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Base Design
Base Design connects caring brands with their users. We humanize corporations, launch visions and clarify the complex. We design experiences for people interacting with brands. We pioneer new ways of telling a brand’s unique story. References For more than 25 years, we collaborate with start-ups, family businesses, corporations, NGOs, cultural institutions: Apple, Studio Brussel, Facebook, Deezer, Belfius, The New York Times, ING, Sunrise, Bozar, Eastpak, Fondation Cartier pour l'art Contemporain, Adidas, La Monnaie/De Munt, Kick Cancer, Le Pain Quotidien, Institut Français de la Mode, Maison Dandoy, International Fund for Animal Welfare (IFAW), Degroof Petercam, Delvaux, Graanmarkt13, be.brussels, Chan Zuckerberg Initiative, La Fondation Louis Vuitton, MoMA, Meatpacking District, City of Lausanne, Wellesley College, and many more... Methodoly We strongly believe that the quality of the process determines the quality of the output. Although we have recurring ground rules, customising our approach for each project allows us to dynamize each collaboration. Your vision is our starting point To build sustainable brands, we start with what makes you, you. Direct contact Proximity means efficiency. With Base, you work directly with the creatives. Plural. A talented and diverse team working together to bring the freshest ideas. Co-creation We include you in the creative process at key moments, like workshops and research sessions, to collaborate and arrive at the best collective result. Holistic Perspective Strategy, design, copywriting, art direction, digital. In today’s world, the success of your brand depends on many elements singing together. To build enduring solutions, we consider the brand as a whole and give each component its role. Iteration We believe in the strength of initial instinct as we rely on long-term elaboration. Through an iterative and progressive process, we seek quick decision making while keeping a critical eye on every solution we bring.
30 people in their team
Speaks Dutch, English, French, Polish, Spanish... See more
19 projects in their portfolioWorks remotely across the globe
Sortlist member since 2019
Founded in 1992
5/5
Services
19 services offered by Base Design
Description The definition of your brand essence and the verbalization of what makes it consistent as a whole, and different as a voice. Because we think that relevance comes from within, we will do it with you, in collaborative workshops. Our goal: verbalize it clearly. And make it short.
A strong transversal concept as base, always. Then: graphics, types, images, sounds, motion, shapes. And words. We’ll explore all means possible to design a dynamic system your brand needs to be memorable. And relevant.Skills in Branding & Positioning (36) Product DesignArchitecture de MarqueGraphic DesignBrand PositioningCopywritingBrand PromiseNamingBrand ArchitectureCorporate IdentityStorytelling+26Works in Branding & Positioning (19) Clients in Branding & Positioning (19) Fondation Louis VuittonTravel & Leisure | regionalLa MonnaieOthers | nationalDelvauxClothing & Accessories | internationalMaison DandoyFood | international
Learn more about Branding & PositioningDescription A strong transversal concept as base, always. Then: graphics, types, images, sounds, shapes. And words. We’ll explore all means possible to design a dynamic system your brand needs to be memorable. And relevant.Skills in Graphic Design (12) Conception GraphiqueLogo Graphic DesignPrint DesignBrand IdentityConceptPosterGuidelinesType designLogo DesignLogo+2Works in Graphic Design (14) Clients in Graphic Design (14) Bank Degroof PetercamBanking & Financials | internationalMaison DandoyFood | internationalBe.BrusselsGovernment & Administration | regionalMitsuliftConstruction | international
Learn more about Graphic DesignDescription No description provided for this service.
Skills in E-commerce (2) CRM IntegrationERP IntegrationWork in E-commerce (1) Client in E-commerce (1) International Fund for Animal WelfareNon-profit | international
Learn more about E-commerceDescription We don’t design for brands, we design for people interacting with brands. Your online personality will be defined through collaborative sessions, testing and iterations. With one objective in mind: make it accessible for everyone. Efficiently.
Our digital world is full of complexity and noise. The online experience most people have is frustrating. Subsequently brands suffer from their own defective digital products. Base believes in a different digital environment. We design excellent experiences that enforce brand values. We help brands tell their unique stories in innovative ways. We reconnect caring brands with their users. We innovate but value the rules of common sense.
Technology should simplify life, instead of making it more complex.
