{"id":11206,"date":"2023-01-11T08:46:46","date_gmt":"2023-01-11T07:46:46","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=11206"},"modified":"2024-09-23T10:37:52","modified_gmt":"2024-09-23T08:37:52","slug":"content-pillars","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/content-pillars\/","title":{"rendered":"5 Key Steps to Creating Winning Content Pillars"},"content":{"rendered":"\n

Creating high-quality content takes a lot of time and effort. One winning system is to create content pillars to unify your content and provide a clear structure<\/strong> for your users to enjoy when interacting with your brand.<\/p>\n\n\n\n

By creating a pillar with a web of content around it, you create a coherent story for your brand<\/strong>, full of useful and relevant information. <\/p>\n\n\n\n

With so much competing content out there, creating something that is well-structured and organized can set you apart from all the noise. We\u2019ll cover how you can do that here!<\/strong> <\/p>\n\n\n\n

What are Content Pillars? <\/h2>\n\n\n\n

Content pillars are an integral part of any brand\u2019s content strategy<\/strong>. They have a very important role: offering a complete and expert exploration of an area. <\/p>\n\n\n\n

For example, this could be expertise on the quality of a software<\/u><\/a>, that allows readers to find everything they may need on that subject in one space.<\/p>\n\n\n\n

They offer complete and thorough information<\/strong> that can take on several formats, like hub pages, guides, FAQ pages<\/a>, and more. It can be understood as a central hub that provides all of the essential, in-depth information a person may need.<\/p>\n\n\n\n

For marketers, content pillars are a chance to enhance the user experience <\/strong>and improve SEO results<\/strong> via expert and authoritative content.<\/p>\n\n\n\n

Content pillars are usually 4 or 5 topics<\/strong> your brand will regularly and consistently put out content for, amplify, and discuss on social media as part of your social media marketing strategy. You could also refer to them as content categories. <\/p>\n\n\n\n

Ideally you would like to use these pillars to hit upon all of the key customer journey touchpoints<\/a> and provide a more well-rounded customer experience, ideally increasing the levels of customer retention and loyalty.<\/p>\n\n\n\n

How to Create Your Content Pillars?<\/h2>\n\n\n\n

To create your content pillars, you just have to follow 5 key steps<\/strong> that we will cover here. <\/p>\n\n\n\n

\"5<\/figure>\n\n\n\n

1. Identify what your core topic is<\/h3>\n\n\n\n

By identifying your core topic<\/strong> as well as the relevant keywords<\/strong>, you will be able to clarify what the purpose of your company is. Similarly, it will allow you to attract the search engine algorithms that you need to reach your target audience.<\/strong> <\/p>\n\n\n\n

You need to ask yourself<\/strong>:<\/p>\n\n\n\n