{"id":2960,"date":"2023-03-31T10:07:56","date_gmt":"2023-03-31T10:07:56","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&p=2960"},"modified":"2024-02-28T14:02:52","modified_gmt":"2024-02-28T14:02:52","slug":"instagram-statistics","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/","title":{"rendered":"Instagram Statistics in 2023: 50 Key Metrics & Trends"},"content":{"rendered":"\n

\n

<\/div> \n

\n \n\n

<\/div>\n\n\n\n

In this report, you’ll find:<\/h2>\n\n\n\n
\n
Instagram User Profile<\/a><\/li>\n\n\n\n
Instagram Content Statistics<\/a><\/li>\n\n\n\n
Instagram Business Statistics<\/a><\/li>\n\n\n\n
Instagram Marketing Statistics<\/a><\/li>\n\n\n\n
Conclusion<\/a><\/li>\n<\/ol>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
Instagram has been one of the most popular social platforms for billions of users for some time now. The app has led the way for all things trends and has been the go-to place for online users to share their latest purchases, holiday photos and memories. It has also become the place where your favourite brands are, or where you keep up with the life of your favourite Instagram influencers<\/a>.<\/p>\n\n\n\n
With Instagram being such an integral part of our lives, it comes as no surprise that the app is an important part of any social media marketing<\/a> strategy. This being said, we compiled a list of the most vital Instagram statistics for 2023. From data about Instagram accounts to the latest data on CPC and even how much companies are investing in their Instagram marketing<\/a>, this list compiles it all. So, let’s dive in<\/p>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
Instagram User Profile<\/h2>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
\n
\n
India<\/h2>\n\n\n\n
<\/div>\n\n\n\n
is the country with the most Instagram users<\/h4>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
2 billion<\/strong><\/h2>\n\n\n\n
is the number of users Instagram reported in 2023<\/h4>\n<\/div>\n\n\n\n
\n
30.1 min<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
is the average duration US users spend on Instagram per day<\/h4>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n
\n
$\"Instagram$
Instagram Users per country<\/figcaption><\/figure><\/div>\n\n\n
\n
<\/div> \n
\n \n\n
\n\n\n <\/div>\n<\/div>\n\n\n
\n
\n
Instagram Users Statistics<\/h2>\n<\/div>\n\n\n\n
\n
Instagram usage statistics<\/h2>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
Over 25% of the world’s population is on Instagram. <\/strong>The Instagram app is the most downloaded app worldwide. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram has over 2 Billion monthly active users. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
From the total number of monthly active users, the age group that makes up the biggest audience on Instagram is the 18-24-year-old category,<\/strong> making up 30.1%. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
The age group with the lowest presence on Instagram consists of seniors, from 65 years old and up. They make up only 2.1% of active users. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Also, when it comes to daily active users, Instagram gathers over 1.38 billion active users on the platform every day.<\/li>\n<\/ul>\n\n\n\n
\n
On other social media platforms, men seem to make up the majority of the audience. Looking at Instagram’s advertising audience, things seem to be quite balanced gender wise: men account for 50.7%<\/strong>, while female users make up 49.3%.<\/strong> (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
India<\/strong> is the country with the most active users on Instagram with over 229 Million users. (Statista)<\/li>\n<\/ul>\n\n\n\n
\n
When looking at Sortlist\u2019s core countries, the majority of them also appear in the list with the countries with the most active users on Instagram:\n
\n
\ud83c\uddec\ud83c\udde7 United Kingdom: 28.7 Million users<\/li>\n\n\n\n
\ud83c\udde9\ud83c\uddea Germany: 27.4 Million users<\/li>\n\n\n\n
\ud83c\uddeb\ud83c\uddf7 France: 23.7 Million users<\/li>\n\n\n\n
\ud83c\uddea\ud83c\uddf8 Spain: 21.9 Million users (Statista)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n
\n
Instagram users spend an average of 11.7 hours per month on the platform<\/strong>. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Most Instagram users in the US spend an average of 30.1 minutes per day on the social media platform. (Insider Intelligence)<\/li>\n<\/ul>\n\n\n\n
\n
Business accounts with an Instagram audience smaller than 10,000 followers have an average engagement rate of 1.11%<\/strong>. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Business accounts with an Instagram audience between 10,000 and 100,000 followers have a smaller engagement rate, of 0.93%<\/strong> (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram is the 4th most popular social media platform. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram users statistics show that the majority of active users, 43%, on the platform have a college degree. Furthermore, 37% had some sort of college education and 33% have no college education whatsoever. (Statista)<\/li>\n<\/ul>\n\n\n\n
