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The Orangeblowfish Shanghai, China

This agency profile and details are managed by the agency owner.

About The Orangeblowfish 

The Orangeblowfish is an award-winning independent creative agency with teams in China, Australia and United Kingdom. We use the power of creativity, leveraging art, storytelling, space and technology that get our client's brands talked about.  

We offer the full spectrum of creative services from brand concept and strategy, brand experiences, brand installations to brand communications. We partner with local start-ups and Fortune 500 companies across a diverse range of industries such as F&B, luxury, beauty and fashion, hotel, corporate/B2B  and more. 

While others design, we IMAGINATE. We push creative boundaries, and turn the unimaginable into bold and unique brand creations. You can count on our innovation and experience to deliver stellar results, and have some guaranteed fun along the way.

To find out how we solve complex business problems with creative solutions, visit us at  https://www.theorangeblowfish.com

15 people in their team
Speaks Chinese, English
18 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2012
3 awards conferred


3 services offered by The Orangeblowfish

Service name
Experience level

Related reviews
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  • Description
    Where other agencies design, we IMAGINATE. At The Orangeblowfish, we push creative boundaries to ensure that we design brands that that enhance the brand experience. Clients come to us with complex business and brand challenges, however they only have one desire: To grow and transform their business, while making a positive impact on their customers and communities. We build brands who want to have a stronger footprint in the China market, and act as their local brand partner to ensure their strategy and positioning is suitable for the local Chinese market. We work with Fortune 500 companies and local start ups leveraging our international and local team who has experience in developing brands with global mindset. Our brand creation process starts off with understanding the brand by conducting competitive research and consumer insights, developing the brand strategy and positioning, including brand name (English and Chinese), brand conceptualizations including the brand visual identity such as (logo design, unique identifier, brand manual), application of brand visual identity across different marketing assets such as brochures, flyers, stationery, business cards, digital collateral, packaging, merchandising, digital properties and more.
    Skills in Branding & Positioning (38)
    Corporate BrandingCorporate CommunicationBrandBrand NamingBrand DesignLogo DevelopmentLogosCompany brandingbrand buildingcommunications+28
    Works in Branding & Positioning (11)
    A Tribute to Branding Wraps in Shanghai - Branding & Positioning
    Branding Oh Yeah! Brewing in China - Branding & Positioning
    Branding The Broken Dagger - Heavenly Cocktails - Branding & Positioning
    Ocean Grounds Coffee Roasters - Branding & Positioning
    Clients in Branding & Positioning (11)
    The PressFood | local
    Liquid LaundryRestaurants | national
    Lan Hotel & SpaTravel & Leisure | national
    Ocean Ground Coffee RoastersRestaurants | national

    Learn more about Branding & Positioning

  • Description
    Where other agencies design, we IMAGINATE. At The Orangeblowfish, we push creative boundaries to ensure that we design brands that that enhance the brand experience. Clients come to us with complex business and brand challenges, however they only have one desire: To grow and transform their business, while making a positive impact on their customers and communities. We work with Fortune 500 companies and local start ups in all aspects of graphic design services ranging from print and online to various branded marketing assets, 3D art such as brand installations, environmental graphic design and more. Some clients we've worked with include LinkedIn, Yum China, Alipay, Nike, Dunkin Donuts, Costa Coffee, Liquid Laundry, The Broken Dagger and more.
    Skills in Graphic Design (27)
    brand brochuresAnimationStreet Artbusiness cardsmultimedia designegdbrand booksgifsString ArtProject Mapping+17
    Works in Graphic Design (9)
    Branding Linkedin Shanghai's Office - Graphic Design
    Alipay Singapore - Graphic Design
    Dunkin Donuts' Flagship Store in Shanghai - Graphic Design
    Costa Coffee - Graphic Design
    Review in Graphic Design (1)
    Lee Tseng
    Clients in Graphic Design (9)
    Drainage Services Department of Hong KongGovernment & Administration | national
    UpFood | local
    The OrangeblowfishMarketing & Advertising | international
    FordAutomotive | international

