{"id":6016,"date":"2021-11-24T09:00:00","date_gmt":"2021-11-24T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=6016"},"modified":"2025-10-29T00:24:39","modified_gmt":"2025-10-28T23:24:39","slug":"innovative-branding","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/innovative-branding\/","title":{"rendered":"5 of the Best Innovative Branding Examples to Copy From"},"content":{"rendered":"<p><strong>Innovative branding<\/strong> is a way to help your business stand out from the competition. Companies can innovate by using new products, ideas, messages, and designs. If you can create something different from what everyone else is doing, it will help you stand out.\u00a0<\/p>\n<p>Apple&#8217;s new logo, released in September 2013, is an excellent example. They changed their logo to make it more modern-looking and went against what everyone else was doing then. They wanted their design to stay innovative for years, and they managed just that.<\/p>\n<h2 class=\"wp-block-heading\">What is Innovative Branding?<\/h2>\n<p><strong>Innovative branding<\/strong> refers to applying innovation to a company&#8217;s branding. Companies constantly look for ways to make their brands stand out; creative branding can help. Any media can accomplish this process, but digital media yields the most effectiveness.<\/p>\n<h2 class=\"wp-block-heading\">What Are Some Examples of Innovative Branding?<\/h2>\n<p>There are many examples of innovation and branding. Some of these include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Social media for brand promotion: <a href=\"http:\/\/www.sortlist.com\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">Social media<\/a> has become an essential part of life for many people worldwide, and it&#8217;s a medium that companies use to promote their brands. It allows instant customer communication and has given rise to social media influencers who help promote brands through their social media posts.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Augmented reality (AR) for marketing: Augmented reality (AR) is growing. This is because companies find new, unique ways to incorporate this technology into <a href=\"https:\/\/supple.com.au\/guides\/marketing-channels-guide\/\">marketing campaigns<\/a>. It allows people interested in a product or service to experience it by using AR before buying it.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Marketers can leverage virtual reality (VR) to create innovative branding campaigns. By utilizing VR headsets or other VR technology, customers can immerse themselves in products, experiencing them in a whole new way.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617.jpeg\" alt=\"virtual reality innovative branding\" class=\"wp-image-6798\" style=\"width:638px;height:425px\" title=\"virtual reality innovative branding\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617.jpeg 900w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-768x512.jpeg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-50x33.jpeg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-288x192.jpeg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-576x384.jpeg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-339x226.jpeg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-678x452.jpeg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-373x249.jpeg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-746x497.jpeg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-691x461.jpeg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-478x319.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-516x344.jpeg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2022\/01\/bigstock-augmented-reality-marketing-183920617-680x453.jpeg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/www.animatedvideo.com\/blog\/future-virtual-reality-marketing-online-video\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Animated Video<\/a><\/figcaption><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Social media influencers: <a href=\"https:\/\/www.sortlist.com\/blog\/working-with-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media influencers<\/a> have risen in popularity over the past few years. They have become more accessible to brands using ambassadors to market themselves online.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Developing <a href=\"http:\/\/www.sortlist.com\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> websites: E-commerce websites offer businesses opportunities that brick-and-mortar stores don&#8217;t provide. This is because they allow them to reach out globally through one website instead of having multiple locations around the globe. It also gives them opportunities for 24\/7 sales instead of being limited by store hours.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Video marketing platforms like YouTube: Video marketing is everywhere as it&#8217;s an effective method that allows businesses to reach new audiences while connecting with current ones.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Creating mobile apps: <a href=\"https:\/\/www.sortlist.com\/app-development\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile apps<\/a> give companies direct access to potential customers through smartphones. Users can download these apps anytime and anywhere without requiring users to make purchases at stores first.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Why is Brand Innovation Important?<\/h2>\n<p>Brand innovation aims to create a brand people want to be associated with. A company needs to keep up with the latest and hottest trends and be at the forefront of what&#8217;s new in the market. If not, you risk falling behind and losing out on opportunities.<\/p>\n<h2 class=\"wp-block-heading\">Different Types of Branding<\/h2>\n<p>There are several significant types of branding, each with its characteristics and advantages. Here is an overview of two of the most popular ones.<\/p>\n<p>If you ever require help with your company branding, many businesses have outsourced their work and turned to qualified <a href=\"http:\/\/www.sortlist.us\/branding\/united-states-us\" target=\"_blank\" rel=\"noreferrer noopener\">branding agencies<\/a> that usually have the most innovative branding ideas.  <\/p>\n<h3 class=\"wp-block-heading\">Product Branding<\/h3>\n<p>This type of brand is centered on the actual product itself. For example, the Apple logo, Nike swoosh, Coca-Cola script, Ford oval, or the Starbucks mermaid. <strong>Product branding<\/strong> is excellent because it can be used in all marketing campaigns and activities.