{"id":2309,"date":"2023-02-16T01:51:13","date_gmt":"2023-02-16T01:51:13","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&p=2309"},"modified":"2024-02-28T14:05:18","modified_gmt":"2024-02-28T14:05:18","slug":"google-search-statistics","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/google-search-statistics\/","title":{"rendered":"The Ultimate Google Search Statistics Guide (2023 Report)"},"content":{"rendered":"\n

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Statistics You’ll Find <\/h2>\n\n\n\n
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General Google Search Usage Statistics<\/a><\/li>\n\n\n\n
Mobile Search Usage Statistics<\/a><\/li>\n\n\n\n
Product & Marketing Search Statistics<\/a><\/li>\n\n\n\n
Google Search Term Statistics<\/a><\/li>\n\n\n\n
Google Voice Search Statistics<\/a><\/li>\n\n\n\n
Google Local Search Statistics<\/a><\/li>\n\n\n\n
Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n
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Google is undoubtedly the most popular search engine in the world, processing billions of queries every day. From finding a nearby coffee shop to researching a complex topic, Google has become the go-to platform for all our informational needs<\/strong>. But have you ever wondered how much data is processed on Google every minute, or how businesses can leverage it for success? <\/p>\n\n\n\n
To that end, we’ve compiled a list of Google Search<\/a> statistics that will give you the insight you need to better understand this powerful tool. From the impact of mobile searches<\/strong> on local businesses to the rise of voice search<\/strong>, we’ll explore some of the fascinating Google Search statistics that highlight the enormity and influence of this ubiquitous search engine.<\/p>\n\n\n <\/div>\n<\/div>\n\n\n
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General Google Search Usage Statistics<\/h2>\n\n\n\n
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8.5 billion<\/strong><\/h2>\n\n\n\n
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Number of searches on Google every day<\/h4>\n<\/div>\n\n\n\n
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+200<\/strong><\/h2>\n\n\n\n
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Number of ranking factors that Google uses<\/h4>\n<\/div>\n\n\n\n
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90%<\/strong><\/h2>\n\n\n\n
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of people are more likely to click on the first set of results<\/h4>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
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Google processes over 8.5 billion searches a day. (Oberlo)<\/li>\n<\/ul>\n\n\n\n
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Google currently owns 87.96% of the search engine market share. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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84% of people use Google at least 3 times a day<\/strong>. (Oberlo)<\/li>\n<\/ul>\n\n\n\n
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90% of people are more likely to click on the first set of Google results. (Oberlo)<\/li>\n<\/ul>\n\n\n\n
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Organic search produced 23% of all site visits. (Oberlo)<\/li>\n<\/ul>\n\n\n\n
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In the 2nd quarter of 2019, 49.76% of Google searches were unable to solve their queries. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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Google.com holds the number 1 rank<\/strong> on SimilarWeb as the most visited website in the world. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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Google.com receives 79 billion visitors every month. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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There are currently 192 different versions of Google Search. (Lunio)<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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Google\u2019s search index is over 100,000,000 gigabytes (100 petabytes) in size. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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Google processes over 40,000 search queries<\/strong> every second on average. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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21% of searches lead to more than one click on Google\u2019s results. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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Google uses over 200 different factors to determine rankings. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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Since 2014 Google has received over 900,000 delist requests. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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90.63% of pages get no organic traffic from Google. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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Images are returned for 27.3% of search queries on Google. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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The average Google first page result contains 1,890 words<\/strong>. (Lunio)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
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Mobile Search Usage Statistics<\/h2>\n\n\n\n
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1 in every 3<\/strong><\/h2>\n\n\n\n
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of all mobile searches are related to location<\/h4>\n<\/div>\n\n\n\n
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$340 billion<\/strong><\/h2>\n\n\n\n
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Sales reached through mobile commerce in 2021<\/h4>\n<\/div>\n\n\n\n
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79%<\/strong><\/h2>\n\n\n\n
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of users have purchased through their mobile phones<\/h4>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
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63% of Google\u2019s US organic search traffic originated from mobile devices<\/strong>. (Oberlo)<\/li>\n<\/ul>\n\n\n\n
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Nearly 1\/3 of all mobile searches are related to location. (Think With Google)<\/li>\n<\/ul>\n\n\n\n
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Mobile searches for \u201cimage search\u201d have grown by over 60% in the past two years. (Think With Google)<\/li>\n<\/ul>\n\n\n\n
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60% of smartphone users have contacted a business directly using the search results<\/strong> (e.g., \u201cclick to call\u201d option). (Think With Google)<\/li>\n<\/ul>\n\n\n\n
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\u201cSimple\u201d + \u201cideas\u201d mobile queries have grown by over 60% over the last two years. (Lunio)<\/li>\n<\/ul>\n\n\n\n
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Google holds 93.68% of the mobile search engine market share. (Daily Blogging)<\/li>\n<\/ul>\n\n\n\n
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Around 83% of people in the US are mobile internet users. (Daily Blogging)<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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The average daily time spent on mobile devices in the US is set to reach 4 and a half hours by 2023. (Daily Blogging)<\/li>\n<\/ul>\n\n\n\n
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Retail mobile commerce sales reached $359.32 billion in 2021. (Daily Blogging)<\/li>\n<\/ul>\n\n\n\n
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79% of smartphone users have made a purchase online<\/strong> through their mobile phones. (Daily Blogging)<\/li>\n<\/ul>\n\n\n\n
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Mobile traffic converts at less than half the rate of desktops. (Daily Blogging)<\/li>\n<\/ul>\n\n\n\n
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Weather sites get 80% of mobile searches while B2B topics get less than 50%. (Daily Blogging)<\/li>\n<\/ul>\n\n\n\n
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30% of pages that come up on the first Google page on desktops do not show up<\/strong> in the top 10 results on mobile devices. (Daily Blogging)<\/li>\n<\/ul>\n\n\n\n
