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The Silk Initiative Ltd
We use insight, strategy, and innovation to future-proof global brands. TSI is one of the world’s few Asia-focused consumer goods specialists sitting at the intersection of insight, strategy, innovation, and creative development. We work with partners across research and development, marketing, and consumer insights. Clients of all sizes come to us seeking success in China & Asia. As a result our methodologies and ways of working are creative and agile, as are the partners we rely on and the IP that we create.
14 people in their team
Speaks Chinese, English
Works remotely across the globe
Sortlist member since 2020
Founded in 2014
No review yetBe the first to write one
Services
5 services offered by The Silk Initiative Ltd
Description At TSI, our business is to create and validate data-driven brand strategy solutions for our client’s Asia-Pacific ambitions.
Discover:
Whether it’s about short-term brand diagnostic work or a more comprehensive brand positioning understanding, we take a 360-degree look at the category, your consumers, competitors, and best-in-class approaches to guide brands like yours.
This provides a complete assessment of the opportunities and risks facing your brand to make you feel informed and competent as a brand owner.
Innovate:
Our proprietary innovation development and visual design approaches bring brand, product, pack and comms platform ideas to life.
This gives your business culturally inspired, relevant solutions that will get noticed in the market.
Scale:
Our rigorous brand validation techniques help our clients understand the measurable return on investment of their brand strategies.
This ensures you have the confidence, excitement, and motivation as a business to maximise your market potential.Skills in Branding & Positioning (7) Concept writingBrand PositioningDesignBrand StrategyInnovationqualitativequantitative
Learn more about Branding & PositioningDescription No description provided for this service.
Skills in Innovation (5) Concept writingDesignInnovationCreativitysemiotic
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Skills in Digital Strategy (2) Marketing ResearchSearch Marketing
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Skills in Advertising (1) Full-Service
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Team
14 members in The Silk Initiative Ltd's team
Awards
The Silk Initiative Ltd was awarded 0 times
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Contact
Contact details of The Silk Initiative Ltd
Details
http://www.thesilkinitiative.com
- HeadquarterJian Guo Xi Lu, Xuhui Qu, Shanghai Shi, China