96 articles

Online shopping using a laptop.

How Businesses Can Prepare For Digital Transformation

13 July 2020 ∙ 7 minutes of reading time

For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.

By Alyzza Junett Cabuenas
5.00/5
Digital Strategy
marketing_positioning

What is marketing positioning and why is it so important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, marketing positioning is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively simple concept to understand, […]

By Tancrède d'Aspremont Lynden
4.50/5
Digital Strategy
inbound_outbound

What is the difference between inbound and outbound marketing?

27 April 2020 ∙ 6 minutes of reading time

Marketing is big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever.  As […]

By Tancrède d'Aspremont Lynden
4.00/5
Digital Strategy
inbound_marketing

How to build an inbound marketing strategy?

27 April 2020 ∙ 6 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5
Digital Strategy