﻿{"id":3644,"date":"2023-06-19T10:28:56","date_gmt":"2023-06-19T10:28:56","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=3644"},"modified":"2024-02-28T13:37:32","modified_gmt":"2024-02-28T13:37:32","slug":"ai-web-design-opinion","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/ai-web-design-opinion\/","title":{"rendered":"Better than human: AI web design fools 54% of the population"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Expertise Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-separate\">When asked to separate AI-made websites from human-made ones, most people failed to do so successfully<\/a><\/li>\n\n\n\n<li><a href=\"#section-priority\">Businesses see security as their top website development priority<\/a><\/li>\n\n\n\n<li><a href=\"#section-use-ai\">Whether creating or improving their websites, 70% of SMBs would use AI<\/a><\/li>\n\n\n\n<li><a href=\"#section-agency\">62% of SMBs are more likely to work with a web agency that uses AI<\/a><\/li>\n\n\n\n<li><a href=\"#section-experts\">AI tools we used to create this survey<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">Methodology<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Generative AI has been in everyone\u2019s mind since <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/chat-gpt-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a> was announced last November. But with AI, there\u2019s usually more than meets the eye: the technology has grown into uses far beyond text creation. Investment in AI is <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/machine-learning-statistics\/\">due to increase by 300%<\/a> over the coming years &#8211; and it&#8217;s going to influence everything.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>One shining example of that is AI web design.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Today, you can find websites that have been created entirely with artificial intelligence. Some of them look just as if they had been done by a web designer or a <a href=\"https:\/\/www.sortlist.com\/web-design\" target=\"_blank\" rel=\"noreferrer noopener\">web design agency<\/a>.<\/p>\n\n\n\n<p>We decided to put it to the test. We asked <strong>500 business owners across 5 countries<\/strong> to see if they could tell the difference between an AI-created and a human-created one, and what their priorities were when it came to web creation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The answers are quite revealing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We also sought out <strong>the opinion of experts in the AI and web development fields<\/strong>, such as <strong>Tristan Post<\/strong>, AI Lead at Campus Founders, and <strong>Juana Corbal\u00e1n<\/strong>, CEO of the agency Corbax, to take the test themselves and tell us why AI can or can&#8217;t satisfy businesses&#8217; website needs.<\/p>\n\n\n\n<p>Curious to know yourself? <strong>Take the free test below<\/strong> to see how you fare. Then read on to know more about how AI web design lines with decision-makers\u2019 goals.<\/p>\n\n\n\n<div class=\"involveme_embed\" data-project=\"ai-web-design-test\"><script src=\"https:\/\/sortlistdatahub.involve.me\/embed\"><\/script><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-separate\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">When asked to separate AI-made websites from human-made ones, most people failed to do so successfully<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The five websites in our survey included two websites that had been created by web design agencies, and three that were AI-generated using three different tools. We did not show the websites\u2019 URLs nor footers to respondents.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14116057\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14116057\/?utm_source=embed&#038;utm_campaign=visualisation\/14116057' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14117330\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14117330\/?utm_source=embed&#038;utm_campaign=visualisation\/14117330' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Half of Indian business owners can differentiate an AI-designed website from a human-made one<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Exactly <strong>48.8% of Indian CEOs and business owners <\/strong>can distinguish websites that have been created with AI from those that have been created by people.<\/p>\n\n\n\n<p>This suggests that distinguishing between AI-generated and human-generated websites is not straightforward for most respondents.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14430239\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14430239\/?utm_source=embed&#038;utm_campaign=visualisation\/14430239' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-priority\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Businesses see security as their top website development priority<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>When it comes to specific areas that SMBs are looking to invest in for their websites, their owners see a clear answer.<\/p>\n\n\n\n<p>Business owners and directors were asked to rank in order of importance their top priorities for their websites for the next 18 months, and <strong>security stood firmly at the top<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-global-1024x576.png\" alt=\"website priorities global\" class=\"wp-image-3743\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-global-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-global-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-global-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-global-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-global.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png\" alt=\"juana corbalan corbax\" class=\"wp-image-3724\" style=\"width:248px;height:248px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>I think traditional <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/cyber-security-facts\/\" target=\"_blank\" rel=\"noreferrer noopener\">cybersecurity<\/a> tools generally don&#8217;t use artificial intelligence. But I do think it can be used to identify potential threats and figure out how to deal with them. It can also save time by <strong>identifying false positives<\/strong> and allow cybersecurity systems to <strong>focus on genuine threats<\/strong>. Because AI can monitor large amounts of data, it can recognize patterns in user behavior and detect malicious behavior.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Juana Corbal\u00e1n<\/strong>, CEO of <a href=\"https:\/\/www.corbax.