{"id":2185,"date":"2023-02-15T16:41:48","date_gmt":"2023-02-15T16:41:48","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=2185"},"modified":"2024-02-28T14:07:15","modified_gmt":"2024-02-28T14:07:15","slug":"linkedin-statistics","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/","title":{"rendered":"50+ LinkedIn Statistics You Need to Know This Year [2023 Edition]"},"content":{"rendered":"\n<div id=\"section-63e0bb5f007a6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\" style=\"font-size:32px\">Statistics You&#8217;ll Find <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-user\">LinkedIn User Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-business\">LinkedIn Business Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-jobseekers\">LinkedIn Statistics for Jobseekers<\/a><\/li>\n\n\n\n<li><a href=\"#section-revenue\">LinkedIn Revenue Statistics<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn has been the social platform for professionals worldwide for some time now.  So it was only natural that marketers and companies are finding more and more ways to use it to their advantage. From curated content to data-centric insights and lead-generating ads, LinkedIn has become the go-to place for many professionals seeking to contact an industry person or understand the current business landscape.<\/p>\n\n\n\n<p>Since there are over 150 digital agencies on Sortlist that list <a href=\"https:\/\/www.sortlist.com\/linkedin-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> as one of their expertise, it was only natural to have a look over some of the most impressive statistics about the platform. All our findings are compiled in a statistics list that contains both our internal data points, collected from the agencies on our platform, and external statistics and facts. Let&#8217;s dive in.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-user\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">LinkedIn User Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:700\">875 Million<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">LinkedIn users from 200 countries and regions worldwide<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>60%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">of LinkedIn users worldwide are between the ages of 25 and 34 years old<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>75 million<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">businesses have a LinkedIn account worldwide<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-5-1024x576.png\" alt=\"LinkedIn Statistics\u2014Distribution by gender\" class=\"wp-image-2292\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-5-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-5-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-5-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-5.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div id=\"section-63e0cf5103ac1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">User Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is the top professional platform, with over <strong>875 million LinkedIn users<\/strong> from 200 countries and regions worldwide. (Social Shepherd)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 75 million businesses and 135,000 schools have LinkedIn accounts. (Business of Apps)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of January 2022, nearly 60% of LinkedIn users worldwide were part of the 25 \u2013 34 years old age group. (Statista)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn Users older than 55 years old made up only 2.9% of the social platform&#8217;s audience. (Statista)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than 80% of&nbsp;LinkedIn users also use other social media platforms such as Facebook (87.8%), WhatsApp (82.6%), and Instagram (83.3%). (Influencer Marketing Hub)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023 Data shows that the US is home to the greatest number of LinkedIn users, with over 200 Million active users. (Datareportal)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Looking at, Sortlist&#8217;s core countries: \n<ul class=\"wp-block-list\">\n<li><strong>\ud83c\uddec\ud83c\udde7<\/strong> <strong>The UK<\/strong>: 5th place, 35 Million LinkedIn users<\/li>\n\n\n\n<li><strong>\ud83c\uddeb\ud83c\uddf7 France<\/strong>: 6th place with 26 Million LinkedIn users <\/li>\n\n\n\n<li>\ud83c\uddea\ud83c\uddf8 <strong>Spain<\/strong>: 10th place with 17 Million LinkedIn users<\/li>\n\n\n\n<li>\ud83c\udde9\ud83c\uddea<strong> Germany<\/strong>: 12th position with 15 Million active users. <\/li>\n\n\n\n<li>\ud83c\uddf3\ud83c\uddf1 <strong>The Netherlands<\/strong>: 19th place with 10 Million LinkedIn members. (Datareportal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Engagement on LinkedIn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2022, over 42% of LinkedIn users worldwide were women. Over 57% of its audience was composed of male users. (Statista)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average time LinkedIn users spend is 7 minutes and 38 seconds on the platform per visit. On average, they also visit seven pages per visit. (Influencer Marketing Hub)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The top 3 most followed organisations on LinkedIn in 2023 are <strong>Amazon<\/strong> (29,040,000 Million followers), <strong>Google<\/strong> (27,390,000 Million followers) and <strong>LinkedIn<\/strong> (24,240,000 Million followers). (Datareportal)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn Posts with 1900\u20132000 words have the best performance and engagement rate.(SocialPilot)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A LinkedIn post with an image gets 2x the engagement rate. (SocialPilot)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30% of a company\u2019s LinkedIn post engagement comes via their employees. (SocialPilot)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower. (SocialPilot)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-business\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">LinkedIn Business Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:700\">65 million<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">business decision-makers reached through LinkedIn<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>40%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">of B2B marketers consider  LinkedIn the best channel for high-quality leads.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>14.6%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">of the world&#8217;s population can potentially be reached with a  LinkedIn ad.