{"id":10545,"date":"2022-12-06T09:00:00","date_gmt":"2022-12-06T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=10545"},"modified":"2024-07-30T15:30:23","modified_gmt":"2024-07-30T13:30:23","slug":"digital-engagement","status":"publish","type":"post","link":"https:\/\/www.sortlist.com\/blog\/digital-engagement\/","title":{"rendered":"How to Boost Your Digital Engagement? 7 Examples to Get Started"},"content":{"rendered":"\n

Digital engagement is the manner in which your customers interact with you<\/strong> using technology and digital platforms. And it has become the need of the hour ever since online presence started gaining traction. <\/p>\n\n\n\n

Brands are in constant search of methods through which they can create an engaging experience<\/strong> for their visitors and prospective customers. Because now customers are willing to pay for the overall buying experience. <\/p>\n\n\n\n

According to research, 80% of customers<\/u><\/a> place equal importance on engagement and experience along with the end product\/service. <\/p>\n\n\n\n

Many engagement strategies you might\u2019ve heard of have already become outdated. Since the digital framework is highly dynamic, most customers feel brands need to transform their engagement strategy and keep up with evolving customer expectations. Digital marketing agencies<\/a> play a crucial role in helping brands adapt to these changes and maintain effective customer engagement.<\/p>\n\n\n\n

So now you know what your customers expect in digital engagement<\/strong>. But you also need to know the \u2018how\u2019. <\/p>\n\n\n\n

How to Boost your Digital Engagement Strategy? <\/h2>\n\n\n\n

1. Know your audience <\/h3>\n\n\n\n

Before knowing how to engage your customers, you need to know who they are <\/strong>and at what stage they\u2019re in the buying journey<\/strong>. <\/p>\n\n\n\n

You cannot engage a customer on a channel they\u2019re not present. Or engage them using content that\u2019s not relevant. You need to know about the essential touchpoints and challenges<\/strong> to identify good opportunities for engagement. <\/p>\n\n\n\n

Ask yourself, who is my ideal customer profile? <\/strong>It gives you insight into a wide range of customer characteristics including demographics, geography, and lifestyle.<\/p>\n\n\n\n

To prepare the ideal customer profile, you can follow the following steps:<\/p>\n\n\n\n

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  1. Use customer profile<\/strong> templates<\/li>\n\n\n\n
  2. Review your customer journey<\/strong> <\/li>\n\n\n\n
  3. Focus on the problem <\/strong>the business is trying to solve<\/li>\n\n\n\n
  4. Research your current customers <\/strong><\/li>\n\n\n\n
  5. Take into account customer feedback<\/strong> \u2014 good and bad<\/li>\n\n\n\n
  6. Define important customer characteristics <\/strong><\/li>\n\n\n\n
  7. Analyze your buyer personas <\/strong><\/li>\n\n\n\n
  8. Use the ideal customer profile<\/strong> to optimize your digital customer engagement<\/a> strategy <\/li>\n<\/ol>\n\n\n\n

    Example<\/h4>\n\n\n\n

    An example of creating an ideal customer profile is via segmentation<\/strong>.<\/p>\n\n\n\n

    You can break down customer types<\/strong> into demographics, positions in the buying journey, core values, and preferred communication channels. This will help you develop a digital engagement strategy that resonates <\/strong>with all kinds of your customers.<\/p>\n\n\n\n

    \"types<\/figure>\n\n\n\n

    2. Think Digital Customer Engagement Across Platforms <\/h3>\n\n\n\n

    You hear it all the time  \u2014 meet your customers where they are. The only way you can do that is with an omnichannel presence<\/strong> and amplify efforts on every customer engagement platform.<\/p>\n\n\n\n

    Because customers start interacting with brands on one channel and then continue their communication on other channels. As a result, you have to build and manage relationships across platforms. <\/strong><\/p>\n\n\n\n

    But it\u2019s easier said than done, isn\u2019t it? You built a presence on your website, social media handles, live chat, and physical store. How do you streamline your communication channels? <\/p>\n\n\n\n

    Fortunately, numerous automation tools<\/strong> allow you to foster omnichannel customer engagement<\/a>, personalize your messaging and keep a track of your activities on these platforms. These are: <\/p>\n\n\n\n

    Conversational Automation<\/strong><\/h4>\n\n\n\n

    You can leverage conversational automation tools like simple chatbots<\/a> that help you keep customers engaged<\/strong> on all your digital channels, around the clock. <\/p>\n\n\n\n

    Chatbot platforms also help you consolidate your bot communication and live chat communication across channels on a single platform. Some tools you can consider are Drift<\/a>, LiveChat<\/a>, etc. <\/p>\n\n\n\n

