{"id":3555,"date":"2021-07-13T10:00:30","date_gmt":"2021-07-13T08:00:30","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=3555"},"modified":"2023-07-06T10:37:17","modified_gmt":"2023-07-06T08:37:17","slug":"solomo","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/solomo\/","title":{"rendered":"SoLoMo: What Is It and Why You Need to Master It in 2023"},"content":{"rendered":"\n

SoLoMo is<\/strong> an acronym formed by social, local, and mobile. It refers to the convergence of these three critical elements for digital marketing<\/strong>.<\/p>\n\n\n\n

This article will review what SoLoMo is and why businesses should include it in their strategies<\/strong> in 2021 and beyond.<\/p>\n\n\n\n

What Does SoLoMo Mean?<\/h2>\n\n\n
\n
\"mapstr<\/figure><\/div>\n\n\n

The SoLoMo concept varies based on perspective: user or business. For the purposes of this article, we will focus on a corporate one<\/strong>, but not before clarifying each one.<\/p>\n\n\n\n

For digital users, SoLoMo refers to the integration of social networks<\/strong> and the natural world or physical space<\/strong>.<\/p>\n\n\n\n

Using your current location, a mobile app<\/strong> shows relevant info, like ratings and opening hours.<\/p>\n\n\n\n

You can interact and share content like photos, opinions, and experiences with third parties.<\/p>\n\n\n\n

Social Networks in Our Lives<\/h3>\n\n\n\n

Google Maps or Waze, Foursquare, and, dare we say it. Any social network today provides these functions.<\/p>\n\n\n\n

Platforms adapt by listening to consumer needs and delivering desired solutions through dedicated teams.<\/p>\n\n\n\n

On the other hand, for companies, SoLoMo<\/strong> is an opportunity to attract new customers<\/strong>.<\/p>\n\n\n\n

What do we mean by this?<\/p>\n\n\n\n


Consumers prioritize social networks and the digital world when making purchasing decisions.<\/strong><\/p>\n\n\n\n

And you, as a company, have the duty to listen to them<\/strong>, understand their needs<\/strong> and ways of acting to get the most out of them, and thus create close relationships with your consumers<\/strong>.<\/p>\n\n\n\n

Understanding and acting taking into account the best of the three worlds that make up SoLoMo<\/strong> opens the door to a “win-win<\/em>“.<\/p>\n\n\n\n

The user wins because he gets to satisfy his<\/strong> need, and the company wins because it manages to increase its sales, position hists br, and customer loyalty<\/strong>.<\/p>\n\n\n\n

Three Elements That Makeup SoLoMo<\/h2>\n\n\n\n

SoLoMo, as we said abo, ve, comes from the words Social, Local, and Mobile. This seeks to explain the way today’s users act.<\/p>\n\n\n\n

Social<\/h3>\n\n\n
\n
\"social\"<\/figure><\/div>\n\n\n

If we review the most frequent interactions of consumers in digital media and social networks we realize that, for the most part, they are looking for<\/strong> or sharing opinions<\/em> about different products and services<\/strong>.<\/p>\n\n\n\n

This is a prominent warning that we must begin to assume: today’s consumer values the opinion of third parties<\/strong> more than the information that you can share as a brand or business.<\/p>\n\n\n\n

We suggest you stop for a moment and think about whether you are taking advantage of the opinions of third parties about your products or services.<\/p>\n\n\n\n

Do you make them public? Are they easily accessible? How long has it been since you updated them? Do you encourage your users to share their comments?<\/p>\n\n\n\n

Local<\/h3>\n\n\n
\n
\"local\"<\/figure><\/div>\n\n\n

Have you ever checked how many applications on your mobile devices you share your location information with?<\/p>\n\n\n\n

It is estimated that at least three-quarters<\/a> of smartphone users make use of geolocation apps and services<\/strong>, hence the success of apps like Groupon and Foursquare.<\/p>\n\n\n\n

Understanding this data<\/strong> is critical<\/strong> for designing and distributing your subsequent marketing campaigns<\/strong>.<\/p>\n\n\n\n

Now, we invite you to design and distribute for different locations<\/strong>.<\/p>\n\n\n\n

If so, what parameters are you using, what channels are you running the campaign on, and have the results been good?<\/p>\n\n\n\n

Mobile<\/h3>\n\n\n\n

Gone are the days when you needed to be at home or in the office to connect to the Internet and get in touch with a brand. Today, users interact in different ways with a brand<\/strong> in the process of making a purchase.<\/p>\n\n\n