<\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Average Budget of LinkedIn Marketing Projects on Sortlist\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-ni34K\" src=\"https:\/\/datawrapper.dwcdn.net\/ni34K\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"400\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script><\/script>\n\n\n\n<div id=\"section-63e0d30ca4032\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">LinkedIn&#8217;s Traffic and Reach<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn claims to reach more than 65 million business decision-makers. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn gets 72.47% direct traffic and <strong>22.22% from search<\/strong> (of which 99.27% comes from organic search). (Influencer Marketing Hub)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The top organic keywords that drive traffic to its website are: \n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn<\/strong> (55.21%), <\/li>\n\n\n\n<li><strong>linked in<\/strong> (3.41%), <\/li>\n\n\n\n<li><strong>LinkedIn login<\/strong> (2.29%), <\/li>\n\n\n\n<li><strong>LinkedIn learning<\/strong> (1.29%). (Influencer Marketing Hub)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Between April 2022 and June 2022, LinkedIn got the most social media traffic from YouTube at 34.41%. (Influencer Marketing Hub)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Other social media platforms directing traffic to LinkedIn included Facebook (27.18%), Twitter (13.81%), WhatsApp (7.20%), and Instagram (5.83%). (Influencer Marketing Hub)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Linkedin traffic stood at 1.7 billion per month in February 2023 &#8211; that puts it 17th in the world. (Similarweb)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than<strong> 50% of all social traffic<\/strong> to B2B sites comes from LinkedIn. (Sumo)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Budgets &amp; Investments on LinkedIn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global average budget of a project that includes <a href=\"https:\/\/www.sortlist.com\/linkedin-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn advertising<\/a> posted on <a href=\"https:\/\/www.sortlist.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a> is \u20ac17,604.94. (Sortlist Internal Data)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to Sortlist\u2019s internal data, the industries investing the most money in LinkedIn ads: \n<ul class=\"wp-block-list\">\n<li><strong>Government &amp; Administration<\/strong> (\u20ac32,500.00)<\/li>\n\n\n\n<li><strong>Non-Profits<\/strong> (\u20ac20,375.50) <\/li>\n\n\n\n<li><strong>Travel and Leisure<\/strong> (\u20ac19,200.00). (Sortlist Internal Data)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On Sortlist the top 3 countries spending the most money on projects that include LinkedIn ads: \n<ul class=\"wp-block-list\">\n<li><strong>The UK<\/strong> (average budget \u20ac95,000)<\/li>\n\n\n\n<li><strong>Germany<\/strong> (average budget \u20ac66,600)<\/li>\n\n\n\n<li><strong>Sweden<\/strong> (average budget \u20ac60,000). (Sortlist Internal Data)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There is a 75% increase in the number of spontaneous LinkedIn Live events, YoY. (LinkedIn)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-6-1024x576.png\" alt=\"LinkedIn Statistics \u2013 Top Paid Social Media Platforms\" class=\"wp-image-2298\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-6-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-6-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-6-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-6.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"section-63e0d30ca4032\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What Marketers Say About LinkedIn<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">LinkedIn Ads<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>40% of B2B marketers consider LinkedIn as the best channel for driving high-quality leads. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>43% of marketers said they have sourced at least one customer from LinkedIn. (Kinsta)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>75% of B2B content marketers use LinkedIn ads. Facebook comes in next at 69%, followed by Instagram at 30%. (Content Marketing Institute)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn is used by 97% of B2B marketers as part of their <a href=\"https:\/\/www.sortlist.com\/content-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing strategy<\/a>. (SocialPilot)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>A LinkedIn ad can potentially reach <strong>14.6% of the world\u2019s population<\/strong>. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn\u2019s ad reach grew by 22 million users in Q4 2021. (Hootsuite)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The LinkedIn ads audience gender distribution is <strong>57.2% male<\/strong> and <strong>42.8% female<\/strong>. (Digital 2022: Global Overview Report)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands see a 2-3x lift in brand attributes when advertising on LinkedIn. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn Conversation Ads drive 4x higher open rates and 4x the engagement<strong> <\/strong>of traditional email campaigns. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn Message Ads drive 2x more engagement than traditional email. (LinkedIn)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-jobseekers\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">LinkedIn Statistics for Jobseekers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:700\">365 M<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\"><strong>skills <\/strong>were added by members to their profiles<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>90<\/strong><\/h2>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">job applications per second on LinkedIn<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>88%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\"><strong>increase in hires<\/strong> through LinkedIn in 2022<\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-2-1024x576.png\" alt=\"LinkedIn Statistics - Job seekers hired daily\" class=\"wp-image-2231\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-2.