{"id":3806,"date":"2024-07-18T12:47:06","date_gmt":"2024-07-18T12:47:06","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=3806"},"modified":"2024-07-24T07:56:33","modified_gmt":"2024-07-24T07:56:33","slug":"summer-marketing-strategy","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/summer-marketing-strategy\/","title":{"rendered":"Unlocking Summer Success in 2024: The Power of Maintaining a Steady Marketing Budget for Agency Growth"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">\ud83d\ude0e 2023 Summer Trends<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">\ud83e\uddd0 Companies&#8217; needs<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">\ud83e\udd1d Your future clients<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">\ud83d\udcb0 Average budgets<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">\ud83d\udeec Prepare your return<\/a><\/li>\n\n\n\n<li><a href=\"#section-strategy\">\ud83d\udcaf The perfect strategy<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As the summer season approaches, agencies like yours may be preparing for a temporary lull in business activity. It&#8217;s no secret for agencies that the warmer months often bring a slowdown, with new clients delaying their projects for September and current clients reducing their investments for July and August.<\/p>\n\n\n\n<p>As a result, you might be thinking about following the trend and reducing your own marketing investments. But even if it may be tempting to scale back during this time, we&#8217;re here to share insights that will challenge that notion.<\/p>\n\n\n\n<p>At Sortlist, we firmly believe that <strong>maintaining a consistent marketing and visibility budget<\/strong> during summer is a strategic move that will <strong>positively impact your agency&#8217;s growth<\/strong>.<\/p>\n\n\n\n<p>While some of your competitors are slowing down and waiting for September, not only do you have <strong>the occasion to strengthen your visibility on the market<\/strong>, but you also have the occasion to <strong>be contacted by clients who keep looking for agencies <\/strong>during July and August.<\/p>\n\n\n\n<p>You can literally <strong>get ahead of your competitors<\/strong>, just by maintaining your current visibility efforts. Or you can stop, and be overtaken in the rankings by other agencies.<\/p>\n\n\n\n<p>This report presents <strong>data-driven insights<\/strong> we\u2019ve gathered by <strong>analyzing the trends from last year&#8217;s summer.<\/strong> By reading on, you will learn how maintaining a visibility budget can help you <strong>gain a competitive edge<\/strong> as well as position your agency for <strong>accelerated growth<\/strong> during this potentially calmer period.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83d\ude0e 2023 Summer Trends<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Companies are still searching for agencies during the summer<\/h3>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Historically, the summer months have been perceived as a time when clients tend to reduce their investments and slow down their activity. However, last year&#8217;s data tell a different story:<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Sortlist's organic traffic - Summer 2023\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-CQJww\" src=\"https:\/\/datawrapper.dwcdn.net\/CQJww\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"436\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From June to September 2023, <strong>Sortlist\u2019s organic traffic has constantly averaged around 500.000 visits per month<\/strong>, with a constant increase throughout the summer. Not only were companies <strong>browsing our directories<\/strong> to compare agencies, but they were also <strong>ready to start a collaboration<\/strong>.<\/p>\n\n\n\n<p>In July and August 2023, <strong>more than 17 400 projects were created<\/strong> on the platform:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Amount of projects created on Sortlist during Summer 2023\" aria-label=\"Column Chart\" id=\"datawrapper-chart-fHOvH\" src=\"https:\/\/datawrapper.dwcdn.net\/fHOvH\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"490\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Compared to summer 2022, when 13.000 projects were created, that's an increase of <strong>33%<\/strong> year on year.<\/p>\n\n\n\n<p>Those projects were carried out by companies such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merck,<\/li>\n\n\n\n<li>The Kraft Heinz Company,<\/li>\n\n\n\n<li>SpaceX,<\/li>\n\n\n\n<li>OVHCloud,<\/li>\n\n\n\n<li>Freeletics,<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>And <strong>we expect those numbers to grow during summer 2024<\/strong>, as our monthly organic traffic has increased since last year:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Sortlist's organic traffic - Spring 2024\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-g4Vrl\" src=\"https:\/\/datawrapper.dwcdn.net\/g4Vrl\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"288\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, Sortlist averages around <strong>650.000 monthly visits on its website<\/strong>, which will lead to more projects launched during summer 2024. Compared to Spring 2023, it's a <strong>30% year on year<\/strong> increase in terms of organic traffic. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83e\uddd0 Companies' needs<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">What are companies looking for on Sortlist during the summer?<\/h3>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By giving a closer look at the data, we realized that <strong>certain expertises were more sought after<\/strong> than others:<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Amount of projects per expertise - Summer 2023\u00a0\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-eUXzZ\" src=\"https:\/\/datawrapper.dwcdn.net\/eUXzZ\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"305\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Marketing, Digital Strategy, Advertising, Social Media and Website Creation were <strong>the top 5 most popular expertises in summer 2023<\/strong>. Together, they represented <strong>49% of the projects posted<\/strong> on Sortlist during that period.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We expect summer 2024 to be the same, as <strong>data from April and May show a similar trend<\/strong>:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Amount of projects per expertise - Spring 2024\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-RNzm8\" src=\"https:\/\/datawrapper.dwcdn.net\/RNzm8\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"305\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Marketing, Advertising, Digital Strategy, Website Creation and Social Media are the current top 5 most popular expertises. In the last 2 months, they represented<strong> 44%<\/strong> of projects posted on Sortlist.