\n
\"mobile\"<\/figure><\/div>\n\n\n

To help you understand this last point, we find it prudent to share an example of a digital native’s buying process<\/em>.<\/p>\n\n\n\n

He sees a brand post on a social network, ‘like<\/strong>‘s it, then searches<\/strong> other portals or networks for opinions <\/strong>and comments about the product<\/strong>.<\/p>\n\n\n\n

He may even ask a couple of questions<\/strong> on the website chat. And, at the time of purchase, he leaves a review of the store<\/strong> and his experience<\/strong>, to finish by sharing<\/strong> a photo<\/strong> on different social networks<\/strong> with the product in use.<\/p>\n\n\n\n

In this third point, we consider it essential to analyze a bit your presence in digital media<\/strong>.<\/p>\n\n\n\n

Where does your brand have active profiles<\/strong>? What kind of content do you share<\/strong>? How many interactions<\/strong> do you receive per month? How do you encourage participation<\/strong> and conversation<\/strong> with your customers and potential customers<\/strong>?<\/p>\n\n\n\n

As you can see, shopping today is mainly lived in digital media and involves several platforms.<\/p>\n\n\n\n

How Can You Apply SoLoMo in Your Company?<\/h2>\n\n\n\n

Once you are convinced of the importance of SoLoMo and the benefits it brings, your marketing team<\/a> should start designing<\/strong> a strategy<\/strong> focused on the user experience<\/a> and not on selling your products.<\/p>\n\n\n\n

By this, we don’t mean that you put aside the sales of your products. Of course, it is still part of the marketing objectives.<\/p>\n\n\n\n

However, this must be done in such a way that your consumers “fall in love” with your products or services, that they feel so comfortable with them<\/strong> that they want to share it<\/em> and recommend it to their friends<\/em>, family, and followers on social networks.<\/p>\n\n\n\n

The first thing you must be clear about is that you must leave aside the traditional marketing discourse that sought to highlight the attributes of your products and services. And start focusing on the user’s experience<\/strong> when acquiring them.<\/p>\n\n\n\n

To do this, you must know your consumers<\/em>, “walk in their shoes,” and understand their tastes<\/em>, interests, and aspirations.<\/h3>\n\n\n
\n
\"understanding<\/figure><\/div>\n\n\n

You must dedicate enough time to ask questions, observe, analyze the buying process of your consumers<\/strong>. Analyze the consumer buying process from start to post-purchase feedback to understand their journey.<\/p>\n\n\n\n

Create a strategy to foster interaction between digital and physical realms for optimal results.<\/p>\n\n\n\n

For example, your users can learn about your products through different digital media. And, once they have purchased it, they can share a post<\/strong> on their social media profiles to participate in discount coupons or VIP experiences.<\/p>\n\n\n\n

To succeed, it is vital to think outside the box. There are audiences that are more responsive to specific actions; there are others that are not. Hence the importance of first understanding who your target audience is<\/em>.<\/p>\n\n\n\n

In this same sense, you must ensure that your brand is easy to “discover” in digital media<\/strong>. That is, you must have a presence in the channels that your users frequent<\/strong>. You must also have good <\/em>SEO<\/em><\/a> work<\/em> so that your brand or product always appears in the first results for different keywords.<\/p>\n\n\n\n

Activate multi-platform digital ad campaigns<\/strong> and target remarketing ads toward engaged brand interactors for additional ideas.<\/p>\n\n\n\n

You can also create an application<\/strong> that streamlines the sales process or provides solutions to a market need. Open a blog<\/a> where you share the content of interest to your users<\/strong> and encourage your consumers to share their opinions<\/strong> about your products or services.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Before starting your SoLoMo strategy<\/strong>, review your target audience and analyze their purchase journey stages. Design your digital marketing strategy and corresponding actions after reviewing your target audience and purchase journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

SoLoMo is an acronym formed by social, local, and mobile. It refers to the convergence of these three critical elements for digital marketing. This article will review what SoLoMo is and why businesses should include it in their strategies in 2021 and beyond. What Does SoLoMo Mean? The SoLoMo concept varies based on perspective: user […]<\/p>\n","protected":false},"author":83,"featured_media":13506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[46,198],"class_list":["post-3555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mobile-marketing"],"acf":[],"yoast_head":"\nSoLoMo: What Is It and Why You Need to Master It in 2023<\/title>\n<meta name=\"description\" content=\"Don't be left behind! 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