{"id":1433,"date":"2020-12-01T11:57:16","date_gmt":"2020-12-01T10:57:16","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=1433"},"modified":"2023-03-14T14:17:13","modified_gmt":"2023-03-14T13:17:13","slug":"chatbots-improve-brand-image","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/","title":{"rendered":"Marketing and AI: When Chatbots Improve Your Brand Image"},"content":{"rendered":"

These last couple of years, the arrival of artificial intelligence (AI) has allowed for some big innovations in several domains.\u00a0 Marketing has been no exception.\u00a0 With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0 These conversational robots have become a major asset for any business.\u00a0<\/span><\/p>\n

Chatbots are used in a wide variety of fields such as e-commerce<\/a>, banking, human resources, or hospitality.\u00a0 Their uses are consequently varied as well as the kind of support they offer as these bots can be integrated into instant messaging applications or on your website, allowing you to go out and find your consumers wherever they may be.\u00a0<\/span><\/p>\n

According to a study done by the Capgemini Research Institute, of the 100 best businesses in the banking and insurance sector, 49% already have chatbots running, 23% of them in the consumer goods sector and 15% in the automotive industry.\u00a0<\/span><\/i><\/p><\/blockquote>\n
Three years from now, 70% of consumers will replace their visits to their sales agent at the shop or the bank with one of these types of assistants.\u00a0\u00a0\u00a0<\/span><\/p>\n
Between outbound and conversational, the use of chatbots is becoming an indispensable tool of marketing. The exponential rise of this new form of technology has even created agencies around the world specialised in these tools such as chatbot development in India<\/a><\/span><\/p>\n
What is a Chatbot?<\/b><\/h2>\n
A contraction between chat and bot (from the work robot), chatbots are conversational agents allowing to simulate an interaction with humans.\u00a0 In terms of marketing, the chatbot can easily be integrated into applications such as Messenger, Slack, WhatsApp, or even work in e-mail, SMS, or additionally straight on a website.\u00a0<\/span><\/p>\n
Various kinds of chatbots exist at this moment:<\/span>\u00a0<\/span><\/p>\n
\n
Linear chatbots<\/strong><\/em><\/li>\n<\/ul>\n
o<\/span> \u00a0 <\/span>For which a script is drafted first and whose answers are then limited to predefined stages<\/span><\/p>\n
\n
Non-linear chatbots<\/strong><\/em><\/li>\n<\/ul>\n
o<\/span> \u00a0 <\/span>They can process natural language but have restricted numbers of stages.\u00a0 These more limited kinds of chatbots are easy to develop, but quickly reach a certain limit from the point of view of the client.\u00a0 However, it still has the advantage of guaranteeing a certain control on the bot who sticks to the script without deviation.\u00a0<\/span><\/p>\n
\n
Contextual chatbots<\/strong><\/em><\/li>\n<\/ul>\n
o<\/span> \u00a0 <\/span>They are the most interesting since they rely on machine learning and so with time, having conversations with humans, will adapt and progress in their interactions.<\/span>\u00a0<\/span><\/p>\n
On top of being excellent marketing assets, chatbots allow for multiple kinds of use, including in the medical field, with bots that serve for example as detectors of psychiatric pathologies or to accompany insomniacs.\u00a0 On their side, L\u2019Or\u00e9al had a go with artificial intelligence using a bot to help their human resources team and their recruitment process.\u00a0<\/span><\/p>\n
As the ultimate proof of success for these little robots, there already exist numerous bot stores, such as BotList for example.\u00a0<\/span><\/p>\n
$\"botlist.co\"$ <\/p>\n
Nevertheless, to redirect the conversation to the entrepreneurial use of chatbots, it is important to note that these agents of conversation have the capacity of automating your customer service or even your FAQ, but also to increase your rate of conversion.\u00a0<\/span><\/p>\n
What benefits for your company?<\/b><\/h2>\n
There are a lot of advantages linked to the implementation of a chatbot for both a company and its consumers.\u00a0 Contrary to a team of humans working in a call center, the bot is available day and night, at whichever moment, and does not know anger nor fatigue.\u00a0 No more never-ending calls on hold for those clients who receive an answer at any moment, anytime. In a nutshell, an efficient management of CRM. <\/span>\u00a0<\/span><\/p>\n
Customer loyalty and brand image<\/b><\/h3>\n
\u00a0<\/span>In general terms, conversational marketing<\/a> responds to the needs of speediness from the consumers, all whilst improving the customer relationship as it allows for a real-time service.\u00a0 What is true for your customers, is also true for you, because a happy customer is a customer that comes back\u2026The performance of the chatbot is then translated by a better view of your brand, as one that is more effective and responding efficiently to their needs.\u00a0 This kind of interaction, once it plays out well, would therefore lead to customer loyalty.\u00a0<\/span><\/p>\n
