The Good Agency Asia
Agency expert in Social Media, Branding & Positioning.
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About The Good Agency Asia
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A brand amplification agency focused on doing good for creative brands, sustainable businesses and social enterprises.
We use branding and localisation techniques, along with creative marketing strategies to help conscientious businesses thrive. We believe brand building is only successful and sustainable when the entrepreneurs and passionate individuals behind the business are building their brands with us. We go through all inclusive workshops and shared discovery sessions to prize out core beliefs, uncover misalignment and discover more about the brand environment. We specialise in understanding, interpreting and strategically planning your brand’s entry into the China market. A market we know from 26 collective years experience that we share, utilise and learn from to proven success with multiple international brands. Our approach to your project, no matter the scope of work, will always be deeply researched and analysed before strategic and creative solutions are considered. With this solid foundation of market specific insights we promise your brand is focused and relevant, allowing our team of creative thinkers, writers and designers to apply all their ideas with freedom to concise and thoroughly understood boundaries. Doing good is in our DNA, we dedicate around 20% of our resources to causes we believe in. They currently include, XinXing Aid for Street Kids, Heart to Heart Shanghai, ClearOceans, Chi Fan for Charity, Charity LINK, Battle of the Bands, Shanghai Giving Day, HandsOn Shanghai, Shutterbug, The Giving Tree and Tencent's Charity Wallet with Hand in Hand.
400 12 34 56 78
The Good Agency Asia@The Good Agency Asia.com
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Check the latest works made for our clients
ZIVAJanuary 2016January 2016
Shanghai resident and London expatriate, David Barr, created ZIVA with the idea to inspire individuals to live a stronger and healthier lifestyle. It has since grown to a multinational brand in over 40 countries and is still multiplying.
ZIVA are now proud partners with Brazil Olympics 2016 and are recognised as the challenger brand within the category. The competition literally did not see them coming.
The Hillmore GroupJanuary 2016January 2016
The Hillmore Group
The Hillmore Group, a new private investment company seeking to communicate their experience in investing and specialising in alternative asset management needed a platform to communicate with clients to build their portfolio. The wanted to create a brand which communicated their industry experience, professionalism and opportunity. From logo development through to the execution of their website we solved the challenge of balance between old reputation, high net-worth target audience and new opportunity.
ClearOceansJanuary 2016January 2016
ClearOceans is a values driven Ocean Enterprise on a mission to inspire business owners to look after our oceans as much as they look after us.
The ClearOceans vision is to make a positive difference to the health of our oceans by connecting business owners with practical, relevant and reliable sustainability solutions.
The Good Agency Asia has supported ClearOceans from brand building to creative marketing services, helping spread the word through an ambassador & content lead, social media campaign.
SHOKAYJanuary 2016January 2016
SHOKAY, a Social Enterprise founded in Shanghai in 2006 goal was to understand natural resources in Tibetan Region of Qinghai to help communities. Through an award winning entrepreneurial business plan they turned Yak herders into textile developers.
Our ongoing is to explain and amplify to how SHOKAY’s slow fashion approach and how their transparent supply chain, community oriented approach can create high end premium products.
MILAAPJanuary 2016January 2016
Milaap, the fundraising platform working towards a positive, lasting change through a series of project specific microloans, required a stronger online presence, but were unsure how to target lenders online.The first step on this journey was to refine their brand message, so we created a brand book, helping them dig deeper into their brand personality and communicate it in a powerful and memorable way.
BRUGGJanuary 2016January 2016
Brugg has over 100 years of history as a category leader with product innovation. The challenge was to build awareness and snatch market share from the longer established global-brands-in-China.
Leveraging their Swiss heritage we devised an advertising campaign that stood out from the crowd. With smart, insights led planning our communications were able to build mindshare in a wider stakeholder group, looking at a wide rage of influencers across the category value chain.
BIOTRUEJanuary 2016January 2016
Bausch+Lomb brand Biotrue wanted to find a creative way they could reach a wider audience in Singapore with the launch of their groundbreaking new product ONEday lenses.
Working in collaboration with our partner Brand Courage, we developed a video content campaign that was amplified through KOL and influencer amplification in combination with online, out of home, tv and radio.
ICEFRESHJanuary 2016January 2016
ICEFRESH had the game-changing vision of making the highest quality ocean fresh fish from Norway available to everyone, everywhere, every day. A new brand, 6 years in the making, ICEFRESH invited us to create their global brand launch strategy in Shanghai. Utilising our ‘brand driver’ branding methodology we developed the ‘Hungry for Fresh?’ brand platform that provides the structure and the compass for ICEFRESH to navigate and stay on course with the brand launch and beyond in Shanghai.
Austen Morris AssociatesJanuary 2016January 2016
Austen Morris Associates
Austen Morris Associates, an international wealth management company with over 20 years of successfully doing business in Asia wanted to take their brand internationally expanding to Africa and beyond.
Muddled by the uncertain financial services industry, they wanted to differentiate themselves and highlight their strong reputation of satisfied clients, innovative services, sustainability and community outreach programs. Starting with a discovery session with the entire Austen Morris team we refreshed their brand by removing industry stereotypes and and creating a new transparent communication strategy, logo, brand and new identity which allows them to grow and expand with the same identity which builds longstanding and trustworthy businesses.
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Katie Knapp Littlefield
Amplification and New Business Director at The Good Agency Asia at The Good Agency Asia
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