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Tigers Moscow
We create brands that create experiences
Hello, we are Tigers Moscow, or simply TM. We are strategic design consultancy (aka branding) based in Moscow as you might get from the naming. Evidently, majority of our projects are for Russian companies and startups. Especially startups — it’s our passion. Diving into specifics of emerging businesses, we developed three principals we use for every branding project regardless it is startup or not. Because they just work beautifully:
scp /
strategic-creative pairs
Finally! No crowds of whatever managers! No creative briefings! No waste of clients time and resources! Our project leaders are pair of two talented guys from strategy and creative working from the start in symbiosis and communicating directly with the client.
ugb /
user generated branding
Most brands are more dead than alive, as people do not think of a brand apart from purchasing moment, they have no need to interact with it, brand does not play valuable part of everyday life. Using UGB philosophy we build brands that can live its own life, generating new occasions and interactions with people. In this narrative brand plays role of a myth that can be interpreted in a million ways depending on the interpreter.
mvg /
minimum viable guidelines
Startups live in MVP mode, always changing and correcting mistakes on a way, that’s why we create brands and identities that are not carved in stone, but have enough plasticity to change along with business and new releases. We call it minimum viable guidelines. This is also relevant to big corporate brands, as MVP lifestyle becomes more and more common practice to different brands and businesses.
Make beauty that makes a difference
We strongly believe that truly beautiful and resonating ideas arise as the result of marriage between concrete knowledge like experience, analytics, expertise and abstract — stroke of genius, intuition and inspiration.
Everyday we aim to use both aspects of human genius — when all data is collected we're chasing for afflatus until we catch it and vice versa. Creating of beauty is rather spontaneous process without guaranteed result, but when there's a will, there's a way. That's why we always encourage our team players to search for beauty not only drawing on expertise, but everywhere — inside, outside and beyond.
Works (5) by Tigers Moscow
Delo - brandingMarch 2018
keyboard_arrow_rightGett - rebrandingMarch 2018
keyboard_arrow_rightAlfred - brandingMarch 2018
keyboard_arrow_rightJU - brandingMarch 2018
keyboard_arrow_rightlaconic - brandingMarch 2018
keyboard_arrow_rightServices (2) offered by Tigers Moscow
Graphic Design
Awards & Nominations (1) of Tigers Moscow
stars
Tagline2018
Best brand design
Reviews (2) given to Tigers Moscow
Aleksey Donnik a year ago
Chief marketing officer at SKB-BANK
Tigers are a great multidisciplinary team, embracing good experience in business, brand, communication and media areas. Perfect match for a development of a startup just like us - new federal bank for small entrepreneurs. Thanks to guys we have developed not only resonating and beautiful brand, but also got deeper into our product and how to enhance it to tap into hearts of our specific and complex audience. Great strategic and creative thinkers with the spark in the eye and the will to marry beauty with business.
Anahit Alvertyan a year ago
Data Strategist at JAMI LLC
JAMI is digital marketing agency located in Moscow. We worked with Tigers.Moscow on rebranding of so called Digital Update. It’s internal workshop hold on regular basis to keep our team always up to date with latest trends, cases and practices. We decided to make such workshops for our clients marketing teams and in addition to launch Telegram channel with actual and interesting advertising cases from all around the world. So that’s why we needed to formulate our brand philosophy and create visual identity which moreover needed to be in accordance with JAMI’s identity. And Tigers made it for us. Our branding totally corresponds with our product’s key idea what consists in the process of never ending professional development impossible without constant knowledges update. As about visual elements our logo as the most important one is fully consistent with JAMI’s visual identity.