\n
38% of the active users on Instagram log into the platform multiple times per day<\/strong>. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
21% of users log in on a weekly basis, while 16% log into Instagram less often than that. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Only 0.1% are solely loyal to Instagram. The majority of users also use other platforms online. (Hootsuite)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
Instagram Content Statistics<\/h2>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
\n
\n
71.9%<\/h2>\n\n\n\n
<\/div>\n\n\n\n
of the user-generated content are photos<\/h4>\n<\/div>\n\n\n\n
\n
2 billion<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
users engage with Instagram Reels monthly<\/h4>\n<\/div>\n\n\n\n
\n
130 million<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
users click on shopping posts each month<\/h4>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n
\n
$\"Average$ <\/figure><\/div>\n\n\n
\n
<\/div> \n
\n \n\n
\n\n\n <\/div>\n<\/div>\n\n\n
\n
\n
Instagram Feed Statistics<\/h2>\n<\/div>\n\n\n\n
\n
Instagram Reels Statistics<\/h2>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
71.9% of the user-generated content on Instagram consists of image posts<\/strong>. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
The average engagement rate for photo posts is 0.81%. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Video posts have an average engagement rate of 0.61%. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Carousel posts seem to have the highest engagement rate with 1.08%. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram videos get 21.2% more interactions than posts with photos. (Social pilot)<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n
\n
Over 2 billion Instagram users engage with reels monthly. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram Reels are shared over 1 billion times per day by sending them through DMs. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
The average Instagram user spends 30% of his time on the platform watching reels<\/strong>. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram Reels get 22% more interactions compared to normal video posts. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram accounts with a small following (less than 5,000 followers) get the most engagement with reels, 3.79%. (Socialpilot)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
Instagram Shopping Statistics<\/h2>\n\n\n\n
\n
Shopping posts are clicked by over 130 million Instagram users<\/strong> each month. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
72% of Instagram users admit to making a purchase based on advertisements they saw on the platform. (Retail TouchPoints)<\/li>\n<\/ul>\n\n\n\n
\n
Compared to other social media platforms, 51% of users admit that the photo-sharing app has a great influence on their purchasing decisions. (Retail TouchPoints)<\/li>\n<\/ul>\n\n\n\n
\n
83% of Instagram users admit to discovering new products and services on the app<\/strong>. (Earthweb)<\/li>\n<\/ul>\n\n\n\n
\n
Also, according to Instagram statistics, 81% of users research products or services on social media platforms.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n
Instagram Stories Statistics<\/h2>\n\n\n\n
\n
70% of Instagram users watch Instagram stories on a daily basis<\/strong>. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Every day, 40% of users post an Instagram story. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
An active business account on Instagram posts about 17 stories monthly.<\/strong> (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
The majority of the most used songs in Instagram Reels (15 out of the top 20) are from Indian artists. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram stories are watched by over 500 million people daily. (Hootsuite)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
Instagram Business Statistics<\/h2>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
\n
\n
25 million<\/h2>\n\n\n\n
<\/div>\n\n\n\n
businesses with an Instagram account<\/h4>\n<\/div>\n\n\n\n
\n
61%<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
of the total advertising audience consists of 18 \u2013 34-year-olds<\/h4>\n<\/div>\n\n\n\n
\n
500,000<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
Influencers were reported to exist on Instagram in 2023.<\/h4>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n
\n
$\"Best$ <\/figure><\/div>\n\n\n
\n
<\/div> \n
\n \n\n
\n\n\n <\/div>\n<\/div>\n\n\n
\n
\n
Business or Creator Accounts<\/h2>\n<\/div>\n\n\n\n
\n
Instagram ads<\/h2>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
