UX Design: What Is It & How To Implement It For Business Websites?
The services and sales industry are making a great shift to the digital environment. Companies are working hard to create a beautiful yet informative website for their target clients. But does their website have both appeal and UX design for their clientele?
Are they able to meet the needs and expectations of their clients, or are they losing clients to competitors because of their website design? The role of the website is crucial to the success of the company.
The design, as well as its user-friendly capabilities, is what will bridge the gap between the company and its target clients. How can the company make a website that will make it easy for their clients to use?
This is where UX Design technology comes in very handy.
Table of contents
- What is UX Design?
- Putting The User In Every Design
- Why Is It Important To Consider The UX Design
- Why Do Users Leave The Website?
- Tips On How To Incorporate UX Design To Your Website
- What Does It Mean To Utilise UX Design?
What is UX Design?
User Experience Design (UX Design) is a modern way of designing websites. In the past, companies focused on the technical aspects of their website.
They look closely at the design and overall appearance of the site and how it is a reflection of the image the company wants to create for itself.
However, UX Design introduces a great shift in website design. It forces companies to focus on the user-friendliness of their website with their target end-user in mind.
While design and aesthetics remain to be essentials in creating a website, companies are now working on how they could make the website experience more friendly to their clientele.
Looking into how to learn UX designrests in the fact that the consumers’ preference is at the centre of every decision made for the website design. The people behind the creation of the website always consider what the clients want to see.
Yet, more importantly, they consider how fast the clients will be able to access the information that they want from the website. Their convenience and utmost pleasure is the focus of every UX website design.
The idea of the UX design can be likened to the design process of a ketchup bottle. While companies can go for a nice-looking bottle to package their product in, they could also opt for something aesthetically appealing, but with more functionality.
Putting The User In Every Design
What does UX design mean? Those who are just starting to learn UX design would ask about the role of the user in creating a beautiful website design. The key principle in making a UX design work is your knowledge of the end-user.
Ultimately, the website or app design you are creating is not something you are doing for yourself. You are doing it with a specific audience in mind. It is what UX design emphasizes.
As a website developer and business owner, you must recognize the significant role that your target clients play in the decisions that you make for the site.
Whether it is designing a website from scratch or working on improving an existing company website, you must always have your target user in mind.
To be able to do this, you must collect as much information as you can about your target clients. Make sure that the data is validated. There are various ways to which this can be done. For one, you can try conducting a usability test.
How is this done? Ask at least five users to do an important task using your website. The goal is for you to see if they could do the tasks on the site without asking for any help. When they come up with usability problems, then that’s when you’ll know what could go wrong.
This is where your website improvement project comes in. Knowing what could cause your end user to have problems is what will fuel your website design.
In the end, you just want your users to find what they need on your site on their own, without asking for outside help and without delay.
Why Is It Important To Consider The UX Design
You must have heard of UX design, and it makes you think why is UX design important? Many who have heard about the UX design definition for the first time wondered what makes it any different from what people have been used to.
The company website is your online portfolio. It tells a lot about the company and what services or products you can provide. A fully functional website can make a huge dent in the sales of the company.
Every client who goes to your website and gets what they want with a few simple clicks are sure to come back. Studies show that more than 85% of customers do go back to websites with which they had a bad experience.
The interruption in their browsing experience makes them think negatively about the brand. After all, nothing is more frustrating than going on a website and not getting what you want out of it.
Did you know that further studies included the fact that every online user only takes five seconds or less to decide whether they want to read on and search your website? It means that the design of your website must immediately give them an idea of who you are and what you can provide them with.
It is not just about the products or services that you can offer. More importantly, website visitors want to know the values that the company lives by and what issues they stand for.
Why Do Users Leave The Website?
What is the UX design process? The process itself tries to look into the facts about the website and its users. Creating a website is one thing, but targeting the right group of clients is a whole different story. These two must create a kind of union that will put the website at the frontlines.
And yet, no matter how aesthetically pleasing a website is, consumers will still choose to leave it to check on another site for various reasons. Here are some of the reasons why online users just leave:
- For example, you have set up a website that works as an extension of your physical store. When customers go to your site, they use the search button to look for the item that they want to buy.
When that button does not work on their first try, you can’t expect them to keep on looking. In an instant, they will leave the site and search for a competitor site for the same item. The user left without making a purchase.
At this point, your website did not only lose a possible sale, but you also lost a client. Sadly, most clients who had a bad website experience do not go back to try again. They simply look for another one that actually works when they use it.
- For example, a customer goes to your website to book an appointment. But then, they found themselves stuck in filling up forms with too many mandatory fields. Some people just don’t have the time or the patience to deal with such, so they decide to leave. Again, the company lost a potential client, and many others share their experience too.
Every website user is looking for a smooth and fast transaction through your website. When they don’t get it, for whatever reason, there may be, they simply leave and never come back. It could be bad for the business altogether.
Improving Your Usability
Improving the usability of your website comes with many advantages. One of the most evident is the increase in company sales. For the user, all they want is for you to work on improving the experience of your product, service, or brand in general.
On its own, the website will be able to generate sales for the company. With the UX design process, you can accelerate the improvement and overall development of your company website.
What does it mean for the company to invest in user-friendly website design? The cost of fixing a website problem differs at each level. For example, the cost of repair for a simple glitch during the design process could be very minimal to almost nothing.
However, it will cost you a bit more when you run into a problem during the development of the website. But then, when you encounter the same issues when the website has already been launched and is supposed to be up and running, the cost of its repair would be a thousand times more than when it needed to be repaired during the design stage.
Now that the importance of creating a UX design has been emphasized, it is important that you consider looking into this matter.
Tips On How To Incorporate UX Design To Your Website
Within the process of the UX design, some methods and techniques can be used individually or together. It all begins in the process of investigation. This is when website designers collect feedback on how a website is performing.
The website is tested with the participation of real users to quickly get feedback and work on improving what needs to be done. The UX design process itself is made up of four different phases, each one highlighting a particular need of the consumer.
Stage 1: Discovery Phase
What does the user want? What is the user looking for? The needs and wants of the end-user are put into consideration during this stage. The team will put the effort into collecting an in-depth insight into what users are doing and why they are doing it.
Stage 2: Define Phase
This is when they synthesize the findings from what they collected in the discovery phase. This is when the designers will plot the journey of the customer and try to find solutions to pain points that have been identified. All of these are only assuming what the customers would experience as they check the website.
Stage 3: Design and Test Phase
This is when ideas are turned into something tangible with several prototypes. The ideas are quickly validated through end-user participation. Usability tests are conducted to help designers further push the boundaries of what their design could be.
Stage 4: Care Phase
This is the stage when the actual website becomes live. At this point, testing and improving the website continues. The experience of the user has to only get better and better.
What Does It Mean To Utilise UX Design?
Every stage in the design process demands a particular kind of eye for detail. Not only does it have to consider user experience, but their accessibility and comfort as they browse through the site.
What are some of the biggest trends in the UX design industry right now? It changes from time to time, depending on the needs and demands of the target clients. When you think about it, the best UX design portfolios are those that provide comfort and ease to their clients.