{"id":9287,"date":"2022-08-17T10:00:00","date_gmt":"2022-08-17T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=9287"},"modified":"2023-08-30T11:51:40","modified_gmt":"2023-08-30T09:51:40","slug":"video-email-examples","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/video-email-examples\/","title":{"rendered":"Video Email Examples and Tips to Increase Your Engagement"},"content":{"rendered":"\n

Email marketing<\/a> plays an essential role for a business in converting prospects, increasing sales, and increasing revenue. But there are thousands of businesses doing the same thing.<\/p>\n\n\n\n

According to an estimate, 333 billion emails<\/u><\/a> are sent daily. As a business owner, you need to stand out from the crowd.<\/strong> The easiest way to do so is to shift towards video email marketing.<\/p>\n\n\n\n

What is video email marketing?<\/strong><\/h2>\n\n\n\n

It is an email marketing strategy<\/strong> in which marketers add videos to their emails to increase engagement rate, retention, and conversion. They usually add the videos as HTML5, GIFs, mp4, or images linked to an external video.<\/p>\n\n\n\n

There are also some new tools that can help you with create and send video emails: Best Video Email Software<\/u><\/a>.<\/p>\n\n\n\n

Video email examples<\/strong><\/h2>\n\n\n\n

Following are some examples of video email marketing:<\/p>\n\n\n\n

Educational videos<\/strong><\/h3>\n\n\n\n

The best way to start a video email campaign is to add educational videos<\/strong>. Everybody likes valuable information.<\/p>\n\n\n\n

Educate your email subscribers about your products or services and tell them how they differ from others. <\/p>\n\n\n\n

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A good example of educational videos is tutorials related to the product.<\/p>\n<\/blockquote>\n\n\n\n

Product tours<\/u><\/a> can also be used to provide users with an introductory education about the app and how it works, thus helping them grasp its value and how to make use of it.<\/p>\n\n\n\n

Keep in mind that if this tactic is well-received by your audience, it may make sense to host your own online courses<\/strong> as an additional revenue stream for your business. <\/p>\n\n\n\n

Regardless of what your brand is, it\u2019s likely that you can always include an educational component to not only position yourself as a thought leader, but make extra revenue<\/strong> doing so. <\/p>\n\n\n\n

\"Video<\/figure>\n\n\n\n

Testimonials<\/strong><\/h3>\n\n\n\n

Testimonials are an integral part of video marketing. Mostly, testimonials from influencers do the trick<\/strong>. You can ask for real testimonials from your customers and include these in your video emails.<\/p>\n\n\n\n

\"Video<\/figure>\n\n\n\n

Testimonials also help the new shoppers decide faster.<\/p>\n\n\n\n

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Looking to improve your emails’ \n <\/span>\n |<\/span>\n <\/h4>\n \n

Discover the best agencies for your email campaigns based on your own specific requirements.<\/p>\n\n \n \n Find an agency<\/span>\n\n \n <\/div>\n<\/div>\n\n\n

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Demo videos<\/strong><\/h3>\n\n\n\n

Emails with demo videos can give an insider view of your product or service<\/strong>. An actual video can help the subscribers understand how your services or products can solve their problems.<\/p>\n\n\n\n

\"Video<\/figure>\n\n\n\n

Promotional videos<\/strong><\/h3>\n\n\n\n

Promotional videos are an essential part of an effective marketing strategy. They are great for creating awareness about sales and discounts.<\/strong><\/p>\n\n\n\n

However, it needs to be done carefully, as most people dislike seeing a promotional video in an email.<\/p>\n\n\n\n

\"Promotional<\/figure>\n\n\n\n

Read our article about corporate video production<\/a> for more ideas of videos to add to your email campaigns.<\/p>\n\n\n\n

How to add videos to your emails?<\/strong><\/h2>\n\n\n\n

Embedded videos are great for instant attention<\/strong>. However, there are chances that your emails might land in the spam box.<\/p>\n\n\n\n

Your email hosting can be terminated if your emails are reported as spam. Moreover, major email providers like Gmail and Yahoo do not support embedded videos.<\/p>\n\n\n\n

Here is how to add videos to an email marketing campaign safely:<\/strong><\/p>\n\n\n\n