A better understanding of consumer-to-business<\/b><\/h3>\n
\u00a0<\/span>This exchange turns out as beneficial to both parties.\u00a0 As a matter of fact, businesses and consumers benefit from a better understanding of one another.\u00a0 According to a report by the Capgemini Research Institute, close to 58% of businesses have used a bot estimate that the benefits gained by its use \u201cwere up to or surpassed their expectations\u201d.\u00a0<\/span><\/p>\n
Furthermore, the good use of a bot results in certain proximity with the user, which leads to a positive brand image but also potentially on the customers\u2019 behaviour.\u00a0 The latter rarely have the occasion to talk directly with businesses, something that is now possible.\u00a0 But there is more!\u00a0 A chatbot can also become a source of precious information concerning the improvement of products or services offered by your company.\u00a0<\/span><\/p>\n
Outbound marketing: join the prospect where they are<\/b><\/h3>\n
\u00a0<\/span>Additionally, thanks to the approach of outbound marketing, your brand is present there where your prospect is, which in turn facilitates interactions.\u00a0 This allows you to reach the client at any time, in their own environment, as opposed to some applications, sometimes deemed outdated, when we know that a mobile user only uses on average two or three applications and that there is a decrease in acceptance rates of push notifications.\u00a0<\/span><\/p>\n
For the user, this simplifies things as well.\u00a0 There is no more need to use up storage space by downloading apps.\u00a0 Instead, everything they need can be found in a single conversational space.\u00a0 Moreover, it is easier to send a notification directly through the chat than to use an application where it is difficult to mobilize the consumer.\u00a0<\/span><\/p>\n
From a practical point of view, this process also has the advantage of allowing both parties to keep a trace of their conversation and therefore ensure a better follow-up of their demands.<\/span><\/p>\n
$\"klm$ <\/p>\n
KLM is an example of success with BB (Blue Bot), its artificial intelligence bot that allows for handling reservations, asking potential questions, and proceed with check-ins.\u00a0 Set up on Facebook Messenger and Google Assistant, BB has taken care of 15,000 cases of customer service per week.<\/span><\/p>\n
$\"\"$ <\/p>\n
On BB\u2019s site, KLM highlights the possibility of human assistance if need be, a reassuring note for potential users.\u00a0<\/span><\/p>\n
<\/iframe><\/p>\n<h2>Some inconveniences<\/b><\/h2>\nIf the advantages of these chatbots are undeniable, there is also a flip side with a few inconveniences.\u00a0 Poor use of a conversational agent can be fatal for a business.\u00a0 By not using the service properly, it can lead to customer dissatisfaction and as a consequence, a poor brand image. <\/span>The best solution for this is to <a href=\"https:\/\/deskmoz.com\/outsource-customer-service\/\" target=\"_blank\" rel=\"noopener\">outsource customer services<\/a> to give the conversation a human touch.<\/span><\/p>\n<h3>Machine Learning<\/b><\/h3>\nArtificial intelligence improves and learns over the course of time through different conversations, which can just as well be a good thing as a bad one.\u00a0 Indeed, this aspect is a double-edged sword.\u00a0 In some cases, the algorithm can be influenced by poor conversations, which can take a completely negative turn.\u00a0<\/span>\u00a0<\/span><\/p>\nThis was a scenario that happened at Microsoft in 2016, with its artificial intelligence bot Tay.\u00a0 It all went south not long after its launch.\u00a0 She started mentioning things from a racist and misogynist standpoint.\u00a0 Microsoft and the bot were swiftly taken offline after the incident had created a pitiable image of the brand.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1436 size-full\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/2020\/12\/le-monde.png\" alt=\"Le monde chatbots\" width=\"678\" height=\"245\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde-50x18.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde-288x104.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde-576x208.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde-339x123.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde-373x135.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde-478x173.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/le-monde-516x186.png 516w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\nThis example speaks volumes of just how artificial intelligence can turn if inadequately controlled.\u00a0<\/span><\/p>\n<h3>Gathering of personal information<\/b><\/h3>\nChatbots can also collect and utilise their gathered information during conversations with users.\u00a0 According to the Capgemini Research Institute report, almost half of the users of vocal assistants and chats are willing to give their information for greater personalisation.