{"id":7104,"date":"2022-02-21T10:00:00","date_gmt":"2022-02-21T09:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=7104"},"modified":"2024-05-28T15:35:25","modified_gmt":"2024-05-28T13:35:25","slug":"content-optimization","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/content-optimization\/","title":{"rendered":"11 Reasons Your Website Needs Content Optimization for Solid SEO"},"content":{"rendered":"\n

As much as 80%<\/a> of all purchases start online, so it’s easy to see the importance of ranking high in the SERPs (search engine results pages). <\/p>\n\n\n\n

However, you’ve just done a website audit<\/a> and found a bunch of old content that doesn’t rank. Since you know that quality content plays a huge role in your overall ranking, you’re already planning the next new piece to publish. But what if we told you there’s a simpler way towards higher conversions<\/strong> and more traffic<\/strong>?<\/p>\n\n\n\n

The secret is in an often overlooked, but valuable SEO tactic<\/a>: existing content optimization<\/strong>. <\/p>\n\n\n\n

Besides being less time-consuming than creating content from scratch, updates to your stale pages also deliver faster results. If you’re not convinced, take a look at the largest benefits content optimization brings to your website.<\/p>\n\n\n\n

Greater Information Accuracy<\/h2>\n\n\n\n

One of the most obvious reasons to update old content is accuracy. Think about it: if you published a blog post with some statistics five years ago, chances are it’s no longer relevant information. So, to make sure your post still contains all the essential data, simply add links to the newest statistics.<\/p>\n\n\n\n

This kind of content optimization<\/strong> brings in a lot of potential, especially if there’s high search intent. For example, if your team of content creators makes a list of marketing statistics at the end of each year, you can copy the template and simply add in new figures. <\/p>\n\n\n\n

With a minimal amount of effort, you can post it on social media<\/a> sites and encourage content marketers to share it.<\/p>\n\n\n\n

More Internal Linking<\/h2>\n\n\n\n

While you’re optimizing content, it’s also a good idea to check for other potential internal links<\/strong> you can add. Besides giving crawlers an idea of what your website structure looks like, they also enhance the user journey. <\/p>\n\n\n\n

Essentially, you’re pointing visitors to more high-quality content while improving your page authority at the same time. It’s a win-win situation.<\/p>\n\n\n\n

Speaking of links, you’ll also want to check if all of them are still live. Broken links are one of the factors that negatively impact your SEO efforts, not to mention how frustrating they can be for the user. Whether it’s an external or internal link<\/a>, make sure to replace it with a new one.<\/p>\n\n\n\n

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It may be hard to know the best practices for internal linking, so why not take a look at some qualified SEO agencies <\/a>to help your business reorganize your content? <\/p>\n\n\n\n

Higher Click-Through Rate<\/h2>\n\n\n\n

What’s one thing that all website owners have in common? You guessed it \u2013 they all want to be on the first page in search. <\/p>\n\n\n\n

However, most people also forget that the rank doesn’t matter if nobody actually clicks on the page. What’s more, search engines see low user engagement as a signal of non-valuable content<\/strong>. <\/p>\n\n\n\n

As a result, your website gets demoted, and you have to put in more effort in getting your rank back up.<\/p>\n\n\n\n

Seeing that your click-through rate is closely connected to search rankings, improving it is worth investing time in. You can do that by:<\/p>\n\n\n\n