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Optimedia Blue 449, Hong Kong
We are a new, global media network. Analogue business models have been shattered by the new digital economy. New methods are needed. Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. ItÕs called Open Source. Open Source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development. It is an approach to work that is decentralised, people-focused and full of possibility. Open Source has influenced the worldÕs most innovative businesses, from the sharing economy of Airbnb to the crowdfunding finance of Zopa to access-driven entertainment platforms like Spotify. Its methods have greatly influenced us and we believe that Open Source behaviours not only make sense for a media agency, they are what are needed for a modern media agency to excel. Which is why we are calling ourselves ÔThe Open Source Media AgencyÕ. As well as being a new global network, Blue 449 is the new name for Walker Media which will be its UK agency and global hub.
10 people in their team
Speaks Chinese, English
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Services
3 services offered by Optimedia Blue 449, Hong Kong
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10 members in Optimedia Blue 449, Hong Kong's team
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- Headquarter29/F, Paul Y. Centre, 51 Hung To Road, Kwun Tong, Hong Kong