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Corbax<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When we look at the different results per country, we can see some differences in what SMBs prioritise for web creation.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-uk-1024x737.png\" alt=\"web design priorities for business owners in UK\" class=\"wp-image-3745\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-uk-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-uk-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-uk-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-uk.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-es-1024x737.png\" alt=\"web design priorities for business owners in Spain\" class=\"wp-image-3746\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-es-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-es-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-es-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-es.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-fr-1024x737.png\" alt=\"web design priorities for business owners in France\" class=\"wp-image-3749\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-fr-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-fr-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-fr-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-fr.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-de-1024x737.png\" alt=\"web design priorities for business owners in Germany\" class=\"wp-image-3750\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-de-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-de-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-de-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-de.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-nl-1024x737.png\" alt=\"web design priorities for business owners in the Neherlands\" class=\"wp-image-3751\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-nl-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-nl-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-nl-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website-priorities-nl.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/website-priorities-in-1024x737.png\" alt=\"web design priorities for business owners in India\" class=\"wp-image-3842\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/website-priorities-in-1024x737.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/website-priorities-in-300x216.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/website-priorities-in-768x553.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/website-priorities-in.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This contrasts with the results of our <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/digital-acceleration-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022 study of website creation<\/a>, which highlighted content as businesses\u2019 top priority, with almost a quarter of companies willing to focus on top-quality website content creation for their sites.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-1024x1024.png\" alt=\"tristan post campus founders\" class=\"wp-image-3763\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>AI models can be utilised to detect suspicious activities, identify patterns of cyberattacks, and provide real-time responses. However, it\u2019s important to acknowledge that AI, while a powerful tool, also comes with new security risks. We need to be mindful of adversarial attacks, where small alterations can trick AI systems, and potential vulnerabilities such as <strong>data poisoning<\/strong> or <strong>sensitive data extraction<\/strong>. Not to mention, the fact that AI could also be utilised by malicious actors to develop sophisticated cyber threats. Thus, it\u2019s a dual-edged sword \u2013 offering increased protection on one hand while necessitating stringent security measures itself on the other.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Tristan Post<\/strong>, AI Lead at <a href=\"https:\/\/campusfounders.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campus Founders<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">In India, the priorities for website development vary across roles and team size<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In India, the priorities for website development <strong>vary across different roles<\/strong>. For instance, <strong>UX\/UI<\/strong> is a top priority for C-Level Executives and Senior Management, but not for Directors and Owners\/Partners.<\/p>\n\n\n\n<p><strong>SEO<\/strong> seems to be less of a priority for President\/CEO\/Chairperson roles.<\/p>\n\n\n\n<p>When it comes to team size, the priorities for website development also vary. For example, larger organisations (&gt;5,000, 501-1,000, 1,001-5,000) and those with 51-100 employees consistently rank <strong>UX\/UI as their top priority<\/strong>. On the other hand, smaller organisations and individuals (from 1 person to 2-5) are more likely to prioritise <strong>Security<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-use-ai\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Whether creating or improving their websites, 70% of SMBs would use AI<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>67% of business owners would consider AI to make a new website from scratch<\/strong>. This opinion was consistent <strong>across all markets<\/strong>, with <strong>Spain<\/strong> and <strong>India<\/strong> being the most optimistic about using AI to create a website (<strong>81%<\/strong> and <strong>77%<\/strong>, respectively) and the United Kingdom the least (<strong>59%)<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14129078\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14129078\/?utm_source=embed&#038;utm_campaign=visualisation\/14129078' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Even more surprising is that <strong>75% would consider using AI to improve<\/strong> their existing website. <strong>Spanish and Indian businesses also led<\/strong> AI adoption for website optimisation with <strong>87% of approval each<\/strong>, while France had the smallest adoption rate (<strong>65%<\/strong>).<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14129215\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14129215\/?utm_source=embed&#038;utm_campaign=visualisation\/14129215' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Copy and texts: Most popular area for AI in web improvement<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The business owners surveyed all agreed that <strong>improving copy and texts<\/strong> in their current websites was the area in which they would use artificial intelligence the <strong>most<\/strong>.