We advocate a multi-funnel marketing strategy. Campaigns are designed to raise brand awareness and push prospects down the funnel towards conversion. Tools like the Display Network & Retargeting are used to implement this strategy. We focus on hyper-relevant campaign builds. The connection between the customer persona, search intent, ad message & landing page must be aligned to deliver strong conversion rates & high-quality scores. We make decisions based on data. Tracking is essential to running a campaign. We design experiments and tests and the insights we derive powers our optimisation process over time to improve your campaigns.