{"id":2838,"date":"2023-05-30T08:04:17","date_gmt":"2023-05-30T08:04:17","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=2838"},"modified":"2024-02-28T14:07:49","modified_gmt":"2024-02-28T14:07:49","slug":"state-of-social-media","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/state-of-social-media\/","title":{"rendered":"State of Social Media 2024: Lessons from 7,376 projects"},"content":{"rendered":"\n<div id=\"section-635138146bdd7\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:32px\">In this Expertise Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-demand\">Demand For Social Media Services<\/a><\/li>\n\n\n\n<li><a href=\"#section-expectations\">Social Media Budgets Decrease As Expectations Decrease<\/a><\/li>\n\n\n\n<li><a href=\"#section-countries\">The Countries Investing in Social Media<\/a><\/li>\n\n\n\n<li><a href=\"#section-cost\">How Much Does Social Media Cost?<\/a><\/li>\n\n\n\n<li><a href=\"#section-example\">An Example of a High-Ticket Social Media Project<\/a><\/li>\n\n\n\n<li><a href=\"#section-specialise\">The Agencies That Specialise in Social Media<\/a><\/li>\n\n\n\n<li><a href=\"#section-industry\">Industries That Are Investing in Social Media<\/a><\/li>\n\n\n\n<li><a href=\"#section-food\">The Food Industry Drools Over Social Media<\/a><\/li>\n\n\n\n<li><a href=\"#section-fashion\">Fashion and Social Walk Hand in Hand<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6406fdcb45698\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube have attracted billions of users worldwide, and the demand for their services has only continued to increase. The state of social media is ever in flux, and with over 7,000 successful projects coming through the Sortlist plaftform to <a href=\"https:\/\/www.sortlist.com\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">social media agencies<\/a> &#8211; we&#8217;re well positioned to uncover the reality working in this expertise.<\/p>\n\n\n\n<p>This State of Social Media 2023 report will explore the factors contributing to the rise (and fall) of demand for social media services and their impact on various industries.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-demand\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Demand For Social Media Services<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>7k<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Number of social media projects posted on Sortlist between 2019-2022<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:44px;font-style:normal;font-weight:400\"><strong>62%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">All social media platforms see a drop in engagement &#8217;19-22. Instagram&#8217;s dropped (62%: from 1.22% to 0.47%) <\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>2022<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">November 2022 was the moment social media projects peaked (&#8217;19-&#8217;22)<\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>In the last 4 years, Sortlist has received <strong>more than 7 thousand requests<\/strong> for <a href=\"https:\/\/www.sortlist.com\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">social media services<\/a>. Worthy of note is the significant increase in social media projects that took place at the start of 2022.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Social Media Demand % From Average  2019-Present\" aria-label=\"Column Chart\" id=\"datawrapper-chart-cnidO\" src=\"https:\/\/datawrapper.dwcdn.net\/cnidO\/1\/\" scrolling=\"no\" frameborder=\"0\" loading=\"lazy\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"380\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Demand remains strong, and has indeed strengthened over the course of 2022 - despite difficult economic conditions.<\/p>\n\n\n\n<p>It's perhaps no surprise, as <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2021\/05\/23\/social-media-has-over-promised-but-under-delivered-for-retailers-heres-the-fix\/?sh=161011031168\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% of business executives agree<\/a> that companies that do not invest in social media marketing will be left behind and 62% agree brands and companies without a strong s<a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/gen-z-mental-health-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">ocial media presence<\/a> will not be able to succeed in the future.<\/p>\n\n\n\n<p>But the reality paints a different picture, as according to Forbes, <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2021\/05\/23\/social-media-has-over-promised-but-under-delivered-for-retailers-heres-the-fix\/?sh=161011031168\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fewer than half of companies<\/a> describe their social media strategies as \u201cvery effective\u201d when measuring its ability to strengthen brand image, raise awareness, or increase sales.<\/p>\n\n\n\n<p>Additionally, <a href=\"https:\/\/www.searchenginejournal.com\/social-media-engagement-report\/481911\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search Engine Journal reports<\/a> that, exactly between 2019-2022, all industries have seen a drop in overall engagement on Facebook, Instagram, and Twitter.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-expectations\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Social Media Budgets Decrease As Expectations Decrease<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>The recent drop in number of social media projects may reveal a correlation with a similar drop in the average budget for social media services.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Average  Social Media Budget Vs. Overall\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-4hJZn\" src=\"https:\/\/datawrapper.dwcdn.net\/4hJZn\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"400\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Post-pandemic demand for social media fuelled budget on offer, peaking at an average \u20ac10,000 per project in January 2022<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>When we look at the last 4 years, it's clear that 2021 boom time for social media projects.<\/p>\n\n\n\n<p>That particular year marked an increased reliance on social media. <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/how-different-generations-use-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Covid's impact on social media use<\/a> has been well documented. <\/p>\n\n\n\n<p>With many people working, studying, and socialising from home, companies saw an increase in social media usage that may have led to a need for more visibility and customer acquisition.<\/p>\n\n\n\n<p>However, despite heightened presence from potential customers in social media, 2022 sees a decline in budget for social media projects, which, (alongside prevailing economic conditions leading to significant belt tightening) - may be also be attributed to <a href=\"https:\/\/blog.atisfyreach.com\/8-social-media-challenges-brands-are-facing-in-2022-and-how-to-overcome-them\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the drop in organic reach and engagement<\/a> that all social platforms are going through.