{"id":3990,"date":"2021-08-03T15:27:50","date_gmt":"2021-08-03T13:27:50","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=3990"},"modified":"2022-09-27T18:10:01","modified_gmt":"2022-09-27T16:10:01","slug":"cats-and-dogs-for-business","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/cats-and-dogs-for-business\/","title":{"rendered":"Cats and Dogs Boost Your Business By 300%. Here’s How."},"content":{"rendered":"\n

It\u2019s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs?<\/p>\n\n\n\n

For brands, the issue may be more than a matter of preference. It turns out that, as cats and dogs have grown in popularity throughout the years, so has companies\u2019 inclination to boost their engagement and visibility with pictures, posts, and commercials featuring the two iconic pets.<\/p>\n\n\n\n

It\u2019s a simple redraft of a mathematical law: if A = B and B = C, then A = C. From a business perspective, if users love pets and pets are seen in ads, then users should love the ads, right? Unfortunately, conclusions are never this easy.<\/p>\n\n\n\n

We have both dog lovers and cat lovers at Sortlist, so it was only logical that we put the issue to rest. With a pack of data at hand, we wanted to determine how brands have used cats and dogs in their marketing to increase their engagement rate<\/strong> and conclude, once and for all, which of these two is better for business.<\/p>\n\n\n\n

Is this catnip to your eyes? Then let\u2019s dive right in.<\/p>\n\n\n\n

Cute For Business: How Cats and Dogs Help With Visibility and Engagement<\/h2>\n\n\n\n

While it\u2019s true that, on social media, rules are rewritten every day, some facts have remained consistent throughout the evolution of the numerous social platforms. One of these facts is that, across all channels, pets have been shown to improve <\/strong>social media engagement rates, which according to Nichefire<\/a>, can rise up to 63% higher<\/strong> than those for the average business post.<\/p>\n\n\n\n

Similarly, a study by NewsWhip<\/a> revealed that, on average, a brand post with a pet resulted in an increase in comments of approximately 89%<\/strong>, while the average increase in likes was around 19%<\/strong>.<\/p>\n\n\n\n

Doron Wolffberg of Cliverse<\/a>, who does the marketing for some of the online pet space\u2019s best loved brands, says, \u201cUsing keyword searches, google trend analytics and user-generated feedback is a great way to determine what content is trending and will best capture the attention of your audience. Current pet content trends include content relating to pet health and supplements, high-end pet products, and pet food niches.\u201d<\/p>\n\n\n\n

Our own numbers reveal a similar trend. We analyzed 500 commercials uploaded by brands to Youtube featuring cats and dogs. We made sure not to include ads for cat-related or dog-related products, and just focused on unrelated brands that had opted to include these pets in their advertisements.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Starting in 2021 and going as far back as 2009, we noticed that the cat ads we analyzed have seen a whopping increase of 2,700% views<\/strong> when compared to the average number of views of any single video on the brand\u2019s Youtube channel.<\/p>\n\n\n\n

Big names such as Mercedes-Benz, Pizza Hut, Skittles, Netflix, and LG have all jumped into the feline wagon and seen their engagement soar with their cat videos. <\/p>\n\n\n\n

Additionally, 32% of the cat commercials belonged to British brands<\/strong>, including Sainsbury\u2019s, Cravendale, and O2, leading us to conclude that the United Kingdom is, without a doubt, a cat nation<\/strong><\/a> \ud83d\ude38. It\u2019s followed closely by Germany<\/strong>, whose cat ads represented 20% of our list.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n