One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there is no doubt that entrepreneurs need to evolve their strategies if they hope to remain ahead of the competitive curve. So, what does 2019 have in store? Most experts will observe that the most dominant trend will involve a synergy of technical innovations with advanced point of sale systems and cutting-edge advertising techniques. Of course, this is painting the landscape with decidedly broad strokes. What are some specific factors that might come into play?

Thinking Beyond Traditional Borders

It could be argued that one of the most predominant paradigm shifts will involve the continued need for businesses to expand beyond their traditional demographics. In fact, even start-up firms and challenger organisations are looking towards different regions of the United Kingdom as opposed to focusing their efforts upon a familiar community. Some have even gone as far as to cater to an international audience.

The second “border” is not associated with geography, but it instead encompasses the addition of new technological tools which are intended to augment traditional methods. One interesting approach can be seen in the growing presence of augmented reality (AR). Intended to provide customers with first-person 3D views of products and services, augmented reality should offer a greater degree of physicality and insight into traditional marketing campaigns. It is therefore no surprise that this will be employed in conjunction with other smart systems such as artificial intelligence in order to provide clients with more in-depth experiences when visiting a website.

An Emphasis on Behind-the-Scene Mechanics and Methods

Marketing will also focus more upon advanced algorithms and similar techniques in order to deliver quantifiable results. The use of big data, advanced AI algorithms and real-time customer support solutions in the form of live chat are three examples. However, the mechanics behind these and other amenities will take place behind the scenes. This could present a slight problem for marketing specialists who have little knowledge of coding or software migration. While some will choose to outsource such services to third-party providers, cloud-based portals such as Shopify are quickly becoming the middlemen of the industry.

Offering advanced POS systems, dozens of different payment gateways, real-time client support and drag-and-drop functionality, these bundles should make their presence increasingly known throughout 2019. In other words, modern e-commerce providers can serve as stop-gap measures between the business and what could otherwise prove to be quite a costly partnership with a standard software provider.

There is no doubt that the entire concept of marketing will remain quite fluid in the coming months. These and other predictions are set to have a massive impact upon the entire online retail community and it will be interesting to see what the future has in store.

Embracing the Organic Edge

Another very important advancement involves the specific campaigns that will be adopted by online marketing experts. The main takeaway point in this respect is associated with the ability to resonate with the customer in question as opposed to the larger audience. For example, automated emails will now address the individual by his or her first name. They has the ability to take into account important metrics such as spending habits and past purchases. Some systems will even collate data from third-party sources such as social media posts and online search tendencies. This ultimately results in extremely effective public relations strategies and in turn, a higher return on investment. It should also be mentioned that this methodology helps to increase brand loyalty and client retention over time.