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Less than 30% of clicks on mobile go to the first organic hit. (Daily Blogging)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n
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Product & Marketing Search Statistics<\/h2>\n\n\n\n
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\u20ac4,575<\/strong><\/h2>\n\n\n\n
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Companies’ average budget for SEO services<\/h4>\n<\/div>\n\n\n\n
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43%<\/strong><\/h2>\n\n\n\n
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Average CTR for branded keywords in #1 position<\/h4>\n<\/div>\n\n\n\n
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Food brands<\/strong><\/h2>\n\n\n\n
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Receive SEO services from +150 agencies<\/h4>\n<\/div>\n<\/div>\n\n\n\n
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\n \n\n<\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(e){if(void 0!==e.data[\"datawrapper-height\"]){var t=document.querySelectorAll(\"iframe\");for(var a in e.data[\"datawrapper-height\"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data[\"datawrapper-height\"][a]+\"px\"}}}))}();\n<\/script>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"section-63e0cf5103ac1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Agency Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2022, companies had an average budget for an SEO service <strong>of approximately \u20ac4,575<\/strong>. (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>However, the average budget for SEO services has been declining since 2019. (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only 2.24% of all companies invested in SEO in 2022, behind expertises such as social media (9.32%) and graphic design (6.13%). (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2022, most of the projects requested for SEO came from France (20.2%) (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Based on the number of searches for marketing agencies in each area, <strong>London, Glasgow, and Newcastle are the top locations<\/strong> for creatives in the UK. (<a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/2021-sortlist-report-digital-industries-locations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist Report 2021<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10.92% of SMBs plan on improving their website\u2019s SEO to increase search rankings. (<a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/digital-acceleration-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Acceleration Report<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2020 increased the need for companies to request more SEO services for Google Search. (<a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/marketing-barometer-q2-and-q3-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Barometer<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The majority of agencies dedicated to SEO and online advertising are located in India (12.14%) and France (9.91%). (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average size of an agency dedicated to SEO and online advertising is 69 people. (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 150 agencies that provide SEO services are working for food brands. (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than 220 agencies provide SEO and online advertising services for clothing brands. (Sortlist Internal Data)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Product & Market Search<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>46% of product searches begin on Google. (Oberlo)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads show up on 41.5% of all Google searches. (Lun<a href=\"https:\/\/lunio.ai\/statistics\/google-search-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">i<\/a><a href=\"https:\/\/lunio.ai\/statistics\/google-search-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>61% of B2B marketers stated that SEO and organic traffic <strong>generate more leads than any other marketing initiative<\/strong>. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average click-through rate for branded keywords in the number 1 position is 43.26%. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3.4% of clicks on Google resulted in a click on paid ads. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long-tail keyword searches have a click-through rate of <strong>3% to 5% higher<\/strong> than generic searches. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords. (Lunio)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-searchterm\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Google Search Term Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>15%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Queries in Google that have never been asked before<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Wordle<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Most searched query of 2022<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Questions<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">The way that 8% of search queries are phrased<\/h4>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/popular-google-search-terms-2022.jpg\" alt=\"popular google search terms in 2022\" class=\"wp-image-2383\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/popular-google-search-terms-2022.jpg 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/popular-google-search-terms-2022-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/popular-google-search-terms-2022-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/popular-google-search-terms-2022-768x432.jpg 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure><\/div>\n\n\n<div id=\"section-63e0cf5103ac1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>8% of search queries are phrased as questions. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15% of queries in Google <strong>have never been asked before<\/strong>. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2-word search queries make up for 23.98% of Google searches. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The query \u201c_ to avoid\u201d increased by 150% in 2018. (Lunio)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u201cWordle\u201d was the most searched query of 2022. (Google Trends)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buckingham Palace was the <strong>most searched cultural landmark<\/strong> in 2022. (Google Trends)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cUkraine\u201d was the most searched news topic of 2022. (Google Trends)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-voice\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Google Voice Search Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>41%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Adults that use voice search daily<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:45px;font-style:normal;font-weight:400\"><strong>Home Alone<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">How most people use voice search<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>71%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">People that prefer voice search over typing<\/h4>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/voice-vs-typing-search.jpg\" alt=\"graph of preference of voice search or typing\" class=\"wp-image-2384\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/voice-vs-typing-search.jpg 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/voice-vs-typing-search-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/voice-vs-typing-search-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/voice-vs-typing-search-768x432.jpg 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure><\/div>\n\n\n<div id=\"section-63e0cf5103ac1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>27% of the global online population is using voice search on mobile. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>41% of US adults and 55% of US teens <strong>use voice search daily<\/strong>. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58.6% of US consumers have used voice search. