Goodchild Studios

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Description of Goodchild Studios

Times have changed. Your brand now fights for attention in a complex communications environment. Goodchild Studios elevates your brand to stand out and demand attention. Co-founded in London by Natasja Mitcham, we have been creating magic for some of the world’s most iconic brands for more than 20 years. No job is too big or small. The launch of our Cape Town office in 2015 extended our reach into a rapidly developing region. We now build brands and businesses through unique storytelling across all channels, in Africa and Europe. Our multidisciplinary teams research targets, create a difference and are committed to achieving results for clients. In addition to commercial projects, our dedication to education, charities and the arts ensure we maintain our currency and devotion to our discipline.

Services offered by Goodchild Studios

Goodchild Studios offers these services:

Experts in Branding & Positioning

THINK Our strategy services help our clients meet business objectives and outlines an achievable roadmap for their future. Brand strategy and articulation Naming Communications strategy Campaign strategy Digital strategy Social media strategy Content marketing strategy EDM strategy Consumer research Create CREATE Content marketing might be the current buzz, but we’ve been creating content for clients for more than two decades. We look at the ‘big idea’ and how this can be extended through the line into native content that tells the brand’s story in an engaging way that connects emotionally. Content strategy Content theme identification Creating and executing brand, product and other stories Copywriting Asset creation (videos, gifs, social, articles, images) Execute EXECUTE Strategy and content come together with execution to deliver commercial outcomes. Our in-house team of producers manages all aspects of photography to create a visual expression of your brand, whilst our creative team executes across a diverse range of channel requirements. Our clients benefit from our agnostic approach to deliver what’s right for their brand, their budget, and their consumers. Photography Copywriting Advertising (TVC, Print, Radio, Banners) Windows, POS and VM Video and brand films Catalogues and magazines Websites and ecommerce Interactive lookbooks EDMs Social media (content and community management) Consumer promotions Activations and events Partnerships and ambassadors Optimise OPTIMISE We work with clients to make sense of the numbers, and translate this into how to improve consumer response to brand stories and content. For many clients, it’s understanding more than just the ‘what’, it’s knowing the ‘why’ – and how this impacts on brand and creative identity and channel planning. Web analytics – CoreMetrics, Omniture, Google Analytics Social analytics – Facebook Insights, Instagram, Pinterest, YouTube and a range of third party tools EDM analytics – Campaign Manager, Mail Chimp and other systems
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