Touch Media Vietnam
Touch Media Vietnam
Ba Đình, Vietnam
5/5 - 3 recommendations
BrandingAdvertisingDigital StrategyOnline Marketing
Discover the agencyarrow_forward
Vertical3 Media
Vertical3 Media
Miami, United States
5/5 - 6 recommendations
BrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
SWC Partnership
SWC Partnership
London, United Kingdom
5/5 - 9 recommendations
E-commercePublic RelationsAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
reflexgroup
reflexgroup
London, United Kingdom
5/5 - 0 recommendation
BrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
The Marketing Store
The Marketing Store
London, United Kingdom
5/5 - 0 recommendation
BrandingMarketingWebsite Creation
Discover the agencyarrow_forward
Socialyse Belgium
Socialyse Belgium
London, United Kingdom
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
POP Communications
POP Communications
Dubai, United Arab Emirates
5/5 - 2 recommendations
Public RelationsMarketing
Discover the agencyarrow_forward
Sandpaper
Sandpaper
Dubai, United Arab Emirates
5/5 - 5 recommendations
BrandingPublic RelationsMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Bruce Clay MENA
Bruce Clay MENA
Dubai, United Arab Emirates
5/5 - 0 recommendation
AdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
Grassroots creative agency
Grassroots creative agency
Dubai, United Arab Emirates
5/5 - 10 recommendations
E-commerceMarketingDigital StrategyWeb DesignWebsite Creation
Discover the agencyarrow_forward
Home of Performance
Home of Performance
Dubai, United Arab Emirates
5/5 - 7 recommendations
BrandingOnline MarketingWebsite CreationWeb Development
Discover the agencyarrow_forward
Iletisim Ofisi PR
Iletisim Ofisi PR
Istanbul, Turkey
5/5 - 0 recommendation
Public RelationsAdvertisingMarketingCommunication
Discover the agencyarrow_forward
TRENDS Digital
TRENDS Digital
Bangkok, Thailand
5/5 - 0 recommendation
MarketingDigital Strategy
Discover the agencyarrow_forward
Asia Media Studio
Asia Media Studio
Bangkok, Thailand
5/5 - 10 recommendations
BrandingMarketingWebsite Creation
Discover the agencyarrow_forward
Aura media
Aura media
Bangkok, Thailand
5/5 - 4 recommendations
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Foundeast
Foundeast
Bangkok, Thailand
5/5 - 2 recommendations
BrandingPublic RelationsAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
Vault Mark
Vault Mark
Bangkok, Thailand
5/5 - 8 recommendations
E-commerceMarketingWeb Development
Discover the agencyarrow_forward
Demodia
Demodia
Saint Gallen, Switzerland
5/5 - 4 recommendations
MarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Watson Ferguson Marketing Agency
Watson Ferguson Marketing Agency
Cape Town, South Africa
5/5 - 13 recommendations
BrandingAdvertisingMarketingWebsite Creation
Discover the agencyarrow_forward
EvolveDigitas
EvolveDigitas
Singapore, Singapore
5/5 - 5 recommendations
E-commerceBrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Dfw Creative Pte ltd
Dfw Creative Pte ltd
Singapore, Singapore
5/5 - 0 recommendation
BrandingPublic RelationsAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
Autonomy
Autonomy
Singapore, Singapore
5/5 - 0 recommendation
BrandingPublic RelationsMarketing
Discover the agencyarrow_forward
ab4.systems
ab4.systems
Singapore, Singapore
5/5 - 26 recommendations
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Right Click
Right Click
Riyadh, Saudi Arabia
5/5 - 0 recommendation
E-commerceBrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
Dtechsystems.co
Dtechsystems.co
Riyadh, Saudi Arabia
5/5 - 10 recommendations
E-commerceBrandingOnline MarketingWebsite CreationMobile DevelopmentWeb Development
Discover the agencyarrow_forward
Creative Blend
Creative Blend
Riyadh, Saudi Arabia
5/5 - 1 recommendation
BrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Dice Marketing and Advertising
Dice Marketing and Advertising
Riyadh, Saudi Arabia
5/5 - 1 recommendation
BrandingAdvertisingMarketingWebsite Creation
Discover the agencyarrow_forward
diARK
diARK
Bucharest, Romania
5/5 - 3 recommendations
E-commerceBrandingPublic RelationsAdvertisingMarketingWebsite CreationWeb Development
Discover the agencyarrow_forward
Destinare Marketing Group
Destinare Marketing Group
Doha, Qatar
5/5 - 1 recommendation
BrandingAdvertisingMarketingWebsite CreationWeb Development
Discover the agencyarrow_forward
NGP Integrated Marketing Communications
NGP Integrated Marketing Communications
Pasig, Philippines
5/5 - 0 recommendation
Public RelationsMarketingDigital Strategy
Discover the agencyarrow_forward
Gohan Concepts
Gohan Concepts
Taguig, Philippines
5/5 - 12 recommendations
BrandingPublic RelationsAdvertisingMarketingContent MarketingWeb Development
Discover the agencyarrow_forward
ArtX Pro
ArtX Pro
Karachi, Pakistan
5/5 - 3 recommendations
MarketingDigital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
Redoya – Smart digital branding agency
Redoya – Smart digital branding agency
Lahore, Pakistan
5/5 - 1 recommendation
E-commerceBrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
DOINGSOON
DOINGSOON
Lagos, Nigeria
5/5 - 6 recommendations
BrandingAdvertisingMarketing
Discover the agencyarrow_forward
Impala
Impala
Mexico City, Mexico
5/5 - 0 recommendation
MarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Expresa3
Expresa3
Santiago de Querétaro, Mexico
5/5 - 3 recommendations
BrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
SOBREDOSIS
SOBREDOSIS
Mexico City, Mexico
5/5 - 0 recommendation
BrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
Avocado Creativos
Avocado Creativos
Merida, Mexico
5/5 - 2 recommendations
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Maroon studio sdn bhd