    Learn more about Graphic Design

  • Description
    As the global pandemic continues into the second year, the pressure on the international and China market for both multinationals and local players will be even greater than what we see today. The rapid development and diversification of e-commerce and digital offerings will create even more varied opportunities to measure brand success against quick sales. This is a very dangerous thing to do! As leading brand creatives, The Orangeblowfish will work with your brand to ensure that initiatives led by digital strategies ultimately enhance brand equity and nurture brand communities -- converting your loyal followers into brand ambassadors. We will also assist you with developing campaigns that drive interested parties to sales and brand platforms. Needless to say, if you're thinking about entering the China market or already in China, but don't know how to navigate the digital landscape, our team can help you decipher what you need to get things done! Our team has a good blend of international and local professionals who can can help identify the right marketing channels for you, including making KOLs recommendation, selecting, interviewing, briefing, managing and ensuring you get the best results for your campaign budget. Furthermore, if you don’t have the team or bandwidth to devote hours to your online presence, our Digital ID Essentials package might be the right fit for you! We will help make you brand visible, by setting you up on the necessary online directories and social media platforms such as Google, LinkedIn Facebook, Instagram on a global scale and then WeChat, Weibo, RED, and many more suitable for the China market. To kick off the partnership and help us understand your brand and campaign objectives, we offer a complete digital audit before commencing on the developing the digital strategy. We also can assist with developing content plans, copy writing, as well as content and social media management. With us as your guide, you'll start seeing real results.
    Skills in Digital Strategy (30)
    Email MarketingSEOContent StrategyContent CreationContent MarketingSocial MediaMarketingStrategyLinkedInFacebook+20
    Works in Digital Strategy (3)
    Stranger Concoctions - Digital Strategy
    Social Media Stickers for Ford - Digital Strategy
    Imaginating UP Shanghai - Digital Strategy
    Clients in Digital Strategy (3)
    UpFood | local
    FordAutomotive | international
    The OrangeblowfishBeverage | regional

    Learn more about Digital Strategy

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18 projects performed by The Orangeblowfish

A Tribute to Branding Wraps in Shanghai
A Tribute to Branding Wraps in Shanghai

Project made for Wrap & Roll in the Food industry for a B2C audience in 2020.Young affluent professionals working in the centre of Shanghai have a huge array of choices when it comes to lunch-time eating. From the Western fast-food chains, and their local competitors such as independent eateries and traditional street-food restaurants it’s easy to go a month without eating at the same venue.But in Tier 1 cities, with consumers increasingly looking for healthy options to help them cope with fast-paced modern life, and willing to pay more for a healthier option, there are opportunities for operators who can create the right offer and brand.Enter entrepreneurs Max and Luhui: “Consumers have so many choices that are cheap, quick but not necessarily healthy. We engaged The Orangeblowfish to help us develop a brand that would keep our new offer top of mind as a better alternative to local food that is full of grease and oil, and the big established western food chains that are convenient, but not too healthy.”

Branding & Positioning
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Branding Linkedin Shanghai's Office
Branding Linkedin Shanghai's Office

Project made for Linkedin in the Others industry for a B2B audience in 2020.How do you keep it fresh in a place you spend 9-5? The Orangeblowfish always believes that imaginative works of art and environmental spaces stimulate creativity. In the past few years, we’ve crafted unforgettable office space experiences for companies such as Google, Alipay, Mindshare, the Yiqiao Bridge+ co-working space and more.To welcome the growing LinkedIn team in Shanghai, the company snagged a new 1,800-square-meter office space in Shanghai’s commercial landmark IAPM. The Orangeblowfish got to work planning environmental artwork to build an inspiring space for better creativity and communication, with the expertise of M Moser’s interior design which brings a rejuvenating indoor space experience.

