BaseCreate

Hong Kong Island, Hong Kong

Transformational Creative. Designed for Growth

BaseCreate is a brand strategy and digital activation agency helping forward-thinking companies to realise their growth potential We help brands to build insightful strategies, create unique designs, and craft experiences that bring positive change and value. We are committed to brand growth and transformation and uncovering new possibilities for our clients so they can adapt to a changing market, supply chain, and future. Our approach embraces new strategies and multidisciplinary creative approaches to help your brand continually evolve to stay relevant.

20 people in their team

Speaks Chinese, English, German, Italian, Polish

10 projects in their portfolio

Sortlist member since 2022

Founded in 2003

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Services

8 services offered by BaseCreate

Description
BaseCreate’s insight-driven branding and positioning methodology helps you define the difference and purpose that make your brand unique, while formulating a strategic plan to position your brand in the market in a way that creates authentic connections with your customers. With 15 years of experience creating and refreshing brands for leading companies, we have the experience, tools, and skill sets to help you uncover new possibilities to adapt to a changing market. We provide integrated strategy and design services, detailed below.

BRAND STRATEGY

We help you define what makes your brand unique and develop a plan to build lasting customer loyalty.

• Research and Insight
Using consumer and competitive intelligence to assist your brand in uncovering unmet opportunities for driving new growth and bridging the gap between what you're selling and what your customers truly desire.

• Brand Strategy
Defining the unique 'why' and promise that motivates your brand, and how this defines the transformational change required to establish the connections that your customers are yearning for.

• Brand Purpose & Positioning
Anchoring your brand to its mission-driven purpose and values to position your company in the market as a disruptor – standing for something much greater than just your products.

• Competitive Study
Exploring the competitive landscape through research to pinpoint areas where your brand can differentiate itself, outperform competitors, and achieve market leadership.

• Naming & Copywriting
Translating your brand’s creative vision, purpose, and strategy into its voice through naming, slogans, and writing that ignite desire – always inventive and linguistically bold.

• Brand Architecture
Simplifying the relationship between your company’s diverse brand offerings to enhance customer navigation and articulate your brand narrative across your entire portfolio.

BRAND DESIGN

We create unique brand identities, logos and brand guides, to ensure your core values are conveyed consistently across all your marketing channels.

• Logo & Visual Identity
Creating a unified brand identity and visual identity system encompassing elements like colour palette, typography, imagery, and graphic elements to dynamically communicate your brand's messaging and personality.

• Brand Guidelines & Toolkits
Creating guidelines to maintain consistency in the use of your brand's visual elements and messaging across all touchpoints, thereby reinforcing the brand's identity and enhancing recall.

• Print & Consumer Collaterals
Creating consumer-facing print collaterals that convey your brand's uniqueness and enhance recognition and trust.

• Creative Direction
Incorporating creative design and customer intelligence into core concepts to focus and guide your brand communication in telling a compelling brand story.
Skills in Branding & Positioning (36)
Corporate IdentityMessagingTarget Market DefinitionUniques Attributes DefinitionB2C PositioningB2B PositioningBrand PositioningBrand Book DesignBranding Graphic DesignGlobal Branding+26
Works in Branding & Positioning (10)
Clients in Branding & Positioning (10)
TENCEL™Clothing & Accessories | international
Hong Kong International AirportAviation & Aerospace | international
Sela SkincareBeauty | international
ConfirmityManagement Consulting | international
Learn more about Branding & Positioning
Description
Our approach to branding creates distinctive identities and design systems that effectively communicate your brand's purpose across a variety of expressions. With a cohesive logo and visual identity system, we design elements such as color palettes, typography, imagery, and graphic components to ensure your brand’s messaging and personality stand out. We also develop comprehensive brand guidelines and toolkits, providing clear direction for the consistent use of visual elements and messaging across all touchpoints. This consistency strengthens your brand identity and enhances recognition.

Logo & Visual Identity

Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.

