{"id":1977,"date":"2021-03-22T09:00:44","date_gmt":"2021-03-22T08:00:44","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=1977"},"modified":"2024-05-21T17:40:55","modified_gmt":"2024-05-21T15:40:55","slug":"link-bait","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/link-bait\/","title":{"rendered":"Effective Methods for Crafting Link Bait Content That Can Go Viral"},"content":{"rendered":"\n

Have you ever dreamed of creating a piece of content that\u2019ll spread far and wide<\/strong>?<\/p>\n\n\n\n

Do you want to create something that gets the backlinks rolling in<\/strong>?<\/p>\n\n\n\n

Then you\u2019re likely trying to make link bait, one of the most crucial types of content in marketing. It\u2019s also some of the hardest to create, and with good reason.<\/p>\n\n\n\n

Do you want to know how to create good link bait content? In this ultimate guide, we\u2019re going to share some of our top tips to help you get a head start.<\/p>\n\n\n\n

What is Link Bait?<\/strong><\/h2>\n\n\n\n

The internet is packed with creators and website owners trying to create a viral blog post, image, or piece of content. Unfortunately, most of that content, even excellent ones, won\u2019t see many social shares or attract backlinks.<\/p>\n\n\n\n

Not so with link bait, also known as \u201clinkbait\u201d. These pieces of content are expertly crafted, shared at just the right moment, and promoted relentlessly<\/strong>. The result is typically an influx of links and traffic and much higher engagement.<\/p>\n\n\n\n

This kind of content is usually part of link building strategies<\/strong> to earn more high quality (or sometimes not) backlinks from other websites to boost a businesses’ domain authority<\/strong> on search engines.<\/p>\n\n\n\n

Why is Link Bait Important for SEO?<\/strong><\/h3>\n\n\n\n

There\u2019s a popular saying amongst marketers and content creators: \u201cContent is King.\u201d If that\u2019s true, then link bait is the emperor and a vital component of any content marketing strategy. Web strategy agencies<\/u><\/a> may even recommend it.<\/p>\n\n\n\n

Link bait work is a very popular SEO strategy. A single piece of link bait can bring in thousands of backlinks and several hundred thousand clicks either from another website’s backlink (also known as link juice) or as organic traffic from the SERPs thanks to your increased DA that has helped you rank higher<\/u><\/a>.<\/p>\n\n\n\n

How to Create Quality Link Bait Content – 9 Top Tips<\/strong><\/h2>\n\n\n\n

Below we\u2019ve shared a few top tips to help you create catchy, link-baiting content that\u2019ll attract links, go viral, and increase traffic to your web page.<\/p>\n\n\n\n

Vibrant Visuals<\/strong><\/h3>\n\n\n\n

Visual content typically attracts a lot more links<\/strong> than other kinds of content. It\u2019s an essential part of any link-building and content-marketing strategy. People love visuals. Infographics, images, and videos are all extremely popular and can increase your website\u2019s traffic by 67%<\/strong>. Another study shows that 40% of users are also more likely to react positively<\/strong> to visually appealing content.<\/p>\n\n\n\n

For example, the World as 100 People <\/a>infographic has well over 893,000 views<\/strong>, and the page accumulated over 2,500 backlinks<\/strong>. Speaking of viral content…It\u2019s one of the best visual link bait examples, and it adds a dash of controversy to make it just a little more effective.<\/p>\n\n\n\n

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\"the
Jack Hagley<\/a><\/figcaption><\/figure><\/div>\n\n\n

Expert Guides<\/strong><\/h3>\n\n\n\n

We\u2019re not talking about lists of the top fifteen marketing tools or the best SEO blog pages. A real expert guide needs to be as complete as possible, regardless of the word count, contents, or creation time. Instead, it needs to be the single most valuable and comprehensive resource <\/strong>that someone might need.<\/p>\n\n\n\n

There are several excellent examples online. One example is Backlinko\u2019s Definitive Guide on Google Search Console comes in at a whopping 7,184 words <\/strong>and contains over 140 screenshots<\/strong>. That guide generated over 3,000 links<\/strong> in only a few months.<\/p>\n\n\n\n

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\"backlinko
Backlinko<\/a><\/figcaption><\/figure><\/div>\n\n\n

The subject of your piece of content doesn\u2019t matter. What\u2019s important is that you focus on making it the one and only resource<\/strong> anyone will ever need<\/strong>. It should answer every question someone might have, provide examples, and give them access to vital info in one location.<\/p>\n\n\n\n

Keep in mind that while guides can be excellent link bait, they require a lot of work. However, if your goal is to get more backlinks to your page or website, it can work wonders.<\/p>\n\n\n\n

A Little Controversy is Good<\/strong><\/h3>\n\n\n\n

There\u2019s nothing wrong with adding a dash of controversy to your content. If done right, it\u2019ll create an emotional response<\/strong> from your niche audience (or maybe even larger audience) and become a magnet for links and social shares.<\/p>\n\n\n\n

It doesn’t even take that much to cause some controversy. Even mini controversies can help with link building <\/strong>and traffic generation. For example:<\/p>\n\n\n\n