Mind the gap LLC
Established by Karl Bassil in 1993, Mind the gap is a multidisciplinary design and communication agency operating from Beirut and Doha. Free from a signature style, our work is defined by clarity of purpose and the critical approach we have to our profession. Our across-the-board expertise covers everything from brand and communication strategy development, to identity, publication, signage, digital, and exhibition design. We collaborate with local and international clients spanning a wide range of sectors: institutional and governmental, but also corporate and commercial such as banking, finance and insurance; law; health and pharma; beauty and body care; food and beverage; retail; technology and telecom; aviation; engineering and construction; urban development and real estate; or hospitality – a sector in which we have ample experience. However, our story is best told through our involvement in the design and architecture, heritage, and arts and culture sectors. This collective and individual engagement stemmed from a genuine interest in these fields and, over three decades, matured into sharp expertise.
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Services
4 services offered by Mind the gap LLC
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Skills in Graphic Design (20) Creative ConceptDigital DesignPrint DesignLogo DesignBrochure DesignConcept DevelopmentMagazine DesignInfographic DesignEditorial DesignTypography+10
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Skills in Branding & Positioning (26) Brand PositioningB2B PositioningB2C PositioningUniques Attributes DefinitionTarget Market DefinitionMessagingBrand NarrativeBrand ArchitectureCorporate IdentityVisual Identity+16
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Skills in Graphic Identity (1) Identity Design
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Skills in Packaging (6) Custom PackagingProduct PackagingFood PackagingNon-food PackagingCreative PackagingBeverage Packaging
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Team
8 members in Mind the gap LLC's team
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Details
https://www.mindthegap.agency
- HeadquarterD Ring Road, Old Airport, Doha, Qatar