{"version":"1.0","provider_name":"Sortlist Blog","provider_url":"https:\/\/www.sortlist.com\/blog","author_name":"John Platt","author_url":"https:\/\/www.sortlist.com\/blog\/author\/johnplatt\/","title":"How an online brand got 7,000 leads from one event (playbook) - Sortlist Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"c5Z7oTkzCk\"><a href=\"https:\/\/www.sortlist.com\/blog\/event-booth-case-study\/\">How an online brand got 7,000 leads from one event (playbook)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.sortlist.com\/blog\/event-booth-case-study\/embed\/#?secret=c5Z7oTkzCk\" width=\"600\" height=\"338\" title=\"&#8220;How an online brand got 7,000 leads from one event (playbook)&#8221; &#8212; Sortlist Blog\" data-secret=\"c5Z7oTkzCk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/2\/2025\/05\/image-1.jpeg","thumbnail_width":1120,"thumbnail_height":606,"description":"This week\u2019s Great Business Stories is about how one of the most-online brands of the last decade cracked the code on real-life event presence (and the psychology that made it work). We\u2019re talking about Doodles. Born in the NFT boom, famous for its pastel characters and viral GIFs (you know the ones). But it\u2019s 2024. [&hellip;]"}