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div id=\"section-63e0d30ca40ac\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Each week, over 52 million users are <strong>actively looking<\/strong> for their next position through LinkedIn. (Social Shepherd)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Year over year, the number of LinkedIn job postings that didn\u2019t require a four-year degree rose from 15% to 20%, a 33% increase. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On LinkedIn, there are <strong>90 job applications submitted every second<\/strong>. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>44% of hirers on LinkedIn explicitly use skills data to fill their roles. (LinkedIn)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>There are 365M skills LinkedIn users added to their profiles over the last 12 months. (LinkedIn)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every minute, there are 8 people hired through LinkedIn. (LinkedIn)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There was an 88% increase in hires through LinkedIn in 2022. (The Social Shepard)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>67% of recruiters say that professionals hired through LinkedIn are of higher quality. (The Social Shepard)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-revenue\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">LinkedIn Revenue Statistics<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:700\"> $14 Billion<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">is the <strong>revenue generated by LinkedIn in 2022<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\"><strong>36<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\"><strong>LinkedIn offices<\/strong> across the world<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\">39%<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-text-color has-medium-font-size wp-block-heading\" style=\"color:#081f91;font-style:normal;font-weight:400\">of users have <strong>LinkedIn Premium<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-4-1024x576.png\" alt=\"LinkedIn Statistics - Offices Worldwide\" class=\"wp-image-2235\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-4-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-4-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/LinkedIn-Statistics-4.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div id=\"section-63e0d30ca411a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>LinkedIn operates <strong>11 offices<\/strong> in the USA. It has a further <strong>25 offices<\/strong> across the globe that include places like Amsterdam, Bangalore, Sydney, and Toronto. (Influencer Marketing Hub)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn generated <strong>$14.5 billion revenue in 2022<\/strong>, an increase of 26.2% year-on-year. (Business of Apps)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn experienced a 10% year-to-year growth in revenue in Q2 FY2023. (LinkedIn)&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>As of FY2023, there are 3 new LinkedIn members that join every second. (LinkedIn)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>39% of users pay for <strong>LinkedIn Premium<\/strong>. (Blogging Wizard)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>The statistics presented in this report highlight the growing importance of LinkedIn as a professional networking platform. With over 875 million members across more than 200 countries and territories, LinkedIn provides a unique opportunity for individuals and businesses to connect and build relationships in the digital age. From job search and recruitment to content marketing and brand building, LinkedIn offers a wide range of features and tools that can be leveraged for professional success. As the platform continues to evolve and expand, it is clear that LinkedIn will remain a vital resource for professionals and organizations in the years to come.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-related\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Check out our related content on LinkedIn<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63e0bb5f00808\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Cost to Advertise on LinkedIn: The Price of B2B Social Media Advertising<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Bid, campaign objective, and target audience are just a few of the factors affecting the cost of LinkedIn Ads&#8230; <a href=\"https:\/\/www.sortlist.com\/blog\/cost-to-advertise-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a> <br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.22.46-1024x467.png\" alt=\"\" class=\"wp-image-2361\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.22.46-1024x467.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.22.46-300x137.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.22.46-768x351.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.22.46.png 1494w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">5 Simple Steps to Create a LinkedIn Company Page<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>A LinkedIn company page is a must if you are trying to grow your social media presence, and here is how you set one up&#8230; <a href=\"https:\/\/www.sortlist.com\/blog\/create-a-linkedin-company-page\/\">Discover<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.30.33-1024x456.png\" alt=\"Feature Image \u2013 5 Steps to Create a LinkedIn company page\" class=\"wp-image-2369\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.30.33-1024x456.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.30.33-300x134.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.30.33-768x342.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.30.33.png 1514w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Using Native LinkedIn Video in Social Media Marketing<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Videos are meant to show and not tell, and LinkedIn videos offer endless growth opportunities for businesses&#8230; <a href=\"https:\/\/www.sortlist.com\/blog\/native-linkedin-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.38.22-1024x454.png\" alt=\"\" class=\"wp-image-2372\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.38.22-1024x454.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.38.22-300x133.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.38.22-768x341.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/Screenshot-2023-02-15-at-18.38.22.png 1530w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The average time LinkedIn users spend is 7 minutes and 38 seconds per visit.