<\/p>\n\n\n\n<p>However, not every market values website improvements in the same way, and differences become obvious when the predominant priorities are examined by country.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/14129265\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/14129265\/?utm_source=embed&#038;utm_campaign=visualisation\/14129265' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most obvious difference is that <strong>not every country agrees<\/strong> that the areas in which they would use AI to create a website are the same areas in which they would use it to improve them.<\/p>\n\n\n\n<p>Only France and Germany remain consistent; French businesses are open to AI for both creating and optimising their <strong>images and visuals<\/strong>, while German businesses think AI can help make and improve the <strong>security<\/strong> of their websites.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Most Indian businesses see AI as an boost for SEO optimisation<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Across all organisation roles, Indian businesses <strong>do not doubt<\/strong> about using AI to build a new website from scratch.<\/p>\n\n\n\n<p>What&#8217;s more, the majority of Indian businesses would consider using AI for improving their websites, specifically when it comes to <strong>SEO optimisation<\/strong>.<\/p>\n\n\n\n<p>As a matter of fact, it was mostly <strong>company presidents<\/strong> and <strong>CEOs<\/strong> that would use AI to optimise their websites&#8217; SEO performance.<\/p>\n\n\n\n<p>The results also show that team size (as measured by number of employees) does have an impact on the perceived usefulness of AI in website development. Smaller companies and individuals (from 1 person to 2-5, 251-500) are <strong>less likely<\/strong> to consider using AI to build a new website from scratch compared to larger organisations.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-agency\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">62% of SMBs are more likely to work with a web agency that uses AI<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Present in every market surveyed, the trend among business owners is to be <strong>more likely to work with an agency that openly uses AI in their work<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png\" alt=\"juana corbalan corbax\" class=\"wp-image-3724\" style=\"width:248px;height:248px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>At our agency we use AI for content creation, for keyword development, for grammatical improvement of texts, and for other natural language processing and linguistic modelling functions. When it comes to image generation, we only use it <strong>experimentally<\/strong>.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Juana Corbal\u00e1n<\/strong>, CEO of <a href=\"https:\/\/www.corbax.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Corbax<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>61.77% of business owners<\/strong> preferred working with a web design agency that uses AI, a trend that was constant in every country, especially in <strong>Spain<\/strong> with <strong>71%<\/strong> of likelihood. The <strong>Netherlands<\/strong> had the smallest rate of likelihood, with <strong>55.56%<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/uk-smb-likely-work-agency-ai-1-1024x576.png\" alt=\"percentage of businesses in UK likely to work with agencies that use AI\" class=\"wp-image-3716\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/uk-smb-likely-work-agency-ai-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/uk-smb-likely-work-agency-ai-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/uk-smb-likely-work-agency-ai-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/uk-smb-likely-work-agency-ai-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/uk-smb-likely-work-agency-ai-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And an overwhelming <strong>80% of Indian companies <\/strong>would consider working with a web design agency that uses AI in their work.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/in-smb-likely-work-agency-ai-1024x576.png\" alt=\"percentage of businesses in India likely to work with agencies that use AI\" class=\"wp-image-3843\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/in-smb-likely-work-agency-ai-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/in-smb-likely-work-agency-ai-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/in-smb-likely-work-agency-ai-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/in-smb-likely-work-agency-ai-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/07\/in-smb-likely-work-agency-ai.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-1024x1024.png\" alt=\"tristan post campus founders\" class=\"wp-image-3763\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/tristan_post.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>AI helps us automate repetitive tasks, allowing us to focus more on creativity and strategic decision-making. Also, with AI, we can provide personalised user experiences, which can drastically improve user engagement and satisfaction. Therefore, it\u2019s not just about jumping on the AI bandwagon, but rather about <strong>leveraging its potential<\/strong> to deliver superior results to clients. Thus, using AI can give agencies a competitive edge.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Tristan Post<\/strong>, AI Lead at <a href=\"https:\/\/campusfounders.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campus Founders<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-experts\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">AI tools we used to create this survey<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Below you&#8217;ll find the different tools that we used to create the websites that we presented to the participants of this survey, plus the last two &#8220;real&#8221; websites, those created by people.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">AI Tool #1: <a href=\"https:\/\/10web.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10Web<\/a><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This tool allowed us to quickly create <a href=\"https:\/\/cuddly-sheepdog.10web.site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pulse.Digital<\/a>, a professional-looking e-commerce website, in a matter of seconds, and with minimal input. However, the copy remained generic and applicable to multiple situations, rather than being personalised to the sector like a professional designer would do.