{"id":8608,"date":"2022-07-05T13:56:23","date_gmt":"2022-07-05T11:56:23","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=8608"},"modified":"2023-10-03T15:36:26","modified_gmt":"2023-10-03T13:36:26","slug":"pr-campaign","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/pr-campaign\/","title":{"rendered":"5 Impactful PR Campaign Examples and Steps to Successfully Create One"},"content":{"rendered":"\n

A Public Relations (PR)<\/a> campaign is a strategically launched plan that, if executed effectively, improves a company or brand\u2019s reputation<\/strong>, sales, and more. And demand for PR has only increased in 2022 and 2023 (for more on that, check out our state of PR<\/a> report)<\/p>\n\n\n\n

Yet, there\u2019s more to PR than just launching a press release or organizing fundraisers. PR campaigns also include other functions that require software tools to measure the success<\/strong> of each PR project. <\/p>\n\n\n\n

For this reason, we\u2019ll share everything there\u2019s to know about creating an effective PR campaign<\/strong>. Today, you\u2019ll learn about the best practices of PR campaigns, including the steps to start and examples.<\/p>\n\n\n\n

The Purpose and Concept of a PR Campaign<\/h2>\n\n\n\n

A PR campaign\u2019s concept involves setting a set of planned activities to achieve a clear objective<\/strong> in a fixed time frame<\/strong>.<\/p>\n\n\n\n

For instance, if your client is a company that wants to increase its sales over a certain amount of time. Then, your PR campaign will have the same goal of increasing sales for the company over the set deadline.<\/p>\n\n\n\n

Also, companies may have new products or services that require to be promoted. In addition, other common objectives of PR campaigns<\/strong> are spreading awareness, getting publicity, and building a positive relationship with the audience.<\/p>\n\n\n\n

Whatever the main objective is, the PR professional\u2019s purpose<\/strong> is to use their flair, creativity, and organizational skill sets to launch a PR campaign that adheres to the client\u2019s goals and predefined timeframes. <\/p>\n\n\n\n

5 Unforgettable PR Campaign Examples<\/h2>\n\n\n\n

Now, get inspiration from the following list of the best game-changing PR campaigns<\/strong> ever launched. Likewise, make sure to include some elements from these examples in your public relations strategy.<\/p>\n\n\n\n

Example 1: Carlsberg Adopt-a-Keg<\/h3>\n\n\n\n

Carlsberg<\/a> is the famous Danish brewery known for its slogan “probably the best beer in the world”. During the lockdown in 2020, the company launched a PR campaign with the objective of helping bars in Denmark survive.<\/p>\n\n\n\n

The campaign asked people to “adopt a keg”<\/strong> by scanning a barcode which they could fill up virtually and redeem for real beers (up to four cans) as soon as bars were open again.<\/p>\n\n\n\n

Yet, the impact of the campaign was not only helping local bars<\/strong>. Also, it spread hope to people that there was going to be a tomorrow where we will all be drinking beers at bars together again.<\/p>\n\n\n\n

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