{"id":17834,"date":"2025-05-05T13:00:00","date_gmt":"2025-05-05T11:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=17834"},"modified":"2025-04-29T20:35:12","modified_gmt":"2025-04-29T18:35:12","slug":"animated-explainer-videos","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/animated-explainer-videos\/","title":{"rendered":"Why Are Animated Explainer Videos So Powerful for Brands?"},"content":{"rendered":"\n

The average attention span in 2025 is 8.25<\/a> seconds, a number significantly lower than the 12-second average in 2000. We live in a world of immediacy<\/strong>, where people are constantly scrolling through thousands of posts, emails, videos and content without paying much attention to what they see. As a result, brands must adapt to differentiate themselves and capture the attention of their target audiences. That’s where animated explainer videos come in.<\/p>\n\n\n\n

These shortnarratives<\/strong> videos with engaging have proven to be a powerful tool for brands to communicate messages effectively, explain complex concepts, introduce new products or services, and engage audiences in a memorable way<\/strong>.<\/p>\n\n\n\n

Let’s explore the various reasons why this is so true.<\/p>\n\n\n\n

<\/p>\n\n\n\n

What Are Animated Explainer Videos?<\/h2>\n\n\n\n

Animated explainer videos are short, engaging video clips<\/strong> that use animation to simplify complex ideas into an easily digestible format.<\/p>\n\n\n\n

\u23f1\ufe0fTypically these 60 to 120-second videos combine dynamic visuals, narration, sound effects and audio<\/strong> to create a story that is visually appealing and captures the viewer’s attention.<\/p>\n\n\n\n

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Types of Animated Videos<\/h3>\n\n\n\n

There are several types of animated explainer videos, a quick search in YouTube can prove us right. Yet, the most common ones used by brands include:<\/p>\n\n\n\n

Whiteboard animation: <\/strong>Uses hand-drawn illustrations that are “sketched” on the screen.<\/p>\n\n\n\n

<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bqaTVqdtI4o?si=4UkOqbVdA7ry2gdI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/code><\/pre>\n\n\n\n
2D animation:<\/strong> A traditional style in which characters and objects are created in two dimensions.<\/p>\n\n\n\n
<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5qaKSf10-O0?si=oRnqS9boSuyhK-SH\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/code><\/pre>\n\n\n\n
3D animation: <\/strong>Involves three-dimensional images and is often used for more advanced visualizations.<\/p>\n\n\n\n
<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wKJ9KzGQq0w?si=WiOuFqNT9Lndl3b3\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/code><\/pre>\n\n\n\n
Motion graphics: <\/strong>Focuses on moving graphic elements such as logos, icons, and text to create visual interest.<\/p>\n\n\n\n
<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_fuimO6ErKI?si=kJRaXDKqKtKcQzR-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/code><\/pre>\n\n\n\n
Key Elements of Animated Explainer Videos<\/h3>\n\n\n\n
As you can see in the examples above, most of these great explainer videos share common elements:<\/p>\n\n\n\n
    \n
  1. \ud83c\udfa4Narration or voiceover: <\/strong>Guides your viewers through the content.<\/li>\n\n\n\n
  2. \ud83e\udd38Animation:<\/strong> Helps bring your story to life.<\/li>\n\n\n\n
  3. \ud83d\udcc3Script: <\/strong>Ensures that your message is clear, concise, and impactful.<\/li>\n\n\n\n
  4. \ud83d\udc46Call to Action (CTA):<\/strong> Helps direct the viewer to take the next step.<\/li>\n<\/ol>\n\n\n\n
    The right combination of these elements is key to successfully communicating your message and getting your audience to take action in a visually appealing way.<\/p>\n\n\n\n
    <\/p>\n\n\n\n
    Where Are Animated Explainer Videos Used?<\/h3>\n\n\n\n
    Overall, brands are using animated explainer videos as an innovative and effective way to communicate their messages, demonstrate value propositions, and increase engagement across multiple channels of their marketing strategy. Some of the most common places to find them include<\/p>\n\n\n\n