Maroon studio sdn bhd
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
E-commerceAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Brand 360 Degree Sdn Bhd
Brand 360 Degree Sdn Bhd
Kuala Lumpur, Malaysia
5/5 - 4 recommendations
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Norhafiz Digital Marketing Agency
Norhafiz Digital Marketing Agency
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
E-commerceAdvertisingMarketing
Discover the agencyarrow_forward
Caspian Digital Solutions
Caspian Digital Solutions
Petaling Jaya, Malaysia
5/5 - 5 recommendations
E-commerceBrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
LoDoPage Services
LoDoPage Services
Puchong, Malaysia
5/5 - 2 recommendations
E-commerceBrandingAdvertisingMarketingWebsite Creation
Discover the agencyarrow_forward
Gust-agency
Gust-agency
Kopstal, Luxembourg
5/5 - 3 recommendations
E-commerceBrandingAdvertisingMarketing
Discover the agencyarrow_forward
Totals Marketing & Business Solutions
Totals Marketing & Business Solutions
Kuwait City, Kuwait
5/5 - 0 recommendation
BrandingAdvertisingMarketing
Discover the agencyarrow_forward
Yamal Media
Yamal Media
Kuwait City, Kuwait
5/5 - 0 recommendation
BrandingAdvertisingMarketingWeb DesignWeb Development
Discover the agencyarrow_forward
Poixel
Poixel
Kuwait City, Kuwait
5/5 - 2 recommendations
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Morph Visuals
Morph Visuals
Nairobi, Kenya
5/5 - 1 recommendation
BrandingAdvertisingMarketingDigital StrategyWeb Development
Discover the agencyarrow_forward
Lokal Vokal
Lokal Vokal
Central Jakarta, Indonesia
5/5 - 0 recommendation
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
ChubbyRawit Digital Marketing Agency
ChubbyRawit Digital Marketing Agency
South Jakarta, Indonesia
5/5 - 10 recommendations
BrandingAdvertisingMarketingDigital StrategyWeb Development
Discover the agencyarrow_forward
FMG
FMG
West Jakarta City, Indonesia
5/5 - 5 recommendations
BrandingAdvertisingMarketingWebsite CreationWeb Development
Discover the agencyarrow_forward
Shrex Design
Shrex Design
Mumbai, India
5/5 - 5 recommendations
BrandingAdvertisingMarketing
Discover the agencyarrow_forward
Alpasbox
Alpasbox
Delhi, India
5/5 - 6 recommendations
MarketingDigital Strategy
Discover the agencyarrow_forward
Rethink User Experience Pvt. Ltd.
Rethink User Experience Pvt. Ltd.
Chandigarh, India
5/5 - 7 recommendations
MarketingWeb DesignWeb Development
Discover the agencyarrow_forward
Fervent Digital
Fervent Digital
New Delhi, India
5/5 - 0 recommendation
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Eventist
Eventist
Kowloon, Hong Kong
5/5 - 0 recommendation
MarketingDigital Strategy
Discover the agencyarrow_forward
Taksu Digital
Taksu Digital
Hong Kong, Hong Kong
5/5 - 8 recommendations
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
DSIGN Branding
DSIGN Branding
Hong Kong, Hong Kong
5/5 - 2 recommendations
MarketingDigital Strategy
Discover the agencyarrow_forward
heydaysss
heydaysss
Hong Kong Island, Hong Kong
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
4HK
4HK
Hong Kong Island, Hong Kong
5/5 - 5 recommendations
MarketingDigital Strategy
Discover the agencyarrow_forward
Fisheye Solutions
Fisheye Solutions
Giza, Egypt
5/5 - 3 recommendations
BrandingMarketingDigital Strategy
Discover the agencyarrow_forward
sendian creations
sendian creations
Al Maadi, Egypt
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
Arrows
Arrows
6th of October City, Egypt
5/5 - 0 recommendation
BrandingMarketing
Discover the agencyarrow_forward
INETWORK Middle East
INETWORK Middle East
New Cairo City, Egypt
5/5 - 8 recommendations
MarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
WebbingStone
WebbingStone
6th of October City, Egypt
5/5 - 13 recommendations
MarketingDigital StrategyContent MarketingWeb Development
Discover the agencyarrow_forward
Indigo Media
Indigo Media
Qism El-Nozha, Egypt
5/5 - 0 recommendation
BrandingMarketing
Discover the agencyarrow_forward
Ad Value Marketing Agency
Ad Value Marketing Agency
Cairo Governorate, Egypt
5/5 - 2 recommendations
BrandingMarketing
Discover the agencyarrow_forward
O2 Media Group
O2 Media Group
Giza, Egypt
5/5 - 14 recommendations
MarketingDigital StrategyWeb Development
Discover the agencyarrow_forward
New Step Media
New Step Media
Ad Doqi, Egypt
5/5 - 10 recommendations
Marketing
Discover the agencyarrow_forward
Essencius A/S
Essencius A/S
Copenhagen, Denmark
5/5 - 4 recommendations
BrandingMarketing
Discover the agencyarrow_forward
Full Media
Full Media
San José, Costa Rica
5/5 - 0 recommendation
MarketingSales
Discover the agencyarrow_forward
Riviera Events
Riviera Events
Shanghai, China
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
Techsoft Web Agency
Techsoft Web Agency
Douala, Cameroon
5/5 - 0 recommendation
MarketingWeb DesignWebsite Creation
Discover the agencyarrow_forward
The Idea Consultancy
The Idea Consultancy
Phnom Penh, Cambodia
5/5 - 4 recommendations
MarketingDigital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
Adage
Adage
Ouagadougou, Burkina Faso
5/5 - 2 recommendations
Digital StrategyOnline MarketingWebsite Creation
Discover the agencyarrow_forward
Jaroudi Media
Jaroudi Media
Manama, Bahrain
5/5 - 0 recommendation
MarketingDigital Strategy
Discover the agencyarrow_forward
Nirof
Nirof
Comuna 14, Argentina
5/5 - 1 recommendation
Marketing
Discover the agencyarrow_forward
Barzza
Barzza
Bella Vista, Argentina
5/5 - 0 recommendation
MarketingCommunication
Discover the agencyarrow_forward
El Cielo Digital
El Cielo Digital
Comuna 1, Argentina
5/5 - 29 recommendations
AdvertisingOnline MarketingWeb Development
Discover the agencyarrow_forward

