{"id":17862,"date":"2025-05-08T10:38:35","date_gmt":"2025-05-08T08:38:35","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=17862"},"modified":"2025-12-03T12:04:51","modified_gmt":"2025-12-03T11:04:51","slug":"event-booth-case-study","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/event-booth-case-study\/","title":{"rendered":"How an online brand got 7,000 leads from one event (playbook)"},"content":{"rendered":"\n

This week\u2019s Great Business Stories is about how one of the most-online brands of the last decade cracked the code on real-life event presence (and the psychology that made it work).<\/p>\n\n\n\n

We\u2019re talking about Doodles.<\/a> Born in the NFT boom, famous for its pastel characters and viral GIFs (you know the ones).<\/p>\n\n\n\n

\"Doodles-Airdrop-1\"<\/figure>\n\n\n\n

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But it\u2019s 2024. The NFT boom is over. Doodles is pivoting to an entertainment brand with a short film, “Dullsville and the Doodleverse,” on the way.<\/p>\n\n\n\n

How to translate crypto-culture into mainstream cool?<\/p>\n\n\n\n

Go IRL. Big.<\/strong><\/p>\n\n\n\n

With creative agency Good Kids<\/a>, Doodles hit ComplexCon with an immersive booth that drew lines 50 people deep and pulled in 7,000+ subscribers: a key milestone on the way to 5.5 million views of the new short<\/a>.<\/p>\n\n\n\n

And behind the pastel colours is a strategic blueprint any brand can steal.<\/p>\n\n\n\n

Let\u2019s dive in \ud83d\udc47<\/p>\n\n\n\n

__________________________________________<\/p>\n\n\n\n

\ud83d\udcad Imaginary universe. Real leads.<\/h2>\n\n\n\n

The original plan? A standard merch kiosk, like every other brand at ComplexCon. But Good Kids had a better idea: build a world, not a booth<\/strong>.<\/p>\n\n\n\n

\"afe6527b-257a-4dd9-bb44-b2106c7150ed\"<\/figure>\n\n\n\n

At the centre was a 10-foot cartoon van<\/strong>, looping animated chaos on a giant LED screen, opening to sell limited-edition collectibles.<\/p>\n\n\n\n

The whole scene felt like stepping straight into Saturday morning TV.<\/p>\n\n\n\n

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Rather than showcase Doodles, it immersed you in their universe. Gold for a brand transitioning from little slices of NFT and GIFs to a fully fledged animated world.<\/p>\n\n\n\n

It was a booth that stood out. A booth that pulled you in.<\/p>\n\n\n\n

But it wasn\u2019t just about foot traffic…<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\ud83d\ude90 Cartoon van \u2192 Conversion engine under the hood<\/h2>\n\n\n\n

This was about building that next chapter of the brand, one scan, one share, one fan at a time.<\/p>\n\n\n\n

The backyard setup was the gravitational pull. But it wasn\u2019t just eye candy.<\/p>\n\n\n\n

Upon entering the stand, you were confronted with one-of-a-kind and limited-time only offers.<\/p>\n\n\n\n