Digital experiences should be human, honest and transparent.Skills in Website Creation (16) Works in Website Creation (4) Clients in Website Creation (4) Maison DandoyFood | internationalSunriseHospitals & Healthcare | internationalInternational Fund for Animal WelfareNon-profit | internationalINGBanking & Financials | national
Learn more about Website CreationDescription No content, no brand. If you have nothing to tell the world, you don't exist. We'll help you to define your story, write it, verbalize it in an unique way. On line or off line, our writers, storytellers and content editors will help you to find the rights words.Skills in Content Strategy (5) StorytellingCopywritingEditingContent ManagementWritingWorks in Content Strategy (3) Clients in Content Strategy (3) International Fund for Animal WelfareNon-profit | internationalDeezerInternet | internationalMaison DandoyFood | international
Learn more about Content StrategyDescription The importance of social media and verbal communication is today crucial. Every brand today needs its own voice, across all channels and media. We'll find yours, defining your grammar and voice style. Forget your logo, sign with words!Skills in Copywriting (5) Social Media WritingBrand StoryStorytellingBrand VoiceCopywritingWorks in Copywriting (8) Clients in Copywriting (8) DeezerInternet | internationalInternational Fund for Animal WelfareNon-profit | internationalSunriseHospitals & Healthcare | internationalEastpakRetail | international
Learn more about CopywritingDescription No description provided for this service.
Skills in Digital Strategy (9) Consultant CRMRetail MarketingConseil DigitalStratégieMarketing AutomationExpansion du MarchéGestion de la Relation ClientMarketing équitableMarketing DurableWorks in Digital Strategy (4) Clients in Digital Strategy (4) SunriseHospitals & Healthcare | internationalInternational Fund for Animal WelfareNon-profit | internationalMaison De Greef 1848Luxury Goods & Jewelry | internationalMaison DandoyFood | international
Learn more about Digital StrategyDescription Shop, retail, exhibition or packaging, we can extend the brand experience to 3D. Our experts in digital, graphics and 3D therefore work hand in hand to enhance the experience to the physical.Skills in 3D (6) Product DesignRetailInstallationShop DesignExhibition DesignFurnitureWorks in 3D (2) Clients in 3D (2) Maison DandoyFood | internationalINGBanking & Financials | national
Learn more about 3DDescription The question is not if you need photography, the question is what singular imagery your brand needs. Portrait, reportage, fashion, beauty, corporate, we have the right network of photographers (on both sides of the Atlantic) to bring your brand to the next level, In any case, we'll take care of the art direction, production (including casting, styling or location scouting) to ensure the fit with your brand.Skills in Photography (8) LifestyleBeautyFashionCastingReportageLocationPortraitStudioWorks in Photography (4) Clients in Photography (4) Studio BrusselMedia | nationalInternational Fund for Animal WelfareNon-profit | internationalSunriseHospitals & Healthcare | internationalEastpakRetail | international
Learn more about PhotographyDescription Your brand in motion. What's better than a movie or a short movie to convey a story? Our team of collaborators can bring movement and sound, graphics or film to bring your brand elements to life. Action!Skills in Motion Design (6) Graphic AnimationMovieWeb AnimationReportageAnimationClipWorks in Motion Design (4) Clients in Motion Design (4) Studio BrusselMedia | nationalDeezerInternet | internationalInternational Fund for Animal WelfareNon-profit | internationalMultiple clientsBanking & Financials | international
Learn more about Motion Design
Team
30 members in Base Design's team
Awards
Base Design was awarded 0 times
Reviews
3 reviews for Base Design
5/5
(3 reviews)
BH
Bernard HelsonCEO at Maison Dandoy
Since the day we've launched the new branding, we experience a spectacular increase in our sales. The Base human-centered dynamic, process and approach was for us a perfect fit.
ST
Stefan TweraserChief Product and Growth Officer at Deezer
We worked with Base Design, who helped us verbalize our strategy, create a visual identity and craft a tone of voice. They have been instrumental in leading a very cooperative approach across all relevant aspects of our brand – thus the result is very much a joint success, shared between them and us.
LM
Laurent MartinotCEO, Founder at Sunrise
Working with the team at Base has been a very insightful and enjoyable process. We met with curious, driven, and talented designers who showed genuine interest in understanding our business. The result of their work has given a significant boost to the Sunrise brand.
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Contact
Contact details of Base Design
Details
https://basedesign.com
- HeadquarterChaussée de Forest 62, 1060 Saint-Gilles, Belgium
- Rue Louis-Favre 41, 1201 Genève, Switzerland
- 13 S William St, New York, NY 10004, USA
- 337 Lennox St, Richmond VIC 3121, Australia