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-countries\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">The Countries Investing in Social Media<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>UK<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">British businesses searched more for social media marketing<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Germany<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Germany came in 2nd place with businesses looking for social media services<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>1 million<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Searches for social media marketing in Belgium, the lowest in the group<\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>To know the countries that are most investing in social media projects, we had a look at the top searches per market of social media services and compared them to the approximate number of businesses in each.<\/p>\n\n\n\n<p>When looking specifically at 2022, we can clearly see that two countries, the <strong>United Kingdom<\/strong> and <strong>Germany<\/strong>, are the ones that most requested social media projects in that year.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"# of Searches for Social Media Marketing\" aria-label=\"Table\" id=\"datawrapper-chart-X1Wje\" src=\"https:\/\/datawrapper.dwcdn.net\/X1Wje\/2\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"442\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script><\/script>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The percentage of businesses looking for \"social media marketing\" is higher in the German and UK markets, although every country presents a decline starting in 2020, when the pandemic reshaped economies worldwide.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Yeary Search Volume for &quot;social media marketing&quot; by Market Size\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-xTCHb\" src=\"https:\/\/datawrapper.dwcdn.net\/xTCHb\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"782\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cost\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">How Much Does Social Media Cost?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>2023<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Year that registered the highest social media project on Sortlist (\u20ac82k)<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Ad Spend<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Many social media projects on Sortlist include ad spend, which may skew budgets<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>360<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\"><mdspan datatext=\"el1679052783731\" class=\"mdspan-comment\">Many agencies<\/mdspan> working on social media include other areas in their service<\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p class=\"has-medium-font-size\">The rise and fall of social media services can be better understood when looking at the difference between <strong>how much a company is willing to offer for a social media project<\/strong> and <strong>how much it costs in reality<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Median Price for Social Media Projects\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-0rT33\" src=\"https:\/\/datawrapper.dwcdn.net\/0rT33\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"400\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The data shows that companies or small businesses tend to assign low budgets to social media projects, often underestimating their actual costs when agencies have to design and execute them.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-example\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">A Case Study on Social Media Project Pricing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p class=\"has-medium-font-size\">Some projects can misrepresent the overall trend of budgets, and the expertise of social media is no exception.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Let's have a look at the work done by French agency <a href=\"https:\/\/www.sortlist.be\/fr\/agency\/garage-by-unify\" target=\"_blank\" rel=\"noreferrer noopener\">Garage by Unify<\/a> for L'atelier Blini, a delicatessen in France.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.09.14-1024x576.png\" alt=\"State of social media: One example project\" class=\"wp-image-2844\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.09.14-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.09.14-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.09.14-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.09.14-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.09.14.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The project description details a number of requirements for the service, including the creation of Facebook and Instagram accounts for the brand, the creation of an editorial line in line with brand positioning, and the implementation of a brand publishing and media strategy to gain notoriety and <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/the-fake-followers-files\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase followers<\/a>.<\/p>\n\n\n\n<p>The project also encompassed video production - and all in all it encompassed a larger than average project.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The average budget for this project was \u20ac75,000, <strong>much higher than the average midpoint<\/strong> for services of this kind.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"254\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.16.12-1024x254.png\" alt=\"\" class=\"wp-image-2846\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.16.12-1024x254.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.16.12-300x74.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.16.12-768x190.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.16.12-1536x381.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/03\/Screenshot-2023-03-15-at-16.16.12-2048x508.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The project by Garage is also indicative of the common pattern we see in social media agencies: more often than not, their services will encompass more than a single expertise.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-specialise\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">The Agencies That Specialise in Social Media<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Spain<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Country with the smallest social media agency size on Sortlist<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>MENA<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">Leads the size of social media agencies (Egypt, UAE, and Saudi Arabia)<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:40px;font-style:normal;font-weight:400\"><strong>Digital Strategy<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">87% of social media agencies also work on digital strategy, a popular combo<\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p class=\"has-medium-font-size\">Spain is the only market where the average social media agency size falls below 10 employees. Still, the rest of the markets have comparatively small teams, as evidenced in the graph below:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Average Social Media Agency Size by Country\" aria-label=\"Map\" id=\"datawrapper-chart-oIcr5\" src=\"https:\/\/datawrapper.dwcdn.net\/oIcr5\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"564\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">However, as mentioned before, agency services will almost always cover <strong>more than a single expertise<\/strong>, especially in the pursuit of a fully integrated marketing campaign.