﻿{"id":8183,"date":"2022-05-23T09:00:00","date_gmt":"2022-05-23T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=8183"},"modified":"2024-09-10T15:53:36","modified_gmt":"2024-09-10T13:53:36","slug":"integrated-marketing-agency","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/integrated-marketing-agency\/","title":{"rendered":"10 Reasons to Choose an Integrated Marketing Agency and What to Look Out For"},"content":{"rendered":"\n<p>Now more than ever, organisations looking for <strong>marketing<\/strong> and <strong>communications assistance<\/strong> face a bewildering array of agency models. <\/p>\n\n\n\n<p>When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick <strong>the right partner or partners for your project<\/strong>. That not only means the right know-how, and the right skill sets, but the right scale and structure too.<\/p>\n\n\n\n<p>This article aims to help you navigate the clutter, and will outline <strong>when it will be best to select an integrated <a href=\"https:\/\/www.sortlist.com\/digital-marketing\/dubai-ae\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing agency<\/a><\/strong> or maybe a variation on that theme. In essence, when you have a complex problem, you need a simple solution and <strong>integrated agencies<\/strong> are often best placed to devise and deliver those integrated marketing campaigns.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">What is an Integrated Marketing Agency?<\/h2>\n\n\n\n<p>Although you may not get a complete consensus on this, as opposed to a single service provider (often called a boutique marketing agency) <strong>integrated marketing agencies<\/strong> offer multiple and complementary marketing services. <\/p>\n\n\n\n<p>Often offering several <a href=\"https:\/\/www.sortlist.com\/blog\/direct-marketing-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing solutions<\/a> under one roof, how many do you need to qualify is not an exact science but generally the more the better, as you&#8217;ll get more of a one-stop shop.<\/p>\n\n\n\n<p>In the case of <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"http:\/\/www.thinkorchard.com\">The Orchard Media &amp; Events Group<\/a> there are multiple marketing service areas that combine to form several solution areas all using in house staff:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategy \u2013 from insight and market research through to an <strong>implementable marketing strategy<\/strong> or campaign plan.<\/li>\n\n\n\n<li>Creative \u2013 from brand identity to ad design, graphic design, email marketing, landing pages, web design, digital campaigns etc. Getting your brand message just right.<\/li>\n\n\n\n<li>Content \u2013 from copy writing to all formats of screen content for all marketing channels while maintaining a consistent message.<\/li>\n\n\n\n<li>Communications \u2013 all aspects of <strong>media planning &amp; buying<\/strong> along with the disciplines of <a href=\"http:\/\/www.sortlist.com\/public-relations\" target=\"_blank\" rel=\"noreferrer noopener\">public relations<\/a> and social media. From traditional marketing such as print advertising to digital marketing, the team uses different channels to target audience needs.<\/li>\n\n\n\n<li>Event activations \u2013 from corporate industry conferences and hybrid events &amp; exhibitions to experiential roadshows (this is more unusual to find under one roof).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"329\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9.png\" alt=\"integrated marketing agency think orchard\" class=\"wp-image-8184\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9.png 650w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9-50x25.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9-288x146.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9-576x292.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9-339x172.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9-373x189.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9-478x242.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/624189d3-d412-41c8-99f5-0fd90a9b54b9-516x261.png 516w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Why Choose an Integrated Marketing Agency?<\/h2>\n\n\n\n<p>There are many compelling reasons, and here are five of the main ones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Perspective<\/strong><\/h3>\n\n\n\n<p><strong>Integrated marketing agencies<\/strong> are relatively agnostic in what constituents are needed to provide the best solution for any given situation. <\/p>\n\n\n\n<p>If you have all of the tools at your disposal, you are not limited to only offering the ones you have. Faced with sourcing services outside an agency\u2019s area of expertise, they can mistakenly seem \u2018too difficult, too expensive or too hard&#8217;!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;Joined up thinking<\/strong><\/h3>\n\n\n\n<p>When you have a larger <a href=\"https:\/\/www.sortlist.com\/blog\/in-house-vs-outsourcing\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-house team<\/a> co-working on integrated marketing campaigns, you\u2019d expect everyone to be on the same page. With fewer agency partners there are <strong>fewer aspects to get lost in translation<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.&nbsp;Ownership of projects<\/strong><\/h3>\n\n\n\n<p>Similar to the last point, many <strong>integrated marketing agencies<\/strong> would allocate a senior project lead to coordinate all the different marketing efforts of any campaign delivery, and this should eliminate grey areas where one agency could incorrectly assume that another owns an aspect of it. <\/p>\n\n\n\n<p>An integrated marketing agency should also have more ownership of overall business objectives, as part of an integrated marketing campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Efficiency &amp; price<\/strong><\/h3>\n\n\n\n<p>With one integrated marketing agency providing multiple aspects of your marketing &amp; communications in-house, there are less opportunities for multiple marking up of pricing. <\/p>\n\n\n\n<p>By the time a service has been outsourced through intermediaries, there may be 3 or 4 layers of \u2018profit\u2019 being added to your invoice!