Smart and Sophisticated Lead Generation

Of course, some of those who are new to the online marketing circle are likely curious to learn how such discrete data fields can be obtained with any degree of accuracy. In other words, is it possible to innately know the spending habits and preferences of a particular client? While this might be realistic for small businesses, what about those which cater to massive audiences? This is when the concept of big data comes into play.

Big data enables businesses and marketing experts alike to better appreciate the results of a specific campaign and perhaps more importantly, to know their demographic base. As the term suggests, collecting big data can be slightly challenging due to the numerous metrics which must be aggregated and interpreted. This is once again when e-commerce solutions can come into play. Analysts are now able to utilise centralised dashboards in order to better understand typical buying habits and which products are the most popular form a longitudinal point of view. This allows professionals to develop marketing techniques that are efficient and highly effective.

Catering to the Mobile Community

The importance of mobile-responsive design is certainly nothing new and its role will continue to grow throughout the remainder of 2019. However, some experts are beginning to argue that smartphones will one day completely overtake more traditional devices such as personal computers and laptops. If this does indeed come to pass, it will likely be in the relatively distant future. Still, marketing professionals and website designers are taking mobile-responsive templates quite seriously. A device-agnostic website illustrates that its owners care about the needs of their customers. Furthermore, it provides an on-the-go means to purchase products and services. Let’s also not fail to mention that mobile-friendly marketing strategies are likely to appeal to the larger viewing audience; particularly to the millennial generation.

It is quite clear that 2019 could very well redefine the marketing industry in terms of “smart” techniques and more targeted results. While we are not necessarily talking about reinventing the proverbial wheel, there is no doubt that outdated concepts need to be replaced by more effective methods if any business wishes to remain far ahead of the digital curve.