\u00a0 However, also a large majority of them expressed concern in regards to the security of their personal data. <\/span>\u00a0<\/span><\/p>\nIt is important then to demonstrate transparency and guarantee a certain level of security.\u00a0 Within the European Union, the RGPD law guarantees the protection of personal data.\u00a0 It is therefore important to respect it and be cautious with the way in which you collect and utilize this data, something that must be talked about with your bot provider. <\/span>\u00a0<\/span><\/p>\n<h3>Humanisation of the bot and the robotisation of tasks<\/b><\/h3>\nClients are touched by a chatbot they can relate to on a human level.\u00a0 According to Forbes magazine, the rate of purchase is reduced by 79.7% if the user realises they are conversing with a robot as they are perceived as less empathetic and less knowledgeable.\u00a0 To succeed in this task, it\u2019s important to incorporate a hint of humour, irony, and contextual comprehension into the bot to make it as \u201chuman\u201d as possible.\u00a0 Some specialists even ask themselves if the chatbots should have their own personality.\u00a0\u00a0\u00a0<\/span><\/p>\nJust like the evolution of AI, machine learning and its technological advancements bring a gradual replacement of humans with robots.\u00a0 Marketing is no exception to the rule.\u00a0 By automating certain tasks, certain jobs may become at risk over time.\u00a0 Call centres make up a part of these work environments that undergo radical changes or disappear entirely.\u00a0 Those who are more optimistic will say however that these jobs will simply change in nature and that robots will merely come as an aid to the work that needs to be done and that humans will be able to focus on other tasks.\u00a0 They are in fact coming in as additional help to humans by filtering certain customer queries, which in fact saves time.\u00a0<\/span><\/p>\n<h2>Conclusion<\/b><\/h2>\n\u00a0<\/span>Setting up conversational marketing has become an indispensable technique to get closer to clients.\u00a0 Thanks to the implementation of a conversational robot, it is possible to increase the rate conversion, to increase customer loyalty by going to look for them in their own space, on messaging platforms.\u00a0 This is a major asset in comparison with expensive applications that tend to be used less often.\u00a0 In conclusion, if used properly, chatbots can represent a serious opportunity for your business.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"These last couple of years, the arrival of artificial intelligence (AI) has allowed for some big innovations in several domains.\u00a0 Marketing has been no exception.\u00a0 With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0 These conversational robots have become a major asset for any business.\u00a0 Chatbots […]<\/p>\n","protected":false},"author":5,"featured_media":9350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[34,35],"class_list":["post-1433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-software-development","category-web-development"],"acf":[],"yoast_head":"\n<title>Marketing and AI: When Chatbots Improve Your Brand Image<\/title>\n<meta name=\"description\" content=\"With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and AI: When Chatbots Improve Your Brand Image\" \/>\n<meta property=\"og:description\" content=\"With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/wearesortlist\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-01T10:57:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T13:17:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/article-covers-for-com-and-uk-24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anne-Ga\u00eblle Sy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Ga\u00eblle Sy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/\"},\"author\":{\"name\":\"Anne-Ga\u00eblle Sy\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"headline\":\"Marketing and AI: When Chatbots Improve Your Brand Image\",\"datePublished\":\"2020-12-01T10:57:16+00:00\",\"dateModified\":\"2023-03-14T13:17:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/\"},\"wordCount\":1664,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/12\\\/article-covers-for-com-and-uk-24.png\",\"articleSection\":[\"Development & Product\",\"Web Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/\",\"name\":\"Marketing and AI: When Chatbots Improve Your Brand Image\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/12\\\/article-covers-for-com-and-uk-24.png\",\"datePublished\":\"2020-12-01T10:57:16+00:00\",\"dateModified\":\"2023-03-14T13:17:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"description\":\"With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/12\\\/article-covers-for-com-and-uk-24.png\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/12\\\/article-covers-for-com-and-uk-24.png\",\"width\":1748,\"height\":1240,\"caption\":\"Marketing and AI: When Chatbots Improve Your Brand Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/chatbots-improve-brand-image\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing and AI: When Chatbots Improve Your Brand Image\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/\",\"name\":\"Sortlist Blog\",\"description\":\"Our Marketing Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\",\"name\":\"Anne-Ga\u00eblle Sy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"caption\":\"Anne-Ga\u00eblle Sy\"},\"description\":\"Anne-Ga\u00eblle is a self described \\\"third culture kid\\\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!