6 articles

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SMBs and their website in 2020: Where do European Small & Medium Businesses stand? – Survey

2 June 2020 ∙ 16 minutes of reading time

With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet.  All this is true, but what about the facts? More specifically, what is happening […]

By Tancrède d'Aspremont Lynden
5.00/5
Marketing Trends
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Marketing and COVID-19: Which sectors are most affected?

21 April 2020 ∙ 5 minutes of reading time

In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by an increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is […]

By Tancrède d'Aspremont Lynden
4.60/5
Marketing Trends
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Marketing & COVID-19: Develop your strategies on the long run

20 April 2020 ∙ 4 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Marketing Trends
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Marketing & COVID-19 : Don’t stop communicating!

14 April 2020 ∙ 6 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Marketing Trends
covid_barometer_article1

Marketing & COVID-19 : E-Commerce & Digital have never been so crucial

6 April 2020 ∙ 5 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.60/5
Marketing Trends
How the Industry of Online Marketing Will Evolve in 2019

How the Industry of Online Marketing Will Evolve in 2019

2 April 2019 ∙ 4 minutes of reading time

One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there is no […]

By Florence Claasen
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Online Marketing