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"module_liste_articles--block_1db8d08b907e712da40041f4e94ec5d0\" class=\"sl_custom_module module_liste_articles module_liste_articles align_text_left\">\n    <div class=\"module_liste_articles__wrapper\">\n            \n        \n        <div class=\"module_liste_articles__columns\">\n                                <div class=\"module_liste_articles__column\">\n                        <div class=\"push push-post\">\n                            \n                                    <a class=\"js-ga-gutenbergBlock-list-of-posts push-post--wrapper\" href=\"https:\/\/www.sortlist.com\/blog\/in-house-marketing-vs-marketing-agency\/\">\n\n                                        <div class=\"content\">\n                                            <header>\n                                                <h4>Save $170,000 A Year On Your Marketing Team With This Top Tip<\/h4>\n                                            <\/header>\n\n                                            <p class=\"excerpt\">Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.&nbsp; We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.&nbsp; Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from [&hellip;]<\/p>\n                                        <\/div>\n                                    <\/a>\n                                                                            <a href=\"https:\/\/www.sortlist.com\/blog\/category\/sortlist-news\/insights\/\" class=\"category chip-category\" style=\"background: rgba(12, 28, 74, 0.1); color: #0C1C4A\">Sortlist Insights<\/a>\n                                    \n                                                        <\/div>\n                    <\/div>  \n                        \n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Scale<\/strong><\/h3>\n\n\n\n<p>Generally, <strong>integrated marketing agencies<\/strong> are by necessity larger organisations with the accompanying level of maturity &amp; stability that brings. <\/p>\n\n\n\n<p>For example, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"http:\/\/www.thinkorchard.com\">The Orchard Media &amp; Events Group<\/a> has been around for over 11 years and has over 50 staff. Often these integrated marketing agencies are accredited too and belong to organisations like the IPA (Institute of Practitioners in Advertising).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are there any pitfalls or disadvantages?<\/h2>\n\n\n\n<p>The most obvious pitfall would be if the integrated marketing agency had an area of weakness hidden alongside areas of strength. <\/p>\n\n\n\n<p>There is a \u2018Jack of all trades\u2019 paradox whereby the more things you do, the less good you are perceived at doing them. However, this doesn\u2019t have to be true. It is worth establishing if the integrated marketing agency is truly strong across all components in its own right.<\/p>\n\n\n\n<p>Sometimes boutique specialists like a solid <a href=\"https:\/\/www.sortlist.com\/social-media\/united-arab-emirates-ae\" target=\"_blank\" rel=\"noreferrer noopener\">social media agency<\/a> are able to offer very specific niche expertise. However, when dealing with agencies that fish in a small pond, the question is <strong>when does a niche or sector familiarity become a conflict of interest?<\/strong><\/p>\n\n\n\n<p>Watch out for white labeling and fronting. Some agencies say \u2018we do this\u2019 rather liberally. If you are not careful, you can unwittingly end up with many more suppliers under the banner of a supposedly <strong>integrated marketing agency<\/strong>. Collaboration is fine as long as there is full transparency and disclosure.<\/p>\n\n\n\n<p>Using a raft of freelancers can appear cheaper although when termed \u2018consultancy\u2019 &#8211; maybe not so! <\/p>\n\n\n\n<p>Freelance help can be useful for tactical and short term projects, but managing them over time and getting them to coordinate can require a lot of skill and management time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"module_liste_articles--block_5971496787575ea68c49e3077712df64\" class=\"sl_custom_module module_liste_articles module_liste_articles align_text_left\">\n    <div class=\"module_liste_articles__wrapper\">\n            \n                    <span class=\"module_liste_articles__title\"> <\/span>\n        \n        <div class=\"module_liste_articles__columns\">\n                                <div class=\"module_liste_articles__column\">\n                        <div class=\"push push-post\">\n                            \n                                    <a class=\"js-ga-gutenbergBlock-list-of-posts push-post--wrapper\" href=\"https:\/\/www.sortlist.com\/blog\/agency-vs-freelancer\/\">\n\n                                        <div class=\"content\">\n                                            <header>\n                                                <h4>Agency vs Freelancer: Which One Should You Choose?<\/h4>\n                                            <\/header>\n\n                                            <p class=\"excerpt\">As a client, you face a dilemma when it comes to getting help from an outside provider. Agency vs freelancer? Indeed, this is a question we hear very often and it is impossible to give you a ready-made answer. The choice of one or the other will depend on your needs. There is no right [&hellip;]<\/p>\n                                        <\/div>\n                                    <\/a>\n                                                                            <a href=\"https:\/\/www.sortlist.com\/blog\/category\/business-insights\/sales\/\" class=\"category chip-category\" style=\"background: rgba(12, 28, 74, 0.1); color: #0C1C4A\">Sales &amp; Customer Success<\/a>\n                                    \n                                                        <\/div>\n                    <\/div>  \n                        \n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What should you look for in your ideal Integrated Marketing Agency?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.&nbsp;Integration<\/strong><\/h3>\n\n\n\n<p>This may sound fairly obvious but the ability of various in-house teams to work seamlessly together is important. There can be a tendency for teams to form a silo mentality, but this has to be countered by good process, collaborative culture, and shared goals.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>An integrated marketing strategy needs an integrated agency.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Accreditation<\/strong><\/h3>\n\n\n\n<p>Not necessarily exclusive to <strong>integrated marketing agencies<\/strong>, membership of trade bodies and associations is always on the tick list. Look out for one of the 278 IPA member agencies. <\/p>\n\n\n\n<p>The Institute of Practitioners in Advertising, incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK&#8217;s advertising, media, and marketing communications industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.