\",\"sameAs\":[\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/author\\\/annegaelle\\\/\",\"https:\\\/\\\/www.facebook.com\\\/wearesortlist\\\/\",\"www.linkedin.com\\\/in\\\/anne-gaelle-sy\"],\"url\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/author\\\/annegaelle\\\/\"}]}<\/script>\n","yoast_head_json":{"title":"Marketing and AI: When Chatbots Improve Your Brand Image","description":"With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/","og_locale":"en_US","og_type":"article","og_title":"Marketing and AI: When Chatbots Improve Your Brand Image","og_description":"With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0","og_url":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/","og_site_name":"Sortlist Blog","article_author":"https:\/\/www.facebook.com\/wearesortlist\/","article_published_time":"2020-12-01T10:57:16+00:00","article_modified_time":"2023-03-14T13:17:13+00:00","og_image":[{"width":1748,"height":1240,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/article-covers-for-com-and-uk-24.png","type":"image\/png"}],"author":"Anne-Ga\u00eblle Sy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne-Ga\u00eblle Sy","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#article","isPartOf":{"@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/"},"author":{"name":"Anne-Ga\u00eblle Sy","@id":"https:\/\/www.sortlist.com\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"headline":"Marketing and AI: When Chatbots Improve Your Brand Image","datePublished":"2020-12-01T10:57:16+00:00","dateModified":"2023-03-14T13:17:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/"},"wordCount":1664,"commentCount":0,"image":{"@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/article-covers-for-com-and-uk-24.png","articleSection":["Development & Product","Web Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/","url":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/","name":"Marketing and AI: When Chatbots Improve Your Brand Image","isPartOf":{"@id":"https:\/\/www.sortlist.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/article-covers-for-com-and-uk-24.png","datePublished":"2020-12-01T10:57:16+00:00","dateModified":"2023-03-14T13:17:13+00:00","author":{"@id":"https:\/\/www.sortlist.com\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"description":"With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.\u00a0","breadcrumb":{"@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/article-covers-for-com-and-uk-24.png","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2020\/12\/article-covers-for-com-and-uk-24.png","width":1748,"height":1240,"caption":"Marketing and AI: When Chatbots Improve Your Brand Image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.com\/blog\/chatbots-improve-brand-image\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing and AI: When Chatbots Improve Your Brand Image"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.com\/blog\/#website","url":"https:\/\/www.sortlist.com\/blog\/","name":"Sortlist Blog","description":"Our Marketing Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sortlist.com\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1","name":"Anne-Ga\u00eblle Sy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","url":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","contentUrl":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","caption":"Anne-Ga\u00eblle Sy"},"description":"Anne-Ga\u00eblle is a self described \"third culture kid\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!","sameAs":["https:\/\/www.sortlist.com\/blog\/author\/annegaelle\/","https:\/\/www.facebook.com\/wearesortlist\/","www.linkedin.com\/in\/anne-gaelle-sy"],"url":"https:\/\/www.sortlist.com\/blog\/author\/annegaelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/posts\/1433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/comments?post=1433"}],"version-history":[{"count":5,"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/posts\/1433\/revisions"}],"predecessor-version":[{"id":12332,"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/posts\/1433\/revisions\/12332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/media\/9350"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/media?parent=1433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sortlist.com\/blog\/wp-json\/wp\/v2\/categories?post=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}