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/ecommerce1.gif\" alt=\"ecommerce website created with AI\" class=\"wp-image-3664\" style=\"width:820px;height:462px\"\/><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>58% of business owners thought this website was human-generated.<\/strong><\/p>\n\n\n\n<div style=\"height:101px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png\" alt=\"\" class=\"wp-image-3724\" style=\"width:248px;height:248px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/juana_corbalan_corbax.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>The distribution of the sections is typical of a pre-made template and the texts seem to be of a very generic type applicable to any situation.<\/em><\/p>\n\n\n\n<p>&#8211;<strong>Juana Corbal\u00e1n<\/strong>, CEO of Corbax<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">AI Tool #2: <a href=\"https:\/\/hocoos.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hocoos<\/a><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With this AI website builder we created <a href=\"https:\/\/lorenzo1.hocoos.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CopyWizards<\/a>, a copywriting service business that offered courses. It included generic team photos and an embedded map to show the location of the business\u2019 office.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website4.gif\" alt=\"copywriting site created with AI web design\" class=\"wp-image-3665\" style=\"width:812px;height:457px\"\/><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>65% thought this website was made by people.<\/strong> This website fooled every single one of the five markets surveyed (Belgium, Spain, the United Kingdom, Germany, and the Netherlands).<\/p>\n\n\n\n<p class=\"has-medium-font-size\">It also displayed the biggest gap between the correct and incorrect guesses, meaning this website was responsible for fooling the majority of respondents.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">AI Tool #3: <a href=\"https:\/\/www.pineapplebuilder.com\/index\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pineapple Builder<\/a><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With this tool we generated <a href=\"https:\/\/live.pineapplebuilder.com\/bean-haven-nyc\/bean-haven\/page\/index\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bean Haven<\/a>, the website of a coffee shop in New York City. It has the peculiarity of being the only AI website in our survey that most respondents <strong>successfully<\/strong> identified as such (<strong>57%<\/strong>).<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website5-1.gif\" alt=\"coffee site created with AI web design\" class=\"wp-image-3667\" style=\"width:818px;height:357px\"\/><\/figure><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Conversely, respondents thought that the two \u2018real\u2019 websites in our survey were actually AI-generated.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Human-designed website #1: <a href=\"https:\/\/www.betranslated.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BeTranslated<\/a><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For the website of this translation agency, <strong>54.64% of business owners<\/strong> thought it was generated by AI.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website2.gif\" alt=\"translation agency site not created with AI web design\" class=\"wp-image-3668\" style=\"width:798px;height:450px\"\/><\/figure><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:31px\">Human-designed website #2: <a href=\"https:\/\/seocopywriting.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEOCopywriting<\/a><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In this case, a website for SEO and copywriting services, <strong>51.62% believed it was artificially designed<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/06\/website3.gif\" alt=\"seo copywriting agency site not created with AI web design\" class=\"wp-image-3671\" style=\"width:792px;height:446px\"\/><\/figure><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This website also displayed the smallest gap between correct and incorrect guesses, which means that the number of people that thought it was AI-designed was almost the same as the number of those that thought it was human-generated.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The results of this survey go to show that, while AI-designed websites sometimes can appear very <strong>professional<\/strong> as to be almost <strong>indistinguishable<\/strong> from those made by real people, some other features can&#8217;t match the quality of a website designed by a professional or by an agency.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The uses of artificial intelligence are still being explored, and there\u2019s no telling if there will be any limit to it. AI web design is one such example, with the technology being so rapidly developed that not even humans can always distinguish between an AI-generated website and a human-designed one.<\/p>\n\n\n\n<p>As AI continues to engulf the marketing world in a sea of opportunities and new ventures, we will keep a close eye on its development and potential use cases and see where it leads us.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodology<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The study was conducted between June 5th and June 9th, 2023, among 500 business owners in the United Kingdom, Spain, France, Germany, and the Netherlands. In the study, we created a test for business owners to see if they could differentiate between websites generated by artificial intelligence and websites designed by web agencies or web design professionals. We also surveyed them about their priorities for the development and optimisation of their company websites. Responses are anonymous.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>AI-made websites are close to indistinguishable from those made by people.<\/p>\n","protected":false},"author":102,"featured_media":3678,"template":"","reports_categories":[4],"class_list":["post-3644","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-expertise-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better than human: AI web design fools 54% of the population<\/title>\n<meta name=\"description\" content=\"Can you tell AI web design from human-made websites? 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