{"id":6724,"date":"2022-01-18T13:00:00","date_gmt":"2022-01-18T12:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=6724"},"modified":"2024-09-23T10:05:54","modified_gmt":"2024-09-23T08:05:54","slug":"tiktok-vs-instagram","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/tiktok-vs-instagram\/","title":{"rendered":"TikTok vs Instagram: Best Social Media Platforms for Businesses"},"content":{"rendered":"\n

Social media has proven to be a fantastic marketing tool for businesses of all sizes and types in the past few years. With the hit of the COVID-19 global pandemic in 2020, social media<\/a> became one of the main ways of connecting with other social media users worldwide.<\/p>\n\n\n\n

It\u2019s a tool that allows you to reach more users, create focalized content, and reach your target audience as easily as it’s ever been. Now that Gen Z users are reaching the majority of social platforms, businesses of all lines also need to have an online presence.<\/p>\n\n\n\n

But not every social media platform is the same, and not everyone that navigates the internet is part of every social media app. Baby boomers, Gen X, millennials, and Gen Z may be on different apps<\/a>, so based on your business goals and target audience, you can decide which of these two massively popular platforms is the right one for your brand to reach a larger audience.<\/p>\n\n\n\n

But first, let’s look into the history of these social media platforms.<\/p>\n\n\n\n

Evolution of Instagram: From 640 Pixels to HD<\/h2>\n\n\n\n

Instagram<\/a> is an American app created by Mike Krieger and Kevin Systrom, initially launched in October 2010 for iOS, and acquired by Facebook Inc in 2012. The app snowballed to the point where it reached 10 million Instagram users in only one year.<\/p>\n\n\n

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From Logo Prime<\/a><\/figcaption><\/figure><\/div>\n\n\n

It was initially created as an image-focused app with a specific 640 pixels images format that distinguished it from other apps in the social media scene. Still, with the integration of tools like Instagram stories and reels, it slowly turned into a video-oriented platform.<\/p>\n\n\n\n

TikTok: A 2 Year Boom<\/h2>\n\n\n\n

Created initially as Douyin in China, TikTok<\/a> represents the internationally available version of this app owned by ByteDance. This app specializes in short-form video content<\/a>, and while it has not been around for as long as Instagram, don’t let this trick you; it\u2019s already an established social media app.<\/p>\n\n\n

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From Research Gate<\/a><\/figcaption><\/figure><\/div>\n\n\n

It was launched globally in August 2018, and by 2020 it already had more than a billion existing users. It\u2019s one of the fastest-growing apps in the social media landscape and will continue growing in the years to come. <\/p>\n\n\n\n

Nowadaays, watching TikTok videos with family has become a popular pastime, with many even using TV screens to enjoy the short-form content together. As a result, people are seeking ways to get TikTok on Roku TV<\/a>, enabling them to learn new dances, share funny moments, and connect with each other through the app’s viral trends.<\/p>\n\n\n\n

But, Is TikTok Bigger Than Instagram In 2022?<\/h2>\n\n\n\n

It depends on the way you look at it. At the same time, Instagram’s all-time downloads are still significantly more extensive. <\/p>\n\n\n\n

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TikTok remains one of the largest, fastest-growing apps the world has seen, and it\u2019s no secret that since the day it launched, it has experienced meteoric growth. <\/p>\n<\/blockquote>\n\n\n\n

Even Facebook, now known as Meta, accepts that they are one of the biggest rivals the brand has faced.<\/p>\n\n\n

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From Sprout Social<\/a><\/figcaption><\/figure><\/div>\n\n\n

There is more than one side to consider when deciding which of these two apps offers the best tools for your business, so let’s go into it a little more.<\/p>\n\n\n\n

Algorithms<\/h3>\n\n\n\n

Instagram’s algorithm makes it tricky to grow and primarily promotes those already receiving positive\/consistent feedback, making it challenging for those recently joining the platform to grow a significant audience.<\/p>\n\n\n\n

TikTok, on the other hand, has such a unique algorithm<\/em> that the new user growth rate is very volatile. At the same time, it can take you a hundred videos to make one that goes viral; you could also go viral in your first video, which isn’t uncommon nowadays on this platform.<\/p>\n\n\n

