As demand for PR increases (per our state of PR<\/a> report), PR stunts launched by top public relations agencies<\/a> are becoming increasingly a standard part of the marketing mix.<\/p>\n\n\n\n So here are six of our favorite examples. These stunts could be used as an inspiration for various purposes. It could be to create brand awareness, boost sales, or remind people of their existence in the market.<\/p>\n\n\n\n Simply put, a stunt is done to get the public’s attention. Organizations use strategic communication processes considered stunts to develop positive relationships with the public, customers, and stakeholders. <\/p>\n\n\n\n In other words, combined with public relations<\/a>, a stunt is any event, or a sustained activity staged primarily to gain attention in the press<\/span>.<\/p>\n\n\n\n Consider a known aphorism by a famous business owner that states:<\/p>\n\n\n\n …there are lies, damn lies, and advertising…<\/p>\n<\/blockquote>\n\n\n\n That’s the whole inference behind the intention of businesses to use stunts. The primary motive behind the idea is coverage by the press<\/span> and to remain active in front of the targeted customers<\/a>.<\/p>\n\n\n\n To understand the working principle of PR, it is essential to understand the term public relations first. <\/p>\n\n\n\n PR is a strategic communication process that builds mutual relationships between entrepreneurs or organizations and raises awareness among the public. <\/p>\n\n\n How PR works depends on numerous factors and majorly on the public relations practitioner and his methods to build relationships. <\/p>\n\n\n\n Here are some ways of maintaining excellent public relations<\/a> and getting the needed coverage in the press.<\/p>\n\n\n\n Making the news is the fastest way to attract the right customers. If someone thinks any publicity is excellent, this might be true for the short term. <\/p>\n\n\n\n Numerous fading stars and celebrities perform cheap activities to get in the audience’s eyes, but the results mostly come in the form of distrust and distaste and put off audiences.<\/p>\n\n\n\n The hired professionals apply strategies for successful stunts to garner positive news coverage and enhance their relationships with targeted customers. News and stories are often more effective than advertising<\/a> as these garner coverage by media which ultimately offers more significant ROIs.<\/p>\n\n\n\n The company’s selected leader and spokesperson play an essential role in developing relations with the public. Providing these people with the proper training to interact with news agencies is crucial. <\/p>\n\n\n\n A polished spokesperson handles adverse situations appropriately and holds on to positive statements. These positive measures help the company overcome a crisis<\/a> such as a corporate meltdown.<\/p>\n\n\n\n Other ways to enhance public relationships include scheduling speaking engagements for company leaders, earning rewards, social media management, and reputation management. PR won’t work without connections; therefore, different strategies must be applied through multiple channels to grow a company.<\/p>\n\n\n\n The world is full of wildly creative people; businesses pay trained people to develop strategies and plan bold stunts. Look at some of the best examples of epic PR stunts that went down in history and gained extreme coverage by the media.<\/p>\n\n\n\n On March 20, 2018, Los Angeles witnessed a surprising and epic PR stunt<\/strong> strategized by Red Bull. Known for its outlandish events and magnificent parties, the organization hosted a New Moon Party where people performed crazy jumps from the city’s tallest buildings with only the assistance of wingsuits. <\/p>\n\n\n\n However, they hadn’t announced this stunt to the public, and many people started to worry about meteors and UFOs going down to Earth. <\/p>\n\n\n\nWhat is a PR Stunt?<\/h2>\n\n\n\n
How Do Publicity Stunts Work?<\/h2>\n\n\n\n
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Media Coverage<\/h3>\n\n\n\n
Active Spokesperson<\/h3>\n\n\n\n
6 Epic Publicity Stunts That Made History<\/h2>\n\n\n\n
The New Moon Event<\/strong><\/h3>\n\n\n\n