Miro Innovation Béccar, Argentina

Project made for Nike in the Clothing & Accessories industry for a B2C audience. Our team of designers and artists deployed a mural that was painted over several weeks leading up to Air Max day, in line with every shoe launch. The mural presented different markers that triggered 3D animations and shoe specific content developed by our to immerse visitors into the world of Air Max. We developed a custom mobile APP as a tool to engage users during the months leading up to the event. It served as a viewport to view A.R. animations triggered by the mural art but it also offered access to specific campaign content such as videos, music playlists and a counter to every launch. As a counterpart of the mobile experience, we also developed in-store media stations that presented similar digital content for each shoe and so completing the full retail experience where users could access content even after the main event had passed.

Project made for Vitalcan in the Household Products industry for a B2C audience. Vitalcan, challenged us with the need to develop a point of sale experience aiming at high sales conversion while also increasing awareness and brand positioning. What began just as a POS activation, became a very effective conversion tool that benchmarked the market and was customizable to the commercial objectives of every shop.We designed, programmed and constructed more than a dozen slot machines that were deployed all over Buenos Aires. Our slot machines integrated an interactive customer experience with a powerful business intelligence cloud platform that jointly delivered a very high conversion rate, boosted brand fidelity and generated extremely valuable consumer insights. Brand & Performance Marketing come together in a POS intervention integrated through IOT & Data Analytics Our team of industrial, graphic and UI/UX experts, prototyped, designed and produced these slots machines from the ground up. Designing a front end app, a cloud based dashboard and website and all the visual animations required to create a memorable user experience. Strategy Working closely with our client’s commercial and marketing teams, we identified the need to deploy an activation that would surpass the team’s short term objectives and create unique actionable value for the future. This way we used the activation to collect user information throughout the city to understand market trends, client types and offer a more strategically oriented solution to their needs. Technology We developed a customized game front programmed into the slot machines that connected remotely to our cloud platform where, with a friendly interface, we were able to collect & show live data from each point of sale and the entire operation side by side. All the data collected was processed with our business intelligence module that provided invaluable insight of client consumer patterns and the experience effectivity.