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We had a look at the intersection points of Sortlist agencies that work in both social media and other expertises.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Most Common Expertises Combined with Social Media\" aria-label=\"Table\" id=\"datawrapper-chart-chlEj\" src=\"https:\/\/datawrapper.dwcdn.net\/chlEj\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"815\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-industry\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Industries That Are Investing in Social Media<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Food<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">One of the industries investing the most in social media services<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Clothing<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">2nd industry most active requesting social media services<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>2.9%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">The pharmaceutical industry is one of the sectors that least invest in social media<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe title=\"% of Social Media Budget Dedicated by Industry (Copy)\" aria-label=\"Pie Chart\" id=\"datawrapper-chart-OIh7i\" src=\"https:\/\/datawrapper.dwcdn.net\/OIh7i\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 75% !important; border: none;\" height=\"693\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script><\/center>\n\n\n    <\/div>\n<\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"section-food\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">The Food Industry Drools Over Social Media<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p class=\"has-medium-font-size\">Social media is one of the areas that have most reshaped the food industry in recent years. <a href=\"https:\/\/www.marketinginasia.com\/what-are-the-current-trends-in-the-food-industrys-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Over 40% of people acquire their knowledge of food through digital means<\/a>, and if we take into account that <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,within%20the%20last%2012%20months\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">around 4.7 billion people around the world now use social media<\/a>, then the chances for food companies to be seen there skyrocket.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">More than that, social media marketing is the <strong>second most popular digital marketing strategy<\/strong> among food and beverage companies, with an advertising spend of $3.5 billion in 2021. It explains why this is the top sector investing in that expertise across the Sortlist platform.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Food <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/the-power-of-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> is expected to grow at a rate of 42% between 2019 and 2024<\/p><cite>Source: <a href=\"https:\/\/www.amraandelma.com\/food-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amra &amp; Elma<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">And as if that weren't enough, it has been reported that <a href=\"https:\/\/www.amraandelma.com\/food-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">86% of millennials<\/a> will try a new restaurant after seeing their content online.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s no wonder, then, that companies in the food industry are increasingly turning to social media to market their businesses.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Average Budget for Social Media Projects in the Food Industry\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-Hpeoi\" src=\"https:\/\/datawrapper.dwcdn.net\/Hpeoi\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"400\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-fashion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Fashion and Social Walk Hand in Hand<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635138146be35\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p class=\"has-medium-font-size\">In the same way that social media has reshaped the food industry, it has made its presence known in the Clothing &amp; Accessories industry, highlighted by the sheer amount of projects coming in through the Sortlist platform.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Businesses in the fashion industry have good reason to do so; <a href=\"https:\/\/www.vesta-go.com\/consumer-insights\/10-social-media-stats-affecting-the-fashion-industry\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">64% of social shoppers<\/a> turn to <strong>social networks for inspiration<\/strong> before making a fashion-related purchase decision.<\/p>\n\n\n\n<p>Perhaps more surprising is the fact that close to <a href=\"https:\/\/www.vesta-go.com\/consumer-insights\/10-social-media-stats-affecting-the-fashion-industry\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">130 million Instagram users<\/a> tap on shopping posts every month!<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>71% of consumers are more likely to make a purchase based on social media referrals<\/strong><\/p><cite>Source: <a href=\"https:\/\/www.invespcro.com\/blog\/social-media-influences-purchase-decisions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Invesp<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">And it makes complete sense\u2014it's one of the more active industries worldwide. Data shows that <a href=\"https:\/\/thesocialshepherd.com\/blog\/social-media-strategy-fashion-brands\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">28.8% of fashion sales<\/a> take place online.<\/p>\n\n\n\n<p>With the growth of live shopping, and a growing <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/retail-digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation of retail<\/a>, incorporating AI to work more efficiently, and even things like Google Lens making a huge impact - Social media's impact on purchasing will only increase: on, and off-line.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Average Budget for Social Media Projects in the Clothing &amp;amp; Accessories Industry\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-dPAOF\" src=\"https:\/\/datawrapper.dwcdn.net\/dPAOF\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"400\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The UK and Germany requested more social media projects in 2021 than other markets.<\/p>\n","protected":false},"author":102,"featured_media":2874,"template":"","reports_categories":[4],"class_list":["post-2838","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-expertise-reports"],"acf":[],"yoast_head":"<!-- This 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