an average of <strong>25% suspicious accounts following them<\/strong>, while the world leaders only had an average of <strong>16% suspicious accounts following them.<\/strong> With figures like these, it&#8217;s expected that the influencer industry can&#8217;t rest when it comes to public opinion and engagement rate.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"616\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/10.-Industries.jpeg\" alt=\"image of industries with the most fake users on social media\" class=\"wp-image-436\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/10.-Industries.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/10.-Industries-300x272.jpeg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e231\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Brands and Accounts With the Most Fake Followers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e240\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Brands With the Most Fake Followers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>An Instagram user&#8217;s followers can be the source of fake news and generic comments, bots that also can end up posting content that is empty on Instagram and other platforms too.<\/p>\n\n\n\n<p>The same applies for brands too. Looking at a range of brands in a variety of industries on <a href=\"https:\/\/www.sortlist.co.uk\/s\/instagram-marketing\/london-england-gb\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, from fashion to food, we found that the tech giant, Apple, had the highest percentage of genuine followers, with only 20% of their 26.6 million follower accounts being fake followers.<\/p>\n\n\n\n<p>However, sitting at the top of the list was<strong> Pizza Hut, with as many as 30% of their Instagram followers coming from suspicious accounts<\/strong> and fake profiles.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/2.-Brands.jpeg\" alt=\"image of brands with the most fake followers on social media\" class=\"wp-image-428\" width=\"521\" height=\"487\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/2.-Brands.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/2.-Brands-300x281.jpeg 300w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>Pizza Hut is closely followed by other renowned food chains such as KFC, Burger King, Subway and Wendy\u2019s, <strong>each having 28% of their following considered fake followers.<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e254\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Accounts With the Fewest Fake Followers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Friends star Jennifer Aniston \u2018broke\u2019 Instagram when she first appeared on the platform, and it seems as though her millions of Instagram followers are mostly genuine, with 92% audience credibility, <strong>just 8% of her followers are likely to be fake.<\/strong><\/p>\n\n\n\n<p>She\u2019s tied for the top spot with Mette Frederiksen, the Danish Prime Minister. While her follower count pales in comparison to her top-of-the-table co-star, <strong>she also only has 8% of fake followers.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"818\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/9.-Accounts-with-the-fewest.jpeg\" alt=\"image of accounts with the fewest fake users on social media\" class=\"wp-image-435\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/9.-Accounts-with-the-fewest.jpeg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/9.-Accounts-with-the-fewest-249x300.jpeg 249w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e269\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e277\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>It is important to mention that limiting the number of suspicious accounts is very hard for accounts with a large following. But <strong>if you are a company<\/strong>, looking to work with an influencer, or are simply looking to get more out of your key social media platform and presence, inauthentic accounts can represent a reason why impressions don\u2019t turn into conversions and why an account\u2019s reach <strong>might seem bigger than it actually is<\/strong>.&nbsp;You can use Sortlist to find an agency who will be able to help you navigate <a href=\"https:\/\/www.sortlist.com\/social-media\">social media<\/a> platforms and ensure that you are getting the most out of your accounts.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e282\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A list of 320 accounts was created by using lists of the most famous names of well-known celebrities and personalities, the most followed and the most engaged with social media accounts. These lists came from sources such as: Brandwatch, Social Blade, Plann, 90 Min.<\/p>\n\n\n\n<p>We then categorised these into our nine categories with 40 accounts falling into each.<\/p>\n\n\n\n<p>Using a social media auditing tool from Grin we were able to discover the audience credibility of each account, giving us an idea of the percentage of Instagram followers that could be deemed to be suspicious.&nbsp;<\/p>\n\n\n\n<p>It should be noted that these numbers are based on estimates and cannot give an exact number of alleged fake followers for each account.&nbsp;&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e28f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_b77d375bb6f63665300ea8e5406e2b85\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Logo_t3n_mit_Schriftzug.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-drum-logo-vector.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/CB_News_2011_logo.svg_.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/statista-logo.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/te\u0301le\u0301chargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Entrepreneur_logo.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                             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src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Fashionunited-logo.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/trends-tendances-logo-png-transparent.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":222,"featured_media":437,"template":"","reports_categories":[6,13],"class_list":["post-425","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-reports","reports_categories-social-media-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who has the most fake followers on Instagram? 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