Instagram statistics show that there are over 25 million businesses<\/strong> on Instagram. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
90% of Instagram users follow at least one business account. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Businesses have an average engagement rate on Instagram of 0.54%. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Fashion brands are major players on Instagram. 98% of them have Instagram accounts<\/strong>. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
25% of Instagram posts that are sponsored come from fashion brands. (Oberlo)<\/li>\n<\/ul>\n\n\n\n
\n
On average, big brands share visual content on Instagram 1.5 times per day. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram user statistics show that 2 in 3 people feel that the social network enables them to interact with their favourite brands<\/strong>. (The Social Shepherd)<\/li>\n<\/ul>\n\n\n\n
\n
There are over 500,000 Instagram influencers. (Omnicore Agency)<\/li>\n<\/ul>\n\n\n\n
\n
Most Instagram users, 68%, interact weekly with creator accounts. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
62% of Instagram’s audience admits to becoming more interested in a brand after seeing an Instagram story coming from them. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
The best engagement rate seems to be daily between 9 am and 10 am and specifically on Wednesdays<\/strong> at 11 am and Fridays<\/strong> between 10 am – 11 am. (SproutSocial)<\/li>\n<\/ul>\n\n\n\n
\n
The worst engagement rate appears to be on Sunday. (Kicksta)<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n
\n
The age group of 18 \u2013 34-year-olds make up 61% of the total advertising audience on Instagram. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram statistics predict that in 2023 Instagram will have an ad revenue<\/a> of $50.58 billion.<\/strong> (eMarketer)<\/li>\n<\/ul>\n\n\n\n\n
The CPM of Instagram Ads increased by 17% in the last quarter of 2022. (eMarketer)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram statistics reveal that 50% of social media users become interested in a brand after seeing an ad on Instagram. (Instagram)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram ads have the highest CPC, $3.56, <\/strong>compared to other social media platforms, which kept the cost under $2. (WebFX)<\/li>\n<\/ul>\n\n\n\n\n
Marketers invest 17% of their budgets in influencer marketing<\/a>. (Big Commerce)<\/li>\n<\/ul>\n\n\n\n
\n
On Instagram, the average feed ads can cost between $100-$2,085<\/strong>. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram stories ads are expected to increase in revenue to $20.03 billion this year. (Socialpilot)<\/li>\n<\/ul>\n\n\n\n
\n
Carousel posts with ads get 1.4x more reach and 3.1x more engagement than normal feed ads. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n
\n
Instagram has a potential audience for stories ads of 996 million users. (Hootsuite).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
Instagram Marketing Statistics<\/h2>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n
<\/div>\n\n\n\n
\n
\n
France<\/h2>\n\n\n\n
<\/div>\n\n\n\n
is the country with the most Instagram-related projects<\/h4>\n<\/div>\n\n\n\n
\n
2,480<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
is the number of projects relating to Instagram Marketing posted on Sortlist<\/h4>\n<\/div>\n\n\n\n
\n
$45,670.8<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
is the average budget for Instagram-related projects<\/h4>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
\n
<\/div> \n
\n \n\n<\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div id=\"section-63e0d30ca411a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Sortlist's member agencies have worked on over <strong>2,480 projects concerning Instagram<\/strong> (Sortlist internal data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We find the most project for Instagram marketing in France, with a total number of 167 works. (Sortlist internal data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Looking at our other core countries, here is the volume of projects agencies have been working on: \n<ul class=\"wp-block-list\">\n<li>\ud83c\udde7\ud83c\uddea Belgium: 70 projects, <\/li>\n\n\n\n<li>\ud83c\udde9\ud83c\uddea Germany: 60 projects, <\/li>\n\n\n\n<li>\ud83c\uddf3\ud83c\uddf1 The Netherlands: 75 projects, <\/li>\n\n\n\n<li>\ud83c\uddea\ud83c\uddf8 Spain: 94 projects <\/li>\n\n\n\n<li>\ud83c\uddec\ud83c\udde7 UK: 26 projects.