<\/p>\n\n\n\n<p>So if you provide any of those services, we can only recommend you <strong>invest in your visibility to make sure summer clients can find your agency <\/strong>when they browse our directories.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83e\udd1d Your future clients<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Which companies are using Sortlist during summer?<\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If we look at last summer\u2019s data, we realize that most projects were created by <strong>business owners<\/strong>, 34% to be precise.<\/p>\n\n\n\n<p>On the other hand, 11% were created by <strong>marketing managers<\/strong>, <strong>marketing directors,<\/strong> or <strong>marketing consultants<\/strong>.<\/p>\n\n\n\n<p>This means that <strong>45% of projects created on Sortlist<\/strong>, almost half, <strong>are posted either by business owners or marketing specialists.<\/strong><\/p>\n\n\n\n<p>\ud83d\udca1 This fact can give you ideas about <a href=\"https:\/\/help.sortlist.com\/en\/articles\/76451-how-to-write-the-perfect-first-message-to-a-client\" target=\"_blank\" rel=\"noreferrer noopener\">how to craft an impactful first message<\/a>, as you know who\u2019s most likely to read it.<\/p>\n\n\n\n<p>Furthermore, if we look at the size of the companies they work in, we see that:<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Companies posting a project on Sortlist - Summer 2023\" aria-label=\"Pie Chart\" id=\"datawrapper-chart-TzBcy\" src=\"https:\/\/datawrapper.dwcdn.net\/TzBcy\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"563\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We expect those numbers and sectors to stay consistent during summer 2024, as<strong> the data from Spring 2024 are quite similar<\/strong>.<\/p>\n\n\n\n<p><strong>35%<\/strong> of project posters are still <strong>business owners<\/strong>, while <strong>9%<\/strong> were posted by <strong>marketing specialists <\/strong>(i.e. Managers, directors, consultants) coming from the same sectors as in summer 2023.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83d\udcb0 Average budgets<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">How much do companies invest?<\/h3>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It depends on the project and the expertise they need:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Average budget invested per expertise - Summer 2023\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-fJIwU\" src=\"https:\/\/datawrapper.dwcdn.net\/fJIwU\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"332\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These numbers should stay consistant, as the trend from Spring 2024 is similar:<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Average budget invested per expertise - Spring 2024\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-DafRj\" src=\"https:\/\/datawrapper.dwcdn.net\/DafRj\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"332\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83d\udeec Prepare your return<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Coming back from a break: what can you expect?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Get ready to dive into new opportunities as you rejoin the business scene.<\/p>\n\n\n\n<p>As we\u2019ve seen, during summer, <strong>the sourcing of agencies does not stop<\/strong>. At Sortlist we keep building connections to ensure that you <strong>continue to build new business stories<\/strong> upon your return from a summer break.<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Make sure clients can find you, connect with you, and keep growing your new business prospects pipeline even if you are off.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-strategy\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83d\udcaf The perfect strategy<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea56\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">What should you do, as an agency?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By considering the data we've presented and leveraging the summer opportunities, agencies can make the most out of this seemingly calmer period.<\/p>\n\n\n\n<p>Firstly, it's crucial to recognize that<strong> business opportunities still exist during the summer.<\/strong><\/p>\n\n\n\n<p>There are still:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clients to meet,<\/li>\n\n\n\n<li>Partnerships to forge,<\/li>\n\n\n\n<li>And potential deals to close.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By <strong>maintaining a steady investment in marketing<\/strong>, your agency <strong>ensures its visibility<\/strong>, maximizing the chances of attracting new clients who are actively seeking solutions even during the summer months.<\/p>\n\n\n\n<p>Make sure to <a href=\"https:\/\/help.sortlist.com\/en\/articles\/7882780-3-setting-your-target-markets\" target=\"_blank\" rel=\"noreferrer noopener\">configure your target markets<\/a>, so you can be visible to those potential new clients, even if you go on holiday. Sortlist will <strong>keep bringing visibility to your agency,<\/strong> allowing you to see on your reporting page which companies were looking for an agency like yours.<\/p>\n\n\n\n<p>Additionally, the summer presents <strong>an excellent opportunity to gain a competitive advantage<\/strong> over industry rivals who may be slowing down their activities.<\/p>\n\n\n\n<p>While they may be taking a back seat, your agency can <strong>proactively reach out to potential clients<\/strong> who may have <strong>more availability and fewer distractions<\/strong> during this period. By positioning your agency as an active and responsive partner, you can establish valuable connections and secure new business relationships that your competitors may have missed out on.<\/p>\n\n\n\n<p>In conclusion, while the summer months may be perceived as a time for relaxation, they <strong>should not be overlooked<\/strong> as a prime time to maintain and even <strong>accelerate your agency's growth<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":3813,"template":"","reports_categories":[14,6],"class_list":["post-3806","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digital-marketing-strategy-reports","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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