<\/p>\n","protected":false},"author":222,"featured_media":2300,"template":"","reports_categories":[7],"class_list":["post-2185","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-statistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>50+ LinkedIn Statistics You Need to Know this year [2023 Edition]<\/title>\n<meta name=\"description\" content=\"Is LinkedIn worth it? These 50+ LinkedIn Statistics give an overview of how marketers, users, and companies are using the platform in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50+ LinkedIn Statistics You Need to Know this year [2023 Edition]\" \/>\n<meta property=\"og:description\" content=\"Is LinkedIn worth it? These 50+ LinkedIn Statistics give an overview of how marketers, users, and companies are using the platform in 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesortlist\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T14:07:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/linkedin-911794_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sortlist\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/\",\"name\":\"50+ LinkedIn Statistics You Need to Know this year [2023 Edition]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/02\\\/linkedin-911794_1920.jpg\",\"datePublished\":\"2023-02-15T16:41:48+00:00\",\"dateModified\":\"2024-02-28T14:07:15+00:00\",\"description\":\"Is LinkedIn worth it? These 50+ LinkedIn Statistics give an overview of how marketers, users, and companies are using the platform in 2023.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/02\\\/linkedin-911794_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2023\\\/02\\\/linkedin-911794_1920.jpg\",\"width\":1920,\"height\":1357,\"caption\":\"LinkedIn Statistics Featured image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/linkedin-statistics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"50+ LinkedIn Statistics You Need to Know This Year [2023 Edition]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"Turning marketing &amp; B2B numbers into accessible reports\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#organization\",\"name\":\"Sortlist Data Hub\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2022\\\/08\\\/android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2022\\\/08\\\/android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Sortlist Data Hub\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/datahub\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesortlist\",\"https:\\\/\\\/x.com\\\/sortlist\",\"https:\\\/\\\/www.instagram.com\\\/sortlist\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCsougkJ2hHCTWJD_eywEHpA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sortli-st\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"50+ LinkedIn Statistics You Need to Know this year [2023 Edition]","description":"Is LinkedIn worth it? These 50+ LinkedIn Statistics give an overview of how marketers, users, and companies are using the platform in 2023.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/","og_locale":"en_US","og_type":"article","og_title":"50+ LinkedIn Statistics You Need to Know this year [2023 Edition]","og_description":"Is LinkedIn worth it? These 50+ LinkedIn Statistics give an overview of how marketers, users, and companies are using the platform in 2023.","og_url":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/","og_site_name":"Data Hub","article_publisher":"https:\/\/www.facebook.com\/wearesortlist","article_modified_time":"2024-02-28T14:07:15+00:00","og_image":[{"width":1920,"height":1357,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/linkedin-911794_1920.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@sortlist","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/","url":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/","name":"50+ LinkedIn Statistics You Need to Know this year [2023 Edition]","isPartOf":{"@id":"https:\/\/www.sortlist.com\/datahub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/linkedin-911794_1920.jpg","datePublished":"2023-02-15T16:41:48+00:00","dateModified":"2024-02-28T14:07:15+00:00","description":"Is LinkedIn worth it? These 50+ LinkedIn Statistics give an overview of how marketers, users, and companies are using the platform in 2023.","breadcrumb":{"@id":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/linkedin-911794_1920.jpg","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2023\/02\/linkedin-911794_1920.jpg","width":1920,"height":1357,"caption":"LinkedIn Statistics Featured image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.com\/datahub\/reports\/linkedin-statistics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.com\/datahub\/"},{"@type":"ListItem","position":2,"name":"Reports","item":"https:\/\/www.sortlist.com\/datahub\/reports\/"},{"@type":"ListItem","position":3,"name":"50+ LinkedIn Statistics You Need to Know This Year [2023 Edition]"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.com\/datahub\/#website","url":"https:\/\/www.sortlist.com\/datahub\/","name":"Data Hub","description":"Turning marketing &amp; B2B numbers into accessible reports","publisher":{"@id":"https:\/\/www.sortlist.com\/datahub\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.com\/datahub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sortlist.com\/datahub\/#organization","name":"Sortlist Data Hub","url":"https:\/\/www.sortlist.com\/datahub\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/datahub\/#\/schema\/logo\/image\/","url":"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/android-chrome-512x512-1.png","contentUrl":"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/android-chrome-512x512-1.png","width":512,"height":512,"caption":"Sortlist Data Hub"},"image":{"@id":"https:\/\/www.sortlist.com\/datahub\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesortlist","https:\/\/x.com\/sortlist","https:\/\/www.instagram.com\/sortlist\/","https:\/\/www.youtube.com\/channel\/UCsougkJ2hHCTWJD_eywEHpA","https:\/\/www.linkedin.com\/company\/sortli-st\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/2185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/users\/222"}],"version-history":[{"count":50,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/2185\/revisions"}],"predecessor-version":[{"id":5193,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports\/2185\/revisions\/5193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/media\/2300"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/media?parent=2185"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/www.sortlist.com\/datahub\/wp-json\/wp\/v2\/reports_categories?post=2185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}