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voice search is only the sixth most popular voice activity. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voice search is the second most popular channel for mobile searches. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smartphones are the most popular devices for voice search. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>25 to 49-year-olds use voice search more often <strong>than any other age group<\/strong>. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Around 70% of people like voice search because it\u2019s fast. (Blogging Wizard)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>90% of people think voice search is easier than searching online. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>71% of people <strong>would rather use voice search than physically type<\/strong> a search query. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most people use voice search when they\u2019re home alone. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>36.6% of the US population use voice assistants. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>66% of people who use digital assistants use them weekly. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>93% of people are satisfied with their voice assistants. (Blogging Wizard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple\u2019s Siri and Google Assistant<\/strong> are the most popular digital assistants, (Blogging Wizard)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-local\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Google Local Search Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>28%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">of nearby searches result in a purchase.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>Local Maps<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">Present in 38.2% of all Google searches<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>58%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">of companies don\u2019t optimise for local search<\/h4>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/nature-traffic-google-search.jpg\" alt=\"graph of percentage of google search traffic that is local and organic\" class=\"wp-image-2385\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/nature-traffic-google-search.jpg 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/nature-traffic-google-search-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/nature-traffic-google-search-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/nature-traffic-google-search-768x432.jpg 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure><\/div>\n\n\n<div id=\"section-63e0cf5103ac1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Over the last two years, searches for local places without the qualifier \"near me\" have grown 150%. (Think With Google)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local map packs are present in <strong>38.2% of all Google searches<\/strong>. (Lunio)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2020, 93% of consumers used online searches to find a local business. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local and organic searches together make up 69% of overall digital traffic. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One-third of online consumers use the internet to search for local businesses daily. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>42% of millennials who perform a local search <strong>will visit a business most of the time<\/strong>. (On The Map)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Millennials are 50% more likely to conduct these local searches on the go. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>28% of nearby searches <strong>result in a purchase<\/strong>. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>61% of shoppers prefer going to local businesses that have both physical locations and online websites. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>79% of local businesses perceive SEO <strong>as an effective channel<\/strong>. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58% of companies don\u2019t optimise for local search, but 31% would like to. (On The Map)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merely 30% have an actual plan to capitalise on high-converting local traffic. (On The Map)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The statistics regarding Google Search reveal its immense popularity and usage as the world's most widely used search engine. With billions of daily searches and a vast array of features and tools, Google Search has become an indispensable tool for <strong>individuals<\/strong>, <strong>businesses<\/strong>, and <strong>organisations<\/strong> of all types.<\/p>\n\n\n\n<p>The data also shows that Google Search's algorithm and user interface continue to evolve, making it even more effective and user-friendly. As technology continues to advance, it will be interesting to see how Google Search continues to <strong>adapt<\/strong> and <strong>innovate<\/strong> to meet the needs of its users in the future.<\/p>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-related\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Related Content<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Best Google My Business Strategy For Your Digital Marketing<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, many people rely on the largest search engine for information. Studies show that at least 60%... <a href=\"https:\/\/www.sortlist.com\/blog\/how-to-use-google-my-business\/)\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a> <br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.22.17-1024x435.png\" alt=\"how to use google my business\" class=\"wp-image-2397\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.22.17-1024x435.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.22.17-300x128.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.22.17-768x327.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.22.17-1536x653.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.22.17.png 1538w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Google Ranking Factors: How to Create the Right Website Design<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What are the factors that determine Google search ranking? There are so many other factors to consider... <a href=\"https:\/\/www.sortlist.com\/blog\/google-ranking-factors-for-website-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a> <br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.25.17-1024x453.png\" alt=\"google ranking factors\" class=\"wp-image-2398\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.25.17-1024x453.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.25.17-300x133.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.25.17-768x340.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.25.17.png 1485w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">SEO: Everything you need to know about Search Engine Optimisation!<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For both website and business owners, search engine optimisation has become increasingly valuable... <a href=\"https:\/\/www.sortlist.com\/blog\/seo-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a> <br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.28.14-1024x487.png\" alt=\"everything you need to know about search engine optimisation\" class=\"wp-image-2399\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.28.14-1024x487.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.28.14-300x143.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.28.14-768x365.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-21.28.14.png 1427w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Images are returned for 27.3% of search queries on Google.<\/p>\n","protected":false},"author":102,"featured_media":2410,"template":"","reports_categories":[7],"class_list":["post-2309","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-statistics"],"acf":[],"yoast_head":"\n<title>The Ultimate Google Search Statistics Guide (2023 Report)<\/title>\n<meta name=\"description\" content=\"We've compiled a list of Google Search statistics that will give you the insight you need to better understand this powerful tool.\" 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