&nbsp;Collaboration<\/strong><\/h3>\n\n\n\n<p>Very few agencies can hand on heart deliver everything in-house, and so will partner with like-minded agencies to fulfil a project. Often it will be beneficial to draft in specialist help for certain aspects of a project for example, translation services. <\/p>\n\n\n\n<p>The key here is that you know <strong>when and why this is happening<\/strong>, alongside <strong>who is in-house vs external<\/strong>. You will be able to take comfort and reduce risk by trusting pre-existing agency collaborations and their \u2018go to\u2019 networks built on previous success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.&nbsp;Chemistry<\/strong><\/h3>\n\n\n\n<p>As with all enjoyable and fruitful long-term agency\/client working relationships, there has to be good chemistry. You have to perform as one unit, and stronger relationships get you through the tough times in better shape. <\/p>\n\n\n\n<p>Ideally there should be a good team synergy that matches agency and client-side expertise, experience as well as mindset.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Case Study for Visit Wales<\/strong><\/h2>\n\n\n\n<p>When the Welsh Government was procuring for the hugely important areas of tourism through Visit Wales, business development and inward investment through Trade &amp; Invest Wales, and nation brand &#8211; they had to get the optimal marketing agency mix. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1077\" height=\"606\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e.png\" alt=\"visit wales orchard\" class=\"wp-image-8185\" style=\"width:717px;height:403px\" title=\"visit wales orchard\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e.png 1077w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/2b9c72a1-1b46-41a5-8d84-81b02cbe346e-680x383.png 680w\" sizes=\"auto, (max-width: 1077px) 100vw, 1077px\" \/><\/figure><\/div>\n\n\n<p>The requirement of the content production and distribution contract was to <strong>find a lead marketing agency<\/strong> with true, integrated marketing agency credentials, but also the <strong>ability and flexibility<\/strong> to procure other services in a collaborative model under the management of the lead integrated agency.<\/p>\n\n\n\n<p>The solution was to appoint <strong>The Orchard Media &amp; Events Group<\/strong> as lead partner of the C\/O Cymru Collective. Orchard created an in-house client team that includes strong project management under one roof and access to a wide range of integrated marketing solution areas. <\/p>\n\n\n\n<p>The other key agency partners cover specialist and international public relations, as well as a <a href=\"http:\/\/www.sortlist.com\/digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> specialist. In addition to this, individual strategic and creative consultants are brought into the mix, but with delivery always consistently managed by the lead agency. <\/p>\n\n\n\n<p>This model has proved highly effective, with the client able to <strong>access the best of all worlds in terms of content production and distribution<\/strong>, alongside the appeal of dealing through one briefing and procurement portal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"2160\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146.png\" alt=\"this is autumn this is wales integrated marketing agency\" class=\"wp-image-8186\" style=\"width:673px;height:673px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146.png 2160w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-1536x1536.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-2048x2048.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-50x50.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-288x288.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-576x576.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-339x339.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-678x678.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-373x373.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-746x746.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-691x691.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-1382x1382.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-973x973.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/05\/556515be-62c5-4004-9b43-119c264d8146-1946x1946.png 1946w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<p>Proof if needed for the integrated service approach, is that so many agencies that start off as single silo boutiques often expand into this model. In fact, many find this natural evolution occurs as a result of client demands and a frustration of not being able to deliver in-house. <\/p>\n\n\n\n<p>Sometimes an agency really can do it all, but in reality you may end up with a <strong>hybrid model with a larger lead integrated marketing agency supplemented by either specialist freelance or smaller agency help<\/strong> (preferably managed by the integrated agency). There are no hard and fast rules in this game, and one size will not fit all organisations, let alone all types of projects.<\/p>\n\n\n\n<p>However if you need simpler solutions to your complex problems, choosing the right integrated <a href=\"https:\/\/www.sortlist.com\/l\/dubai-ae\" target=\"_blank\" rel=\"noreferrer noopener\">marketing agency in Dubai<\/a> for example would be a great start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now more than ever, organisations looking for marketing and communications assistance face a bewildering array of agency models. When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick the right partner or partners for your project. That not only means the right know-how, and [&hellip;]<\/p>\n","protected":false},"author":183,"featured_media":8187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[44],"class_list":["post-8183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Reasons to Choose an Integrated Marketing Agency<\/title>\n<meta name=\"description\" content=\"Not sure whether to hire an integrated marketing agency or keep things in-house. Price, perspective, joint projects...read all the benefits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/blog\/integrated-marketing-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Reasons to Choose an Integrated Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Not sure whether to hire an integrated marketing agency or keep things in-house. 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