Brand Guidelines & Toolkits

Developing guidelines to ensure consistency in the use of your brand's visual elements and messaging across all touchpoints – helping to strengthen the brand's identity and improve recall.
Skills in Graphic Identity (1)
Identity Design
Works in Graphic Identity (8)
Clients in Graphic Identity (8)
TENCEL™Clothing & Accessories | international
NakamichiConsumer Electronics | international
The MODReal Estate | local
VEOCEL™Beauty | international
Learn more about Graphic Identity
Description
BaseCreate’s insight-driven packaging services combine brand strategy and design to create distinctive, impactful packaging solutions. Our services cover both primary and secondary packaging, point of sale displays, and photo-real renders.
We begin with in-depth consumer research to understand shifting preferences and analyse competitive products, ensuring designs that stand out on the shelf and resonate with consumers. With extensive experience in sustainability, we help brands reduce their environmental footprint through innovative packaging solutions.

Primary Packaging Design
We assist clients in defining their primary packaging, from custom beverage bottles to beauty-care packaging. Our team can design and model unique packaging solutions that perfectly align with your brand’s identity and product requirements.

Secondary Packaging Design (outer pack)
Creating visually appealing and functional packaging designs that align with your brand's identity and messaging, and effectively communicate product features and benefits.

Point of Sale
With extensive experience in Point of Sale design, we help brands make a lasting impact in-store through engaging and eye-catching displays. We often provide small, medium, and large design options to suit different retail environments and maximise visibility.

Photo-real Renders
After the packaging design is complete, we support clients by creating photo-realistic visualisations that are indistinguishable from actual photographs. These renders are ideal for use in e-commerce platforms and digital advertising campaigns, showcasing your product in the best possible light.

Production Management
With access to a network of factories and production partners, we assist clients with production management—from sample creation to supervising full-scale production. Our experience ensures a seamless process, helping to bring your packaging designs to life.
Skills in Packaging (12)
Eco-friendly PackagingPackaging DesignBranding PositioningPrice Packaging StrategyRetail PackagingCustom PackagingSustainable PackagingProduct PackagingFood PackagingPharmaceutical Packaging+2
Works in Packaging (4)
Clients in Packaging (4)
Sela SkincareBeauty | international
BaseCreate.comBeverage | regional
PrezlockConsumer Electronics | international
NakamichiConsumer Electronics | international
Learn more about Packaging
Description
No description provided for this service.
Skills in Marketing (10)
B2B MarketingMultichannel MarketingMarketing ConsultingSales MarketingB2C MarketingMarketing ServicesInternational MarketingCommunication StrategyMarketing StrategyLuxury Marketing
Works in Marketing (4)
Clients in Marketing (4)
The MODReal Estate | local
Sela SkincareBeauty | international
cloudlightTechnology Hardware & Equipment | regional
VEOCEL™Beauty | international
Learn more about Marketing
Description
No description provided for this service.
Skills in Advertising (5)
Full-ServiceAdvertising CampaignMulti Channel AdvertisingB2B AdvertisingDigital Media Advertising
Works in Advertising (2)
Clients in Advertising (2)
Sela SkincareBeauty | international
The MODReal Estate | local
Learn more about Advertising
Description
No description provided for this service.
Skills in Event (7)
Gala EventEvent PlanningEvent ManagementGrand Opening OrganizationConference OrganisationCorporate Event PlanningConference Planning
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Description
No description provided for this service.
Skills in Graphic Design (8)
Online Graphic DesignConceptual DesignCorporate DesignCreative DesignLogo DesignPrint DesignIllustrationMockup Design
Works in Graphic Design (2)
Clients in Graphic Design (2)
ConfirmityManagement Consulting | international
BaseCreate.comBeverage | regional
Learn more about Graphic Design
Description
No description provided for this service.
Skills in Website Creation (6)
Responsive Web DesignWeb ContentWebsite OptimizationFront End DevelopmentWebsite DesignWebsite Development
Works in Website Creation (5)
Clients in Website Creation (5)
ConfirmityManagement Consulting | international
VEOCEL™Beauty | international
The MODReal Estate | local
TENCEL™Clothing & Accessories | international
Learn more about Website Creation