The Orangeblowfish Shanghai, China

Project made for Wrap & Roll in the Food industry for a B2C audience in 2020.Young affluent professionals working in the centre of Shanghai have a huge array of choices when it comes to lunch-time eating. From the Western fast-food chains, and their local competitors such as independent eateries and traditional street-food restaurants it’s easy to go a month without eating at the same venue.But in Tier 1 cities, with consumers increasingly looking for healthy options to help them cope with fast-paced modern life, and willing to pay more for a healthier option, there are opportunities for operators who can create the right offer and brand.Enter entrepreneurs Max and Luhui: “Consumers have so many choices that are cheap, quick but not necessarily healthy. We engaged The Orangeblowfish to help us develop a brand that would keep our new offer top of mind as a better alternative to local food that is full of grease and oil, and the big established western food chains that are convenient, but not too healthy.”

Project made for Linkedin in the Others industry for a B2B audience in 2020.How do you keep it fresh in a place you spend 9-5? The Orangeblowfish always believes that imaginative works of art and environmental spaces stimulate creativity. In the past few years, we’ve crafted unforgettable office space experiences for companies such as Google, Alipay, Mindshare, the Yiqiao Bridge+ co-working space and more.To welcome the growing LinkedIn team in Shanghai, the company snagged a new 1,800-square-meter office space in Shanghai’s commercial landmark IAPM. The Orangeblowfish got to work planning environmental artwork to build an inspiring space for better creativity and communication, with the expertise of M Moser’s interior design which brings a rejuvenating indoor space experience.

Project made for Oh Yeah! Brewing in the Restaurants industry for a B2C audience in 2020.Innovation in brand-building is about taking an approach that hasn’t been taken before; having the vision to see things differently and putting that vision into action. Oh Yeah Brewing is nestled in the center of Beijing’s business district of Guo Mao, amongst architectural landmarks such as the CCTVx tower and the China World Trade Centre. With Beijing’s financial hub as its neighboring clientele, the brewery looks to attract the up-and-coming affluent Chinese who seek a relaxed yet more modern social environment. The well-traveled Chinese founder wanted to develop a new atmosphere that would challenge the hard-surfaced, grungy, industrial garages of your typical craft beer bar. An experienced expert in microbrewing and F&B boss put his dream into practice: creating a beer paradise to allow city-dwellers to escape from the difficulties and pressures of urban life. He wanted to create a comfortable space where people could sit back with friends for hours-on-end, enjoying delicious bites and uncomplicated, easy-to-drink, fresh beer.

Project made for The Broken Dagger in the Beverage industry for a B2C audience in 2020.Heaven fell to earth and needed a cocktail. Strolling along Xiangyang North Road in downtown Shanghai, it is hard to miss this large-scale mural with a sharp and playful edge. The 21st century is full of temptation – even the gods couldn’t resist the dark and magical atmosphere of The Broken Dagger. A sensory playground, TBD has already seduced the masses as one of the hottest must-go bars. Can you resist the call?View the complete project on our website [https://www.theorangeblowfish.com/visual-identity-tbd/].

Project made for Alipay in the E-commerce industry for a B2B / B2C audience in 2017.Quick quiz: Can you guess how many ang baos were used to design our 3D anamorphic installation?

Project made for Dunkin Donuts in the Food industry for a B2C audience in 2016.DUNKIN’ DONUTS’ flagship store is at 1649 Nanjing West Road, Jing’an (near Réel Mall). Grab a box of original donuts, enjoy the sugary high, and tag us at #ballsdeepinpaint.