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>The industries investing the most in Instagram users, are:\n<ul class=\"wp-block-list\">\n<li>Food: 181 projects<\/li>\n\n\n\n<li>E-Commerce: 163 projects<\/li>\n\n\n\n<li>Clothing & Accessories: 150 projects<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The overall average budget of companies investing in Instagram marketing<strong> lies at $45,670.8<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget per country for Instagram marketing:\n<ul class=\"wp-block-list\">\n<li>\ud83c\udde7\ud83c\uddea Belgium: $62,120.37<\/li>\n\n\n\n<li>\ud83c\udde9\ud83c\uddea Germany: $114,650.00<\/li>\n\n\n\n<li>\ud83c\uddeb\ud83c\uddf7 France: $43,303.57<\/li>\n\n\n\n<li>\ud83c\uddf3\ud83c\uddf1 The Netherlands: $48,533.90<\/li>\n\n\n\n<li>\ud83c\uddea\ud83c\uddf8 Spain: $24,371.62<\/li>\n\n\n\n<li>\ud83c\uddec\ud83c\udde7 UK: $82,944.44<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-Conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conlusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-paragraph\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, Instagram represents where online users can find out the latest trends, keep up with celebrities and influencers and even buy the products they claim to use. With such popularity among consumers, it should be no surprise that Instagram is a regular channel in most social media strategies. After years of dominating social platforms, it doesn't seem to slow down anytime soon. On the contrary, it keeps up with the new forms of content that other apps put out, such as short-form-videos and carousel posts. <\/p>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Discover more content about Instagram<\/h2>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">10 Tips to Grow your Business on Instagram in 2023<\/h3>\n\n\n\n<p>Instagram is a goldmine for growing small businesses on social media. Over 200 million companies on this visual platform are fighting to grow their brands, attract more target audiences and boost sales...<a href=\"https:\/\/www.sortlist.com\/blog\/grow-business-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-17.59.45-1024x474.png\" alt=\"Grow your business with Instagram\" class=\"wp-image-2982\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-17.59.45-1024x474.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-17.59.45-300x139.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-17.59.45-768x356.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-17.59.45.png 1522w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">The Fake Followers Files<\/h3>\n\n\n\n<p>Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximise their number of followers...<a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/the-fake-followers-files\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.03.25-1024x666.png\" alt=\"\" class=\"wp-image-2983\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.03.25-1024x666.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.03.25-300x195.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.03.25-768x499.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.03.25.png 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Creating Consistent and Cohesive Designs Across Multiple Platforms in 2023<\/h3>\n\n\n\n<p>Design guidelines are the blueprint for creating consistent and cohesive designs across multiple platforms. These golden rules ensure your brand remains...<a href=\"https:\/\/www.sortlist.com\/blog\/design-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.05.07-1024x459.png\" alt=\"\" class=\"wp-image-2984\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.05.07-1024x459.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.05.07-300x135.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.05.07-768x345.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.05.07-1536x689.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-27-at-18.05.07.png 1549w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":222,"featured_media":2986,"template":"","reports_categories":[7],"class_list":["post-2960","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-statistics"],"acf":[],"yoast_head":"\n<title>Instagram Statistics 2023: The 50 Key Metrics and User Trends<\/title>\n<meta name=\"description\" content=\"Instagram is leading the social media game, and these 50+ Instagram Statistics are everything you need to know about the app in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Statistics 2023: The 50 Key Metrics and User Trends\" \/>\n<meta property=\"og:description\" content=\"Instagram is leading the social media game, and these 50+ Instagram Statistics are everything you need to know about the app in 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesortlist\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T14:02:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sortlist\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/\",\"name\":\"Instagram Statistics 2023: The 50 Key Metrics and User Trends\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/03\\\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg\",\"datePublished\":\"2023-03-31T10:07:56+00:00\",\"dateModified\":\"2024-02-28T14:02:52+00:00\",\"description\":\"Instagram is leading the social media game, and these 50+ Instagram Statistics are everything you need to know about the app in 2023.