Graphic Design
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Branding Oh Yeah! Brewing in China
Branding Oh Yeah! Brewing in China

Project made for Oh Yeah! Brewing in the Restaurants industry for a B2C audience in 2020.Innovation in brand-building is about taking an approach that hasn’t been taken before; having the vision to see things differently and putting that vision into action. Oh Yeah Brewing is nestled in the center of Beijing’s business district of Guo Mao, amongst architectural landmarks such as the CCTVx tower and the China World Trade Centre. With Beijing’s financial hub as its neighboring clientele, the brewery looks to attract the up-and-coming affluent Chinese who seek a relaxed yet more modern social environment. The well-traveled Chinese founder wanted to develop a new atmosphere that would challenge the hard-surfaced, grungy, industrial garages of your typical craft beer bar. An experienced expert in microbrewing and F&B boss put his dream into practice: creating a beer paradise to allow city-dwellers to escape from the difficulties and pressures of urban life. He wanted to create a comfortable space where people could sit back with friends for hours-on-end, enjoying delicious bites and uncomplicated, easy-to-drink, fresh beer.

Branding & Positioning
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Branding The Broken Dagger - Heavenly Cocktails
Branding The Broken Dagger - Heavenly Cocktails

Project made for The Broken Dagger in the Beverage industry for a B2C audience in 2020.Heaven fell to earth and needed a cocktail. Strolling along Xiangyang North Road in downtown Shanghai, it is hard to miss this large-scale mural with a sharp and playful edge. The 21st century is full of temptation – even the gods couldn’t resist the dark and magical atmosphere of The Broken Dagger. A sensory playground, TBD has already seduced the masses as one of the hottest must-go bars. Can you resist the call?View the complete project on our website [https://www.theorangeblowfish.com/visual-identity-tbd/].

Branding & Positioning
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Alipay Singapore
Alipay Singapore

Project made for Alipay in the E-commerce industry for a B2B / B2C audience in 2017.Quick quiz: Can you guess how many ang baos were used to design our 3D anamorphic installation?

3DGraphic Design
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Dunkin Donuts' Flagship Store in Shanghai
Dunkin Donuts' Flagship Store in Shanghai

Project made for Dunkin Donuts in the Food industry for a B2C audience in 2016.DUNKIN’ DONUTS’ flagship store is at 1649 Nanjing West Road, Jing’an (near Réel Mall). Grab a box of original donuts, enjoy the sugary high, and tag us at #ballsdeepinpaint.

3DGraphic Design
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15 members in The Orangeblowfish's team

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The Orangeblowfish was awarded 3 times

2020 In2Sabre Award - APAC2020-08-31Best Branding & Design

China Top Digital - Budweiser Drop 1582021-06-30Bronze Winner
China Top Digital2021-06-30Outstanding Individual of the Year (Siu Tang)


4 reviews for The Orangeblowfish

(4 reviews)
Jacob BlissDesign Manager at LinkedIn
The Orangeblowfish team was spot on in visually representing our brand inspiration throughout our Shanghai office. The result exceeded our expectations: an office and EGD (Environmental Graphic Design) that is artistic, bold, playful, stimulating creativity and communication. I highly recommend The Orangeblowfish to any other organization that wants to stimulate employee creativity and engagement, leveraging environmental spaces using imaginative design.

Ben ConditChief Strategy Officer at Mindshare Worldwide
The Orangeblowfish came recommended, and true enough they didn't disappoint. The team genuinely cares about creating a brand experience that matched the vibe for our agency -- culture and daily work. They are brand strategists who are able to meticulously execute their vision through different forms of art and storytelling, to the finest detail, and get the final delivery perfect every time. Absolutely inspiring!

Mary RezekGlobal Executive Coach at Mary Rezek
I was on the hunt for a branding and PR agency to manage my company's rebranding process. I found The Orangeblowfish and after our first meeting, I knew they were the right team for me. Their synergy, quirkiness, creativity, inquisitive mindset and dedication to perfection were all big pluses for me. They have a knack to make huge complex ideas and projects seem so seamless and simple. They delivered on every idea with great precision, and the results were outstanding. Super delighted to work with them!

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Contact details of The Orangeblowfish


  • HeadquarterShanghai, China

  • Hong Kong

  • Guangzhou, Guangdong, China

  • London, UK

  • Sydney NSW, Australia

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