    Digital Asset Management<\/strong><\/h4>\n\n\n\n

    If you want to consolidate and manage your digital content assets in one place<\/strong>, you\u2019d need a digital asset management (DAM)<\/u><\/a> tool. <\/p>\n\n\n\n

    It helps you set up a centralized platform where related stakeholders can access all the digital assets like pictures, images, videos, GIFs, documents, and other creative files. <\/p>\n\n\n\n

    Social Media<\/strong><\/h4>\n\n\n\n

    Social media is one of the leading ways to foster digital customer engagement. In the same manner, social media automation tools<\/strong> also help you post and engage consistently on social media. <\/p>\n\n\n\n

    It enables you to automate the time and days of your posts<\/strong> on all channels and set things in motion rather than having to do it manually every time you want to post something. Some tools you can consider are Hootsuite<\/a> and Sprout Social<\/a>. <\/p>\n\n\n\n

    Email Marketing<\/strong><\/h4>\n\n\n\n

    Contrary to what many brands may believe, email marketing is not dead<\/strong>. In fact, it\u2019s far from the opposite. Email marketing<\/u><\/a> helps you scale your digital customer engagement while also keeping the personal touch. <\/p>\n\n\n\n

    Email marketing tools help you personalize your mass email campaigns<\/strong> and schedule emails during peak hours<\/strong> at an affordable rate. Some tools you can consider are ActiveCampaign<\/a> and MailChimp<\/a>.<\/p>\n\n\n\n

    Example<\/h4>\n\n\n\n

    One of the many brands that have aced their social media strategy and digital customer engagement<\/a> is the beauty giant Sephora. It<\/strong> connects its shoppers’ online purchases to their in-store tabs. <\/strong><\/p>\n\n\n\n

    Their in-store beauty<\/a> bag feature while shopping in-store helps customers considerably narrow down options so that they can make easy and quick decisions.<\/p>\n\n\n\n

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    Looking \n <\/span>\n |<\/span>\n <\/h4>\n \n

    Discover the most relevant agencies for your project based on your own specific requirements.<\/p>\n\n \n \n Find an agency!<\/span>\n\n \n <\/div>\n<\/div>\n\n\n

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    3. Personalize Customer Experiences <\/h3>\n\n\n\n

    Although personalization<\/strong> has been a buzzword for a while now, it still holds equal importance as it did a few years ago. <\/p>\n\n\n\n

    Because personalization is the key that connects digital and in-store<\/strong> shopping <\/strong>experiences. It provides the human touch that would otherwise be absent in virtual engagement. <\/p>\n\n\n\n

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    71% of customers<\/u><\/a> look for a personalized buying experience from brands. <\/p>\n<\/blockquote>\n\n\n\n

    Brands already are personalizing their ad campaigns, content, and emails. It can mean anything from showing a location-based advertisement to addressing the user by the first name in an email. <\/p>\n\n\n\n

    But personalization is also evolving and becoming more complex giving place to a new concept called hyper-personalization<\/a>.<\/strong> To hyper-personalize, you start by listening to your customers at every stage of their buying journey. You collect data. <\/p>\n\n\n\n

    A lot of brands are highly reliant on data-driven marketing efforts<\/strong> to understand what the customer wants on digital channels, when they want it, and how they want it. Collect this data via previous purchases, customer surveys<\/a>, feedback, and target audience research. <\/p>\n\n\n\n

    Gain buyer insights and tailor customer interactions <\/strong>to their liking, format, and tone, so that the customer knows that you\u2019re in sync with their interests and can accurately recommend products and even narrow down your marketing efforts. <\/p>\n\n\n\n

    Example<\/h4>\n\n\n\n

    Beauty products retailer Bliss offers personalized product recommendations<\/strong> on its digital channels after assisting the problem of a specific visitor. <\/p>\n\n\n\n

    If a visitor clicks on a cream meant for dry skin, it starts recommending other products that are meant for dry skin tones. Similarly, it highlights the benefits of the product by pairing it with a suggestive item. <\/p>\n\n\n\n

    \"digital<\/figure>\n\n\n\n

    4. Create Relevant Content <\/h3>\n\n\n\n

    It’s no secret that content marketing leads the engagement game online. In the world of Google, you need to stand out through your content <\/strong>so the customer can find you among a plethora of choices. And, we don\u2019t mean just words but also posts, videos, webinars, etc. <\/p>\n\n\n\n

    But it\u2019s only possible if the content resonates with the user. What does churning relevant content<\/strong> really mean? <\/p>\n\n\n\n

    It means preparing content based on the customer buying journey<\/strong>. Since you already know your customer profile, you need to segment them into:<\/p>\n\n\n\n