8 articles

Is Email Marketing Dead? What Do the Statistics Say?

Is Email Marketing Dead? What Do the Statistics Say?

25 September 2020 ∙ 7 minutes of reading time

Let’s face it, email marketing has been around for quite a while. 50 years to be exact. Which, as far as the rate of change of the internet is concerned, makes email some sort of ancient artefact. But does that mean email is dead?  Of course not!  Email has truly defied the internet odds. Outliving […]

By Cheryl Bunskoek
5.00/5
Communication
Billboards representing various communication plans on advertising and marketing strategies.

The Ultimate Guide On How To Make An Effective Communication Plan

22 July 2020 ∙ 25 minutes of reading time

How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.

By Alyzza Junett Cabuenas
5.00/5
Communication
Team members of a communication agency

What You Can Expect From A Communication Agency

20 July 2020 ∙ 7 minutes of reading time

What is a communication agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communication agencies work and what they can do for businesses.  For any communication strategy to be successful, there needs to be a well-organised system and fluid synergy among […]

By Alyzza Junett Cabuenas
5.00/5
Communication
Everybody is talking about teleworking, but what about tele-onboarding?

Everybody is talking about teleworking, but what about tele-onboarding?

18 March 2020 ∙ 4 minutes of reading time

Imagine yourself in the following situation: you found a new (or first job) at the company of your dreams, your contract is signed, you’ve finished (or almost finished) your amount of weeks notice, you’re excited to meet your future colleagues, see and organise your new desk,… But then the news is out: your future company […]

By Florence Claasen
4.25/5
Communication
How to brief a communication agency?

How to brief a communication agency?

2 May 2018 ∙ 6 minutes of reading time

Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. At the slightest misunderstanding between the company and its communication agency, the whole communication strategy is put to the test. Sometimes it’s back to square one. Given her […]

By Florence Claasen
4.25/5
Communication
Communication channels: Media, non-media, how to find your way around

Communication channels: Media, non-media, how to find your way around

27 April 2018 ∙ 7 minutes of reading time

For a company that wishes to launch a new product, or for a new company seeking notoriety, communication is the first tool available. However, communication is a whole art, a whole universe. Given what is at stake, it is important to know how to convey your messages to the right people through the right means: […]

By Florence Claasen
3.80/5
Communication