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/03\\\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/03\\\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg\",\"width\":2560,\"height\":1708,\"caption\":\"Instagram Statistics Feature Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/instagram-statistics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Instagram Statistics in 2023: 50 Key Metrics & Trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"Turning marketing & B2B numbers into accessible reports\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#organization\",\"name\":\"Sortlist Data Hub\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2022\\\/08\\\/android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2022\\\/08\\\/android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Sortlist Data Hub\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesortlist\",\"https:\\\/\\\/x.com\\\/sortlist\",\"https:\\\/\\\/www.instagram.com\\\/sortlist\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCsougkJ2hHCTWJD_eywEHpA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sortli-st\\\/\"]}]}<\/script>\n","yoast_head_json":{"title":"Instagram Statistics 2023: The 50 Key Metrics and User Trends","description":"Instagram is leading the social media game, and these 50+ Instagram Statistics are everything you need to know about the app in 2023.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/","og_locale":"en_US","og_type":"article","og_title":"Instagram Statistics 2023: The 50 Key Metrics and User Trends","og_description":"Instagram is leading the social media game, and these 50+ Instagram Statistics are everything you need to know about the app in 2023.","og_url":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/","og_site_name":"Data Hub","article_publisher":"https:\/\/www.facebook.com\/wearesortlist","article_modified_time":"2024-02-28T14:02:52+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@sortlist","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/","url":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/","name":"Instagram Statistics 2023: The 50 Key Metrics and User Trends","isPartOf":{"@id":"https:\/\/www.sortlist.com\/datahub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg","datePublished":"2023-03-31T10:07:56+00:00","dateModified":"2024-02-28T14:02:52+00:00","description":"Instagram is leading the social media game, and these 50+ Instagram Statistics are everything you need to know about the app in 2023.","breadcrumb":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/claudio-schwarz-vj3nOtiX85Y-unsplash-scaled.jpg","width":2560,"height":1708,"caption":"Instagram Statistics Feature Image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/instagram-statistics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.com\/datahub\/"},{"@type":"ListItem","position":2,"name":"Reports","item":"https:\/\/www.sortlist.com\/datahub\/reports\/"},{"@type":"ListItem","position":3,"name":"Instagram Statistics in 2023: 50 Key Metrics & Trends"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.com\/datahub\/#website","url":"https:\/\/www.sortlist.com\/datahub\/","name":"Data Hub","description":"Turning marketing & B2B numbers into accessible reports","publisher":{"@id":"https:\/\/www.sortlist.com\/datahub\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.com\/datahub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sortlist.com\/datahub\/#organization","name":"Sortlist Data Hub","url":"https:\/\/www.sortlist.com\/datahub\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/datahub\/#\/schema\/logo\/image\/","url":"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/android-chrome-512x512-1.png","contentUrl":"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/android-chrome-512x512-1.png","width":512,"height":512,"caption":"Sortlist Data Hub"},"image":{"@id":"https:\/\/www.sortlist.com\/datahub\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesortlist","https:\/\/x.com\/sortlist","https:\/\/www.instagram.com\/sortlist\/","https:\/\/www.youtube.com\/channel\/UCsougkJ2hHCTWJD_eywEHpA","https:\/\/www.linkedin.com\/company\/sortli-st\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/2960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/users\/222"}],"version-history":[{"count":22,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/2960\/revisions"}],"predecessor-version":[{"id":5189,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/2960\/revisions\/5189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/media\/2986"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/media?parent=2960"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports_categories?post=2960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}