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From Tiktok Consult<\/a><\/figcaption><\/figure><\/div>\n\n\n

Type of Content<\/h3>\n\n\n\n

While Instagram is jumping in the train of short formatted videos with their stories and Instagram reels,  this platform also allows users for long-form videos, which is meaningful if your business requires longer videos for promotion.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVLWtTxJSpp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CVLWtTxJSpp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CVLWtTxJSpp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Nike (@nike)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/code><\/pre>\n\n\n\n
TikTok offers another type of video style; content like people doing lip-sync and viral challenges is the type of post expected in the highly viral videos on this platform, but some social media users have shown that any creative\/funny video can start a trend in this platform.<\/p>\n\n\n\n
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<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@violett_green\/video\/6861976357862247685\" data-video-id=\"6861976357862247685\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@violett_green\" href=\"https:\/\/www.tiktok.com\/@violett_green\">@violett_green<\/a> <a title=\"duett\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duett\">#Duett<\/a> mit @vincentvianen <a title=\"beyoncehomecoming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beyoncehomecoming\">#beyoncehomecoming<\/a> <a title=\"beyoncehomecomingchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beyoncehomecomingchallenge\">#beyoncehomecomingchallenge<\/a> <a title=\"vincentvianenchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vincentvianenchallenge\">#vincentvianenchallenge<\/a> <a title=\"vincentvianendance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vincentvianendance\">#vincentvianendance<\/a> <a target=\"_blank\" title=\"\u266c original sound - vincentvianen\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6822643939921808134\">\u266c original sound - vincentvianen<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/code><\/pre>\n<\/div>\n<\/div>\n\n\n\n
If your business is looking to expand into social media networks, you may want to work together with a specialized social media agency<\/a>, such as a social media agency in Dubai<\/a>, to help you with content production.<\/p>\n\n\n\n
Demographics & Target Audience<\/h3>\n\n\n\n
Instagram is one of the top social media of all time for both apple and android phones, used by all kinds of people from all over the world, but TikTok isn’t so behind. With a very competitive edge that is still in its successful growth phase, TikTok is an app that is here to stay and won’t stop being a challenger for Meta any day soon.<\/p>\n\n\n\n
TikTok is particularly popular among younger users, like millennials and younger generations. Depending on the product or service you are providing, considering the age of your potential user base will be very helpful when choosing TikTok vs. Instagram.<\/p>\n\n\n
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From Statista<\/a><\/figcaption><\/figure><\/div>\n\n\n
Their country of residence and their calculated income might be constructive; it’s just a matter of checking the stats, which could give you a great insight into which app to use depending on its popularity among your targeted market.<\/p>\n\n\n\n
Advertisement Needs<\/h3>\n\n\n\n
The most popular option tends to be Instagram due to the in-feed ads, branded hashtag challenges, and influencer campaigns when it comes to ads. The paid advertising space on Instagram is the tool that helps millions of brands continue to achieve user growth through focalized ads and influencer marketing.<\/p>\n\n\n
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From Ads Accelerator<\/a><\/figcaption><\/figure><\/div>\n\n\n
But influencer marketing<\/a> isn’t limited to Instagram; TikTok influencers are a colossal advertisement strategy for many brands worldwide. The influencer marketing channel is growing beyond what was expected.<\/p>\n\n\n\n
For many businesses, the influencer advertisement represents a massive boost to the exposure other types of marketing can offer. It has become a “must” for brand marketing planning.<\/p>\n\n\n\n
Music & Editing Features<\/h3>\n\n\n\n
Instagram is adapting constant updates that make it feel closer to TikTok; in this way you can now crop, edit, add your own audio on top of the original video and add filters or video effects before you record the video and even once the video is recorded.<\/p>\n\n\n\n
Still, when it comes to video and audio editing, TikTok is the leading app, mainly because it\u2019s very intuitive and doesn’t require professional experience to generate excellent, top-tier creative-quality content for your personal brand or your business.<\/p>\n\n\n\n
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