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Services Branding<\/h3>\n<p>Also referred to as service mark branding, service-based brands are based on the service the business provides rather than the product sold. This type of brand usually includes a logo symbolizing what it stands for and some text describing what services are available from the business. <\/p>\n<p>An example would be FedEx&#8217;s trademark &#8220;FedEx&#8221; written in their distinctive orange color along with their logo, symbolizing them as couriers or delivery services (two packages wrapped together with an arrow pointing right between the &#8216;E&#8217; and &#8216;x&#8217;).\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"484\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960.jpg\" alt=\"\" class=\"wp-image-6018\" style=\"width:422px;height:212px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960.jpg 960w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-768x387.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-50x25.jpg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-288x145.jpg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-576x290.jpg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-339x171.jpg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-678x342.jpg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-373x188.jpg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-746x376.jpg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-691x348.jpg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-478x241.jpg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-956x482.jpg 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-516x260.jpg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/fedex960-680x343.jpg 680w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/graffica.info\/quien-diseno-logotipo-fedex\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Graffica<\/a><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">Implementing an Innovative Branding Strategy<\/h2>\n<p>In a world where product life cycles are shortening, and customer expectations are skyrocketing, it&#8217;s more important than ever to innovate your brand strategy. To do so, you must clearly understand your <strong>brand&#8217;s identity<\/strong> and how it fits into the marketplace.<\/p>\n<p>Your <strong>brand identity<\/strong> should be the driving force behind your innovative strategy. The more concrete and well-defined your identity is, the better you can innovate. <\/p>\n<p>Once you <a href=\"https:\/\/www.sortlist.com\/blog\/target-audience-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">understand who your customers are<\/a>, it&#8217;s time to define what sets you apart from competitors. If you&#8217;re unsure what sets you apart from competitors, look at your values and see if something differentiates them from the competition.\u00a0<\/p>\n<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<div id=\"module_call-to-action--block_6ba1011403ff0d8a7a77fea82ee12588\" class=\"sl_custom_module module_call-to-action align_text_left\">\n<div class=\"module_call-to-action__wrapper\">\n<h4 class=\"js-texte-typing\">Looking<br \/>\n                <span data-text=\"for a branding agency?|to use innovative branding strategies?|to make your brand stand out?|for a change in appearance?\" class=\"js-texte-typing-text\"><\/span><br \/>\n                <span class=\"cursor\">|<\/span><br \/>\n                    <\/h4>\n<p>Discover the most relevant agencies for your project based on your own specific requirements.<\/p>\n<p>                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_self\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuY29tL3Byb2plY3QvbmV3P2F1dG9sb2FkPXRydWU=\">Find an agency!<\/span><\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">How Have Innovative Brands Succeeded?<\/h2>\n<p>The world today is more competitive than ever. More and more people are vying for a spot in the limelight, and it&#8217;s getting harder to get noticed. <\/p>\n<p>Innovative brands have been successful because they&#8217;ve set their sights on the future and have been able to create a place for themselves in a sea of competition. Let&#8217;s look at some of the <strong>innovative brands<\/strong> that have succeeded in the cutthroat business world.<\/p>\n<h3 class=\"wp-block-heading\">1. Tesla<\/h3>\n<p>Tesla is one of the most <strong>innovative brands<\/strong> in the world today. Its founder, Elon Musk, has managed to leverage his company&#8217;s immense popularity into a market share that will soon dominate the global vehicle industry. The future is bright for Tesla, especially if Elon Musk continues on this trajectory.<\/p>\n<p>Our <a href=\"https:\/\/www.sortlist.com\/blog\/tesla-swot-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tesla SWOT analysis<\/a> can give you a better insight into just how far Musk has been able to take his company.  <\/p>\n<h3 class=\"wp-block-heading\">2. Google<\/h3>\n<p>Google is one of the most influential brands in the world today because it has managed to set itself apart from its competitors with its innovative search engine technology. <\/p>\n<p>It has also created revolutionary products like Google Glass that change how people live their lives daily. Google will likely continue to grow as time goes on because it always seems to be one step ahead of its competitors.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Glass How-to: Getting Started\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4EvNxWhskf8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">3. Netflix<\/h3>\n<p>Netflix has managed to create a niche for itself in television and film. It has created original content unlike anything else on TV and boasts a large and loyal following. <\/p>\n<p>Netflix may not be the largest streaming service globally, but it seems poised for growth as more and more people flock to it for its original content. Check out our article on Netflix&#8217;s marketing strategy to get an insight into their success secret.  <\/p>\n<h3 class=\"wp-block-heading\">4. GoPro<\/h3>\n<p>GoPro is an <strong>innovative brand<\/strong> because it has a defined role in the growing action camera industry. The company&#8217;s cameras are designed to record extreme sports, which means they&#8217;re waterproof and shockproof. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GoPro: Introducing HERO9 Black \u2014 More Everything\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xYX6b1-9Coo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>GoPro is one of the most <strong>innovative brands<\/strong> today because it has created a loyal following by offering something different from its competitors.<\/p>\n<h3 class=\"wp-block-heading\">5. Airbnb<\/h3>\n<p>Airbnb is another <strong>innovative brand<\/strong> that has set itself apart from its competitors by offering something unique from other hospitality companies. Airbnb offers travelers the opportunity to book stays at their favorite places worldwide without paying exorbitant hotel prices. