The Monkey Network Amsterdam, Netherlands

Project made for Van Wijnen Group in the Construction industry for a B2B audience in 2020.Van Wijnen. Over 100 years in the construction business. A very wise monkey indeed, though with a few grey hairs. He needed just a little assistance finding his way again: Van Wijnen needed an agency to help them reposition the company.Monkey Inside examined their existing payoff: ‘More than building’. We became really curious about ‘More’? What did it mean? We won the business by telling the client they needed a monkey undercover to find out more about ‘More’. We visited 22 Van Wijnen offices and talked to everyone, from secretary to MD. Even mixing mortar and fixing lead sheets on a very high roof at 7.00 am, to really get a feel for the work. Only then could we reposition the brand, rewrite the corporate story and restyle the corporate identity. And create other resources: website, photography and exhibition stand.

Project made for Lingotto in the Architecture & Planning industry for a B2B audience in 2018.Lingotto is an urban development agency. They work on projects that are really top of the tree. For example: A’DAM Tower, W99, HAUT and West Beat.We found their monkey inside using scissors and glue. We invited all the employees to create a mood board for the brand image of Lingotto. We used this as the basis, to create the new manifesto. Followed by the new corporate identity, the new website [http://www.lingotto.nl/] and a new book with two fronts and three lenticular covers.

Project made for Exasun in the Energy & Oil industry for a B2B audience in 2020.De CEO en enkele investeerders in het bedrijf vroegen ons om Exasun te helpen in hun scale-up fase. René ging undercover en we ontwikkelden een Brand Bundle met een compleet merkverhaal en -identiteit en een online beeldbank. Met het salesteam maakten we de belangrijkste buyer persona’s en we sloten het marcomplan af met een middelenfunnel. Click the Monkey pakte de planning en productie van de LinkedIn berichten op en de bedrijfspresentatie voor de eerste buyer persona.

Project made for High Touch in the Management Consulting industry for a B2B audience in 2020.Wij hielpen de oprichter van deze executive recruiters in de agrofoodsector met de scale-up en internationalisering van zijn bedrijf. De Brand Bundle bevat een Engelstalige brand guide waarin we het merk en de huisstijl verbeterden en in een online platform (DAM) plaatsten, we ontwikkelden een communicatieplan met persona’s en middelen en ons zusterbedrijf Click the Monkey maakte een gloednieuwe website met Adwords campagne. Maandelijks houdt René met het gloednieuwe merkteam de ontwikkeling bij.

Project made for Janssen De Jong Bouw in the Construction industry for a B2B audience in 2020.René ging undercover bij deze grote bouwer waarna hij met een merkteam van collega’s van Janssen De Jong de lancering van hun nieuwe merk ModuFair voorbereidde. Op verzoek van de klant werkten we samen met hun reclamebureau, IRX, voor de creatieve uitwerking van de interne en externe lancering. Want zo flexibel zijn we namelijk. We maakten een marcomplan met buyer persona’s, gaven een workshop en zorgden voor de strategische regie gedurende het gehele project. Click the Monkey verzorgde de Google Ads-campagne tijdens de lancering.

Project made for Metropolitan Region Amsterdam in the Government & Administration industry for a B2B / B2C audience in 2020.Amsterdam has never had so many tourists. 8.3 million visitors in 2017. They all visit the usual suspects: Rijksmuseum, Van Gogh Museum, Red Light Area, coffee shops, Madame Tussauds… Absolute mayhem. And yet, there is so much more to Amsterdam and the surrounding area. World heritage sites, medieval forests, castles, dunes, polders, windmills, beaches and yes, of course, tulips. Billions of them.We had two goals. Firstly: get tourists on bicycles. Secondly: convince them to cycle out from the centre of Amsterdam. Quite a monkey puzzle. The problem needed something simple and catchy to get the idea across. Something that clearly explained the idea of renting a bike and seeing the sites. Eureka! Cycleseeing. A brand new word for the English dictionary.Together with our client we created and cycled seven different routes, noting the places most tourist-worthy. We then created seven maps, designed like underground maps, each with its own signature colour. Every ‘station’ was a tourist attraction. These maps were translated into an overall map (just like the map of a metro system). Then, into different media: website [http://www.cycleseeing.com/], posters at bike rental locations, postcards in hotels and bars. Each cycleseeing route has a name befitting the theme: Waterland, Castles and Gardens, Amstel River, Industrial Heritage, Beaches of Amsterdam, Authentic Haarlem and naturally, Flowers of Amsterdam.