ALANA CONSULTORES COMUNICACIÓN Madrid, Spain
Feeling you projects!
We are an omnichannel Marketing Communications consultancy. We help to build relationships between our clients and their audiences, with a clear mission: to generate growth for your business
We define methodologies and processes of Communication and Marketing to transform companies and place them on the path of their future.
We work to add value to the relationships between the business and its customers. From the construction of storytelling for the brand, we develop relevant content that allows us to establish conversations and relationships with their audiences, which provide value to the company and brand.
We build a solid path. First, we get Visibility, through an Image and a coherent speech; then Notoriety, adapting the offer to each individual and each situation; and later Reputation, through stable and sincere relationships, to generate Trust, the essential basis of the business. The result is a growing business.
Our services
- Strategic consultancy
- Corporate communication and PR
- Media Relations
- Marketing Communication
- Social communication and social management
- Events and virtual events
- Brand and inbound content
- Research and Insights. Social listening
11 people in their team
Speaks English, French, Spanish
8 projects in their portfolioWorks remotely across the globe
Sortlist member since 2020
Founded in 1989
Services
3 services offered by ALANA CONSULTORES COMUNICACIÓN
Description Communication Strategy Media relation Media training Social listening Internal Communications Social media management Branded content Marketing content External affairs Branding strategiesSkills in Public Relations (PR) (12) BrandingstrategiesstrategiccommunicationsMedia Relations, Content Marketing, Content creation, Communication Advice, Copywriting, Crisis Communication, Change Communication, Internal/External Communication, Customer Cases, Media Training, Social Media Management, Commercial Mailings, NewslettersMedia RelationsContentPublic RelationsPRStrategy+2Works in Public Relations (PR) (7) Reviews in Public Relations (PR) (2) Jesús RodríguezALFONSO PÉREZ CASTELLANOClients in Public Relations (PR) (7) GLP - AUTOGASAutomotive | nationalRentokil InitialIndustrial Goods & Services | nationalXimenezArchitecture & Planning | nationalNutrition & WellnessRetail | international
Learn more about Public Relations (PR)Description Desarrollo de estrategia de marketing y comunicación digital enfocándonos en construir marcas, conversión de objetivos y atracción de usuarios a través de contenido relevante. Utilización de datos y del contexto para descubrir tendencias que ayuden en la construcción de contenidos.Skills in Digital Strategy (24) Blog CreationWebssocial paid mediasocial influencestrategicappsReputation ManagementContentBranded ContentPublic Relations+14Works in Digital Strategy (3) Clients in Digital Strategy (3) GLP - AUTOGASAutomotive | nationalAutogasEnergy & Oil | regionalRentokil InitialIndustrial Goods & Services | national
Learn more about Digital StrategyDescription Desarrollo y ejecución de campañas publicitarias en entornos digitales y físicos. Desarrollamos conceptos creativos, realizamos planificación de medios y anuncios publicitarios optimizados para cada plataforma. Creamos campañas probando, sin lanzar la campaña, distintos presupuestos y audiencias para determinar los mensajes, diseños, canales y fuentes más rentables antes de poner en circulación la campaña.Skills in Advertising (16) Digital Campaignmarketing and advertisingonline addigital admedia promotionGraphic DesignDigital AdvertisingMedia BuyingSocial Media AdvertisingOnline Advertising+6Works in Advertising (2) Clients in Advertising (2) AutogasEnergy & Oil | regionalGLP - AUTOGASAutomotive | national
Learn more about Advertising
Portfolio
8 projects performed by ALANA CONSULTORES COMUNICACIÓN
Campaña en medios ganados y propios
Project made for Rentokil Initial in the Industrial Goods & Services industry for a B2B / B2C audience in 2021.Con una comunicación pedagógica, cercana y entretenida, cada día Rentokil Initial pone en agenda a través de los medios de comunicación y de sus canales digitales temas de concienciación y salud pública.A partir de un relato estratégico, creamos contenidos para los medios y las redes sociales infografías, vídeos, entrevistas y estadísticas.En 2020, y debido en gran parte a la pandemia de COVID-19 , hemos reinventado la forma de comunicarnos, trabajar con los medios y de posicionarnos en redes sociales, con mensajes de concienciación, higiene y responsabilidad.
Content StrategyDigital StrategyPublic Relations (PR)
Read moreAutogas - Digital Strategy
Project made for Autogas in the Energy & Oil industry for a B2C audience in 2021.Autogas is an economical, efficient and sustainable alternative fuel that improves air quality in cities. It is the most widely used alternative fuel in the world and with an eco label, allows you to circulate in Madrid with all the advantages. Astrave, an association of vehicle transformers, has launched a new Autogas Renewal Planfor the Community of Madrid this summer.
AdvertisingContent StrategyDigital Strategy+2
Read moreChristmas and Pandemic
Project made for Ximenez in the Architecture & Planning industry for a B2B / B2C audience in 2020.Christmas Street Lighting is a controversial topic, people love it but there also people that hate them.
Public Relations (PR)
Read moreMedia relation and social networks
Project made for Nutrition & Wellness in the Retail industry for a B2B / B2C audience in 2020.Covid -19 Pandemic changed many of the communication and marketing plans of our nutrition and welness client. We reoriented our contents and strategy to help audience to live in this difficult situation
Branding & PositioningContent StrategyPublic Relations (PR)
Read moreVisibility and trust - media relation
Project made for ESPORTS in the Sports industry for a B2B / B2C audience in 2020.Media relations and press officeSector: esports
Branding & PositioningPublic Relations (PR)
Read moreSustainable mobility -Omnichannel commnications
Project made for GLP - AUTOGAS in the Automotive industry for a B2B / B2C audience in 2018.Autogas, a new sustainable mobility energy, as the electricity, natural gas or hydrogen
AdvertisingBranding & PositioningContent Strategy+3
Read moreTeam
11 members in ALANA CONSULTORES COMUNICACIÓN's team
Awards
ALANA CONSULTORES COMUNICACIÓN was awarded 0 times
Reviews
5 reviews for ALANA CONSULTORES COMUNICACIÓN
5/5
(5 reviews)
Cristina MelguizoResponsable de marca e innovación at Fiesta Colombina S.L.U.
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Volver a contactar con los medios, dando a conocer y amplificando una acción solidaria de la empresa.
What did you enjoy the most during your collaboration?
La profesionalidad de sus integrantes y el trato directo y cordial, a la vez que muy respetuoso con el ADN de nuestra compañía.
Cristina Melguizo recommends this agency
Jesús RodríguezPast President at ICF España
ServicePublic Relations (PR)
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Elaboración e implementación de una estrategia y plan de comunicación para abordar los desafíos que supone explicar a la opinión pública tanto el valor del coaching profesional de calidad como la importancia de las certificaciones profesionales de la International Coaching Federation.
What did you enjoy the most during your collaboration?
Excelencia, profesionalidad, trato cercano, compromiso, orientación a resultados.
Jesús Rodríguez recommends this agency
JACINTO DIEZ RICODirector de Comuniación at Rentokil Initial España SA
Team501 - 1000
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Gestión y elaboración de contenidos para redes sociales. Generación de notas prensa y su gestión con los medios, entre otras
What did you enjoy the most during your collaboration?
Profundo conocimiento de nuestras necesidades, cercanía. rapidez e implicación con los objetivos de la compañía.
JACINTO DIEZ RICO recommends this agency