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"874\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05.png\" alt=\"airbnb\" class=\"wp-image-6020\" style=\"width:556px;height:329px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05.png 1476w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-768x455.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-50x30.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-288x171.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-576x341.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-339x201.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-678x401.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-373x221.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-746x442.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-691x409.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-1382x818.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-973x576.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-1048x621.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-478x283.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-956x566.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-516x306.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-1032x611.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-680x403.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2021\/11\/screenshot-2021-11-15-at-18.17.05-1360x805.png 1360w\" sizes=\"auto, (max-width: 1476px) 100vw, 1476px\" \/><\/figure>\n<\/div>\n<p>The company manages this by partnering with homeowners who have extra space they want to rent out while away so they can make some extra money on top of their regular income.&nbsp;<\/p>\n<p>How does Airbnb manage to do so well? We wrote an article about that too. Here&#8217;s our post on <a href=\"https:\/\/www.sortlist.com\/blog\/airbnb-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airbnb&#8217;s marketing strategy<\/a> so you can find some inspiration!  <\/p>\n<h2 class=\"wp-block-heading\">Improvising Brand Strategy<\/h2>\n<p>Improvising a brand strategy can be seen as challenging oneself and taking risks that no one might otherwise assume. In the realm of improvisation in a brand strategy, there are two types: emergent improvisation and opportunistic improvisation. <\/p>\n<p>Emergent improvisation births ideas at the moment, and opportunistic improvisation seizes advantageous opportunities.<\/p>\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n<h3 class=\"wp-block-heading\">What Are the Most Innovative Brands?<\/h3>\n<p>Many people believe that the most <strong>innovative brands<\/strong> are the ones that are out of the ordinary. For example, Toyota is innovative because it always develops new ideas.<span style=\"background-color: rgb(255, 255, 255);\"> <\/span>Another example is TOMS Shoes, which is founded on donating shoes for every pair purchased.<\/p>\n<h3 class=\"wp-block-heading\">Why Do Brands Need Innovation?<\/h3>\n<p>Innovation is essential for any brand to stay relevant in the current marketplace. With so many companies vying for consumers&#8217; attention, brands must be innovative and creative to break through the noise. Innovation not only helps <a href=\"https:\/\/www.sortlist.com\/blog\/buzz-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate buzz<\/a> and excitement about a company but also helps them stay on top of trends and remain competitive.<\/p>\n<h3 class=\"wp-block-heading\">What Are the 5 Branding Strategies?<\/h3>\n<p>It is essential to consider all <a href=\"https:\/\/www.sortlist.com\/blog\/types-of-brand-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding strategies<\/a> before deciding on a final one. There are five branding strategies:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Identity<\/strong>: This strategy focuses on the company and what makes it stand out. This strategy may be appropriate for companies that want their customers to identify them with a particular <a href=\"https:\/\/www.sortlist.com\/blog\/lifestyle-brand\/\">lifestyle<\/a>, such as luxury or eco-friendly.<\/li>\n<li><strong>Reputation<\/strong>: This strategy aims to build a positive reputation for your company by providing excellent customer service and products. If you use this strategy, your customers will tell their social circle how great your company is and how they should buy from you.<\/li>\n<li><strong>Mission<\/strong>: This approach is based on the company&#8217;s goals and values. Understanding your company&#8217;s mission before using this strategy is essential because it requires hard work and dedication. This strategy will give you an unmistakable picture of what you want your company to look like.<\/li>\n<li><strong>Values<\/strong>: The values branding approach focuses on what values are essential for the company and how they align with the customer&#8217;s values. The more closely aligned they are, the more successful this will be as a <a href=\"https:\/\/www.sortlist.com\/blog\/branding-strategy\/\">branding strategy<\/a>.<\/li>\n<li><strong>Personality<\/strong>: The personality branding approach focuses on what makes the company unique from others in its industry, such as its culture or values.&nbsp;<\/li>\n<\/ul>\n<p><strong>Innovative branding<\/strong> can be a competitive advantage for a company. A unique brand created by a company is more likely to be remembered than an unoriginal or generic brand. A <a href=\"https:\/\/www.sortlist.com\/blog\/strong-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">strong brand<\/a> can also positively influence the company&#8217;s image.<\/p>\n<p>Branding is also essential for an organization because it can help create a consistent image for the company. A consistent image can help build trust with customers, which is necessary to develop repeat business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative branding is a way to help your business stand out from the competition. Companies can innovate by using new products, ideas, messages, and designs. If you can create something different from what everyone else is doing, it will help you stand out.\u00a0 Apple&#8217;s new logo, released in September 2013, is an excellent example. They [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[171,191],"class_list":["post-6016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creative-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 of the Best Innovative Branding Examples to Copy From<\/title>\n<meta name=\"description\" content=\"Put these innovative branding ideas to use &amp; grab your customers attention so you not only get good growth, but also a brand name.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/blog\/innovative-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 of the Best Innovative Branding Examples to Copy From\" \/>\n<meta property=\"og:description\" content=\"Put these innovative branding ideas to use &amp; 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