Let’s face it, email marketing has been around for quite a while. 50 years to be exact. Which, as far as the rate of change of the internet is concerned, makes email some sort of ancient artefact. But does that mean email is dead? Of course not! Email has truly defied the internet odds. Outliving […]
How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.
What is a communication agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communication agencies work and what they can do for businesses. For any communication strategy to be successful, there needs to be a well-organised system and fluid synergy among […]
Imagine yourself in the following situation: you found a new (or first job) at the company of your dreams, your contract is signed, you’ve finished (or almost finished) your amount of weeks notice, you’re excited to meet your future colleagues, see and organise your new desk,… But then the news is out: your future company […]
Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. At the slightest misunderstanding between the company and its communication agency, the whole communication strategy is put to the test. Sometimes it’s back to square one. Given her […]
For a company that wishes to launch a new product, or for a new company seeking notoriety, communication is the first tool available. However, communication is a whole art, a whole universe. Given what is at stake, it is important to know how to convey your messages to the right people through the right means: […]