{"id":16269,"date":"2024-08-26T09:00:00","date_gmt":"2024-08-26T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=16269"},"modified":"2025-04-23T09:28:45","modified_gmt":"2025-04-23T07:28:45","slug":"voice-search-marketing","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/voice-search-marketing\/","title":{"rendered":"Voice Search Marketing: Optimize Content for Voice Queries"},"content":{"rendered":"

According to recent data, more than 50%<\/a> of adults worldwide use voice search on a daily basis.<\/strong> We are talking about more than 1 billion voice searches per month<\/a>. It’s a number that’s only expected to grow in the coming years, and it’s a clear indicator that your business or organization needs to invest time and resources in developing and implementing voice search marketing<\/a>.<\/strong><\/p>\n

Think about how many times a day you speak to Alexa, Siri, Cortana, <\/strong>or any other virtual assistant you may have. As the days go by, you probably find yourself talking to them more and more. Simply because they make it easy and fast to find answers<\/strong> to questions ranging from what time it is to understanding quantum computing.<\/p>\n

Let’s begin our journey into the world of voice search optimization.<\/p>\n<\/p>\n

What Is Voice Search in Marketing?<\/h2>\n

Voice search marketing is the process of optimizing your website’s content <\/strong>to appear in voice search results<\/a>. These results are basically the answers that Google Assistant, Siri, or Alexa gives you, and in most cases are taken from Google’s featured search snippets.<\/strong><\/p>\n<\/p>\n

What Is an Example of a Voice Search for SEO?<\/h3>\n

The best example we can give you of voice search is to encourage you to try it.<\/p>\n

Use your phone, Alexa, or any device that has a virtual assistant and ask it a question. It can be something like, “Alexa, what is the best laptop I can buy for a high school student?” <\/strong>Take note of her recommendation.<\/p>\n

Then go to your phone or computer and type Google: “best laptop for high school students”.<\/strong> Compare the two results. <\/p>\n

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\"What<\/figure>\n<\/div>\n

Using this specific question, Siri showed me an article from TechRadar, “The best student laptops in 2024: top laptops for college and school. And Google did the same thing, but of course I had to go to my phone, open the web browser, go to Google, and type in my search. Voice search makes this process easier, and it only takes a few seconds <\/strong>to ask the question and get an answer.<\/p>\n<\/p>\n

Devices and Platforms that Use Voice Search<\/h3>\n

To build an effective voice search strategy, you must first understand the different technologies available in the market that make it possible. These are:<\/p>\n

    \n
  1. Google Assistant<\/strong> has a 92.9%<\/a> accuracy rate and relies on Google and Google my Business to answer user questions.<\/li>\n
  2. Apple’s Siri<\/strong> has an accuracy rate of 83.1%<\/a> and uses Google, Apple Maps and Yelp to provide customers with information on their questions.<\/li>\n
  3. Amazon’s Alexa<\/strong> has a 79.8%<\/a> accuracy rate and works with information from Bing, Yelp and Yext to provide answers.<\/li>\n<\/ol>\n
    \n
    \"Devices<\/figure>\n<\/div>\n

    Your strategy will vary depending on which voice assistant your target audience uses<\/strong> the most. <\/p>\n<\/p>\n

    Is Voice Search the Future of SEO?<\/h3>\n

    Voice search is already a big part of SEO<\/strong>. Every day we see more and more people taking advantage of voice assistants, forcing businesses to take their SEO efforts one step further <\/strong>and include voice search optimization. <\/p>\n

    More importantly, this adoption is only expected to grow <\/strong>as users spend more time on mobile devices and voice search makes it easier for them to find what they’re looking for. <\/p>\n

    If you want to stand out from the competition <\/strong>and capture more market share<\/strong>, it’s time to dedicate resources, budget, and a team to help you implement the best practices that will help position your brand for voice results.<\/p>\n<\/p>\n

    Voice Search Marketing Statistics<\/h2>\n

    A great way to understand the impact of voice search in today’s business world is to take a look at recent statistics on its usage, consumer preferences, and trends.<\/p>\n